Pépinières Guillaume

What Pépinières Guillaume does

Pépinières Guillaume is a fifth-generation family-owned French viticultural nursery founded in 1895 in Charcenne, Franche-Comté, and one of the world's leading producers of grafted grapevine plants. The company produces 12-15 million grafted vine plants annually across eight production sites along the Saône-Rhône axis, supplemented by two southern French rootstock production sites in Pertuis and Beaucaire. Its product portfolio spans traditional grafted vine plants, biodegradable pot plants, replacement plants (Long Plant, Super pot, Vital Plant, Start Plant ©), and innovation products including mycorhizal inoculum pellets, the SymBIOSE © low-input sustainable range, and viral premunition plants for fanleaf virus tolerance. The company also provides planting services via patented GPS-guided caterpillar-track machines and manual teams, hot water dipping (TEC) treatment at 50°C for 45 minutes to eliminate phytoplasmas, root pruning, technical consulting, and massale selection services.

The business operates a direct enterprise sales model organized by region (France, UK, Netherlands, Italy, and specific French wine regions), with regional technical consultants providing on-site advisory and project quotes. Revenue is generated through one-time plant sales combined with project-based professional services. Key proprietary technologies include an exclusive mycorhize-trichoderma symbiosis protocol developed since 1996, the patented Start Plant © concept, patented GPS-guided planting machines, and proprietary hot water dipping equipment. The company maintains full traceability of plant material from origin to delivery, has held ISO certification for over 12 years, and inaugurated an in-house virological testing laboratory in December 2024. International operations are conducted through three subsidiaries: Viveros Guillaume Chile (1998, market leader in Chile), Guillaume Grapevine Nursery near Davis, California (2006), and Guillaume Valle Verde in Mendoza, Argentina (2013), with exports to 30+ countries.

Name

Pépinières Guillaume

Legal name

SAS PÉPINIÈRES GUILLAUME

Website

https://pepinieres-guillaume.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

11–50 employees

Short description

Pépinières Guillaume is a fifth-generation French family-owned grapevine nursery founded in 1895, producing 12-15 million grafted vine plants annually and offering planting, treatment, and viticulture consulting services to professional winegrowers worldwide through subsidiaries in Chile, California, and Argentina.

Ownership category

akta.pro rank

Product category

Viticulture Nursery / Grapevine Plant Production

NAICS

Grape Vineyards (111332)

akta.pro primary industry

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

akta.pro secondary industry

Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Grafted grapevine plants
• Viticulture nursery services
• Vineyard planting services
• Vine rootstock production
• Viticulture genetic selection

Headquarters

HQ city

Charcenne

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Grapevine plant sales: Sale of traditional vine plants, biodegradable pot plants, replacement plants (Long Plant, Super pot, Vital Plant), and specialized plants (SymBIOSE, Premunition)
2. Planting services: Manual and mechanical planting services using GPS-guided machines, performed by specialized teams under technical supervision
3. Root pruning service: Root pruning service before planting to facilitate planting operations and eliminate ascending root risk
4. Hot water dipping treatment: Hot water treatment service (TEC) to eliminate phytoplasmas, using proprietary machines

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pépinières Guillaume produces and sells grafted grapevine plants (traditional field-grown plants, biodegradable pot plants, replacement plants including the patented Start Plant © and Vital Plant ©) and provides complementary professional services including root pruning, hot water phytoplasma treatment, mechanical or manual planting via GPS-guided machines, and viticulture consulting (massale selection, genetic selection advice). Production totals 12–15 million grafted plants annually across eight French sites, serving professional winegrowers in more than 30 countries.

