Midden Limburg Bereikbaar

What Midden Limburg Bereikbaar does

Midden Limburg Bereikbaar (MLB) is a regional execution organization (uitvoeringsorganisatie) established in 2022 and headquartered in Roermond, Netherlands. It provides free advisory services to employers, government bodies, and residents across the seven Midden-Limburg municipalities (Echt-Susteren, Leudal, Maasgouw, Nederweert, Roerdalen, Roermond, Weert), funded jointly by the municipalities and the Province of Limburg. The mandate spans employer mobility management, logistics decarbonization, cycling stimulation, EV charging infrastructure coordination, shared mobility, and traffic management during major infrastructure works. The organization employs approximately eight staff supplemented by a broader program bureau of mobility and logistics brokers, project leaders, and communication advisors.

The service portfolio combines core advisory work (Mobiliteitsmanager training, CSRD/CO2 reporting support, SPRILA subsidy applications, electric truck adoption guidance, inland navigation modal-shift analysis) with program-based sub-products including Laadmatch (regional EV charging capacity matching platform operated via ChargeNet Energy), Deelmobiliteit (shared cars at NS stations in partnership with Greenwheels and Trendsportal), Vrachtfiets (cargo bike trial with Dekkers Business Bikes), Doortrappen (cycling safety training), #Posifiets (cycling stimulation), Fiets naar je Werk Dag (750-participant commuter cycling campaign), and Probeer een E-bike (one-week e-bike trials). Infrastructure-facing services include coordinated employer communications for Rijkswaterstaat's A73 tunnel maintenance and the multi-year A2 verbreding Het Vonderen-Kerensheide project starting August 2025. Delivery channels are direct broker advisory, group workshops, webinars (Logistiek Café, Mobiliteitscafé), and resident engagement via the Da's zo gefietst! app and #posifiets social campaigns.

The business model is non-commercial. MLB does not sell products and does not charge for advisory services; all employer, government, and resident services are free. The organization operates within the Regionaal Mobiliteitsoverleg (RMO) Midden-Limburg, which has coordinated regional mobility policy across the seven municipalities for over 25 years. Three cooperation agreements signed in October 2024 formalized the organization's regional mandate. Pricing is therefore effectively government appropriations under a freemium public-service model, with no venture capital, private equity, or commercial revenue exposure.

Name

Midden Limburg Bereikbaar

Legal name

Midden Limburg Bereikbaar

Website

https://middenlimburgbereikbaar.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Midden Limburg Bereikbaar is a publicly funded regional execution organization in Limburg, Netherlands, providing free sustainable mobility advisory services to employers, governments, and residents across seven Midden-Limburg municipalities, with programs spanning cycling, EV charging, logistics decarbonization, and traffic management.

Ownership category

akta.pro rank

Headquarters

HQ city

Roermond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding and Subsidy Programs: Midden Limburg Bereikbaar is funded by the seven Midden-Limburg municipalities (Echt-Susteren, Leudal, Maasgouw, Nederweert, Roerdalen, Roermond, and Weert) and the Province of Limburg. The organization operates as a regional execution organization (uitvoeringsorganisatie) under the Regionaal Mobiliteitsoverleg (RMO) Midden-Limburg, which has been cooperating for over 25 years. Services to businesses and residents are provided free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Midden Limburg Bereikbaar is a regional mobility consultancy that provides free advisory services to employers, governments, and residents in the Midden-Limburg region of the Netherlands to promote sustainable and accessible mobility. Its offerings span employer mobility plans, logistics electrification and modal-shift advice, cycling stimulation programs, EV charging infrastructure matching, and traffic management support during major infrastructure works. Services are delivered by a team of mobility brokers and logistics advisors through on-site consultations, webinars, employer events, and digital platforms.

Product overview

Midden Limburg Bereikbaar is a regional execution organization focused on sustainable mobility, offering free advisory services and programs to employers, governments, and residents in the Midden-Limburg region. The organization operates through multiple interconnected programs: core consultancy services for sustainable mobility strategy and employer mobility management; specialized sub-products including Laadmatch (EV charging infrastructure matching platform), Deelmobiliteit (car sharing), Vrachtfiets (cargo bike trials), Doortrappen (cycling safety training), #Posifiets (cycling stimulation campaigns), Fiets naar je Werk Dag (commuter cycling promotion), Probeer een E-bike (e-bike trials), Logistiek Bereikbaar (logistics optimization advice), and infrastructure projects like A2 Verbreding and tunnel maintenance communications. The portfolio spans employer support, cycling initiatives, shared mobility, electric vehicle infrastructure, and logistics optimization to keep Midden-Limburg accessible, livable, and attractive.

