Mercomax

What Mercomax does

Mercomax Store E.I.R.L is a Peruvian e-commerce retailer founded in 2021 and headquartered at Av. Carabayllo 203, Comas, Lima, specializing in automotive and motorcycle LED lighting products. The company operates a direct-to-consumer storefront at mercomax.pe, a physical retail location in Lima, a B2B distributor program, and ships nationwide across Peru. Its product catalog spans five main categories: AUTOLED (automotive LED headlight bulbs with outputs ranging from 4,000LM to 21,600LM across more than 15 series including MAX3, GT6, S3, NG CANBUS, and K1), MOTOLED (motorcycle-specific LED bulbs, projectors, and Harley-style headlamps), BARRAS LED (vehicle LED light bars from 3 to 42 inches), ACCESORIOS (covers, GPS trackers, dashcams, alarms, motorcycle audio), and COMBOS LED (bundled packages). The company is the authorized Peruvian distributor for NAOEVO factory products and resells several other brands including AUXBEAM, NAOLED, MAXCOVER, JIMI IoT, and Positron.

Mercomax's product technology centers on LED illumination with CAN-bus compatibility (to prevent dashboard error codes), IP68 water resistance, high-speed fan cooling supporting up to 50,000-hour lifespan, multi-voltage compatibility (12V-36V), and 360-degree adjustable sockets. Premium offerings include bi-LED projectors and laser LED explorers reaching up to 40,000LM output. The product line carries international certifications (E-MARK, DOT, ISO9001, CE, ROHS) backed by the NAOEVO factory's 15+ years of manufacturing experience, and select products carry up to 2-year warranties. The company markets primarily through its e-commerce site, WhatsApp customer support (956 256 192), a YouTube channel (@mercomaxmotors), and Google Maps for local discovery.

The revenue model is almost entirely one-time hardware sales, with a small recurring component introduced via the GPS VL103M tracker (free first year of platform access, then annual subscription from year 2). Pricing is in Peruvian Sols, with individual units ranging from S/17.90 for entry-level bulbs to S/649.90 for the 4G dashcam, and bundled combos around S/394-S/404. Customer segments are primarily individual Peruvian car and motorcycle owners, with a secondary segment of off-road and commercial vehicle operators. No revenue, headcount, or funding disclosures are available in the source data.

Name

Mercomax

Legal name

Mercomax Store E.I.R.L

Website

https://mercomax.pe

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercomax is a Peruvian e-commerce retailer selling automotive and motorcycle LED lighting products, accessories, and connected vehicle electronics (GPS, dashcams, alarms) to individual consumers across Peru via its online store, physical shop in Lima, and a B2B distributor program.

Ownership category

akta.pro rank

Headquarters

HQ city

Comas

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales (B2C): Mercomax generates revenue through direct retail sales of LED lighting products (focos LED, barras LED, motoled) and accessories (cobertores, GPS, alarms, audio) to individual consumers via its e-commerce website and physical store. All revenue is one-time hardware purchase, with no recurring subscription component.
2. Wholesale / Distributor Sales (B2B): B2B revenue through a formal distributor program targeting businesses that resell automotive LED products. The company encourages bulk/commercial purchasing through its distributor enrollment page.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mercomax Store E.I.R.L is a Peruvian e-commerce and physical retailer that sells aftermarket LED automotive and motorcycle lighting products, LED light bars, Bi-LED/laser projectors, and complementary accessories (GPS trackers, dashcams, alarms, covers, motorcycle audio systems). The company is the authorized Peruvian distributor of NAOEVO-brand LED products and also resells AUXBEAM, NAOLED, MAXCOVER, JIMI IOT, and POSITRON branded items, shipping nationwide throughout Peru via its website mercomax.pe and a retail store in Comas, Lima.

