Mercedes-Benz Techstar La Rochelle by autosphere

What Mercedes-Benz Techstar La Rochelle by autosphere does

Mercedes-Benz Techstar La Rochelle by autosphere is the La Rochelle-area authorized Mercedes-Benz dealership operated by TECHSTAR OUEST BY AUTOSPHERE, a private French subsidiary of the Swiss-headquartered Emil Frey Motors France group. The business operates from two physical sites — the main dealership at ZAC de Beaulieu, Rue du 18 Juin in La Rochelle (new vehicle showroom, sales office, and after-sales workshop) and a secondary site at 9 rue des Greffières in Lagord (used vehicles, parts, and after-sales services) — and serves individual retail buyers (particuliers) plus a secondary segment of professionals and businesses seeking commercial vehicles (Sprinter, Vito, Citan) and fleet services in the Nouvelle-Aquitaine region.

The product offering spans the full Mercedes-Benz passenger range (Classe A, CLA, Classe B, Classe C, Classe E, GLA, GLC, EQS, EQE and AMG variants) alongside a used vehicle inventory and a commercial vehicles line. The service stack includes mechanical maintenance and bodywork (carrosserie), technical inspection, and a Service Select contract delivering 25% off maintenance. Genuine Mercedes-Benz parts are sold, supplemented by circular-economy reconditioned parts sourced from VHU-certified end-of-life vehicle centers. EV infrastructure is a meaningful product line: reinforced outlets (3.7 kW from €499) and wallbox charging stations (7.4-22 kW from €1,399) installed by IRVE-certified technicians, monitored via the MaBorne mobile app, plus a ChargeMap roaming badge (€19.90 one-time) granting access to 550,000+ public charging points across France and Europe.

Revenue mechanics are mixed: transactional vehicle sales (new and used) financed predominantly through LOA (Location avec Option d'Achat) and LLD (Location Longue Durée) leasing, exemplified by the Classe A Edition 140 starting at €350/month; one-time parts and accessories sales; recurring after-sales service contracts; and emerging recurring subscription revenue from the Home Charge service at €8.90/month (with a 12-month minimum) bundled with SECURYCAR-distributed insurance underwritten by AXA Partners' INTER PARTNER ASSISTANCE. Go-to-market is omnichannel but anchored on physical showrooms and direct sales advisors, supplemented by phone-based inside sales, the Autosphere network's website for cross-site inventory search, and online trade-in valuation.

Name

Mercedes-Benz Techstar La Rochelle by autosphere

Legal name

TECHSTAR OUEST BY AUTOSPHERE

Website

https://mercedes-benz-larochelle.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Mercedes-Benz dealership in La Rochelle, France, operating two locations under TECHSTAR OUEST BY AUTOSPHERE (Emil Frey Motors France subsidiary), selling new and used Mercedes vehicles plus EV charging solutions, parts, and after-sales services to retail consumers and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

New Car Dealers (44111), Used Car Dealers (44112), Automotive Parts and Accessories Retailers (441330), Tire Dealers (441340)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Automotive Accessories & Aftermarket DTC (CRAFACAK), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)

Keywords

• Mercedes-Benz dealership
• Automotive retail sales
• Vehicle maintenance repair
• EV charging solutions
• Used car sales

Headquarters

HQ city

La Rochelle

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz vehicles including petrol, diesel, hybrid, and electric models. Revenue from vehicle sales, with financing options including LOA (Location avec Option d'Achat) and LDD (Location Longue Durée).
2. Used Vehicle Sales: Sales of pre-owned Mercedes-Benz and other brand vehicles. Includes certified used vehicles and exceptional deals.
3. After-Sales Services: Maintenance, repairs, bodywork (carrosserie), and technical inspection services. Includes Service Select maintenance contracts.
4. Parts and Accessories Sales: Sales of genuine Mercedes-Benz spare parts and accessories. Includes circular economy parts from VHU certified centers.
5. EV Charging Solutions: Sales and installation of home charging infrastructure (reinforced outlets, wallbox stations), roaming charging badges, and Home Charge monthly subscriptions.
6. Home Charge Subscription: Monthly subscription service (8.90€/month) covering repair/replacement of charging solutions, electrical installation assistance, and mobility solutions during repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Authorized Mercedes-Benz dealership in La Rochelle, France, selling new and pre-owned passenger and commercial vehicles. The dealership provides after-sales maintenance, mechanical and bodywork repairs, genuine spare parts, and end-to-end electric vehicle charging solutions including home wallbox installation and a public charging roaming badge. It operates as part of the Autosphere dealer network (250+ sites, 25 brands) owned by Emil Frey Motors France.