Differentiator

Problem solved

Functional benefit

Products and services

• Midden Limburg Bereikbaar Mobility Advisory A regional mobility consultancy providing free advisory services to employers, governments, and residents across Midden-Limburg. Services cover employer mobility plans, cycling stimulation, logistics optimization, and traffic management during major infrastructure works.
• Laadmatch A regional platform that connects logistics companies needing EV charging infrastructure for electric vans and trucks with companies that have available charging capacity in Midden-Limburg.
• Deelmobiliteit (Car Sharing) A car-sharing initiative coordinated with municipalities, NS Stations, Greenwheels, and Trendsportal that allows residents to use shared vehicles at train stations without owning one, providing convenience, flexibility, and contributing to a more sustainable society.
• Vrachtfiets (Cargo Bike Trial) A free electric cargo bike trial program allowing entrepreneurs in Midden-Limburg to test sustainable urban delivery solutions, provided in partnership with Dekkers Business Bikes.
• Doortrappen (Cycling Safety Program) A cycling safety program with information sessions and guided bike tours that teach participants (using e-bikes) how to reduce accident risk by adjusting cycling behavior and speed to traffic situations.
• #Posifiets Cycling Campaign A cycling stimulation campaign that promotes safe cycling, secure parking, and increased cycling in the Midden-Limburg region through engaging actions and activities.
• Fiets naar je Werk Dag (Cycle to Work Day) An annual cycling campaign encouraging employees to bike to work, with activities organized in collaboration with Trendsportal and Zuid-Limburg Bereikbaar, including the Da's zo gefietst! app-based challenge.
• Probeer een E-bike (Try an E-bike) A free one-week e-bike trial program allowing individuals to test a bicycle of their choice on their own cycling routes.
• Logistiek Bereikbaar A logistics advisory service helping companies reduce or cleaner kilometers for product transportation or service delivery with a profitable business model, advising from solo drivers to large transport companies.
• Tunnelsluitingen & Topdruktedagen Information Service An information service providing overviews of planned A73 tunnel closures and expected peak traffic days in Roermond, with maintenance work conducted by Croon Wolter & Dros - Ballast Nedam on behalf of Rijkswaterstaat.
• A2 Verbreding (A2 Widening Communication) A communication and stakeholder coordination program for the A2 widening between junctions Het Vonderen and Kerensheide by Rijkswaterstaat, with construction starting August 18, 2025 and lasting multiple years.

