The Merola Tile Company
Merola Tile is a privately held, 38-person US tile distributor founded in 1988, selling over 230 porcelain, ceramic, and mosaic tile collections sourced internationally to homeowners via e-commerce and to trade professionals through a wholesale partner program with national LTL delivery.
- Company typePrivate
- Founded-
- HeadquartersAmityville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Merola Tile Company does
The Merola Tile Company is a privately held US tile distributor founded in 1988 and headquartered in Amityville, New York, with 38 employees. The company sources porcelain, ceramic, mosaic, glass, marble, mother of pearl, and natural stone tiles from international manufacturers (primarily Italy and Spain) and resells them through two channels: a direct-to-consumer e-commerce storefront at merolatile.us and a Trade Partners wholesale program serving interior designers, contractors, tile installers, and architects with credit accounts, dedicated sales representatives, and Local/LTL delivery across the US. Its product surface spans over 230 named tile collections (e.g., Adriatico, Agatina, Akoya Pearl, Alhambra, Calacatta, Greenwich, Kanji Fluted) with accompanying trims, accessories, and a curated Design Gallery plus educational blog, and it is also an authorized distributor of Bostik grout and adhesive products.
Revenue mechanics are one-time transactional sales priced publicly per square foot or per piece (e.g., $10.43-$87.42), with a secondary $2.99 sample channel and wholesale pricing for trade accounts. The company does not disclose revenue, ownership, or executive leadership. Its go-to-market combines top-of-funnel content marketing (blog, lookbooks, Instagram @merolatileus, email newsletter) with bottom-of-funnel trade account onboarding. Industry affiliations include CTDA, NKBA, LIBI, and an HGTV partner relationship, but the company has no disclosed M&A activity, funding rounds, international operations, or AI/ML capabilities.
The Merola Tile Company firmographics
Firmographics- Name
- The Merola Tile Company
- Legal name
- Merola Tile
- Website
- https://merolatile.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Merola Tile is a privately held, 38-person US tile distributor founded in 1988, selling over 230 porcelain, ceramic, and mosaic tile collections sourced internationally to homeowners via e-commerce and to trade professionals through a wholesale partner program with national LTL delivery.
- Ownership category
- akta.pro rank
The Merola Tile Company industry classification
Industry- Product category
- Tile Distribution & Retail
- NAICS
- Other Building Material Dealers (444180)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
Keywords
Where The Merola Tile Company is headquartered
LocationHeadquarters
- HQ city
- Amityville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Merola Tile Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tile Product Sales: One-time purchase revenue from selling porcelain, ceramic, and mosaic tiles directly to consumers and trade professionals through e-commerce and wholesale accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tile Pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
The Merola Tile Company product offering
Product offeringCore offering
The Merola Tile Company distributes porcelain, ceramic, and mosaic tiles through more than 200 collections in materials including porcelain, ceramic, glass, marble, mother of pearl, natural stone, and recycled glass. Products are sold direct-to-consumer via the merolatile.us e-commerce site and through a Trade Partners wholesale program for designers, contractors, and tile installers across the United States.
Product overview
The Merola Tile Company is a tile distributor offering an extensive portfolio of over 200 porcelain, ceramic, and mosaic tile collections. The product lineup centers on core tile products organized into named collections (Adriatico, Agatina, Akoya Pearl, Alabama, Alhambra, and many others) available in various formats including large format tiles, subway tiles, glass mosaic, marble mosaic, porcelain mosaic, recycled glass, and mother of pearl options. The company complements its tile offerings with a Trade Partner Program for wholesale accounts, a Design Gallery featuring curated styling ideas, and an educational Merola Tile Blog providing design guidance. Products are browsable by collection, look/style, application use case, color, size, material, and finish. The company operates as a distributor, not a manufacturer, sourcing tiles primarily from Italy, Spain, and other international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Porcelain Tiles Large-format and standard-size porcelain tiles available in matte, polished, lappato, and semi-gloss finishes with marble, stone, concrete, terrazzo, and wood grain looks for residential and commercial applications.
- Ceramic Tiles Ceramic wall and floor tiles in various sizes, colors, and finishes including glossy, matte, and satin options for residential applications.
