Mercier Frères SARL
Mercier Frères SARL is a 135-year-old French viticultural nursery producing vine planting stock and rootstock varieties. It serves professional winegrowers via a regional technician field-sales network across France and internationally, and individual consumers through a dedicated e-commerce platform.
- Company typePrivate
- Founded1890
- HeadquartersVix, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mercier Frères SARL does
Mercier Frères SARL is a French viticultural nursery (pépiniériste viticole) founded in 1890 and headquartered in Vix, Pays de la Loire. The company specializes in producing vine planting stock (plants de vigne) — rootstocks, grafted vines, and clonal grape selections — and provides end-to-end vineyard creation services. It serves two distinct customer segments: professional winegrowers who source planting material for new vineyard establishment and replanting projects, and individual consumers who purchase small quantities of vines for decoration, tasting, or home winemaking through a dedicated consumer e-commerce platform (mercier-plantsdevigne.com).
The company's product portfolio centers on its proprietary Gamme Altis® line, offered in three formats (Altis® traditionnel, Altis® pot 7, and Altis® pot 9), alongside a broader catalogue of porte-greffe (rootstock) varieties and grape variety/selection products. Mercier combines traditional grafting expertise with modern nursery techniques and emphasizes physiological and sanitary quality standards that exceed regulatory benchmarks. Distribution operates through a network of regional technico-commercial (technical sales) representatives covering French wine-producing regions and select international markets, complemented by corporate and consumer websites (pepinieres-mercier.com and mercier-plantsdevigne.com), and brand presence on Facebook and Instagram.
Revenue is generated primarily through one-time sales of vine planting stock to professionals and consumers, supplemented by vineyard creation services that include project consultation, plant selection guidance, and on-site technical accompaniment. Pricing is not publicly disclosed and is established through direct contact with regional technicians for B2B quotes. Mercier operates as a deliberately small organization with approximately 10 employees, self-describes as an "entreprise à dimension humaine" (human-scale enterprise), and is privately held with no disclosed external investment, parent company, or public revenue figures.
Mercier Frères SARL firmographics
Firmographics- Name
- Mercier Frères SARL
- Legal name
- Mercier
- Website
- https://mercier-groupe.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mercier Frères SARL is a 135-year-old French viticultural nursery producing vine planting stock and rootstock varieties. It serves professional winegrowers via a regional technician field-sales network across France and internationally, and individual consumers through a dedicated e-commerce platform.
- Ownership category
- akta.pro rank
Mercier Frères SARL industry classification
Industry- Product category
- Viticultural Nursery Services
- NAICS
- Nursery and Tree Production (111421), Grape Vineyards (111332)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)
Keywords
Where Mercier Frères SARL is headquartered
LocationHeadquarters
- HQ city
- Vix
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mercier Frères SARL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Vine Plant Sales (Professional): Direct sales of vine planting stock (plants de vigne) to professional winegrowers and vineyard operators, including rootstocks, grape varieties, and the Altis® product range.
- Vine Plant Sales (Consumer): Direct sales of vine plants to individual consumers through dedicated e-commerce platform (mercier-plantsdevigne.com) for decorative, tasting, or small-scale winemaking purposes.
- Vineyard Creation Services: Comprehensive vineyard creation services including project consultation, plant selection, and technical accompaniment throughout the project lifecycle.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Mercier Frères SARL product offering
Product offeringCore offering
Mercier Frères SARL is a specialized viticultural nursery (pépiniériste viticole) producing vine planting stock (plants de vigne) including rootstocks (porte-greffe), grape varieties, and the proprietary Altis® product range (traditionnel, pot 7, pot 9). The company also provides end-to-end vineyard creation services, accompanying professional winegrowers from project conception through planting.
Product overview
Mercier is a specialized viticultural nursery offering a unified portfolio of vine plants and related services. The core offering centers on the Gamme Altis® product line, available in three formats (traditional, pot 7, and pot 9), complemented by rootstock (porte-greffe) and grape variety/selection products. Beyond plant sales, Mercier provides end-to-end vineyard creation services including technical accompaniment, plant selection assistance, and physiological/sanitary quality assurance. The company serves both professionals (via pepinieres-mercier.com) and individuals (via mercier-plantsdevigne.com) through a multi-channel distribution model.
