Impulso Micro Gym
Impulso Micro Gym is a Spanish micro-gym operator founded in 2011 that delivers whole-body Electro-Muscle Stimulation (EMS) training to individual consumers across four franchised studios in Valencia and Madrid, with specialized programs in fitness, rehabilitation and police-exam preparation.
- Company typePrivate
- Founded2011
- HeadquartersAldaia, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Impulso Micro Gym does
Impulso Micro Gym is a Spanish micro-gym operator specializing in whole-body Electro-Muscle Stimulation (EMS) training, legally constituted as BUSINESS IDEAS IBERICA S.L.U. and founded in 2011 with headquarters in Aldaia (Valencia). The company delivers short-duration EMS workouts, typically around 20 minutes, in which electrical impulses are applied through a wearable suit to trigger muscle contractions, under the supervision of certified trainers. Beyond general fitness, the service menu has been extended to sports rehabilitation, police physical-exam preparation, beauty/wellness and health-oriented EMS programs.
The operating model combines a flagship-owned Valencia studio with a franchise channel used to replicate the concept into additional Spanish cities. Four locations are documented: Valencia, Aldaia (HQ), Alcorcón and Alcalá de Henares in the Madrid region. Marketing and franchise recruitment are supported by participation in Spanish franchise fairs, a corporate website and limited television coverage.
Revenue mechanics are consumer-facing, based on per-session fees and recurring memberships at the studio level, with franchise fees and royalties accruing to the parent entity. The company operates with a small central team of approximately five employees, has no external funding disclosed, and shows no evidence of AI/ML or proprietary software technology; the competitive proposition rests on EMS hardware, certified instructors and local brand recognition as one of the early EMS micro-gym entrants in Spain.
Impulso Micro Gym firmographics
Firmographics- Name
- Impulso Micro Gym
- Legal name
- BUSINESS IDEAS IBERICA S.L.U.
- Website
- https://mgimpulso.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Impulso Micro Gym is a Spanish micro-gym operator founded in 2011 that delivers whole-body Electro-Muscle Stimulation (EMS) training to individual consumers across four franchised studios in Valencia and Madrid, with specialized programs in fitness, rehabilitation and police-exam preparation.
- Ownership category
- akta.pro rank
Impulso Micro Gym industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
- akta.pro secondary industries
- Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Performance Personal Training (HSADAAAF)
Keywords
Where Impulso Micro Gym is headquartered
LocationHeadquarters
- HQ city
- Aldaia
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Impulso Micro Gym business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Gym Membership and Personal Training Sessions: Revenue from gym memberships using electro-stimulation training with personal trainers. Sessions are 20 minutes per week. Customers purchase packages or subscriptions for ongoing training.
- Franchise Fees: Impulso Micro Gym operates a franchise model expanding across Spain, with franchisees paying for the business model and brand usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Trial sessions available for new customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Impulso Micro Gym product offering
Product offeringCore offering
Impulso Micro Gym delivers Electro-Stimulation Muscular (EMS/EEM) personal training in 20-minute weekly sessions, where a trainer guides the client through a full-body workout using an electrode-equipped suit that activates deep muscle fibers. The company operates a flagship studio in Valencia, Spain, and extends its model through franchise studios in Alcorcón and Alcalá de Henares.
Product overview
Impulso Micro Gym is a gym franchise specializing in whole-body Electroestimulación Muscular (EMS) training technology. The core product is the EMS training system, which delivers electrical impulses through an electrode-equipped vest to stimulate approximately 90% of muscle tissues simultaneously. The offering portfolio includes the main EMS training service alongside specialized modules: Readaptación Deportiva y Preparación Física (sports rehabilitation and physical preparation), Preparación para Oposiciones a Policía (police exam preparation), Belleza y Bienestar (beauty and wellness treatments), Salud y Medicina (health and medical applications), and Deporte y Entrenamiento (sports and training services). The company operates through a franchise model with locations in Valencia (flagship studio), Alcalá de Henares, and Alcorcón.
Differentiator
Problem solved
Functional benefit
Products and services
- EMS Personal Training Sessions 20-minute weekly one-on-one training sessions using EMS/EEM electro-stimulation suits guided by a certified personal trainer, designed for individual consumers seeking time-efficient, low-impact full-body workouts.