- Mosaic Tiles Mosaic tile collections including glass mosaic, marble mosaic, porcelain mosaic, recycled glass, and mother of pearl options in hexagon, penny, arabesque, basketweave, and custom pattern shapes.
- Tile Trims and Accessories Complimentary tile trims, bullnose edges, pencil/chair rail pieces, saddles, and installation accessories to complete tile projects.
- Trade Partner Program Wholesale and trade account program for designers, contractors, and dealers offering dedicated sales representatives, Local/LTL deliveries, credit accounts, and access to trade-only resources including credit applications and state resale certificates.
Companies that use The Merola Tile Company
Customer profileSegments3 records
Ideal customer profiles3 records
The Merola Tile Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
The Merola Tile Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BostikcoreBostik is a grout and adhesive manufacturer. Merola Tile is an authorized Bostik distributor, offering Bostik Vivid Grout products for tile installations. The partnership provides customers with complete tile installation solutions including grout products alongside tiles.
- CTDA (Ceramic Tile Distributor Association)minorIndustry association membership indicating involvement in the ceramic tile distribution industry.
- NKBA (National Kitchen & Bath Association)minorIndustry association membership connecting Merola Tile with kitchen and bath design professionals.
- LIBI (Long Island Builders Institute)minorLocal building industry association membership representing builders on Long Island.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Merola Tile Company competitors and assessment
Company assessmentDirect peers
- TileBar: Direct-to-consumer online tile retailer offering porcelain, ceramic, and mosaic tiles with similar breadth of imported collections and trade/discount programs. Closely mirrors Merola's hybrid DTC + trade channel model.
- Emser Tile: Tile and natural stone distributor serving residential and commercial customers through dealer networks across the US. Competes directly with Merola in the wholesale/trade channel.
- Build.com: Online retailer of home improvement products including tile, flooring, and fixtures with trade pro program. Competes for the same online residential and small-contractor customer as Merola.
- Arizona Tile: Tile and natural stone distributor serving residential and commercial customers across the western US with imported and domestic offerings. Comparable distributor model and customer base.
- Bedrosians Tile & Stone: Family-owned tile, stone, and surfacing distributor with showrooms across the US offering imported porcelain, ceramic, and natural stone — closely comparable assortment and trade channel.
- The Tile Shop: Public specialty tile retailer with showrooms and e-commerce offering porcelain, ceramic, stone, and mosaic tiles to consumers and trade professionals. Direct competitor in the same product category and customer base as Merola.
- MSI Surfaces (M S International): Large US distributor of tile, natural stone, countertops, and flooring with nationwide distribution and trade focus. Highly comparable distributor model with overlapping imported tile assortment.
Broad incumbents
- Daltile: Largest US tile manufacturer and distributor with broad residential and commercial product lines. Larger incumbent competing across price points, though primarily manufacturer-led versus Merola's pure distributor model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
The Merola Tile Company social profiles
Digital presenceThe Merola Tile Company compliance and trust
Trust signalCompliance5 records
The Merola Tile Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Merola Tile Company leadership team
Management profileNumber of profiles
The Merola Tile Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Merola Tile Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Merola Tile Company
What does The Merola Tile Company do?
The Merola Tile Company distributes porcelain, ceramic, and mosaic tiles through more than 200 collections in materials including porcelain, ceramic, glass, marble, mother of pearl, natural stone, and recycled glass. Products are sold direct-to-consumer via the merolatile.us e-commerce site and through a Trade Partners wholesale program for designers, contractors, and tile installers across the United States.
When was The Merola Tile Company founded?
The Merola Tile Company was founded in -1. It employs 11 to 50 people.
Where is The Merola Tile Company based?
The Merola Tile Company is headquartered in Amityville, United States, in the North America region.
How does The Merola Tile Company make money?
One revenue line is on record: tile Product Sales.
Who are The Merola Tile Company's main competitors?
Direct peers on record are TileBar, Emser Tile, Build.com, Arizona Tile, Bedrosians Tile & Stone, The Tile Shop and MSI Surfaces (M S International). Daltile is listed as a broad incumbent.
Does The Merola Tile Company have an API?
No public API is recorded for The Merola Tile Company.
What industry is The Merola Tile Company in?
The Merola Tile Company's product category is Tile Distribution & Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 444180 and its SIC code is 3260.