Merkantil

What Merkantil does

MERKANTIL Export-Import GmbH is a privately held German agricultural-machinery dealer founded in 2010 and headquartered in Pragsdorf (postal code 17094). The company buys and resells both used and new agricultural machinery, with a core catalog ("Gebrauchtmaschinen") of 2,116 machines spanning tractors, combine harvesters, forage harvesters, tillage and seeding equipment, and attachments from major brands including John Deere, CLAAS, Fendt, Massey Ferguson, Kuhn, Krone, Lemken, Amazone, and Horsch. It also operates dedicated product lines for new machinery ("Neumaschinen") and vintage machinery from 1900-1970 ("Oldtimer"), alongside an acquisition service ("Ankauf") for purchasing equipment from sellers.

The business runs on a transaction-based revenue model: machines are sourced, listed individually with detailed specifications and pricing (ranging from approximately €10,000 to over €500,000, displayed in both brutto and netto formats), and sold via direct customer inquiry. There is no proprietary technology stack — the platform is a standard e-commerce website with search and filtering functionality, multilingual support (German, English, French, Russian), demonstration videos, and supporting social media channels (TikTok, Facebook).

Merkantil serves three primary customer segments: (1) farmers and agricultural operations purchasing used or new equipment domestically, (2) agricultural contractors requiring higher-capacity machinery, and (3) international export customers sourcing German and European machinery for cross-border resale. The Export-Import GmbH structure and dedicated export-country section indicate a deliberate international sales orientation. The company operates with a small team of 7 employees, no external funding, no disclosed subsidiaries, and no institutional ownership; pricing and revenue figures are not publicly disclosed.

Name

Merkantil

Legal name

MERKANTIL Export-Import GmbH

Website

https://merkantil.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Merkantil Export-Import GmbH is a privately held German dealer founded in 2010 that buys and resells used and new agricultural machinery, operating a 2,116-machine online catalog serving farmers, contractors, and international export customers across multilingual European markets.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Used & Refurbished Farm Machinery (Resale, Rebuild, Remanufacturing) (AFAAAAAI)

Keywords

• Used agricultural machinery
• Farm equipment sales
• Tractor dealership
• Agricultural machinery export
• Combine harvester trading

Headquarters

HQ city

Pragsdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: One-time transaction-based revenue from the sale of used and new agricultural machinery. The company purchases machines, lists them in their database, and sells them to customers domestically and for export. Revenue is generated through the margin between acquisition and sale prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Merkantil Export-Import GmbH buys and resells used, new, and vintage (Oldtimer) agricultural machinery such as tractors, combine harvesters, forage harvesters, and tillage equipment through an online catalog of 2,116 machines and a physical office in Pragsdorf, Germany. The company also purchases machinery from owners (Ankauf) and provides export-import services to international buyers across multiple language markets.

Product overview

Merkantil Export-Import GmbH operates a multi-category agricultural machinery marketplace featuring a core platform with three main product lines: Gebrauchtmaschinen (used machinery) serving as the primary business with over 2,116 machines listed including tractors, combines, forage harvesters, and attachments; Neumaschinen (new machinery) for brand-new equipment purchases; and Oldtimer (vintage machinery) covering classic agricultural equipment from 1900-1970. The company complements its sales platform with export services enabling international transactions and machine acquisition (Ankauf) services for purchasing equipment from sellers. The business focuses on major agricultural brands including John Deere, CLAAS, FENDT, Massey Ferguson, and specialized manufacturers like Lemken, Horsch, Krone, and Väderstad.

Differentiator

Problem solved

Functional benefit

Products and services

• Gebrauchtmaschinen (Used Agricultural Machinery)
• Neumaschinen (New Agricultural Machinery)
• Oldtimer (Vintage/Classic Agricultural Machinery)
• Ankauf (Machine Acquisition Service)
• Export-Import Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mascus: Global online marketplace for used heavy machinery, including farm and construction equipment. Closely comparable to Merkantil in used-equipment resale, multi-brand inventory aggregation and cross-border buyer base.
• E-Farm: Germany-headquartered online marketplace for used farm machinery with pan-European buyer reach and digital checkout. Directly comparable to Merkantil on product (used tractors, combines, implements), target customer (farmers and contractors) and cross-border export model.
• Truck1.eu: European online marketplace for used trucks, commercial vehicles and agricultural machinery. Comparable to Merkantil in multi-country used-equipment listings, multilingual interface and export-oriented buyer reach.
• Agriaffaires: Leading European used agricultural and livestock equipment marketplace with very large inventory and multilingual listings. Comparable to Merkantil in product breadth (used tractors, harvesters, tillage tools), buyer segments and export-oriented model.
• traktorpool: German-language online marketplace specializing in used tractors and farm machinery. Directly comparable to Merkantil on product focus (used tractors and farm implements) and German customer base.

Broad incumbents

• Ritchie Bros. Auctioneers: Global auction and marketplace platform for used construction, agricultural and transportation equipment. Comparable to Merkantil in used-equipment aggregation and cross-border buyer access, but operates at much larger scale and across multiple equipment verticals.

Peers

• technikboerse.com (agrarheute):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/posts
• TikToktiktok.com/@merkantil_gmbh
• LinkedInlinkedin.com/company/merkantil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merkantil