Product overview

Mercomax Store is a Peruvian e-commerce retailer specializing in automotive and motorcycle LED lighting products. The product portfolio consists of five main categories: AUTOLED (automotive LED headlight bulbs and signal lights across multiple series including S3, MAX3, GT6, NG, V05, K1, K2, D, S4 with lumen outputs from 4,000 to 21,600LM), MOTOLED (motorcycle-specific LED products including bulbs, LED exploradoras, projectors, and Harley-style headlights), BARRAS LED (vehicle LED light bars in sizes from 3 to 42 inches, including NAOEVO S9 series), COMBOS LED (bundled packages combining main headlights with signal and interior LEDs), and ACCESORIOS (vehicle/motorcycle accessories including covers, top cases, motorcycle audio, GPS trackers, dashcams, and security alarms). The company also manufactures under its own brand NAOEVO and resells brands including AUXBEAM, NAOLED, MAXCOVER, JIMI IOT, and Positron. Key differentiators include 15+ years of experience, international certifications (E-MARK, DOT, ISO9001, CE, ROHS), and products ranging from budget entry-level LEDs to high-performance laser projectors delivering up to 40,000LM.

Differentiator

Problem solved

Functional benefit

Brands

• NAOEVO: Own brand of LED automotive lighting products manufactured in their factory, including LED bulbs, light bars, and related illumination products.

Products and services

• Foco LED D1-H4/H6 Tipo Cañon Dual Color Motorcycle fog light bulb in D1-H4 or D1-H6 cannon type with dual color output (white 6000K, yellow 3000K). 1000LM, 30W, 12V DC. Aluminum alloy body with efficient heat dissipation. IP55 rated with 5,000-hour lifespan. Targeted at motorcycle owners seeking dual-color visibility.
• Foco Led Lupa Dual Color H4/H6/P15D Motorcycle LED projector lens bulb with dual color (white/yellow), available in H4, H6, and P15D bases. 2500LM output, 20W power, 12V-36V multivoltage. NAOLED brand. 12-month warranty. Targeted at motorcycle owners needing projector-style illumination with color flexibility.
• Kit Faros Led Proyector 7" + 2 Faros de 4.5" Pulgadas LED headlight projector kit for Harley Davidson motorcycles. Includes one 7-inch LED projector headlight (45W, 4,500LM) and two 4.5-inch fog lights (30W, 3,000LM set). AUXBEAM brand. Compatible with Harley FLD, Softail 1994, Touring 1994-2013, FLHTCUSE 2006-2010. Targeted at Harley Davidson owners and custom motorcycle builders.
• Foco Led MAX3 13.000LM + Led Señal T20 7443 Combo Combo package including two MAX3 CANBUS LED headlight bulbs (13,000LM, 60W, PHILIPS chips, IP68, 50,000 hours) and two T20 7440 signal LEDs (1,500LM, 18 LED 3030). CE, RoHS, DOT, E-mark, ISO 9001 certified. NAOEVO brand. Targeted at car owners wanting a complete headlight + signal LED upgrade.
• Cobertor Para Moto Lineal Impermeable Talla XL/XXL Waterproof motorcycle cover made of resistant canvas with soft cotton fleece inner lining to prevent scratches. Available in XL (230x105x130cm) and XXL (264x104x130cm) sizes. Includes elastic bottom, security chain rings, and reflective tape. MAXCOVER brand. Targeted at motorcycle owners needing weather protection.
• GPS Satelital 4G VL103M 12-36V 4G GPS tracker for vehicles and motorcycles with real-time location tracking, remote engine cut-off, geo-fencing, route history (approx. 45 days), speed alerts, and power disconnection alerts. IP65 rated, internal 270mAh battery. No monthly fees — annual fee from year 2 (12 months platform access included free with purchase). JIMI IOT brand. Integrates with Tracksolid Pro app. Targeted at vehicle and motorcycle owners needing tracking and security.
• Cámara Dashcam 4G WiFi JC181 12-24V Vehicle dashcam with dual HD cameras (front 1080p, interior 640x360), built-in 4G LTE, WiFi, and GPS. Records up to 10 days with automatic loop overwrite and event-based recording on impact or sudden acceleration. Integrates with Tracksolid Pro app for remote live viewing. Requires postpaid SIM with data plan. DAHUA brand. Targeted at fleet operators and individual vehicle owners needing video evidence and remote monitoring.

