Mestizo
Mestizo is a Madrid-based, founder-owned Spanish retailer that curates and sells furniture, decoration, lighting, kitchen, and textile products via e-commerce, a physical gallery, and a B2B portal, while also delivering residential and commercial interior design services through its Mestizo Studio division to consumers, designers, and hospitality clients.
- Company typePrivate
- Founded2015
- HeadquartersMadrid, Madrid, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mestizo does
Mestizo, legally HOUSE GENERAL STORE S.L, is a privately held Spanish home goods retailer and interior design studio founded in 2015 by interior designer Sofía Leirós and headquartered in Madrid. The company curates and sells furniture, decoration, lighting, kitchen, and textile products through a DTC e-commerce storefront and a physical gallery at Calle Piamonte 4, while operating a separate interior design services division, Mestizo Studio, from Calle Piamonte 7. Mestizo also maintains a dedicated B2B portal targeting interior design professionals, hospitality businesses, and real estate developers for project-based procurement, and has completed design projects in locations including Ibiza, Menorca, and multiple Madrid neighborhoods.
The business generates revenue from two streams: transactional product sales across its five curated categories, sold individually through e-commerce and the physical gallery, and professional interior design and decoration services delivered through Mestizo Studio for residential and commercial clients. The underlying business is curation-led rather than technology-led, with no disclosed proprietary technology platform, mobile application, or AI tooling; the company's competitive positioning rests on founder-driven aesthetic sensibility, brand storytelling, and access to distinctive artisanal pieces rather than on software-driven differentiation. GTM motion combines direct-to-consumer e-commerce, an in-person gallery/showroom, B2B field sales via the portal, and an event-driven studio channel driven by completed project showcases, supported by organic Instagram (@mestizo_es), email newsletter, and content marketing on the corporate website.
Mestizo serves three primary customer segments on a roughly equal footing: individual consumers seeking distinctive home furnishings, interior design professionals sourcing pieces for client projects, and B2B/professional clients including hotels, restaurants, and real estate developers. No pricing tiers, contract structures, or revenue figures are publicly disclosed, and the company has no external institutional investors, no parent company, and no documented funding history, operating as a founder-owned Spanish private limited company (Sociedad Limitada) with 51-100 employees.
Mestizo firmographics
Firmographics- Name
- Mestizo
- Legal name
- Mestizo - HOUSE GENERAL STORE S.L
- Website
- https://mestizostore.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mestizo is a Madrid-based, founder-owned Spanish retailer that curates and sells furniture, decoration, lighting, kitchen, and textile products via e-commerce, a physical gallery, and a B2B portal, while also delivering residential and commercial interior design services through its Mestizo Studio division to consumers, designers, and hospitality clients.
- Ownership category
- akta.pro rank
Mestizo industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Home & Lifestyle Department Stores (CRAGADAG)
- akta.pro secondary industry
- Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales) (CRAIANAM)
Keywords
Where Mestizo is headquartered
LocationHeadquarters
- HQ city
- Madrid, Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Mestizo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Product Sales (Furniture, Decoration, Lighting, Kitchen, Textile): One-time transaction-based sales of curated home goods including wardrobes, dining tables, chairs, sofas, art, candles, mirrors, vases, books, planters, lamps, tableware, cushions, and throws. Revenue generated per unit sold through e-commerce and physical gallery.
- Interior Design Studio Services: Professional interior design and decoration services for residential and commercial projects. Includes consultation, space planning, and project execution for clients including properties in Ibiza, San Francisco de Sales, Menorca, Emilio Castelar, Álvarez de Castro, and Barquillo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual product purchases through e-commerce or gallery |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Mestizo product offering
Product offeringCore offering
Mestizo operates a curated home goods retail concept (legal entity HOUSE GENERAL STORE S.L) selling furniture, decoration, lighting, kitchen, and textile products through its own e-commerce site, a physical gallery in Madrid, and a B2B portal for professional clients. The company also runs Mestizo Studio, providing interior design and decoration services for residential and commercial projects, with completed work in locations including Ibiza, Menorca, and several Madrid neighborhoods.