Differentiator
Problem solved
Functional benefit
Brands
- Gamme Altis®: Premium range of vine plants offered by Mercier
- Altis® traditionnel
- Altis® pot 7
- Altis® pot 9
Products and services
- Gamme Altis® Premium proprietary vine plant product line offered in multiple formats (traditional, pot 7, pot 9) with superior physiological and sanitary quality for professional viticulture and vineyard establishment.
- Altis® traditionnel Traditional format of the Altis® vine plant range, delivering high-quality grafted vines suitable for vineyard establishment and replacement projects.
- Altis® pot 7 Altis® vine plant in 7-centiliter pot format, designed for optimal root development and ease of planting.
- Altis® pot 9 Altis® vine plant in 9-centiliter pot format, offering enhanced root volume for professional vineyard applications.
- Porte-greffe (Rootstock) Rootstock varieties used as the foundation for grafted vines, selected for adaptation to various soil conditions and viticultural objectives.
- Variété et Sélection Grape varieties and clonal selections for producing wine grapes, enabling winemakers to achieve their specific viticultural and enological goals.
- Vineyard Creation Services Comprehensive vineyard creation services including project consultation, plant selection, and technical accompaniment from project conception through execution for professional winegrowers.
Companies that use Mercier Frères SARL
Customer profileSegments2 records
Ideal customer profiles2 records
Mercier Frères SARL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mercier Frères SARL partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mercier Frères SARL competitors and assessment
Company assessmentBroad incumbents
- Institut Français de la Vigne et du Vin (IFV): French vine research institute that develops and licenses grape varieties and clonal selections. Comparable as a French viticulture industry participant whose certified plant material flows through nurseries like Mercier.
- Agromillora: Global plant nursery company headquartered in Spain, producing vine plants alongside other agricultural nursery stock at scale. Comparable as a broader incumbent in the nursery industry with overlapping vine plant offerings.
Regional players
- Pépinières Bruns: German nursery specializing in woody plants including vine plants for European viticulture. Comparable as a regional vine nursery competitor primarily serving the German and broader central European wine markets.
Direct peers
- Vivai Cooperativi Rauscedo: Italian cooperative and one of the world's largest vine nurseries, producing grafted vine plants globally. Directly comparable to Mercier as a vine plant producer serving professional winegrowers with rootstock and variety offerings.
- Pépinières Guillaume: French vine nursery producing vine planting stock for professional winegrowers. Directly comparable to Mercier in the French viticultural nursery market with similar product offerings across rootstocks and grape varieties.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mercier Frères SARL social profiles
Digital presenceMercier Frères SARL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercier Frères SARL leadership team
Management profileNumber of profiles
Profiles1 record
Mercier Frères SARL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercier Frères SARL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercier Frères SARL
What does Mercier Frères SARL do?
Mercier Frères SARL is a specialized viticultural nursery (pépiniériste viticole) producing vine planting stock (plants de vigne) including rootstocks (porte-greffe), grape varieties, and the proprietary Altis® product range (traditionnel, pot 7, pot 9). The company also provides end-to-end vineyard creation services, accompanying professional winegrowers from project conception through planting.
Is Mercier Frères SARL a public or private company?
Mercier Frères SARL is a private company. It is classified as family owned and is currently operating.
When was Mercier Frères SARL founded?
Mercier Frères SARL was founded in 1890. It employs 1 to 10 people.
Where is Mercier Frères SARL based?
Mercier Frères SARL is headquartered in Vix, France, in the Europe region.
How does Mercier Frères SARL make money?
Three revenue lines are on record. Vine Plant Sales (Professional) is the primary driver. The others are vine Plant Sales (Consumer) and vineyard Creation Services.
Who are Mercier Frères SARL's main competitors?
Broad incumbents on record are Institut Français de la Vigne et du Vin (IFV) and Agromillora. Pépinières Bruns is listed as a regional player. Direct peers are Vivai Cooperativi Rauscedo and Pépinières Guillaume.
Does Mercier Frères SARL have an API?
No public API is recorded for Mercier Frères SARL.
What industry is Mercier Frères SARL in?
Mercier Frères SARL's product category is Viticultural Nursery Services. Its primary akta.pro industry code is AFAGAJAA, Vineyard Establishment & Development (Site Prep, Trellising, Planting). Its NAICS code is 111421 and its SIC code is 700.