Metódica

What Metódica does

Metódica is a Montevideo-based digital transformation studio founded in May 2022 by Lucía Hernández Lettier. Operating as a social enterprise that reinvests 100% of profits and is transitioning to foundation structure, the company serves SMEs, governments, NGOs, and individual entrepreneurs across Latin America and Spain. Metódica claims to have transformed 200+ businesses across 15+ sectors, recovered 35,300+ hours, and delivered 1,500+ consulting hours, with a presence in six countries (Uruguay, Argentina, Bolivia, Ecuador, Spain, Mexico).

Metódica's core product is Digitana, a proprietary AI operating system built on Anthropic's Claude that orchestrates workflows and automates digital transformation tasks. The portfolio also includes standardized digital products—Lucy Web (an AI-assisted website deliverable at $390 setup plus $30/month maintenance with a 48-hour turnaround), Nave Digital (1:1 mentorship at $590+), and bespoke software/automation services. Free tools (Digi Mail, Digital Transformation Checklist, Notion templates, Make guides) function as lead-generation assets. The team has earned platform certifications including Wix Legend Partner and Make Intermediate Certified.

The business model combines low-cost standardized digital products for the long tail of micro-businesses with higher-ticket consulting, custom software, and government program execution. Go-to-market leverages strategic partnerships with Uruguayan government agencies (ANDE, DINAPYME/MIEM), BID financing routed through ANDE, and founder visibility in regional entrepreneurship ecosystems (FIJE Director role). With 7 employees, Metódica remains sub-scale relative to its stated ambitions but has built a recognizable brand in Uruguay's SME digitalization space.

Name

Metódica

Legal name

Metódica Digital

Website

https://metodica.digital

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Metódica is a Montevideo-based AI-powered digital transformation studio serving SMEs, governments, NGOs, and entrepreneurs across Latin America and Spain, offering proprietary AI platform Digitana, standardized digital products, consulting, and government program execution through a social enterprise model.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Digital Workplace & Collaboration Consulting (BPAHAEAH), Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)

Keywords

• Digital transformation services
• AI consulting services
• Custom web development
• Business automation solutions
• Innovation program design

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Lucy Web (Website Product): One-time design, development and publication fee (USD 390) plus recurring monthly maintenance (USD 30/month). Includes bot, self-management, and community access. Revenue is split between initial project and recurring maintenance.
2. Nave Digital (1:1 Mentorship): Intensive 5-session 1:1 mentorship program starting at USD 590. Includes focus on most urgent pain point, tools implementation, session recordings, summaries with actionables, and final report with next-phase plan.
3. Software and Automatizations: Custom development, AI integration, and process automation services. Pricing varies by project scope, with initial development plus monthly maintenance fee. Quoted per project.
4. Web Custom Development: Custom websites on Wix Studio for corporate sites, e-commerce, event platforms, and online programs. Priced per project based on scope.
5. Program Development (B2G/B2O): Program design and execution services for governments, funds, and NGOs. Metódica serves as execution partner converting financing into concrete impact results. Includes methodology design, consulting execution, training, follow-up, and impact reporting.
6. Subsidized Services via PIADE/Kits Digitales: Consulting services co-funded by Uruguayan government programs. State subsidizes 60-80% of consulting costs for SMEs through PIADE (up to USD 4,700), and provides free consulting hours through Kits Digitales. Metódica receives full payment minus subsidy reimbursement to client.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

Metódica is a digital transformation and innovation studio that designs and delivers AI-augmented services for organizations and individual entrepreneurs. Its core offer combines custom web solutions (Lucy Web on Wix), a digital entrepreneurship mentorship program (Nave Digital), tailored software and automation builds, and the design of innovation/incubation programs — all powered internally by its proprietary AI operating system, Digitana.

Product overview

Metódica is an innovation studio offering a unified portfolio of AI-powered digital transformation services. The core offering is Digitana, a proprietary AI operating system built on Claude that orchestrates operations 24/7. Service offerings include: (1) Web Solutions via Lucy Web (standardized 48-hour websites) and Wix Studio custom development, (2) Nave Digital 1:1 technical mentorship, (3) Software & Automatizaciones for custom development and AI integration, and (4) Desarrollo de Programas for B2G/B2O program execution. Free tools include Digi Mail (email automation) and a Digital Transformation Checklist, while Digitana underpins all services as the operational AI layer integrating Notion, Make, WhatsApp, Slack, and Google Workspace.