Quantifiable outcome

• 89% CO₂ reduction (HVO100 fuel for ships)
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Seven Midden-Limburg Municipalities (Echt-Susteren, Leudal, Maasgouw, Nederweert, Roerdalen, Roermond, Weert)coreStrategic or Co-development Partner · 10 October 2024All seven Midden-Limburg municipalities fund and govern Midden Limburg Bereikbaar as a regional execution organization, signing three cooperation agreements in October 2024 covering traffic education, target group behavioral influence, and formal establishment of the organization.
• NS StationscoreStrategic or Co-development PartnerNS Stations collaborated with Midden Limburg Bereikbaar, Trendsportal, and Greenwheels to place shared cars at all train stations in Noord- and Midden-Limburg, enabling seamless train-to-car multimodal journeys across the region.
• GreenwheelscoreStrategic or Co-development PartnerGreenwheels provides the shared car fleet at train stations throughout Noord- and Midden-Limburg as part of a regional mobility initiative. The partnership enables residents to reserve cars via the Greenwheels app, with support from Midden Limburg Bereikbaar in coordinating municipal involvement.
• TrendsportalcoreStrategic or Co-development PartnerTrendsportal co-developed the shared car network at stations with Midden Limburg Bereikbaar and contributed to employer mobility programs, cycling campaigns, and the Fiets naar je Werk Day initiatives in Limburg.
• We Are RoermondminorStrategic or Co-development PartnerWe Are Roermond partnered with Midden Limburg Bereikbaar to install additional bicycle parking facilities in the inner city of Roermond, with clear signage and banners at Stationsplein and Munsterplein.
• Dekkers Business BikesminorStrategic or Co-development PartnerDekkers Business Bikes provides expert support for the free electric cargo bike trial program for businesses in Midden-Limburg, helping entrepreneurs experience sustainable urban delivery without obligations.
• Barge Terminal BorncoreStrategic or Co-development PartnerBarge Terminal Born handles container logistics for companies like Zelissen Logistics Services, facilitating the shift from road to inland navigation. Midden Limburg Bereikbaar promotes this option through its logistics advisory services.
• Zuid-Limburg BereikbaarcoreStrategic or Co-development PartnerZuid-Limburg Bereikbaar collaborates with Midden Limburg Bereikbaar on joint employer events, A2 verbreding briefings, the Mobiliteitsmanager training program, and the Fiets naar je Werk Day campaign across Limburg province.
• RijkswaterstaatcoreStrategic or Co-development PartnerRijkswaterstaat commissions major infrastructure works (A2 widening, A73 tunnel maintenance) that Midden Limburg Bereikbaar supports by coordinating mobility management and communication to employers and residents to minimize disruption.
• Province of LimburgcoreStrategic or Co-development PartnerThe Province of Limburg co-funds Midden Limburg Bereikbaar and collaborates on initiatives such as the BluePorts Limburg harbor vision, inland navigation promotion, and the Logistiek Bereikbaar network of logistics brokers.
• TVM VerzekeringenminorStrategic or Co-development PartnerTVM participated as co-organizer of the Logistiek Café on electric trucks and shared best practices on safe charging infrastructure design and insurance for zero-emission vehicle fleets.
• ROVL (Road Safety South Netherlands)minorStrategic or Co-development PartnerROVL collaborates with Midden Limburg Bereikbaar on the Kort ritje naar school cycling campaign, providing pilot materials to primary schools in Midden-Limburg to encourage cycling to school.
• SmartwayZ.NLminorStrategic or Co-development PartnerSmartwayZ.NL is a regional partner in mobility projects for Noord- and Midden-Limburg, working alongside Trendsportal and Midden Limburg Bereikbaar on safe, sustainable, active, and efficient mobility.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Goudappel Coffeng: One of the largest Dutch independent mobility and transport consultancies, advising national and regional governments on traffic, transport, and mobility policy. A broader, commercial incumbent in the same advisory category as MLB's logistics and employer mobility work.
• Royal HaskoningDHV: Large international engineering and consultancy firm with a substantial Dutch mobility, infrastructure, and sustainable-transport practice. Competes for the same public-sector mobility advisory budgets MLB draws on.
• Arcadis: Global design, engineering, and consultancy firm with a strong Dutch mobility and infrastructure team. Operates as a broad incumbent in the same policy, modal-shift, and sustainable-transport advisory space as MLB's logistics brokering.

Others

• Fietsersbond: Dutch national cycling advocacy association. Overlaps thematically with MLB's cycling stimulation portfolio (Doortrappen, #posifiets, Fiets naar je Werk), though it operates nationally as an NGO rather than as a regional execution organization.
• NAL (Nationale Agenda Laadinfrastructuur): National coordinating agenda for public charging infrastructure in the Netherlands; MLB uses NAL's Laadscan Logistiek tool. Functions as an ecosystem enabler / data-and-tools provider rather than a direct competitor.

Direct peers

• Zuid-Limburg Bereikbaar: Sibling regional execution organization covering the southern part of Limburg. Explicitly cited as a collaborating partner on joint employer events, A2 verbreding briefings, the Mobiliteitsmanager training program, and Fiets naar je Werk Day — making it the closest direct analog in mandate, governance, and program portfolio.
• Bereikbaar Breda: Regional execution organization in the Breda / West-Brabant area providing free mobility advisory to employers and residents. Same 'Bereikbaar' governance model, same employer-first GTM, directly comparable mandate.
• Trendsportal: Regional mobility hub organization co-developing the shared car network at stations and contributing to employer mobility programs and cycling campaigns in Limburg. Functions as a near-peer hub-and-spoke partner with overlapping regional scope.
• SmartwayZ.NL: Regional mobility program for North and Mid-Limburg, working alongside Trendsportal and Midden Limburg Bereikbaar on safe, sustainable, active, and efficient mobility. Operates as a multi-stakeholder mobility partnership covering overlapping geography and similar employer engagement.
• Brainport Bereikbaar: Regional mobility execution organization for the Brainport Eindhoven / Zuidoost-Brabant region. Operates the same 'Bereikbaar' model of free mobility advisory to employers and logistics firms, funded by regional government — directly comparable in structure and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midden-limburg-bereikbaar
• Facebookfacebook.com/middenlimburgbereikbaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midden Limburg Bereikbaar