Menulux
Menulux is a Turkey-based cloud POS and restaurant management software company serving 3,000+ food-service establishments across 24+ countries. It offers subscription-based POS, digital menu, kiosk, loyalty, courier tracking, and AI-driven self-checkout, distributed via direct sales and an international dealer network.
- Company typePrivate
- Founded2013
- HeadquartersAtaşehir, Istanbul, Türkiye
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Menulux does
Menulux (legal name: Menulux Yazılım A.Ş.) is a Turkish software company founded in April 2013 at the Kocaeli University Technology Development Zone (KOU Teknopark) and headquartered in Ataşehir, Istanbul. It builds a cloud-based restaurant POS and management platform available on Android, iOS, and web, targeting full-service restaurants, cafes, fast-food chains, hotels, retail, and grocery primarily in Turkey with active deployments reported across 24+ countries including the UK, Germany, and France. The platform combines offline-capable POS terminals, digital menus (QR code, tablet, and digital menuboards), self-service kiosks, multi-delivery-aggregator order management (Yemeksepeti, Getir, Trendyol, Migros, Fuudy), courier tracking, customer loyalty programs, back-office reporting via a web portal and Boss mobile app, and emerging AI features such as cashierless checkout based on computer vision and deep-convolutional-neural-network-based food image recognition.
The business model is a subscription-based SaaS priced in Turkish Lira across modular tiers: Mobil POS from ₺665/month, Web POS from ₺750/month, Tablet POS from ₺875/month, Premium POS from ₺1,250/month, plus add-on modules (Self-Order Pro kiosk ₺1,875/month, Menuboard ₺250/month, QR Menu ₺125/month, Loyalty App ₺2,085/month) with annual billing and TÜFE-indexed price escalators. Revenue also derives from hardware sales of bundled POS devices (Pavo, Beko, Ingenico, Verifone), professional installation and 24/7 support services, and custom feature development whose IP is retained by Menulux. Distribution combines a direct sales motion via the menulux.com website and contact center, an Apple App Store and Google Play self-serve presence, and a tiered certified dealer network offering 10–50% commission based on sales volume and pre-license commitments. Reported scale metrics include 3,000+ active establishments, 500M+ orders processed, 99.95%+ SLA, and a 1-hour onboarding claim. Strategic events include a March 2024 partnership with Pavo (an Aktif Bank subsidiary) for Android POS device integration and a September 2025 10% strategic investment from ATP GSYO intended to fund the next growth phase. The company remains privately held by co-founders Özgür Uluçay and Asım Bulut with 23 employees, operating geographies primarily in Turkey, the UK, Germany, and France.
Menulux firmographics
Firmographics- Name
- Menulux
- Legal name
- Menulux Yazılım A.Ş.
- Website
- https://menulux.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Menulux is a Turkey-based cloud POS and restaurant management software company serving 3,000+ food-service establishments across 24+ countries. It offers subscription-based POS, digital menu, kiosk, loyalty, courier tracking, and AI-driven self-checkout, distributed via direct sales and an international dealer network.
- Ownership category
- akta.pro rank
Menulux industry classification
Industry- Product category
- Restaurant POS & Management Software
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- Point-of-Sale (POS) & On-Property Commerce (THALACAI), POS Terminals & All-in-One Retail Computers (HDACAKAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)
Keywords
Where Menulux is headquartered
LocationHeadquarters
- HQ city
- Ataşehir, Istanbul
- HQ country
- Türkiye
- HQ region
- Europe
Offices4 records
Markets served
Menulux business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Menulux generates revenue primarily through annual software subscription and license fees for its POS, digital menu, kiosk, loyalty, and management systems. Subscription fees are billed annually with automatic renewal, and prices increase annually at TÜFE (Turkish CPI) rate. Different tiers are offered based on business size and feature requirements (Mobile POS, Web POS, Tablet POS, Premium POS, Self-Order Kiosk, Menuboard, Loyalty App, etc.).
- Hardware Sales: Sale of POS hardware devices (tablet POS terminals, Android POS devices) and accessories. POS device integrations are offered with partners such as Beko and Pavo. Campaign bundles occasionally include free hardware with software purchases.
- Professional Services (Installation, Training, Support): On-site and remote installation, configuration, training, and technical support services. Support includes 24-hour remote support and 48-hour on-site support within Turkey. After-hours and premium support services are charged separately.
