Micromax Technology
Micromax Technology is an Australian value-added distributor and engineering services provider specializing in rugged embedded computing, industrial communications, and custom power supply solutions for defence, rail, transportation, and industrial customers across Australia and New Zealand.
- Company typePrivate
- Founded1970
- HeadquartersAustralia, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Micromax Technology does
Micromax Technology is an Australian private value-added distributor and engineering services provider specializing in embedded computing, industrial communications, and power supply solutions. Founded in 1970 (with firmographic records indicating 1962) and headquartered in Australia, the company serves customers across Australia and New Zealand, with approximately 45% of products exported internationally. The product portfolio spans rugged computers and single board computers from partners such as ADLINK, Connect Tech, and Diamond Systems; industrial communications gear including Ethernet switches, routers, gateways, and IoT/M2M cellular modules from Gemalto Cinterion; and custom-designed power supplies with a five-year warranty that the company assembles and tests in-house.
The company targets mission-critical verticals — principally intelligent transportation systems (rail, traffic, public transit), defence, and telecommunications, with secondary exposure to mining, manufacturing, marine, medical, utilities, gaming, and agriculture. Products are engineered for harsh environments, operating across -40°C to +85°C with MIL-STD-810G shock and vibration compliance, and are qualified for defence and rail applications. Micromax also distributes rugged SSDs (Foremay), AI edge inference platforms (NVIDIA Jetson-based systems), machine vision cameras, and proprietary brands including REAPP Technology device protection and MicroMax Computer Intelligence.
Commercially, Micromax operates a consultative enterprise field sales model backed by field application engineers, a reseller enquiry program, and event-driven demand generation through industry trade shows such as AusRAIL PLUS. Revenue is generated primarily through hardware sales (embedded computing, industrial communications, power supplies) with supplementary professional services for custom solution design and a smaller subscription/recurring software stream (device protection, IT Strategy Hub AI, compliance software). The company has approximately 20 employees and no publicly disclosed funding rounds or parent company structure.
Micromax Technology firmographics
Firmographics- Name
- Micromax Technology
- Legal name
- Micromax Technology
- Website
- https://micromaxtechnology.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Micromax Technology is an Australian value-added distributor and engineering services provider specializing in rugged embedded computing, industrial communications, and custom power supply solutions for defence, rail, transportation, and industrial customers across Australia and New Zealand.
- Ownership category
- akta.pro rank
Where Micromax Technology is headquartered
LocationHeadquarters
- HQ city
- Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Micromax Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Embedded Computing Products: Sale of rugged embedded computers, single board computers, rugged data storage, and computing modules from global brand partners including ADLINK, Connect Tech, Diamond Systems, and Foremay. Products are designed for harsh environments and mission-critical applications.
- Industrial Communications Products: Sale of Ethernet switches, routers, media converters, serial connectivity, IoT/M2M solutions, and industrial networking equipment from brand partners.
- Power Supplies: Both custom-designed and off-the-shelf power supply solutions including AC-DC switching, DC-DC converters, battery chargers, and UPS systems. Custom power supply design services with five-year warranty.
- Engineering and Technical Services: Consultation for product selection and implementation of custom solutions tailored to business needs. Australian-based engineering and technical integration services including maintenance, repair and calibration of products.
- Software Solutions: Device protection software, AI solutions (IT Strategy Hub), and compliance and visitor management software offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | NVIDIA Jetson Xavier NX Developer Kit |
| Other | Multi-year contract | Custom Power Solutions |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Micromax Technology product offering
Product offeringCore offering
Micromax Technology distributes embedded computing platforms, industrial communication modules, and power supply products from global manufacturers to industrial and embedded-system customers in Australia. The company represents brands such as ADLINK, Connect Tech, Diamond Systems, Foremay, and Gemalto, supplying single-board computers, GPU/AI embedded platforms, solid-state storage, M2M/IoT modules, and ruggedised power supplies to system integrators and OEMs.