Differentiator

Problem solved

Functional benefit

Brands

• Digitana: AI-based operating system that orchestrates Metódica's team, tools, and processes 24/7. Used internally to accelerate consulting delivery and now offered to other businesses.
• Lucy Web

Products and services

• Lucy Web

Quantifiable outcome

• 35,300+ hours recovered by clients across all services
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• DINAPYME/MIEM - PIADE ProgramcoreChannel Partner/ Reseller/ Distributor · 1 April 2026Lucía Hernández Lettier is certified as a PIADE consultant (since April 2026), enabling Uruguayan companies to access 60-80% subsidies on consulting fees for digital transformation, strategy, AI, and automation services. Metódica operates as the service provider under this government subsidy program.
• ANDE (Agencia Nacional de Desarrollo) - Modo Digital ProgramcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Metódica serves as an intermediate institution for ANDE's Modo Digital program, specifically for Kits Digitales. ANDE approves and assigns companies to intermediate institutions that deliver subsidized digital transformation consulting. This partnership is a primary channel for reaching Uruguayan SMEs.
• FIJE (Federación Iberoamericana de Jóvenes Empresarios)coreStrategic or Co-development Partner · 1 January 2024Lucía Hernández Lettier serves as Director of FIJE. Metódica operates the FIJE Forum (foro.fije.org) and organized the 'Mujeres Empresarias' program bringing business leaders from multiple countries to Uruguay. This provides access to enterprise network and cross-border program opportunities.
• Wix (Legend Partner)coreTechnology or IntegrationMetódica holds the highest (Legend) partner level with Wix for web development. This certification enables them to build custom websites, e-commerce platforms, event sites, and online programs using Wix Studio. The partnership provides access to resources, support, and credibility for web services.
• Various Governments and NGOscoreImplementation/ SI/ Consulting PartnerMetódica executes transformation programs for public agencies, cooperation funds, and social organizations. Examples include 'Starter Pack', 'Construyendo mi Marca', 'Taller de Modelo de Negocio Accesible' for visually impaired persons, and 'Mujeres Empresarias'.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Globant: Large LATAM-headquartered digital transformation and IT services firm operating across the region. Comparable because it delivers AI integration, digital strategy, and enterprise modernization, though at vastly larger scale and predominantly to enterprise clients.
• Tata Consultancy Services: Global IT services and digital transformation provider with established LATAM operations. Comparable in its digital consulting, AI, and workflow automation practice, though it primarily serves enterprise and government at a much larger scale.
• Stefanini: Brazil-origin global IT services and digital transformation firm with strong LATAM presence. Comparable in its mix of consulting, AI integration, and automation services, but at much larger scale and with broader geographic reach.
• CI&T: Brazilian digital transformation specialist offering AI, automation, and software engineering services globally. Comparable in its end-to-end AI and digital modernization offering, but operating at a significantly larger scale and focused on enterprise accounts.
• Accenture: Global consulting and technology services firm with deep LATAM presence. Comparable in its broad digital transformation, AI, and workflow automation capabilities, though it serves mostly enterprise and government clients with a much larger delivery footprint.
• NTT Data: Global IT services and consulting firm with significant LATAM operations. Comparable for its digital transformation, AI, and systems integration offerings, though delivered primarily to large enterprise and government clients.

Emerging players

• Crehana: Latin American digital learning platform focused on professional and technology skills. Comparable because it serves the same SME and entrepreneur audience seeking digital upskilling, and overlaps with Metódica's Nave Digital mentorship and free webinar content.
• Conta Azul: Brazilian SaaS platform providing accounting, invoicing, and operational management for SMBs. Comparable because it targets the same Latin American SME segment with technology-driven business modernization, though via a packaged SaaS product rather than consulting services.

Others

• Make (Celonis): No-code automation platform on which Metódica builds client automations. Comparable as the underlying technology layer for Metódica's Software y Automatizaciones service and a core component of the Digitana ecosystem.
• MuleSoft (Salesforce): Enterprise workflow and systems integration platform. Comparable in the systems integration and workflow automation capability set Metódica delivers, but at enterprise scale and as a platform vendor rather than a boutique consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metodicadigital

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metódica