Metta Restaurante

What Metta Restaurante does

Metta Restaurante is a privately held, health-focused restaurant business operating in São Paulo, Brazil since 2018. The concept centers on a mindfulness philosophy ("Metta," from Pali/Sanskrit for loving-kindness) and a menu built around fresh, unprocessed ingredients including salads, fresh juices, and specialty items such as the signature Salada Clodomiro and a Collagen Bar with red fruits and white chocolate. The restaurant targets health-conscious urban consumers seeking convenient, balanced meals during the workday.

The company operates two physical storefronts in São Paulo — Rua Clodomiro Amazonas, 373 (open Monday-Saturday, 11:30h–16h) and Rua Pais de Araujo, 119 (open Monday-Saturday, 11:30h–17h) — both serving the lunch daypart. Revenue is generated almost entirely through direct in-restaurant transactions and a delivery channel operated via phone order and a self-serve online ordering platform hosted at voceqpad.com.br, with distribution also extended through third-party delivery platforms. The technology footprint is minimal: a WordPress-based marketing website, a third-party ordering storefront, and Instagram/Facebook social channels used for organic top-of-funnel promotion. No proprietary technology, no app, no API, no data assets, and no AI/ML capabilities are disclosed.

The business model is straightforward direct-to-consumer restaurant retail: a single customer segment (health-conscious individual consumers), no enterprise or B2B catering line, no franchise model, no disclosed investors or external funding, and an unspecified ownership structure. With 12 employees distributed across two counters and a small back office, the operation is sub-scale by QSR standards and reliant on a single geographic market (São Paulo) and a single daypart (lunch). The company is privately owned, has no parent or subsidiary entities, and reports no awards, certifications, patents, partnerships, or regulatory actions.

Name

Metta Restaurante

Legal name

Metta Restaurante

Website

https://mettarestaurante.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Metta Restaurante is a privately held, health-focused restaurant in São Paulo, Brazil, operating two dine-in counters serving fresh salads, juices, and specialty items to health-conscious urban consumers, with delivery via phone and an online ordering platform.

Ownership category

akta.pro rank

Product category

Healthy Food Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Healthy food restaurant
• Fresh juice bar
• Salad restaurant
• Collagen products
• Restaurant delivery

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. In-restaurant dining sales: Revenue generated from customers dining at the two physical restaurant locations in São Paulo. Customers purchase health-focused meals including salads, juices, and other balanced food options.
2. Delivery service: Revenue from delivery orders placed via phone and online platform. The restaurant offers delivery service to customers who prefer to order food for home or office consumption.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Metta Restaurante is a health-focused restaurant operating two physical locations in São Paulo, Brazil. It sells fresh juices, salads, collagen bars, and other health-oriented prepared food and beverages directly to individual consumers, both via in-store dining and a delivery service.

Product overview

Metta Restaurante is a health-focused restaurant with two physical locations in São Paulo, Brazil. The offering consists of a unified restaurant/deli concept centered on healthy eating, featuring fresh juices (sucos), signature salads like the Salada Clodomiro, and specialty items such as the Collagen Bar with red fruits and white chocolate. The restaurant operates both dine-in service (Monday-Saturday) and delivery service through third-party platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Juices Freshly prepared health-focused juices sold to in-store and delivery customers at the São Paulo restaurant locations.
• Salads Health-focused salads served to dine-in and delivery customers at the São Paulo restaurant locations.
• Collagen Bars Collagen-based health-focused snack bars sold to consumers at the restaurant.
• Restaurant Delivery Service Delivery of the restaurant's health-focused menu items directly to customers in São Paulo.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Salad Creations: International customizable salad-focused casual chain; comparable core offering, counter-service model, and health-conscious positioning for dine-in and delivery.
• Cava: US Mediterranean-inspired health-focused fast casual chain with bowls, salads, and dips; relevant comparable for health-forward casual positioning and multi-channel ordering.
• Freshii: Canadian health-focused casual chain serving salads, bowls, juices, and wraps with dine-in, delivery, and franchising; directly comparable menu mix and wellness-oriented brand.
• Sweetgreen: US health-focused salad and bowl chain with strong brand positioning around sourcing and sustainability; comparable as a premium health-focused casual dining concept with delivery channels.
• Just Salad: US salad-focused casual chain offering dine-in, delivery, and reusable bowl programs; comparable business model and target customer (health-conscious urban consumers).
• Saladas.com: Brazilian salad-focused restaurant chain serving customizable healthy meals with dine-in and delivery, directly comparable to Metta's salad-and-juice health-focused concept.

Broad incumbents

• Mundo Verde: Brazil's largest organic and natural products retailer, also offering in-store prepared food; comparable because it serves the same health-conscious Brazilian consumer with prepared meals and packaged goods.

Others

• Verde Campo: Brazilian functional beverage and natural products brand extending into food; relevant ecosystem peer as a Brazilian health-focused consumer brand that competes for the same wellness-oriented consumer wallet.

Regional players

• St. Marche: São Paulo-based gourmet market and casual restaurant concept focused on fresh, healthier prepared food; comparable regional upscale health-positioned operator with dine-in and grab-and-go.

Emerging players

• Bio Mundo: Brazilian organic and natural products chain that has expanded into prepared meals and healthy bowls; comparable as an emerging health-focused food operator with overlap in target consumer and menu categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mettarestaurante
• Instagraminstagram.com/mettarestaurante
• LinkedInlinkedin.com/company/mettarestaurante

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metta Restaurante