- Custom Development: Custom feature development requested by specific customers is charged on an hourly (adam-saat) basis and all resulting IP belongs to Menulux.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mobil POS for field sales, event staff, market vendors |
| Subscription | Monthly | Web POS for new businesses, small cafes, single-branch ventures |
| Subscription | Monthly | Tablet POS for small restaurants, cafe chains, boutique patisseries |
| Subscription | Monthly | Premium POS for chain restaurants, mall branches, high-volume businesses |
| Subscription | Monthly | Self Order Air - Desktop Kiosk System |
| Subscription | Monthly | Self Order Pro - Professional Self-Service Kiosk |
| Subscription | Monthly | Digital Menuboard (Single License) |
| Subscription | Monthly | Digital QR Menu |
| Subscription | Monthly | Loyalty App - Customer Loyalty Program |
| Subscription | Monthly | Paketle - Online & Package Order Management |
| Subscription | Monthly | Kurye App - Courier Order Tracking System |
| Subscription | Monthly | Kiosk Multi-license Packages (campaign pricing) |
| Subscription | Monthly | Menuboard Multi-license Packages (campaign pricing) |
| Subscription | Monthly | Channel Partner Commission Tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Menulux product offering
Product offeringCore offering
Menulux develops and sells a cloud-based restaurant POS and management platform that handles order taking, payment processing, inventory, kitchen display, multi-branch central management, digital menus (QR, tablet, menuboard), self-order kiosks, loyalty programs, courier delivery tracking, and AI-powered analytics. The platform supports offline operation, runs on Android, iOS, and web, and integrates natively with major Turkish delivery platforms (Yemeksepeti, Getir, Trendyol, Migros, Fuudy) and payment terminals (Pavo, Beko, Ingenico, Verifone). It is sold as four POS variants (Premium, Tablet, Web, Mobile) plus separately licensed add-on modules to restaurants, cafes, hotels, and chain businesses across 24+ countries.
Product overview
Menulux is a platform-plus-modules product portfolio built around a cloud-based restaurant POS system. The core platform is the Restoran Adisyon Programı (Restaurant POS/Order Management Software), offered in four variants: Premium POS (for chain restaurants and high-volume operations), Tablet POS (for boutique cafes and small restaurants), Web POS (for startups and single-branch businesses), and Mobil POS (for field sales and events). Around this core, Menulux offers a suite of integrated modules spanning self-service ordering (Self Order Pro and Self Order Air kiosks), digital menu solutions (QR Menü, Menuboard, Tablet Menü), loyalty and engagement (Loyalty App/Sadakat), delivery management (Paketle online order system, Kurye App, Garson El Terminali), and back-office operations (Web Yönetim Portalı, Mobil Rapor App, Stok Yönetimi, Merkezi Yönetim). Additional offerings include a service robot (Robot Garson) and compatible POS hardware devices. All modules share a unified cloud infrastructure with offline-capable architecture and are designed to integrate with food delivery platforms (Yemeksepeti, Getir, Trendyol), payment terminals (Pavo, Ingenico, Verifone), and accounting software (Logo, Mikro, Netsis). The platform serves 3,000+ businesses across 24 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium POS Full-service cloud POS for chain restaurants, shopping mall branches, and high-volume establishments; offers order management, table tracking, kitchen display integration, multi-branch management, and advanced automation.
- Tablet POS Touch-optimized tablet POS for small restaurants, cafe chains, and boutique patisseries; covers order management, billing, and payment processing in a compact portable form factor.
- Web POS Cloud-based POS accessible via desktop, laptop, or tablet browser with no installation required; targets startups, small cafes, and single-branch ventures.
- Mobil POS Mobile POS for field sales, event staff, market vendors, and counter merchants; enables order taking, payment processing, and invoicing from a portable device without fixed terminal hardware.
- Self Order Pro Professional self-service kiosk where customers place and pay for orders without cashier interaction; reduces labor costs and shortens customer wait times.
- Self Order Air Compact space-saving self-order kiosk offering fast and seamless ordering for environments with limited floor space.
- Dijital QR Menü Digital QR code menu enabling customers to scan a code with a smartphone to browse the menu, view photos and prices, and place orders; eliminates printed menu costs and supports contactless ordering.
- Dijital Menuboard Digital menu board signage system for displaying menus, campaigns, visuals, and videos on digital screens; enables one-click menu management across all screens and speeds the ordering process.
- Tablet Menü Digital tablet menu for iPad and Android tablets providing rich-media menu presentation directly at the table for customers.
- Sadakat Uygulaması (Loyalty App) Customer loyalty and rewards program with a mobile app; enables campaign creation, sales-boosting promotions, and customer retention through rewards and incentives.
- Paketle (Online & Paket Sipariş Sistemi) Online and takeaway order management system consolidating orders from Yemeksepeti, Getir, Trendyol, and other delivery platforms into a single screen for unified management.
- Kurye App Mobile application for courier staff to manage and track package delivery orders, integrated with Menulux's delivery management ecosystem.
- Garson El Terminali Handheld waiter terminal app for wait staff to take orders at the table and transmit them directly to the kitchen.
- Restoran Servis Robotu (Robot Garson) Restaurant service robot for food and beverage delivery to tables; reduces staff workload and operational costs while increasing service speed.
- POS Cihazları Range of compatible POS hardware devices (tablet POS, touch-screen terminals, Android-based POS terminals) including Pavo, Beko, Ingenico, and Verifone branded devices.
Quantifiable outcome
- 500+ million orders processed through Menulux systems
- +3 more outcomes
Companies that use Menulux
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles4 records
Menulux technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability5 records
Feature12 records
Menulux partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Pavo Finansal Teknoloji Çözümleri (Aktif Bank iştiraki)coreStrategic partnership between Menulux and Pavo (subsidiary of Aktif Bank) for Android POS device integration. Pavo provides 6 different Android POS models and 5 integration library options. Menulux integrates its restaurant software with Pavo's POS hardware, enabling joint customers to optimize business processes, increase revenue, and improve service satisfaction. The partnership includes joint product development and co-marketing. Pavo's CEO is Ercan Taşkesen.
- YemeksepeticoreYemeksepeti is Turkey's leading online food ordering platform integrated into Menulux's Paketle (package order management) system, allowing restaurants to receive and manage Yemeksepeti orders directly within the Menulux POS.
- GetirmajorGetir's instant delivery platform is integrated with Menulux POS, enabling seamless order management for restaurants using Getir's delivery service.
- TrendyolmajorTrendyol food delivery integration within Menulux POS allows restaurants to manage Trendyol orders through the same unified interface.
- BekomajorBeko POS hardware is offered as a bundled deal with Menulux software under the 'Hoşgeldin Yaz Beko Kampanyası' (Welcome Summer Beko Campaign), providing free Beko POS device and 1-year integration license with Menulux POS purchases.
- Zencefil TeknolojiminorSolution partner and authorized dealer of Menulux located in Istanbul (Sarıyer). Provides sales and support services for Menulux products in the Istanbul region.
- Kalem YazılımminorSolution partner and authorized dealer of Menulux located in Istanbul (Cevizlibağ). Provides Menulux POS sales and support in the Istanbul area.
- Bilgiç YazılımminorSolution partner and authorized dealer of Menulux located in Kayseri. Provides Menulux product sales and support in the Kayseri region.
- Hisar Bilişim TeknolojileriminorSolution partner and authorized dealer of Menulux located in Derince, Kocaeli. Provides Menulux POS sales and support in the Kocaeli region.
- Predicom INCminorInternational solution partner of Menulux located in London, United Kingdom. Provides Menulux product sales and support for the UK market.
- Microbyte ITminorInternational solution partner of Menulux located in Stuttgart, Germany. Provides Menulux POS sales and support for the German market.
- Data BeeminorInternational solution partner of Menulux located in Loiret, France. Provides Menulux product sales and support for the French market.
- Toolbar DijitalminorSolution partner and authorized dealer of Menulux located in Sinop, Turkey. Provides Menulux sales and support in the Sinop region.
- Bate BilişimminorSolution partner and authorized dealer of Menulux located in Kahramanmaraş. Provides Menulux product sales and support in the Kahramanmaraş region.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Menulux competitors and assessment
Company assessmentDirect peers
- Posist: Posist is an India-based cloud restaurant POS and management platform serving chains and standalone restaurants with online ordering, table management, kitchen, and analytics. Comparable to Menulux as a cloud-native restaurant platform targeting emerging markets and chain operators.
- Lightspeed Restaurant: Lightspeed's Restaurant POS is a cloud platform serving full-service and quick-service restaurants with order management, inventory, and integrated payments across multiple geographies. Comparable to Menulux in cloud-native architecture and omnichannel restaurant feature set.
- TouchBistro: TouchBistro is an iPad-based cloud restaurant POS serving full-service restaurants, bars, and cafes with ordering, payments, inventory, and loyalty. It is comparable to Menulux in target segment (SMB full-service restaurants) and SaaS delivery model.
- Foodics: Foodics is a leading restaurant tech platform across MENA, providing cloud POS, online ordering, delivery, and payments to restaurants and cafes. Comparable to Menulux as a regional cloud restaurant platform expanding internationally from a non-Western base.
- Square (Block): Square offers a widely adopted cloud POS with strong restaurant and food service adoption (Square for Restaurants), including order management, online ordering, and integrated hardware. It competes with Menulux in the SMB and mid-market restaurant POS category.
- Adisyo: Adisyo is a Turkey-based cloud restaurant management platform offering POS, online ordering, kitchen display, and delivery integrations. It is the closest home-market direct competitor to Menulux with overlapping SME and chain restaurant customers.
- Toast: Toast is the leading cloud-based POS platform purpose-built for the restaurant industry in the US, offering order management, payments, online ordering, loyalty, and analytics. It is the most direct international analog to Menulux's full-suite restaurant platform ambition.
Broad incumbents
- Oracle MICROS: Oracle MICROS is the long-standing enterprise incumbent in hospitality and restaurant POS, used by global hotel chains and large restaurant groups. Comparable to Menulux as a broad incumbent in the on-premise/hospitality POS category that Menulux is disrupting with cloud.
- Shopify POS: Shopify POS extends the Shopify commerce platform to physical retail and restaurant environments with hardware, payments, and inventory. It is a broad incumbent that competes with Menulux's Retail & Grocery / cashierless self-checkout ambitions where Menulux is extending beyond pure restaurants.
- NCR Voyix (Aloha/NCR Counterpoint): NCR Voyix is a broad commerce technology incumbent including Aloha restaurant POS and Counterpoint for retail, serving global hospitality and food service chains. Comparable to Menulux on the POS hardware + software + chain management dimension, though it operates at a much larger incumbency scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Menulux social profiles
Digital presenceMenulux compliance and trust
Trust signalCompliance1 record
Menulux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menulux leadership team
Management profileNumber of profiles
Profiles2 records
Menulux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menulux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menulux
What does Menulux do?
Menulux develops and sells a cloud-based restaurant POS and management platform that handles order taking, payment processing, inventory, kitchen display, multi-branch central management, digital menus (QR, tablet, menuboard), self-order kiosks, loyalty programs, courier delivery tracking, and AI-powered analytics. The platform supports offline operation, runs on Android, iOS, and web, and integrates natively with major Turkish delivery platforms (Yemeksepeti, Getir, Trendyol, Migros, Fuudy) and payment terminals (Pavo, Beko, Ingenico, Verifone). It is sold as four POS variants (Premium, Tablet, Web, Mobile) plus separately licensed add-on modules to restaurants, cafes, hotels, and chain businesses across 24+ countries.
Is Menulux a public or private company?
Menulux is a private company. It is classified as venture growth investor backed and is currently operating.
When was Menulux founded?
Menulux was founded in 2013. It employs 11 to 50 people.
Where is Menulux based?
Menulux is headquartered in Ataşehir, Istanbul, Türkiye, in the Europe region.
How does Menulux make money?
Four revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are hardware Sales, professional Services (Installation, Training, Support) and custom Development.
Who are Menulux's main competitors?
Direct peers on record are Posist, Lightspeed Restaurant, TouchBistro, Foodics, Square (Block), Adisyo and Toast. Broad incumbents are Oracle MICROS, Shopify POS and NCR Voyix (Aloha/NCR Counterpoint).
Does Menulux have an API?
No public API is recorded for Menulux.
What industry is Menulux in?
Menulux's product category is Restaurant POS & Management Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce.