Michael Chandler Estate Agents

What Michael Chandler Estate Agents does

Michael Chandler Estate Agents Limited is a privately held, founder-led estate agency and mortgage brokerage based in Belfast, Northern Ireland, operating two offices on Ormeau Road (BT7 3GU and BT7 2FZ) and a branch in Comber (BT23 5AP). Founded in 2009 and registered as a private limited company (NI610108), the firm provides residential and commercial property sales, lettings and rental management, professional valuations, and buyer-side mortgage advisory through its sister company Michael Chandler Mortgages Ltd (NI626676), an Appointed Representative of PRIMIS Mortgage Network.

The firm's service model combines traditional in-person estate agency — free property valuations, accompanied viewings, and negotiation handled by experienced agents — with a small set of operational technology layers. These include the PropertyFile client portal (24/7 online access for vendors, landlords, and tenants to track viewings, offers, feedback, and tenancy documents), Chandler TV HD video tours distributed via Vimeo, an instant online valuation tool, and an interactive mortgage calculator. Tenant-facing processes are supported by third-party integrations with Tenancy 360, Homelet, Credit Safe, and Signable for referencing, credit checks, and e-signatures. The firm is regulated through membership of The Property Ombudsman and uses TDS Northern Ireland for tenancy deposit protection.

Revenue is generated primarily through transaction fees: commission on successful property sales, fees for letting and tenant placement, non-refundable holding deposits, and £20+VAT per-person identity verification checks. The mortgage advisory and insurance distribution lines (partnering with lenders including Halifax, HSBC, NatWest, Santander, Danske Bank, Progressive Building Society, and insurers including AIG, Aviva, Vitality, Royal London, Zurich, LV=, and Legal & General) provide additional professional services income. The customer base is entirely residential SMB/consumer, with no enterprise or institutional clients identified. Marketing relies on NI property portals (PropertyNews, PropertyPal), content marketing via area guides for East Belfast and Dundonald, organic SEO, email property alerts, and a 2016 partnership with David Lloyd Belfast offering lifestyle benefits to clients.

Name

Michael Chandler Estate Agents

Legal name

Michael Chandler Estate Agents Limited

Website

https://michael-chandler.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael Chandler Estate Agents is a Belfast-based, founder-owned estate agency offering residential and commercial sales, lettings, in-house mortgage advice, and insurance across Greater Belfast and County Down, serving individual buyers, sellers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Commercial & Multifamily Mortgage Brokers (FSALABAB)

Keywords

• Residential property sales
• Property lettings services
• Mortgage advisory services
• Property valuation services
• Estate agency services

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Commission fees charged to sellers for successful property sales transactions
2. Letting/Rental Services: Fees for rental property management and tenant placement services
3. Identity Verification: Identity verification checks for tenants at £20 + VAT per person under Money Laundering Regulations
4. Holding Deposits: Non-refundable holding deposits from tenants upon acceptance
5. Mortgage Advisory Services: Mortgage advice and arrangement services through Michael Chandler Mortgages, an Appointed Representative of PRIMIS Mortgage Network

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Michael Chandler Estate Agents is a full-service independent estate agency based in Belfast, Northern Ireland, selling and letting residential property across Greater Belfast and County Down. The firm additionally provides in-house mortgage advisory (Michael Chandler Mortgages), property insurance products, professional photography/video tours (Chandler TV), and property valuation services supported by an online client portal (PropertyFile).

Product overview

Michael Chandler Estate Agents operates as a traditional real estate agency offering a unified service model centered on property sales and lettings. The core offering encompasses residential and commercial property transactions, complemented by the Michael Chandler Mortgages division for mortgage advisory services and a suite of insurance products through partner providers. Supporting features include Chandler TV video tours for property marketing and the PropertyFile online client portal for transaction management. The company serves buyers, sellers, landlords, and tenants across the Greater Belfast and County Down areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales (Estate Agency Services) End-to-end residential property sales service covering valuation, marketing, viewings, negotiation, and sales progression for homeowners selling property in the Greater Belfast and County Down area.
• Residential Lettings and Property Management
• Michael Chandler Mortgages
• Insurance Products (Home, Landlord, and Property Insurance)
• Property Valuations
• Chandler TV (Professional Video Property Tours)
• PropertyFile Client Portal

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• David Lloyd BelfastcoreStrategic or Co-development Partner · 1 January 2016In 2016, Michael Chandler Estate Agents and David Lloyd Belfast announced a unique partnership offering luxury lifestyle benefits to combined client base. The partnership provides exclusive privileges including health and leisure club access for property clients.
• PRIMIS Mortgage Network (First Complete Ltd)coreStrategic or Co-development PartnerMichael Chandler Mortgages Ltd is an Appointed Representative of PRIMIS Mortgage Network (trading name of First Complete Ltd), which is authorised and regulated by the Financial Conduct Authority for mortgages, protection insurance and general insurance products.
• The Property Ombudsman (TPOS)coreOthersRegulatory membership - Michael Chandler Estate Agents is a member of The Property Ombudsman scheme for consumer protection
• TDS Northern IrelandcoreOthersTenancy Deposit Scheme partner - TDS Northern Ireland provides deposit protection for rental properties
• Insurance Partners (AIG, Vitality, Aviva, Royal London, Zurich, LVE, Legal & General)minorOthersInsurance provider partners for life insurance, income protection, critical illness cover, home insurance, and landlord insurance products

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reeds Rains: UK-wide estate agency with a strong Northern Ireland branch network offering residential sales, lettings and mortgages. Directly comparable on full-service agency model and mortgage cross-sell capability, serving similar buyer and seller segments.
• Belvoir: UK franchised estate agency and lettings network combining sales, lettings and financial services. Comparable model of integrated sales-plus-mortgage service delivery in regional markets.
• Simon Brien: Long-established Belfast-based estate agency offering residential sales, lettings and property management across Greater Belfast and beyond. Comparable on geography (NI), service mix (sales, lettings, valuations) and target customer (mid-to-upper market residential).

Broad incumbents

• Connells Group: One of the UK's largest estate agency and mortgage services groups. Comparable across the full transaction stack — sales, lettings, mortgage advice — but operates at significantly greater scale and broader geography.
• Leaders Romans Group (LRG): Large UK residential property group spanning estate agency, lettings, financial services and surveying. Overlaps on bundled sales-plus-mortgage-plus-insurance service model, though at much larger scale.
• Hunters Property Group: National UK estate agency franchise with branches across the country including Northern Ireland. Comparable as a multi-branch residential sales and lettings player with mortgage-related services and a regional branch model.

Emerging players

• Strike: UK online estate agency (formerly JTX) offering fixed-fee sales and lettings services. Comparable as a digital-first competitor putting pressure on traditional agency commission economics, with potential UK-wide reach into NI.
• Nested: UK PropTech estate agency offering a hybrid model with upfront cash advances and traditional local agent partnership. Comparable as a competing go-to-market approach to selling residential property in the UK, with overlap on digital tooling.
• Purplebricks: Hybrid UK online estate agency offering fixed-fee listings with local property partners. Relevant as the archetypal digital challenger compressing traditional agents' fees in UK residential markets, including NI.

Regional players

• McEwan Fraser Legal: Scottish estate agency with legal services integration operating across Scotland. Comparable as a regional, integrated sales-plus-support-services estate agency, though focused on Scotland rather than NI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/michael-chandler-estate-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael Chandler Estate Agents