MetaNext ®
MetaNext is a Mashhad, Iran-based SaaS company offering an integrated Online Store and CRM platform for small and medium businesses, with particular focus on wholesale distributors. Founded 2014 and bootstrapped, it sells tiered annual subscriptions with dedicated implementation services.
- Company typePrivate
- Founded2014
- HeadquartersMashhad, Iran
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MetaNext ® does
MetaNext ® (شرکت متانکست) is a privately held, bootstrapped software company headquartered in Mashhad, Iran, that builds an integrated business management platform combining an Online Store system with a Customer Relationship Management (CRM) module on a single shared data layer. The company was founded in 2014 after a decade of hands-on wholesale distribution experience, with the founders explicitly serving as the product's first customers. Its two core products are the Online Store System (سیستم مدیریت یکپارچه فروش) — covering website design, Android and iOS applications, product and order management, financial tracking, and reporting — and the CRM System, which includes sales funnel (Kariz) tracking, customer segmentation, activity calendars, online chat, and AI-powered automatic campaign execution. Machine learning is applied to product recommendations on the e-commerce side. The platform integrates with Iranian banking payment gateways and offers API connectivity on the VIP tier.
MetaNext monetizes via annual subscriptions with separate one-time implementation and deployment fees, priced in Iranian Rials across four tiers (Simple, Standard, Professional, and VIP/custom). Pricing for entry-level CRM starts at 29,000,000 IRR annually and Standard at 67,000,000 IRR, with Online Store tiers from 56,000,000 to 67,000,000 IRR annually. The company runs a primarily direct sales-led go-to-market with a nine-person sales team, supplemented by a product-led motion (free 15-day CRM trial, free Online Store demo) and a multi-channel digital presence across Instagram, Telegram, LinkedIn, YouTube, Aparat, and WhatsApp. Target customers are Iranian small and medium businesses — especially wholesale distributors in apparel, footwear, tools, auto parts, building materials, and beverages — that are migrating from paper-based, manual operations to cloud-based integrated systems. The company reports 10+ trusting organizations, 15+ active CRM installations, and a stated 98% customer satisfaction rate, with a team of approximately 36 people across product, engineering, design, sales, marketing, legal, and finance functions.
MetaNext ® firmographics
Firmographics- Name
- MetaNext ®
- Legal name
- MetaNext Company (شرکت متانکست)
- Website
- https://metanext.biz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MetaNext is a Mashhad, Iran-based SaaS company offering an integrated Online Store and CRM platform for small and medium businesses, with particular focus on wholesale distributors. Founded 2014 and bootstrapped, it sells tiered annual subscriptions with dedicated implementation services.
- Ownership category
- akta.pro rank
MetaNext ® industry classification
Industry- Product category
- Integrated Business Management Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where MetaNext ® is headquartered
LocationHeadquarters
- HQ city
- Mashhad
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
MetaNext ® business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM Subscription: Annual subscription model for CRM system with tiered pricing (Simple, Standard, Professional, VIP). Monthly subscription also available. Includes implementation support.
- Online Store Subscription: Annual subscription model for the integrated online store management system. Implementation and deployment costs charged separately as one-time fees.
- Implementation and Deployment Services: One-time deployment and implementation fees charged separately from subscription. Includes business evaluation, process analysis, needs analysis, training, and personalized configuration.
- VIP/Custom Enterprise Plans: Custom pricing for large businesses requiring personalized configuration, advanced analytics, and API integration with other business software. Price negotiated based on requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Simple — for small businesses |
| Subscription | Annual | Standard — for medium businesses |
| Subscription | Multi-year contract | Professional — for large businesses |
| Subscription | Multi-year contract | VIP/Custom — bespoke enterprise solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
MetaNext ® product offering
Product offeringCore offering
MetaNext sells an integrated, cloud-based business management platform that combines an Online Store (website and Android/iOS app builder for SMBs) with a CRM system on a single unified data layer. The platform covers the full sales lifecycle — from first customer contact, through sales pipeline (Kariz) tracking, customer profiles, AI-driven campaigns, and machine learning product recommendations, to order processing, payment gateway integration, financial tracking, and reporting. It is sold on a tiered annual/monthly subscription basis, accompanied by optional personalized implementation and deployment services.
Product overview
MetaNext ® offers an integrated business management platform centered on two core SaaS products: the Online Store System (سامانه فروشگاه آنلاین) and the CRM System (سامانه مدیریت ارتباط با مشتری). Both products are built on a shared unified platform (یکپارچه) that synchronizes data across modules. The Online Store handles website design, Android/iOS app development, product management, order management, financial management, and reporting for product- and service-based SMBs. The CRM system manages sales funnels (کاریز), campaign automation, customer profiles, activity calendars, dashboards, and online chat. Both products share a common data layer so that customer and sales information stays synchronized in real time. Implementation and custom deployment services are offered as a distinct add-on layer across all pricing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Store System (سامانه مدیریت یکپارچه فروش / فروشگاه آنلاین) An integrated online sales management system for small and medium businesses that enables website design and Android/iOS mobile app creation, product management, order management, content management, financial tracking, online payment gateway connection, and reporting, all on a shared data layer with the CRM. It includes AI-powered product recommendations and is offered in Simple, Standard, Professional, and VIP (custom) subscription tiers.
- CRM System (سامانه مدیریت ارتباط با مشتری) A unified customer relationship management system for SMBs that handles sales funnels (Kariz), AI-driven automatic sales campaigns, customer segmentation and persona classification, customer profiles, activity calendars, unified dashboards, online chat, advanced reporting, and customizable fields and labels. Offered in Simple, Standard, Professional, and VIP (custom) tiers with a free 15-day trial.
- Implementation & Onboarding Services (استقرار و پیادهسازی اختصاصی) A distinct one-time professional service layer covering business process evaluation, needs analysis, initial CRM panel and admin training (in-person and online), customized field and label personalization, staff training, and ongoing support via phone, WhatsApp, and Telegram. Sold separately from the subscription fees across all product tiers.
Quantifiable outcome
- 98% customer satisfaction rate among current CRM users
- +2 more outcomes
Companies that use MetaNext ®
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles2 records
MetaNext ® technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature9 records
MetaNext ® partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
MetaNext ® competitors and assessment
Company assessmentDirect peers
- HubSpot: HubSpot offers an all-in-one CRM, marketing automation, sales, and customer service platform targeting SMBs globally — directly analogous to MetaNext's combined CRM + commerce position. Both monetize via tiered subscriptions with sales-led onboarding, and both emphasize integrated data across sales/marketing/service modules.
- Freshworks (Freshsales): Freshworks' Freshsales product is an SMB-focused CRM with built-in AI, marketing automation, and integrated customer journey tools — similar in product scope and tier structure to MetaNext's CRM offering. Both target the same 'SMB transitioning from spreadsheets' customer.
- Odoo: Odoo provides an open-source suite of business apps — CRM, e-commerce (Odoo Website/Commerce), sales, inventory, marketing — in an integrated platform with tiered subscription pricing. Direct functional analog to MetaNext's unified commerce + CRM approach.
- Pipedrive: Pipedrive is a sales-focused CRM with visual pipeline management (analogous to MetaNext's Kariz sales funnel), targeting SMBs and mid-market. Comparable on subscription pricing tiers, sales-led GTM, and SMB customer profile.
- Bitrix24: Bitrix24 combines CRM, e-commerce store builder, project management, and collaboration tools in one platform — the closest functional analog to MetaNext's combined Online Store + CRM + sales pipeline. Targets SMBs and is popular in CIS-region markets facing similar constraints to those in Iran.
- Zoho: Zoho provides a unified suite of ~50 business apps including Zoho CRM, Zoho Commerce, Zoho Books, and workflow automation — the same 'one platform, multiple business apps' positioning MetaNext pursues. Comparable on tiered subscription pricing, custom implementation services, and SMB/mid-market focus.
Broad incumbents
- Shopify: Shopify is the global leader in SMB e-commerce platform software with CRM-adjacent customer data tools. Overlaps with MetaNext's Online Store module on storefront, product, order, and payment gateway management — but Shopify does not natively provide the integrated sales-pipeline/CRM focus MetaNext sells.
- Salesforce: Salesforce is the dominant enterprise CRM platform with an expanding SMB offering (Salesforce Starter Suite) and Commerce Cloud. Broad incumbent overlap on CRM, sales funnel, and e-commerce capabilities; relevant as the long-term competitive threat if MetaNext upmarket moves into larger Iranian accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MetaNext ® social profiles
Digital presenceMetaNext ® financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetaNext ® leadership team
Management profileNumber of profiles
Profiles2 records
MetaNext ® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetaNext ® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetaNext ®
What does MetaNext ® do?
MetaNext sells an integrated, cloud-based business management platform that combines an Online Store (website and Android/iOS app builder for SMBs) with a CRM system on a single unified data layer. The platform covers the full sales lifecycle — from first customer contact, through sales pipeline (Kariz) tracking, customer profiles, AI-driven campaigns, and machine learning product recommendations, to order processing, payment gateway integration, financial tracking, and reporting. It is sold on a tiered annual/monthly subscription basis, accompanied by optional personalized implementation and deployment services.
Is MetaNext ® a public or private company?
MetaNext ® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MetaNext ® founded?
MetaNext ® was founded in 2014. It employs 1 to 10 people.
Where is MetaNext ® based?
MetaNext ® is headquartered in Mashhad, Iran, in the Middle East region.
How does MetaNext ® make money?
Four revenue lines are on record. CRM Subscription is the primary driver. The others are online Store Subscription, implementation and Deployment Services and VIP/Custom Enterprise Plans.
Who are MetaNext ®'s main competitors?
Direct peers on record are HubSpot, Freshworks (Freshsales), Odoo, Pipedrive, Bitrix24 and Zoho. Broad incumbents are Shopify and Salesforce.
Does MetaNext ® have an API?
No public API is recorded for MetaNext ®.
What industry is MetaNext ® in?
MetaNext ®'s product category is Integrated Business Management Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 5132.