Product overview
Micromax Technology is a specialized distributor and supplier of embedded computing, industrial communications, and power supply products. Their portfolio includes Single Board Computers (PCI/104-Express, COM Express), Rugged Computers (MIL-STD-810G rated for -40°C to +85°C operation), Rugged Data Storage (SSDs with S.M.A.R.T., wear leveling, encryption), Data Acquisition Cards (analog/digital I/O), I/O Modules, Video Capture Cards (3G-SDI, HDMI/DVI), and Communication Modules. Under Industrial Communications, they offer IoT/M2M solutions, Ethernet Serial Servers & Gateways, Ethernet Switches & Routers, Ethernet Media Converters, Serial Connectivity, USB Connectivity, Remote I/O, Controllers & HMI, and Digital Displays. Their Power Supplies category includes AC-DC Switching, Battery Chargers & UPS, DC-DC Converters, and Custom Power Solutions backed by a 5-year warranty. They also provide Software Solutions including device protection, AI/IT Strategy Hub, and compliance software. The company represents multiple global brands including ADLINK Technology (embedded computing, smart cameras, IIoT platforms), Connect Tech (rugged systems, NVIDIA GPU solutions), Diamond Systems (I/O-rich SBCs, Ethernet switches, Jetson carriers), Foremay (rugged SSDs), and Gemalto Cinterion (IoT cellular modules). Products serve industries including Defence, ITS, Telecommunications, Mining, Manufacturing, Marine, Utilities, Security, Agriculture, and Medical.
Differentiator
Problem solved
Functional benefit
Brands
- MicroMax Computer Intelligence: A brand of Micromax Technology focused on rugged computing solutions
- REAPP Technology Solutions
- MySay Survey
- TCS For Surveys
Products and services
- ADLINK Embedded Computing Products Embedded computing modules, single-board computers, and industrial computing platforms supplied to Australian system integrators and OEMs via authorised distribution of the ADLINK product line.
- Connect Tech Embedded GPU/AI Computing Products Embedded GPU computing and AI acceleration carrier boards/embedded platforms distributed from Connect Tech for industrial and embedded applications.
- Diamond Systems Single-Board Computers and I/O Products Single-board computers and embedded I/O modules from Diamond Systems supplied to industrial and embedded-system customers in Australia.
- Foremay Industrial Solid-State Storage Industrial-grade and ruggedised SSD/storage products from Foremay distributed to embedded and industrial customers requiring reliable storage in harsh environments.
- Gemalto M2M/IoT and Secure Connectivity Modules M2M, IoT, and secure cellular connectivity modules and hardware from Gemalto supplied to Australian customers deploying connected industrial and embedded devices.
- Industrial Power Supply Products Industrial-grade power supplies, DC-DC converters, and power conversion products distributed to embedded and industrial electronics customers.
Companies that use Micromax Technology
Customer profileSegments11 records
Ideal customer profiles1 record
Micromax Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Micromax Technology partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- REAPP Technology SolutionscoreCommercial partnership and distribution agreement for patented device protection technology. Devices capable of identifying trusted communication and defending themselves using cellular network and hardware-based identifiers.
- HuaweisecondaryGemalto partnership with Huawei (via HiSilicon semiconductor division) to develop next generation NB-IoT modules combining security and low power consumption for mass market IoT.
- ADLINK TechnologycoreFlagship technology partner providing embedded computing building blocks and intelligent platforms for edge computing. ADLINK offers rugged by design CompactPCI, industrial-grade systems and panel computers for railway, defence, and industrial applications.
- Connect Tech Inc.coreHardware design and manufacturing partner specializing in rugged, small form factor solutions. Products include COM Express, GPU solutions, Ethernet switches, digital and analog I/O, CAN controllers, and rugged tablets.
- Diamond SystemscoreLeading global supplier of compact, rugged, I/O-rich embedded computing solutions. Products include single board computers, Ethernet switches, data acquisition modules, and rugged systems for harsh environments.
- ForemaycoreSupplier of highly reliable, ultra-fast, rugged and secure data storage solutions including SSD and flash drive modules. Specializes in industrial, mission critical, and embedded computing applications.
- Gemalto (Cinterion)coreIndustrial IoT connectivity partner providing cellular modules including LTE Cat.1, NB-IoT, and VoLTE solutions for machine type communication and global IoT deployments.
- Advanced Micro PeripheralssecondaryPartner providing rugged embedded system products including PCI/104-Express SBCs, video capture cards, and H.264/MPEG-4 codecs for board and module level products.
- Advantech B+B SmartWorxsecondaryEthernet connectivity solutions partner providing serial servers, Ethernet extenders, switches, and routers for industrial communications applications.