- Studio Memberships Subscription-based access to Impulso Micro Gym studios, granting members recurring 20-minute EMS training sessions and trainer support.
- Franchise Licensing Program Licensing of the Impulso Micro Gym brand, EMS training method, and operating model to franchisees who open and operate their own studios in approved Spanish territories.
Quantifiable outcome
- A 20-minute EMS session equals approximately 10 hours of conventional gym training
- +2 more outcomes
Companies that use Impulso Micro Gym
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Impulso Micro Gym technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Impulso Micro Gym partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Impulso Micro Gym competitors and assessment
Company assessmentDirect peers
- miha bodytec: German-based global leader in whole-body EMS training equipment and studio concepts. Directly comparable to Impulso because both sell the same 20-minute full-body electrostimulation training methodology to consumers and to licensed operators.
- Body20: EMS-based boutique fitness franchise operating micro-gyms with 20-minute sessions and personal trainer supervision. Direct competitor in the boutique EMS micro-gym category, using a similar franchise expansion strategy.
- XBody: EMS equipment manufacturer and training concept provider with a worldwide network of EMS studios and personal trainers. Highly comparable to Impulso in technology stack, target customer (time-poor adults), and franchise-style distribution model.
- fit/20: EMS personal training franchise offering 20-minute sessions twice a week with a trainer. Closely mirrors Impulso's session length, trainer-supervised model, and franchise-based growth approach.
Regional players
- Vivagym: Spanish fitness chain offering low-cost memberships across multiple Spanish cities. Directly comparable geographic and demographic competitor, competing for the same value-conscious Spanish fitness consumer.
- Holmes Place: Premium fitness club operator with locations in Spain and other European markets. Comparable as a premium-priced fitness operator in Spanish urban markets where Impulso also competes for higher-income time-constrained members.
Emerging players
- EMS Evolution: EMS-focused training provider with studios across several European countries. Comparable technology and customer segment but still in earlier expansion phase relative to larger EMS brands.
Broad incumbents
- Curves: Global women's fitness franchise focused on short, circuit-based 30-minute workouts. Comparable to Impulso on the time-efficient positioning and franchise distribution model, though using conventional resistance equipment rather than EMS.
- Easy Motion Skin: EMS suit/equipment brand with a network of affiliated studios globally. Overlaps with Impulso on EMS hardware and consumer use cases but operates more as an equipment/licensing platform than a single-brand studio chain.
- Basic-Fit: Europe's largest low-cost fitness chain with strong presence in Spain. Comparable as a competing fitness format in the same Spanish geography, targeting budget-conscious consumers versus Impulso's premium EMS niche.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Impulso Micro Gym social profiles
Digital presenceImpulso Micro Gym compliance and trust
Trust signalCompliance3 records
Impulso Micro Gym financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impulso Micro Gym leadership team
Management profileNumber of profiles
Profiles1 record
Impulso Micro Gym funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impulso Micro Gym M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impulso Micro Gym
What does Impulso Micro Gym do?
Impulso Micro Gym delivers Electro-Stimulation Muscular (EMS/EEM) personal training in 20-minute weekly sessions, where a trainer guides the client through a full-body workout using an electrode-equipped suit that activates deep muscle fibers. The company operates a flagship studio in Valencia, Spain, and extends its model through franchise studios in Alcorcón and Alcalá de Henares.
When was Impulso Micro Gym founded?
Impulso Micro Gym was founded in 2011. It employs 1 to 10 people.
Where is Impulso Micro Gym based?
Impulso Micro Gym is headquartered in Aldaia, Spain, in the Europe region.
How does Impulso Micro Gym make money?
Two revenue lines are on record. Gym Membership and Personal Training Sessions are the primary driver. The others are franchise Fees.
Who are Impulso Micro Gym's main competitors?
Direct peers on record are miha bodytec, Body20, XBody and fit/20. Regional players are Vivagym and Holmes Place. EMS Evolution is listed as an emerging player. Broad incumbents are Curves, Easy Motion Skin and Basic-Fit.
Does Impulso Micro Gym have an API?
No public API is recorded for Impulso Micro Gym.
What industry is Impulso Micro Gym in?
Impulso Micro Gym's product category is Fitness Services. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training, with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 71394 and its SIC code is 3845.