Jewish Holocaust Centre
The Melbourne Holocaust Museum (formerly Jewish Holocaust Centre) is a Victorian non-profit museum and educational institution founded in 1984, serving school groups, teachers, corporate teams, survivors, and the public with Holocaust exhibitions, survivor testimonies, VR experiences, and curriculum-aligned education programs.
- Company typePrivate
- Founded1984
- HeadquartersElsternwick, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Jewish Holocaust Centre does
The Melbourne Holocaust Museum (formerly Jewish Holocaust Centre) is a Victorian non-profit museum and educational institution founded in 1984 in Elsternwick, Melbourne, Australia, dedicated to Holocaust remembrance, education, and the preservation of survivor testimony. It serves a diversified audience spanning Years 5-12 school groups, tertiary students, teachers, corporate teams, survivors and their descendants, Jewish youth preparing for Bnei Mitzvah, and general public visitors. The institution completed a major redevelopment with a new purpose-built building opened mid-2023, designed by Kerstin Thompson Architects, featuring a dedicated Memorial Room housing over 5,000 memorial stars and artefacts.
Its core offerings comprise three physical exhibitions (Everybody Had a Name, Hidden: Seven Children Saved, and the upcoming What They Carried from July 2026 to January 2027), a 360-degree VR experience (Walk with Me, built with Jumpgate VR and Identity Films), a multimedia survivor-testimony system (In the Footsteps), and a Digital Memorial kiosk platform. Educational programming includes an 8-step Teacher Professional Learning Program co-developed with the Victorian Department of Education, age-banded school programs aligned to the Victorian Curriculum, a Bnei Mitzvah program, adult group tours, and The Space Between corporate workplace experience. The technology stack integrates VR, 360-degree film, and digital kiosk systems but contains no public API, no proprietary software platform, and no disclosed AI/ML capabilities; commercial functions run on Shopify for e-commerce and HubSpot for bookings.
Revenue is generated through a hybrid model combining ticketed admissions ($10-$18), membership subscriptions ($140 duo / $180 family), $1,800 memorial star dedications, bookstore sales, group tours ($26/adult), teacher professional learning ($150 for independent schools, free for government schools), corporate programming, and philanthropic grants from foundations including the Gandel Foundation, Claims Conference, German Federal Ministry of Finance, EVZ, and the Victorian Government. Operations are entirely Victoria-based, supported by approximately 10 paid employees and 183+ volunteers, predominantly survivors and community members, under CEO and Museum Director Jayne Josem and Head of Education Dr Simon Holloway.
Jewish Holocaust Centre firmographics
Firmographics- Name
- Jewish Holocaust Centre
- Legal name
- Melbourne Holocaust Museum
- Website
- https://mhm.org.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Melbourne Holocaust Museum (formerly Jewish Holocaust Centre) is a Victorian non-profit museum and educational institution founded in 1984, serving school groups, teachers, corporate teams, survivors, and the public with Holocaust exhibitions, survivor testimonies, VR experiences, and curriculum-aligned education programs.
- Ownership category
- akta.pro rank
Jewish Holocaust Centre industry classification
Industry- Product category
- Museum and Cultural Education
- NAICS
- Museums (712110), Historical Sites (712120)
- akta.pro primary industry
- History Museums (THAJADAB)
- akta.pro secondary industry
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
Keywords
Where Jewish Holocaust Centre is headquartered
LocationHeadquarters
- HQ city
- Elsternwick
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Jewish Holocaust Centre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Museum Admission Tickets: Revenue from sale of tickets to Holocaust Exhibition, Hidden exhibition, VR experience, and special exhibitions. Tickets valid for unlimited entry for a full week from first entry.
- Bookstore Sales: Sale of Holocaust survivor memoirs, books, and related merchandise through the on-site bookstore and online shop.
- Memorial Star Dedications: Donation-based program where individuals dedicate Star-of-David memorial plaques at $1,800 each, permanently installed in the Memorial Room.
- Donations and Fundraising: General donations, fundraising campaigns, and support through the MHM Foundation and bequests.
- Membership Program: Family membership at $180/year and Duo membership at $140/year providing ongoing support and benefits.
- Group Tours: Private guided tours of the Everybody Had a Name exhibition for groups of 4 or more at $26 per adult.
- Teacher Professional Learning: Free for government schools; $150 per participant for independent schools to attend the 8-step Holocaust education training program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Everybody Had a Name Holocaust Exhibition |
| Unit Pricing | Pay-as-you-go | Hidden: Seven Children Saved Exhibition |
| Unit Pricing | Pay-as-you-go | Walk with Me VR Experience |
| Unit Pricing | Pay-as-you-go | Group Tours |
| Subscription | Multi-year contract | Teacher Professional Learning Program |
| Freemium | Pay-as-you-go | Bnei Mitzvah Program |
| One time/ perpetual license | Pay-as-you-go | Memorial Star Dedication |
| Unit Pricing | Pay-as-you-go | What They Carried Special Exhibition |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Jewish Holocaust Centre product offering
Product offeringCore offering
The Melbourne Holocaust Museum (formerly Jewish Holocaust Centre) operates a Holocaust museum and education centre in Elsternwick, Melbourne, presenting immersive exhibitions on the Jewish experience of the Holocaust, recording and sharing survivor testimonies, and delivering age-appropriate Holocaust education programs for school groups, teachers, corporate groups, and the general public. Core paid offerings include exhibition admission tickets, a virtual reality film experience, guided group tours, professional learning for educators, and Memorial Star dedications, supported by donations, memberships, and bookstore sales.
Product overview
The Melbourne Holocaust Museum (formerly Jewish Holocaust Centre) operates as a museum and educational institution rather than a technology product company. Its portfolio consists of physical and digital experiences centred on Holocaust education and remembrance: three core exhibitions (Everybody Had a Name, Hidden: Seven Children Saved, and the special exhibition What They Carried: Objects of Survival); a virtual reality experience (Walk with Me); a multimedia experience (In the Footsteps); and educational programs including Teacher Professional Learning, School Programs, Bnei Mitzvah Program, Adult Groups Programs, and Tertiary Groups Programs. Additional services include Group Tours, a Digital Memorial platform, and Memorial Star physical tributes. The museum does not offer a software product, platform, or API.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 100,000 students educated by single survivor volunteer over 25+ years
- +2 more outcomes
Companies that use Jewish Holocaust Centre
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Jewish Holocaust Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jewish Holocaust Centre partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Department of Education VictoriacorePartnered with MHM to develop 8-Step Teacher Professional Learning Program ensuring government school teachers can meet mandatory Holocaust education requirements in Victoria.
- Monash UniversitycoreCollaborated with MHM on The Space Between workplace experience creation and academic support for Holocaust education programs.
- University of Melbourne Centre for Wellbeing SciencecoreWorked with MHM to scientifically ground the Learning Framework development, providing learning design tools and workshops with experts Rachel Colla, Bianca Venuti-Hughes and Erica Frydenberg.
- Yad Vashem Gandel Holocaust Studies CourseminorMHM educators graduate from this program and share teaching ideas implemented in Victorian classrooms as part of the 8-step professional learning program.
- Kerstin Thompson ArchitectscoreDesigned the new museum building completed in 2023 with visual representations of MHM mission and values, including reflective surfaces and contemplative spaces.
- Jolson ArchitecturecoreDesigned the Memorial Room as a gift in honour of grandparents who survived the Holocaust. Principal Architect Stephen Jolson is a third-generation survivor.
- McCorkell ConstructioncoreConstructed the new MHM building completed in 2023, delivering the major redevelopment project.
- Jumpgate VRcoreCollaborated with MHM and Identity Films to deliver the Walk with Me virtual reality film experience.
- Identity FilmscoreAward-winning producer and director Danny Ben-Moshe established Identity Films in 2006 to produce the Walk with Me VR film for MHM.
- Andrew RogerscoreInternationally renowned Australian sculptor who created Pillars of Witness for MHM in 1999. Sculpture recently reinstalled in new garden space featuring 70 panels depicting Holocaust stages.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Jewish Holocaust Centre competitors and assessment
Company assessmentDirect peers
- POLIN Museum of the History of Polish Jews: Warsaw's core exhibition museum on 1,000 years of Polish Jewish history with strong Holocaust-era programming. Comparable in immersive exhibition design, school curriculum integration, and survivor/descendant testimony collection.
- Sydney Jewish Museum: Australia's other major Holocaust museum, located in Sydney. Direct peer offering Holocaust exhibitions, survivor testimony programs, school education, and memorial services for the Australian Jewish community with a similar survivor-led model.
- Holocaust Museum Houston: U.S. community-based Holocaust museum offering exhibitions, survivor testimony programming, and teacher professional development. Closely comparable in scale and operating model to MHM.
- Auschwitz-Birkenau State Museum: Official memorial and museum at the largest Nazi concentration and extermination camp. Direct peer in Holocaust memorialisation, education, and survivor testimony preservation, with globally significant visitor traffic.
- Wiener Holocaust Library: London's oldest Holocaust documentation archive and exhibition institution. Directly comparable in archival collection, research support, exhibitions, and educational programming for schools and adult learners.
- Anne Frank House: Amsterdam museum at the site of Anne Frank's hiding place. Direct peer combining a preserved historical site with school education programs, exhibitions, and survivor-testimony content for international visitors.
Broad incumbents
- Yad Vashem – The World Holocaust Remembrance Center: Israel's official Holocaust memorial and the global benchmark for Holocaust museums. Comparable in mission (education, testimony archive, memorialisation) and an MHM partner via the Gandel Holocaust Studies Course, though operating at vastly larger scale and scope.
- United States Holocaust Memorial Museum (USHMM): United States federal Holocaust memorial in Washington, D.C. Operates permanent exhibitions, survivor testimony programs, and teacher professional learning at national scale — the global standard MHM is benchmarked against for pedagogy and exhibitions.
- Jewish Museum Berlin: Germany's central Jewish history museum. Comparable in immersive exhibition design, school programming, and integration of multimedia survivor testimony, though with broader Jewish-history scope beyond the Holocaust period.
Others
- USC Shoah Foundation / Visual History Archive: Steven Spielberg-founded testimony archive holding the largest collection of Holocaust survivor video testimonies globally. Functions as an enabling peer — supplies testimony content, training, and tools (IWitness) that museums like MHM integrate into education programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Jewish Holocaust Centre social profiles
Digital presenceJewish Holocaust Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jewish Holocaust Centre leadership team
Management profileNumber of profiles
Profiles4 records
Jewish Holocaust Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jewish Holocaust Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jewish Holocaust Centre
What does Jewish Holocaust Centre do?
The Melbourne Holocaust Museum (formerly Jewish Holocaust Centre) operates a Holocaust museum and education centre in Elsternwick, Melbourne, presenting immersive exhibitions on the Jewish experience of the Holocaust, recording and sharing survivor testimonies, and delivering age-appropriate Holocaust education programs for school groups, teachers, corporate groups, and the general public. Core paid offerings include exhibition admission tickets, a virtual reality film experience, guided group tours, professional learning for educators, and Memorial Star dedications, supported by donations, memberships, and bookstore sales.
Is Jewish Holocaust Centre a public or private company?
Jewish Holocaust Centre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jewish Holocaust Centre founded?
Jewish Holocaust Centre was founded in 1984. It employs 1 to 10 people.
Where is Jewish Holocaust Centre based?
Jewish Holocaust Centre is headquartered in Elsternwick, Australia, in the Oceania region.
How does Jewish Holocaust Centre make money?
Seven revenue lines are on record. Museum Admission Tickets are the primary driver. The others are bookstore Sales, memorial Star Dedications, donations and Fundraising, membership Program, group Tours and teacher Professional Learning.
Who are Jewish Holocaust Centre's main competitors?
Direct peers on record are POLIN Museum of the History of Polish Jews, Sydney Jewish Museum, Holocaust Museum Houston, Auschwitz-Birkenau State Museum, Wiener Holocaust Library and Anne Frank House. Broad incumbents are Yad Vashem – The World Holocaust Remembrance Center, United States Holocaust Memorial Museum (USHMM) and Jewish Museum Berlin. USC Shoah Foundation / Visual History Archive is listed as an others.
Does Jewish Holocaust Centre have an API?
No public API is recorded for Jewish Holocaust Centre.
What industry is Jewish Holocaust Centre in?
Jewish Holocaust Centre's product category is Museum and Cultural Education. Its primary akta.pro industry code is THAJADAB, History Museums, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 712110.