Product overview
Mestizo is a home goods retailer operating as a unified e-commerce platform with an associated interior design studio. The product portfolio spans five main categories: Furniture (wardrobes, dressers, tables, chairs, sofas), Decoration (art, candles, mirrors, vases, decorative objects), Lighting (wall lights, table lamps, ceiling lights), Kitchen (tableware, glassware, linens), and Textile (cushions, throws). Additionally, the company offers curated collections (Curated Pieces, Mestizo Collection) and a professional interior design service through Mestizo Studio for residential projects in locations including Ibiza, Menorca, and various Madrid neighborhoods.
Differentiator
Problem solved
Functional benefit
Brands
- Mestizo Studio: Interior design and decoration services division of Mestizo.
- Casa Mestizo
Products and services
- Furniture
- Decoration
- Lighting
- Kitchen
- Textile
- Curated Pieces
- Mestizo Collection
- Mestizo Studio (Interior Design and Decoration Services)
Companies that use Mestizo
Customer profileSegments3 records
Ideal customer profiles3 records
Mestizo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mestizo partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Mestizo competitors and assessment
Company assessmentDirect peers
- BoConcept: Danish furniture retailer operating a global showroom network with B2B services and interior design consultation. Comparable in showroom-based retail, B2B focus, and design-led furniture offering.
- Westwing: European content-driven home & living e-commerce retailer with curated collections and content-led marketing. Comparable in DTC + content marketing approach to home furnishings across multiple categories.
- Maisons du Monde: French multi-category home furnishings retailer combining own-brand and curated collections with physical stores, e-commerce, and design services. Comparable in curated multi-category positioning and dual retail/services model.
- Kave Home: Spanish-origin home furnishings brand selling furniture, decoration, lighting, and textiles across multiple categories via e-commerce, showrooms, and B2B channels. Closest comparable in geography, category mix, and multi-channel model.
Broad incumbents
- Anthropologie Home: US-based lifestyle retailer with curated home assortment (furniture, decor, lighting, textiles) and strong content/brand storytelling. Comparable brand-driven, curated-positioning approach to home goods.
- Zara Home: Inditex-owned multi-category home retailer with global physical and online presence spanning furniture, decoration, lighting, kitchen, and textiles. Comparable category breadth and curated aesthetic at vastly larger scale.
- RH (Restoration Hardware): Luxury multi-category home furnishings retailer operating gallery showrooms with integrated interior design services. Comparable gallery-based retail model and luxury/premium home positioning.
- H&M Home: Global mass-market home retailer offering decoration, lighting, kitchen, and textile categories through physical stores and e-commerce. Comparable multi-category home model at much broader scale and lower price points.
Emerging players
- Ferm Living: Danish design-led home brand offering furniture, lighting, and decor with curated, story-driven aesthetic. Comparable in design-forward curation across home categories at smaller scale.
- Loberon: European curated home retailer specializing in furniture, lighting, and decoration with a timeless, story-driven aesthetic. Comparable niche positioning and curated multi-category assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mestizo social profiles
Digital presenceMestizo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mestizo leadership team
Management profileNumber of profiles
Profiles1 record
Mestizo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mestizo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mestizo
What does Mestizo do?
Mestizo operates a curated home goods retail concept (legal entity HOUSE GENERAL STORE S.L) selling furniture, decoration, lighting, kitchen, and textile products through its own e-commerce site, a physical gallery in Madrid, and a B2B portal for professional clients. The company also runs Mestizo Studio, providing interior design and decoration services for residential and commercial projects, with completed work in locations including Ibiza, Menorca, and several Madrid neighborhoods.
Is Mestizo a public or private company?
Mestizo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mestizo founded?
Mestizo was founded in 2015. It employs 51 to 100 people.
Where is Mestizo based?
Mestizo is headquartered in Madrid, Madrid, Spain, in the Europe region.
How does Mestizo make money?
Two revenue lines are on record. Product Sales (Furniture, Decoration, Lighting, Kitchen, Textile) is the primary driver. The others are interior Design Studio Services.
Who are Mestizo's main competitors?
Direct peers on record are BoConcept, Westwing, Maisons du Monde and Kave Home. Broad incumbents are Anthropologie Home, Zara Home, RH (Restoration Hardware) and H&M Home. Emerging players are Ferm Living and Loberon.
Does Mestizo have an API?
No public API is recorded for Mestizo.
What industry is Mestizo in?
Mestizo's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAGADAG, Luxury Home & Lifestyle Department Stores, with a secondary code of CRAIANAM, Consignment & Estate Sale Home Goods Retail (Curated/Managed Sales). Its NAICS code is 4491 and its SIC code is 5700.