Product overview

Pépinières Guillaume is a fifth-generation family business founded in 1895, specializing in grapevine plant production and grafting. The company operates as a unified portfolio of interconnected products and services centered on grapevine cultivation. Core offerings include Traditional Vine Plants and Biodegradable Pot plants for initial plantation, supplemented by replacement plant solutions (Long Plant, Start Plant ©, Super pot, Vital Plant ©) for gap-filling. Innovation products encompass mycorhizal technologies (Mycorhize Pellets), viral premunition plants, and the SymBIOSE © low-input sustainable range. Service offerings include root pruning, hot water dipping treatment, mechanical/manual planting, technical expertise and advice, and massale selection services. The company maintains subsidiaries in Chile, Argentina, and California serving international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Vine Plants (Plant de vigne Traditionnel) One-year-old grafted vine plants field-grown with a developed root system and dormant woody stem. Delivered pruned to three buds and waxed for protection, packaged in 100-plant bags. Targeted at professional winegrowers establishing new vineyards.
• Pot 7/9 Biodegradable Plants (Plant en pot biodégradable) Vine plants cultivated in biodegradable pots, delivered in vegetation for late spring planting. Requires watering during planting and is best used by the end of May. Targeted at winegrowers seeking later planting windows.
• Le Plant Long (The Long Plant) Vine plant with extended rootstock that limits unwanted shoots partially or totally, delivered in dormant form with roots. Advantages include weed resistance, protection from rabbits and herbicide drift, and simplified pruning. Targeted at vineyards needing gap-filling replacements.
• Le Start Plant © Patented concept comprising a virus-certified vine plant inoculated with proprietary mycorhizes, cultivated in a sturdy protective pot. Designed for quick rooting and optimal growth after planting. Intended for autumn or spring vine replacement.
• Le Super Pot (The Super Pot) One-year traditional vine plant cultivated during one season, then handpicked and grown in an approximately 1-liter pot of compost. Develops a prolific root system throughout summer. Ideal for early-season replacements from September to December.
• Le Vital Plant © Vine plant designed for autumn replacements with rigorously controlled callus robustness, protected by a laboratory-selected mycorhize pellet. Coated in fertilizer for optimal root growth and packaged in protective organic biodegradable film. Enhances natural plant defenses and reduces planting time.
• Le plant SymBIOSE © Low-environmental-impact vine plant range developed through an innovative protocol limiting synthetic chemicals. Uses certified organic waxes and products, organic farming land, and organic substances to stimulate plant defenses. Targeted at vineyards pursuing sustainable/low-input certification.
• La Prémunition (Premunition plants) Viral premunition plants using hypo-virulent GFLV strains to confer tolerance to fanleaf virus. Reserved for replacing vines in areas infected with grapevine fanleaf virus. Targeted at vineyards in fanleaf-infested plots needing virus-tolerant replacements.
• Mycorhize Pellets (La pastille mycorhizée) Mycorhizal inoculum pellets developed through research since 1996 in partnership with Amiroy. The symbiotic interaction between soil fungi and grapevine improves nutrient absorption and activates natural defenses against cryptogamic diseases. Sold as an innovation product for grapevine establishments.
• Root Pruning Service (Taillage des racines) Professional root pruning service that cuts back vine roots before planting to facilitate installation and eliminate the risk of ascending roots. Targeted at winegrowers preparing plants for field installation.
• Hot Water Dipping Treatment (Traitement à l'eau chaude / TEC) Plant treatment involving immersion at 50°C for 45 minutes to eliminate phytoplasmas causing grapevine yellows diseases (Flavescence dorée and Bois noir), performed using two proprietary hot water dipping machines acquired in 2005. Targeted at vineyards in phytoplasma-affected regions.
• Mechanical or Manual Planting Service (Plantation mécanique ou manuelle) Planting services performed either manually by specialist teams or mechanically using two patented GPS-guided machines mounted on caterpillar tracks, suitable for planting on all terrain types with integrated watering. Targeted at winegrowers requiring turnkey vineyard establishment.
• Expertise & Advice (Expertise & Conseil) Technical consulting service including assistance with clone, rootstock, and massale selection. Regional technical advisors visit client sites and provide project guidance for vineyard establishment and selection strategy.
• Massale Selections (Sélections massales) Massale selection service offering healthy vines (tested for fanleaf and leafroll viruses) to preserve or diversify vineyard genetic heritage. Includes the Guillaume Selections catalog and personalized private selection programs for winegrowers seeking to develop bespoke clones.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Guillaume Valle Verde (Argentina)coreStrategic or Co-development Partner · 1 January 2013Partnership established in Argentina (Mendoza) in 2013, enabling knowledge sharing in vine plant production and evolving production procedures to improve product quality.
• Guillaume Grapevine Nursery (California, USA)coreStrategic or Co-development Partner · 1 January 2006Subsidiary established in California in 2006 for North American market. Located 20 minutes north of Davis University in an isolated area, producing high-quality grafted vine plants for American winegrowers. Research and development partnership leveraging proximity to UC Davis viticulture research.
• Viveros Guillaume ChilecoreStrategic or Co-development Partner · 1 January 1998Subsidiary established in Chile in 1998 due to Chile's restrictions on vine plant imports. Teams trained on-site in Colchagua valley, now market leader in Chile for vine plants. Transferred knowledge and values to local teams.
• AmiroyminorStrategic or Co-development Partner · 1 January 1996Research partnership with Amiroy company to develop natural solutions for vine plant recovery, including solutions mentioned in 'Réussir Vigne' magazine.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pépinières Verries: French grapevine nursery based in southern France producing grafted vine plants for French and European winegrowers. Directly comparable to Pépinières Guillaume in product (grafted vines), market (France), and propagation techniques.
• Sunridge Nurseries: US-based grapevine nursery producing certified grafted vines for American vineyards. Comparable to Pépinières Guillaume in product offering, certification/quality programs, and serving a similar winegrower customer base across California.
• Novavine: California grapevine nursery specializing in grafted, virus-tested vine plants for premium North American wine producers. Directly comparable to Pépinières Guillaume on product category, propagation techniques, and target customer (high-end US winegrowers).
• Vivai Cooperativi Rauscedo: Italy's — and one of the world's — largest grapevine nurseries, producing grafted vine plants across a broad portfolio of varieties and rootstocks. Directly comparable to Pépinières Guillaume in core product (grafted vines), customer base (professional winegrowers globally), and international sales footprint.
• Pépinières Chauvin: French grapevine nursery producing grafted vines for French vineyards, including offering certified clones and rootstocks. Directly comparable to Pépinières Guillaume on product type, geographic market (France), and target winegrower customers.
• Mercier Grapevine Nursery: California-based grapevine nursery producing grafted vines for the North American wine industry. Closely comparable to Guillaume's California subsidiary in product, customer base (US winegrowers), and disease-tested plant protocols.

Broad incumbents

• Agromillora: Spain-headquartered plant nursery group with a broad portfolio including grapevines, olive trees, and other crops at industrial scale. Overlaps with Pépinières Guillaume on grapevine propagation but operates much more broadly across crops and geographies.

Others

• Institut Français de la Vigne et du Vin (IFV): France's national technical institute for vine and wine research, previously ENTAV-INRA, which manages certified clonal selection of grapevines. Adjacent enabler to Pépinières Guillaume's massale selection and genetic selection services rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pepiniere-guillaume
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pépinières Guillaume