- ArtilasecondaryIndustrial embedded computing partner providing solutions for IoT and M2M applications including data acquisition and serial connectivity products.
- JK MicrosystemssecondaryEmbedded controller partner providing Flashlite, LogicFlex, and uFlashTCP single board computers with Multi-I/O and relay I/O peripheral boards.
- TRI-MsecondaryPC104 I/O and communications modules partner providing TCB1000 communications boards, FlexCom104-GPS, and IR104 industrial relay modules.
- NVIDIAsecondaryTechnology ecosystem partner for Jetson platform solutions including Jetson AGX Xavier and Jetson Xavier NX for AI edge computing applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Micromax Technology competitors and assessment
Company assessmentDirect peers
- Eurotech: Italian-headquartered supplier of rugged edge computers, IoT gateways, and embedded modules for industrial, transportation, and defence applications. Comparable in rugged hardware focus and edge/IoT positioning.
- ICP DAS: Taiwan-based manufacturer of industrial communication products, Ethernet serial servers, I/O modules, and embedded controllers. Directly comparable in industrial communications and remote I/O product categories that Micromax distributes.
- VersaLogic: US-based designer/manufacturer of rugged embedded computing boards and systems for defence, medical, and industrial applications. Comparable in extreme-environment certifications (MIL-STD, extended temperature) and target customer profile.
- ADLINK Technology: Taiwan-based designer and manufacturer of embedded computing modules, rugged edge platforms, and AI industrial cameras (including the NEON-J). Micromax is both a customer/distributor and direct competitor in the ANZ rugged embedded computing market.
- OnLogic: US-based specialist in rugged industrial and edge computers serving industrial IoT, automation, and harsh-environment applications. Comparable product positioning in fanless, rugged small-form-factor computing.
- Diamond Systems: US-based supplier of compact, rugged, I/O-rich embedded computing SBCs, Ethernet switches, and Jetson carrier solutions. Overlapping product portfolio and focus on harsh-environment industrial/defence applications make it a direct comparable.
- Connect Tech Inc. Canadian designer/manufacturer of rugged small-form-factor embedded computing, NVIDIA Jetson carrier boards, and COM Express/PC/104 products (e.g., Sentry-X). Directly comparable in product portfolio and target verticals to Micromax's rugged embedded line.
Broad incumbents
- Advantech: Global Taiwanese embedded/industrial computing incumbent with broad portfolio of fanless PCs, IoT gateways, and rugged platforms. Larger-scale competitor addressing the same industrial automation, transportation, and medical segments as Micromax.
- Avnet: Global broad-line electronic component and embedded solutions distributor serving industrial, defence, and transportation markets. Competes with Micromax as a value-added distribution channel for embedded computing brands in ANZ.
- Arrow Electronics: Global broad-line electronic components and embedded computing distributor with extensive services portfolio. Competes with Micromax in supplying embedded modules and rugged platforms, but at vastly greater scale and with global reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Micromax Technology social profiles
Digital presenceMicromax Technology compliance and trust
Trust signalCompliance6 records
Micromax Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micromax Technology leadership team
Management profileNumber of profiles
Micromax Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micromax Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micromax Technology
What does Micromax Technology do?
Micromax Technology distributes embedded computing platforms, industrial communication modules, and power supply products from global manufacturers to industrial and embedded-system customers in Australia. The company represents brands such as ADLINK, Connect Tech, Diamond Systems, Foremay, and Gemalto, supplying single-board computers, GPU/AI embedded platforms, solid-state storage, M2M/IoT modules, and ruggedised power supplies to system integrators and OEMs.
Is Micromax Technology a public or private company?
Micromax Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Micromax Technology founded?
Micromax Technology was founded in 1970. It employs 11 to 50 people.
Where is Micromax Technology based?
Micromax Technology is headquartered in Australia, Australia, in the Oceania region.
How does Micromax Technology make money?
Five revenue lines are on record. Embedded Computing Products are the primary driver. The others are industrial Communications Products, power Supplies, engineering and Technical Services and software Solutions.
Who are Micromax Technology's main competitors?
Direct peers on record are Eurotech, ICP DAS, VersaLogic, ADLINK Technology, OnLogic, Diamond Systems and Connect Tech Inc.. Broad incumbents are Advantech, Avnet and Arrow Electronics.
Does Micromax Technology have an API?
No public API is recorded for Micromax Technology.