Quantifiable outcome

• Products carry up to 2-year warranties, with signal LEDs covered for 12 months and main LED foglight bulbs for 24 months
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NAOEVO FactorycoreStrategic or Co-development PartnerMercomax is the authorized Peruvian distributor and marketer of NAOEVO brand LED lighting products. NAOEVO is a factory with more than 15 years of experience manufacturing automotive LED lighting. The partnership involves Mercomax selling NAOEVO's certified (E-MARK, DOT, ISO9001, CE, ROHS) LED products including the NAOEVO series of LED bulbs, light bars, and projectors under the Mercomax brand in Peru.
• MAXCOVERminorChannel Partner/ Reseller/ DistributorMAXCOVER is a brand of motorcycle and vehicle covers. Mercomax sells MAXCOVER-branded products including the Cobertor Para Moto Lineal Impermeable series (sizes M, XL, XXL) as part of its accessories category.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RockAuto: RockAuto is an online-only auto parts retailer offering a deep catalog of replacement and aftermarket parts with strong fitment data. It competes with Mercomax for the same e-commerce-first vehicle-owner buyer, though with broader mechanical parts and limited focus on LED lighting.
• Amazon (Auto Parts category): Amazon's auto parts and lighting category competes with Mercomax for the same online Peruvian vehicle-owner buyer, offering comparable LED bulbs, light bars, and GPS trackers with global fulfillment and aggressive pricing — making it one of the most relevant cross-border competitive threats.
• CARiD: CARiD is an online retailer specializing in automotive accessories, performance parts, and lighting upgrades. Its LED and accessory assortment, fitment tools, and direct-to-consumer model make it one of the closest pure-play comparables to Mercomax's e-commerce LED/accessory positioning.
• AutoZone: AutoZone is the largest US aftermarket auto parts retailer with thousands of stores and a mature e-commerce channel. While it does not specialize in LED lighting like Mercomax, its broad auto-parts assortment and installed base of stores set the customer-experience benchmark for the same vehicle-owner shopper.
• Advance Auto Parts: Advance Auto Parts is a large US-based auto parts retailer with both physical stores and an online channel. While broader than Mercomax's LED focus, it competes for the same DIY vehicle-owner wallet share and has scaled national distribution capabilities Mercomax lacks.

Direct peers

• AUXBEAM: AUXBEAM is a US-based LED automotive lighting brand whose products (7-inch projectors, light bars, Harley-Davidson kits) are sold by Mercomax under a reseller relationship. Both companies serve the same end-customer segments — car, Jeep, and motorcycle owners seeking aftermarket LED upgrades — with comparable brightness tiers and form factors.
• NAOEVO: NAOEVO is the LED automotive lighting factory and brand whose products Mercomax distributes under a strategic partnership. NAOEVO sells directly online globally and through its own channels, making it both a supplier and a direct competitor in the same LED aftermarket category with overlapping SKUs.
• Putco: Putco is a US aftermarket LED and accessory manufacturer serving cars, trucks, and off-road vehicles with branded lighting upgrades. It competes directly with the NAOEVO/NAOLED lines Mercomax distributes and targets the same vehicle customization buyer.

Regional players

• Positron: Positron is a leading Brazilian vehicle security and alarm brand whose FX360-G8 motorcycle alarm is sold by Mercomax. Both companies serve the Latin American vehicle aftermarket with security electronics, though Positron is primarily Brazilian-domiciled.

Emerging players

• JIMI IOT: JIMI IOT is the manufacturer of the GPS VL103M tracker sold by Mercomax. It sells directly to consumers and businesses globally, overlapping with Mercomax in the IoT vehicle telematics category and competing for the same fleet and consumer tracking buyers.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mercomaxmotors
• LinkedInlinkedin.com/company/mercomax

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercomax