MID-STATE MOTORSPORTS, INC.

What MID-STATE MOTORSPORTS, INC. does

Mid-State Motorsports, Inc. is a privately held multi-line powersports and marine retail dealership headquartered in Cookeville, Tennessee, founded in 1987 and operating with approximately 10 employees across two physical locations — a motorsports store at 1191 S. Walnut Ave and a separate marine store at 1423 Interstate Dr. The company serves individual retail consumers in the Upper Cumberland region of Tennessee, selling new and pre-owned motorcycles, ATVs, side-by-sides, personal watercraft, and boats, complemented by parts, accessories, and in-house service.

The company's franchise portfolio spans 14+ manufacturers across three powersports categories: motorcycles and ATVs (Kawasaki, Yamaha, Can-Am, Husqvarna, Kymco, Kayo), personal watercraft (Sea-Doo, Yamaha), and marine (Mercury Marine, Suzuki Marine, Lowe, Triton, Comfab, Tahoe). Its technology stack is built on DX1, a third-party dealer management system and e-commerce platform widely used in the powersports retail industry; the company has no proprietary technology, no public API/SDK, and no in-house AI/ML capability.

The business model follows the standard multi-line dealership template: front-end gross margin on new and pre-owned vehicle sales (the dominant revenue line), back-end gross margin on parts, accessories, and service labor, and finance & insurance (F&I) referral fees generated through three third-party lenders — Synchrony Financial, Yamaha Financial Services, and FreedomRoad Financial. The company is bootstrapped, has no parent, no disclosed funding, no acquisitions, and no public financials.

Name

MID-STATE MOTORSPORTS, INC.

Legal name

Mid-State Motorsports

Website

https://midstatemotorsports.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid-State Motorsports, Inc. is a privately held, family-scale multi-line powersports and marine dealership in Cookeville, Tennessee, retailing motorcycles, ATVs, PWC, and boats across 14+ brands, with parts, service, and third-party financing referrals as secondary revenue lines.

Ownership category

akta.pro rank

Product category

Powersports and Marine Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Boat Dealers (441222)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Powersports vehicle sales
• Marine vehicle sales
• Vehicle service and repair
• Powersports parts and accessories
• Vehicle financing services

Headquarters

HQ city

Cookeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of new and pre-owned powersports vehicles including motorcycles, ATVs, UTVs, side-by-sides, personal watercraft, boats, and pontoons. Revenue generated from MSRP-based pricing with dealer markup.
2. Parts Sales: Sale of OEM and aftermarket parts and accessories for all branded vehicles sold. Parts can be ordered online or in-person.
3. Service and Repairs: Maintenance, repairs, and warranty service for ATVs, motorcycles, UTVs, boats, outboard motors, generators, golf carts, and other powersports/marine equipment.
4. Financing: Vehicle financing through partnerships with Synchrony Financial, Yamaha Financial Services, and FreedomRoad Financial. Dealership earns financing referral fees or may have backend arrangements with lenders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mid-State Motorsports is a brick-and-mortar powersports and marine dealership selling new and pre-owned motorcycles, ATVs, UTVs, side-by-sides, personal watercraft, boats, pontoons, outboard motors, trailers, golf carts, and generators from 14+ OEM brands. The dealership complements vehicle sales with an in-house service department, parts and accessories department, and consumer financing facilitated through Synchrony Financial, Yamaha Financial Services, and FreedomRoad Financial. Operations run across two physical locations in Cookeville, Tennessee (Motorsports at 1191 S. Walnut Ave and Marine at 1423 Interstate Dr.), with an online storefront for inventory browsing, test ride scheduling, parts requests, service scheduling, and financing applications.

Product overview

Mid-State Motorsports & Marine is a powersports and marine dealership offering a diverse portfolio of vehicles and boats across multiple brands. The core offering consists of vehicle sales (motorcycles, ATVs, UTVs, personal watercraft, boats) from branded product lines including Kawasaki, Yamaha, Can-Am, Sea-Doo, Husqvarna, Kayo, Kymco, Mercury Marine, Suzuki Marine, Triton, Comfab, Tahoe, and Lowe. These products are complemented by service departments (maintenance and repairs), parts departments (accessories and replacement parts), and financing services through third-party financial partners. The dealership operates two locations: Motorsports (1191 S. Walnut Ave) and Marine (1423 Interstate Dr.), both in Cookeville, TN.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Pre-Owned Powersports and Marine Vehicle Sales

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• BRP US Inc. (Bombardier Recreational Products)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Can-Am and Sea-Doo brands. Receives promotional pricing, co-marketing funds, customer cash offers, and special financing rates to pass on to customers. Promotional offers include 0.99%-2.99% financing, rebates up to $7,000, and extended warranty coverage.
• Kawasaki Motors Corp., U.S.A.coreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealership. Receives promotional customer cash offers up to $4,500, financing rates from 2.95% APR, and extended warranty programs through Synchrony Financial partnership.
• Husqvarna Motorcycles North AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Husqvarna dealership offering the First Time Buyer Program with FreedomRoad Financial financing for qualified first-time buyers through December 31, 2026.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• BRP Inc. Manufacturer of Can-Am, Sea-Doo, and Rotax brands. Mid-State is an authorized dealer of multiple BRP brands; BRP dictates allocation, promotional programs, and financing terms that materially shape Mid-State's go-to-market.
• Polaris Inc. Major powersports OEM (Indian Motorcycle, Polaris off-road vehicles, Slingshot). Comparable as a key powersports brand whose products flow through dealer channels like Mid-State; not a direct retail competitor but a primary supplier/partner ecosystem participant.

Direct peers

• RideNow Powersports: Multi-location multi-brand powersports dealer group in the Southwest US. Operates large-format dealerships selling motorcycles, ATVs, UTVs, and PWCs with full sales/service/parts/financing — comparable dealer model at greater scale.
• Vesco Powersports: Multi-brand Utah-based powersports dealer offering motorcycles, ATVs, UTVs, and PWCs across multiple brands. Closely comparable multi-brand authorized dealer model serving a regional customer base with sales, parts, service, and financing.
• MarineMax: Largest recreational boat and marine dealer in the United States, operating multiple retail locations. Comparable to Mid-State's Marine division which sells boats, pontoons, and PWCs from brands like Sea-Doo, Mercury, and Tahoe.
• Babbitt's Powersports: Multi-brand powersports dealership in Michigan and Florida offering motorcycles, ATVs, UTVs, and PWC from major OEMs. Directly comparable as a multi-brand authorized dealer with sales, service, parts, and financing across the full powersports portfolio.

Broad incumbents

• Camping World Holdings: Large recreational vehicle and outdoor recreation retailer with extensive US footprint. Adjacent competitor in the broader outdoor recreation retail space, including towables, RVs, and some powersports categories.
• Cycle Gear: Largest specialty retailer of motorcycle and powersports gear, parts, and accessories in the US with a national store footprint. Overlaps with Mid-State's parts/accessories business and broader customer base.

Emerging players

• RumbleOn: Online powersports marketplace and dealer group that acquires and operates brick-and-mortar dealerships. Competes for the same powersports retail customer with a digital-first national model, contrasted with Mid-State's local footprint.
• RevZilla: Leading online motorcycle gear, parts, and accessories retailer. Competes with Mid-State's parts and accessories revenue stream via digital direct-to-consumer model rather than in-person retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mid-state-motorsports-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MID-STATE MOTORSPORTS, INC.