Product overview

Mercedes-Benz Techstar La Rochelle by autosphere is a Mercedes-Benz dealership operating as part of the Autosphere network (250 sites, 25 brands). The offering centers on the sale of new and used Mercedes-Benz vehicles (passenger cars and commercial vehicles), complemented by a comprehensive suite of after-sales services including maintenance and repair, genuine spare parts (including circular economy parts), and electric vehicle charging infrastructure. EV charging services include home solutions (reinforced socket from €499, wallbox from €1,399), roaming charging badge via ChargeMap partnership, and the Home Charge monthly assistance service. The dealership also provides financing, trade-in valuation, and bodywork services.

Differentiator

Problem solved

Functional benefit

Brands

• Autosphere: Commercial brand name for the dealership network operated by Emil Frey Motors France, with over 250 sites distributing 25 automotive brands across France.

Products and services

• New Mercedes-Benz Vehicles

Quantifiable outcome

• Access to 550,000+ public EV charging points via ChargeMap roaming badge
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ChargeMapcoreTechnology or IntegrationCollaboration with ChargeMap to provide EV roaming charging badge. The badge (19.90€ one-time purchase) grants access to 550,000+ public charging points across France and Europe. Chargemap's app integration provides route planning and charging station navigation.
• Emil Frey Motors FrancecoreOthersParent company and corporate umbrella. TECHSTAR OUEST by Autosphere is a subsidiary of EMIL FREY MOTORS FRANCE. The parent company provides corporate governance, data management through AUTOSPHERE and AUTOSPHERE CONTACT subsidiaries, and access to the broader dealer network.
• SECURYCAR (Home Charge)minorStrategic or Co-development PartnerHome Charge service distributed by SECURYCAR, a simplified joint-stock company with capital of 37,000€, headquartered in Paris. Provides insurance and assistance services for EV charging solutions including repair/replacement coverage, electrical assistance, and mobility compensation.
• INTER PARTNER ASSISTANCEminorOthersBelgian insurance company (SA with capital of 180,702,613 Euros) that underwrites the Home Charge assistance and breakdown coverage insurance contract. Part of the AXA Partners group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GCA (Groupement des Concessionnaires Automobiles): French dealer network cooperative representing independent dealers across multiple brands. Comparable business model of franchise-based new/used vehicle sales, services, parts, and EV solutions.
• BodemerAuto: French multi-brand automotive dealer group with Mercedes-Benz, Renault, and Dacia franchises concentrated in western France. Comparable dealership model with new/used vehicle sales, after-sales services, parts, and financing across multiple sites.
• Hess Automobile: German automotive dealer group with significant operations in France. Multi-brand premium and volume franchises with similar dealership service model including EV charging and fleet services.
• Jean Rouyer Automobiles: French multi-brand automotive dealer group with premium franchises across multiple regions. Comparable business model of new/used vehicle sales, after-sales services, parts, and financing across multiple locations.
• Mary Automobiles: French automotive dealer group operating multiple premium and volume brands across Normandy and Brittany. Similar physical dealership model with new vehicle sales, used vehicles, after-sales services, and parts distribution.
• BYmyCAR: Major French multi-brand automotive dealer group operating Mercedes-Benz franchises alongside other premium and volume brands. Closely comparable business model of new/used vehicle sales, after-sales services, parts distribution, and financing across multiple regional locations in France.

Emerging players

• Polestar France: Premium EV manufacturer with direct-to-consumer sales model in France. Competes in premium EV segment with agency model that bypasses traditional dealers, threatening franchise-based retailers.
• Tesla France: Direct-to-consumer EV sales and service operation in France. Competes in the EV segment with a fundamentally different agency sales model that challenges traditional franchise dealers like Mercedes-Benz La Rochelle and represents the OEM-direct direction of travel.

Broad incumbents

• Stellantis &You: Direct retail arm of Stellantis in France, operating sales and service for Peugeot, Citroën, Opel, and DS. Represents manufacturer-led direct sales competing with traditional multi-brand dealers in similar premium-adjacent segments.
• Renault Retail Group: Manufacturer-owned direct retail operation of Renault in France. Represents the agency sales model that OEMs are increasingly adopting, signaling a structural threat to traditional dealer franchise value.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mercedes-techstar-larochelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Techstar La Rochelle by autosphere