Merignac Auto

What Merignac Auto does

Mérignac Auto is a privately held, multi-brand automotive dealership structured as a SAS (Société par Actions Simplifiée) and registered at 4 Rue des Châtaigniers, 33700 Mérignac, Gironde, France. The company has operated continuously from a single showroom since its founding in 2000 and is led by General Director Jérôme Sirgue, with an 11-employee headcount spanning commercial (Eric, Clément) and administrative (Audrey Sirgue) functions. Its core business is direct-to-consumer retail of new and used passenger vehicles, light commercial vans, and converted camper vans, with an inventory of nearly 250 vehicles drawn from 19 marques including Audi, BMW, Citroën, Cupra, Fiat, Ford, Hyundai, Kia, Mercedes-Benz, Mini, Mitsubishi, Nissan, Opel, Peugeot, Porsche, Renault, Suzuki, Toyota, and Volkswagen.

The platform is built on a standard web stack (merignacauto.fr hosted via OVH, developed with FranceProNet support) and offers customer-facing tools — 3D virtual showroom tours, a 3-way vehicle comparator, personalized search, online workshop appointment bookings, and a customer review form — none of which rely on proprietary AI. Financing is delivered through integrations with Cetelem, Viaxel, and CGI, with Stripe handling online payments; analytics runs on Google Analytics and site protection uses Google reCAPTCHA V3. The company is CNIL-declared and GDPR-compliant.

Mérignac Auto monetizes almost entirely through one-time vehicle sales transactions, supplemented by ancillary services: vehicle trade-in, warranties up to 6 years, long-term rental (LLD), rent-to-own (LOA), and a workshop for maintenance. Pricing for used vehicles ranges roughly €8,950–€21,950 and for new vehicles €24,450–€33,450. The dealership serves individual consumers as its primary segment and a secondary segment of business/professional buyers seeking utility vehicles and commercial financing, all within a single-country (France, Nouvelle-Aquitaine) footprint.

Name

Merignac Auto

Legal name

Mérignac auto

Website

https://merignacauto.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mérignac Auto is an independent multi-brand auto dealership in Mérignac, Bordeaux, selling new, used, utility, and converted camper vans across 19 marques, with financing via third-party partners, trade-in, warranty, and workshop services serving primarily individual consumers in the Nouvelle-Aquitaine region.

Ownership category

akta.pro rank

Headquarters

HQ city

Mérignac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from selling new and used vehicles. The dealership offers approximately 250 vehicles across 19 brands including Audi, BMW, Citroën, Cupra, Fiat, Ford, Hyundai, Kia, Mercedes-Benz, Mini, Mitsubishi, Nissan, Opel, Peugeot, Porsche, Renault, Suzuki, Toyota, and Volkswagen. Pricing ranges from approximately €8,950 for used economy vehicles to €33,450 for premium new vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mérignac Auto is a multi-brand car dealership based in Mérignac (Bordeaux), France, selling approximately 250 new and used vehicles across 19 brands including Audi, BMW, Citroën, Peugeot, Renault, Mercedes-Benz, and others. The dealership complements vehicle sales with financing (loans, long-term rental, rent-to-own), vehicle trade-in/cash buy, extended warranties up to 6 years, and workshop/maintenance services. Customers can browse inventory online, book test drives, schedule workshop appointments, and access a 3D virtual showroom tour.

Product overview

Merignac Auto is a multi-brand automotive dealership based in Mérignac, Bordeaux, operating for 25 years. The company operates as a unified automotive sales and service platform offering both new vehicles (39 models) and used vehicles (157 listings) across 19 major brands including Peugeot, Citroën, Renault, and others. The product portfolio centers on vehicle sales complemented by utility vans and converted camper vans. Supporting services include financing through partners (Cetelem, Viaxel, CGI), vehicle trade-ins, warranty extensions up to 6 years, and workshop appointment scheduling. The digital platform provides customer-facing tools for vehicle comparison (up to 3 vehicles), personalized search, and 3D virtual showroom tours. Key differentiators include wireless smartphone integration (Apple CarPlay/Android Auto) available on many vehicles and the company's recognition in national media including appearances on TF1 and Auto Plus magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Voiture Neuve)
• Used Vehicles (Voiture d'Occasion)
• Utility Vehicles (Véhicule Utilitaire)
• Converted Vans (VAN Aménagé)
• Financing Services (Financement)
• Vehicle Trade-in (Reprise de Véhicule)
• Extended Warranty (Garantie)
• Workshop Service Appointments (Rendez-vous Atelier)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Two partnerships are on record, tiered minor.

• TF1minorGTM or Marketing PartnerMérignac Auto was featured on TF1 national television news (JT de 13h and JT de 20h) in 2020 and 2021, discussing automotive market prices and trends. This coverage served as earned media exposure for the company.
• Auto PlusminorGTM or Marketing PartnerAuto Plus automotive magazine conducted a long interview with Jérôme Sirgue, the company's director, in November 2020, featuring Mérignac Auto in a dedicated article.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Groupe GCA: Major French multi-brand automotive distribution group with new vehicle, used vehicle, and aftersales operations — comparable in multi-brand strategy but operating many sites versus Mérignac Auto's single showroom.
• Stellantis &You, Sales & Services: Stellantis's flagship retail network in France selling Peugeot, Citroën, Opel, Fiat and other group brands — directly competes with Mérignac Auto on the Stellantis marques that make up a large share of its inventory.
• Renault Retail Group: Renault's wholly-owned dealer network in France selling Renault and Dacia vehicles with full factory-backed service — a single-OEM-incumbent that competes head-to-head with independents on the Renault portion of their inventory.
• Norauto: French multi-brand automotive service and used-vehicle retailer operating a national network of centers; adjacent on the workshop and used-vehicle side that forms part of Mérignac Auto's recurring revenue base.
• Autosphere: Volkswagen Group's retail arm in France, operating multi-brand dealerships at scale; broader incumbent with overlapping new/used multi-brand vehicle retail but with OEM backing that Mérignac Auto lacks.

Direct peers

• Aramis Auto: France's leading online multi-brand used car retailer with physical reconditioning centers; sells vehicles from many marques with financing and trade-in — directly mirrors Mérignac Auto's multi-brand used-vehicle core.
• BymyCar: French multi-brand new and used car dealer group operating across multiple marques with financing, trade-in, and delivery — directly comparable in multi-brand positioning and customer offering to Mérignac Auto.
• Amplitude Automobiles: Multi-brand automotive dealer in the Southwest France region selling new and used vehicles with aftersales — directly comparable as a regional multi-brand competitor in the same Nouvelle-Aquitaine territory.

Others

• La Centrale (Leboncoin): France's largest classified marketplace for new and used vehicles — not a direct competitor but the dominant comparator and lead-generation channel that shapes buyer expectations and pricing transparency for dealers like Mérignac Auto.

Emerging players

• Autohero (Auto1 Group): Online-first multi-brand used-car retailer with home delivery in France — a digital-native peer threatening the showroom-anchored model of independents like Mérignac Auto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/merignac-auto

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merignac Auto