Mepas d.o.o. Siroki Brijeg

What Mepas d.o.o. Siroki Brijeg does

Mepas d.o.o. Široki Brijeg is one of the leading distributors of fast-moving consumer goods (FMCG) in the Bosnia and Herzegovina market, operating as both an exclusive representative and owner of leading Croatian brands. The company distributes a broad portfolio spanning household cleaning (Saponia's Faks Helizim, Likvi, Nila, Bioaktiv, Ornel), confectionery (Kandit, Koestlin), meat products (Gavrilović), international brands (Storck's Toffifee, Baby Lindo, GP Batteries, Benlux), canned goods (Mikado), salt (Solana Pag), flour (Tena), paper (Lahor), cotton (Lola), beverages (Pipi, B52, Nestea), and coffee (Crem caffe), and in 2025 launched its own LIVIA private label dairy spread. Distribution runs through company-owned branches in Široki Brijeg (HQ), Sarajevo (Ilidža), Laktaši/Banja Luka, and Tuzla, serving 3,000+ business partners across both the Federation of BiH and Republika Srpska. The business model is transactional distribution (B2B into retail networks), with marketing driven primarily through recurring promotional prize games (nagradne igre), Facebook, and trade fair participation such as the Mostar International Economy Fair.

The company sits within the broader Mepas Group, which includes MEPAS MALL (shopping center in Mostar), Hotel Mepas (hospitality), SMT (sales and marketing services), and the owned Croatian manufacturing brands (Saponia, Kandit, Koestlin). Operational scale per the company is 370+ employees and 25+ brands, with headcount trending upward through recent years (sports games with nearly 400 employees referenced in 2023). The underlying technology is logistics and distribution infrastructure rather than software; there is no disclosed API, SDK, or proprietary technology platform. Revenue mechanics are fee-based on distribution volume with retail pricing set by downstream retailers; no pricing is publicly disclosed.

Name

Mepas d.o.o. Siroki Brijeg

Legal name

Mepas d.o.o.

Website

https://mepas.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mepas d.o.o. Široki Brijeg is one of Bosnia and Herzegovina's leading FMCG distributors, representing and owning brands such as Saponia, Kandit, Koestlin, and Gavrilović, and serving 3,000+ retail partners via branches in Široki Brijeg, Sarajevo, Banja Luka, and Tuzla.

Ownership category

akta.pro rank

Product category

FMCG Distribution and Wholesale

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Food And Kindred Products (2000), Wholesale-Paper & Paper Products (5110), Wholesale-Misc Durable Goods (5090)

akta.pro industry

PRIMARYCRAOAAAJ

Ethnic & International Foods Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

SECONDARYAFAIAIAC

Ethnic Meat, Poultry & Seafood Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Specialty & Ethnic Foods Wholesale

SECONDARYCRAOAGAA

Janitorial & Sanitation (JanSan) Supplies Wholesale

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYAFAIAIAG

Ethnic Beverages Wholesale (Specialty/Import)

Agriculture & Food Production/Food Distribution & Wholesale/Specialty & Ethnic Foods Wholesale

SECONDARYCRAOAGAC

Paper, Tissue, Wipers & Dispensers Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

Keywords

• FMCG distribution services
• Consumer goods wholesale
• Exclusive brand representation
• Private label dairy products
• Retail distribution network

Headquarters

HQ city

Široki Brijeg

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Distribution of Consumer Goods: Revenue generated through distribution of consumer goods including food products, detergents, personal care items, and household products to retail networks across Bosnia and Herzegovina. The company acts as exclusive representative for regional brands and has developed its own private label brands (LIVIA).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Mepas d.o.o. is a wholesale distributor of fast-moving consumer goods (FMCG) in Bosnia and Herzegovina, acting as the exclusive representative and owner of leading Croatian manufacturers. The company distributes household cleaning products, confectionery, meat products, beverages, personal care items, and its own LIVIA private-label dairy products to more than 3,000 retail partners across the country.

Product overview

Mepas d.o.o. is one of the leading distributors of fast-moving consumer goods (FMCG) in Bosnia and Herzegovina market. The company operates as both a distributor and owner of major regional brands. Their portfolio includes: (1) Own brand products - LIVIA milk spreads and creams; (2) Household care products distributed from Saponia (Faks Helizim, Likvi, Nila, Bioaktiv, Ornel, BIS) for laundry and dishwashing; (3) Confectionery products from Kandit (chocolades, candies) and Koestlin (biscuits, waffles); (4) Meat products from Gavrilović; (5) International brands including Storck (Toffifee), Baby Lindo (wet wipes), GP Batteries, Benlux (LED bulbs); (6) Food products including Mikado (canned goods), Hulala (creams), Solana Pag (sea salt), Tena (flour); (7) Beverages including Pipi, B52 energy drink, Nestea iced tea, Crem caffe coffee; (8) Personal care including Lahor tissues, Lola cotton products; (9) Seasonal and occasion products from various brands. The company distributes across Bosnia and Herzegovina through multiple business locations and maintains partnerships with retail chains including Bingo.

Differentiator

Problem solved

Functional benefit

Brands

• LIVIA: LIVIA milk spread and cream - a dairy product brand introduced in 2025 as part of Mepas's own product portfolio
• MEPAS MALL
• HOTEL MEPAS
• Lahor
• Supper Dim-Komerc
• Ekofilm
• Galija
• SMT

Products and services

• LIVIA Milk Spread and Cream (Vajkrem) Own private-label dairy product from the Mepas portfolio — a milk spread and cream (vajkrem) with light texture, mild taste, and universal application, designed for everyday consumer use in Bosnia and Herzegovina.
• Likvi Supreme Machine Dishwashing Line Innovative machine dishwashing product line from Saponia, distributed by Mepas to retail networks in Bosnia and Herzegovina.
• Koestlin Choco Wafers (Karat, Mignon, Rum) Koestlin wafer products (Karat, Mignon, Rum) in refreshed smaller packaging, distributed by Mepas in Bosnia and Herzegovina.
• Bioaktiv Liquid Laundry Detergent Saponia Bioaktiv liquid detergent for laundry in gel form, effective at low temperatures with color protection, distributed by Mepas.
• Saponia household care portfolio Distribution of Saponia's household cleaning and personal care range in Bosnia and Herzegovina, including Faks Helizim and Nila detergents, Ornel fabric softeners, Likvi dishwashing products, and Bioaktiv laundry products.
• Kandit confectionery range Distribution of Kandit's confectionery products — chocolates, wafers, biscuits, candies, and seasonal gift packages — across retail networks in Bosnia and Herzegovina.
• Gavrilović meat products Distribution of Gavrilović meat industry products, produced on modern industrial lines, throughout Bosnia and Herzegovina.
• Storck Toffifee and Knoppers Distribution of German Storck confectionery products, primarily Toffifee and Knoppers, in the Bosnian and Herzegovinian market.
• Lahor tissue and paper products Distribution of Lahor toilet paper and paper towels made from 100% cellulose in Bosnia and Herzegovina.
• Supper Dim-Komerc Macedonian preserves Distribution of Macedonian ajvar, pickled peppers, and pickled cucumbers representing traditional culinary heritage.
• Galija ready-to-eat meals Distribution of Galija ready-to-eat meals packaged to preserve taste and freshness.
• Mikado canned fruits and vegetables Distribution of Mikado canned fruits and vegetables, a leading brand in Eastern Europe.
• Hulala savory and sweet creams Distribution of Hulala's wide range of savory and sweet creams intended for consumers and professional use, available for over 20 years.
• Baby Lindo wet wipes Distribution of Italian Baby Lindo wet wipes for children and cosmetic use.
• Solana Pag sea salt Distribution of Solana Pag sea salt, the largest Croatian sea salt producer, based on a thousand-year tradition.
• Tena flour from Slavonia Distribution of Tena flour made from selected wheat varieties grown in the fertile fields of Slavonia.
• GP Batteries Distribution of GP Batteries' development, production, and marketing of batteries and battery-related products.
• Benlux lighting products Distribution of Benlux LED and standard light bulbs combining high quality and competitive price.
• Crem Caffe Sušac coffee Distribution of BiH-roasted Crem Caffe Sušac coffee, packaged and distributed by a local Bosnian company.
• Pipi non-alcoholic Dalmatian beverage Distribution of Pipi non-alcoholic beverage representing Dalmatian summer refreshment.
• Lola cotton and gauze products Distribution of Lola's cotton, cotton products, gauze, and gauze products.
• B52 non-alcoholic energy drink Distribution of B52 non-alcoholic energy drink of unique character for free enjoyment in spontaneous moments.
• Medela bakery products Distribution of Medela soft strudli, crispy waffles, tea pastries, and cookies made with carefully selected ingredients.
• VitaGO children's juices Distribution of VitaGO children's juices created for small adventurers with carefully designed recipes.
• Nestea iced tea Distribution of Nestea non-carbonated iced tea with light natural taste, low calorie, no preservatives or artificial additives.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• SaponiacoreChannel Partner/ Reseller/ DistributorCroatian company - Saponia d.d. is a modern company built on a century-long tradition and inventiveness of employees. Mepas distributes Saponia products including detergents (Faks helizim, Nila, Bioaktiv), Ornel fabric softeners, Likvi dishwashing products, and cleaning products in Bosnia and Herzegovina.
• KanditcoreChannel Partner/ Reseller/ DistributorCroatian confectionery company with long production tradition and wide product assortment including chocolates, wafers, biscuits, and seasonal gift packages.
• KoestlincoreChannel Partner/ Reseller/ DistributorCroatian company producing biscuits, tea pastries, waffles, long-life salted pastries, and extruded products for over 100 years.
• GavrilovićcoreChannel Partner/ Reseller/ DistributorMesna industrija Gavrilović (meat industry) equipped with the most modern industrial machines and production lines. Mepas distributes Gavrilović meat products in Bosnia and Herzegovina.
• StorckmajorChannel Partner/ Reseller/ DistributorGerman company AUGUST STORCK KG successfully produces quality candy and chocolate specialties for decades. Mepas distributes Toffifee products in Bosnia and Herzegovina.
• Mepas Group EntitiescoreStrategic or Co-development PartnerMepas Group includes Mepas Mall (shopping center in Mostar), Hotel Mepas (hotel), SMT (sales/marketing company), and operates other business entities. The group is connected through various business activities.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mercator Group: Slovenia-based regional retailer with FMCG sourcing and distribution operations across the former-Yu markets. Comparable as a regional grocery buyer and distributor whose BiH-adjacent activity shapes competitive dynamics for FMCG mandates.
• Delta Holding: Serbian diversified conglomerate with significant FMCG retail and distribution operations (Delta City, Maxi chain). Comparable as a regional FMCG distribution benchmark and a potential acquirer/integrator of regional branded FMCG assets.
• Podravka: Major Croatian food manufacturer with regional distribution of Vegeta, Lino Lada and other grocery brands. Comparable through overlapping BiH food/condiment distribution and as a potential acquirer of Mepas-owned brands like Gavrilović in the regional consolidation narrative.
• Fortenova Grupa: Croatia-rooted regional consumer-goods conglomerate controlling Konzum, Agrokor's former assets and a wide FMCG distribution network. Comparable given its scale in BiH retail and as a counterparty that competes for the same brand-distribution mandates.

Direct peers

• Konzum: Croatian market-leading grocery retailer (within Fortenova Group) with material BiH operations. Comparable because it procures the same branded FMCG portfolio Mepas distributes and exerts significant leverage on shelf access and trade terms.
• Atlantic Grupa: Croatian regional branded consumer-goods company with both proprietary brands (Droga Kolinska, Cedevita, Donat) and a distribution arm. Overlaps with Mepas in BiH FMCG distribution and competes for shelf space at the same retailers.
• Bingo: Largest BiH retail chain with own logistics and growing private-label operations. Comparable to Mepas because it is simultaneously a customer, a distribution counterpart and a source of vertical-integration pressure on Mepas's FMCG wholesale economics.
• Orbico Group: Croatia-headquartered multi-country FMCG and consumer-goods distributor operating across CEE/SEE with an identical exclusive-brand-representation model. Closest direct comparable to Mepas given its mix of food, personal care and household brands, regional exclusivities, and logistics-led distribution.

Regional players

• Studenac: Fast-growing Croatian grocery retailer with growing distribution and private-label presence. Comparable as a regional FMCG channel that influences how distributors like Mepas access Croatian-origin brands.
• DIS (Destilacija, Izvoz, Sloboda) - DIS trgovina: Serbia-headquartered FMCG distributor with broad branded portfolio. Comparable as a regional multi-category FMCG distributor with similar exclusive-representation economics across the Balkan region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mepas-1629244120682908
• LinkedInlinkedin.com/company/mepas-d-o-o-siroki-brijeg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mepas d.o.o. Siroki Brijeg