Midtown Assistance Center

What Midtown Assistance Center does

Midtown Assistance Center (MAC) is a 501(c)-style nonprofit organization founded in 1985-1986 in Atlanta, Georgia, that delivers prevention-focused emergency assistance to low-income working households across 14 zip codes in Midtown and Downtown Atlanta. Its core service line consists of three interconnected programs: an emergency rent and utility assistance program aimed at preventing eviction and disconnection, a client-choice food pantry offering non-perishable items and fresh produce, and a job support program that provides MARTA transit cards for transportation to employment plus work-appropriate clothing and footwear for industries such as hospitality, construction, and service. Client intake occurs through a phone hotline (404-681-5777), online TFA Forms routed via a partnership with ARCHI, and in-person visits to its headquarters at 613 Spring St NW. The organization is run with a lean staff of approximately 13 employees supplemented by Jesuit Volunteer Corps placements, BSW/MSW interns from Georgia State University, and a large community volunteer base that logged more than 6,000 hours in a recent year.

MAC's business model is donation-driven rather than transactional: it provides all services free of charge to qualifying households. Funding comes from individual donations, operational support from an interfaith collaborative of 10+ congregations (Atlanta First United Methodist Church, All Saints' Episcopal, The Temple, Sacred Heart, and others), corporate sponsorships (Chick-fil-A, Southern Company Gas, Builders, Federal Home Loan Bank of Atlanta), small foundation grants (Catholic Foundation of North Georgia, Atlanta Gives Foundation), planned giving, corporate matching gifts, and affiliate programs (Kroger Community Rewards, Amazon Smile). A distinctive structural feature is that congregational support covers operational costs, allowing other donations to flow directly to client assistance. MAC's technology stack is minimal: a Salesforce-based client tracking and case management database, with no disclosed AI/ML capabilities, no mobile app, and no public API. Cumulative impact since founding exceeds $7 million in financial and food assistance distributed and more than 120,000 people helped; the organization currently disburses over $1 million in assistance annually.

Name

Midtown Assistance Center

Legal name

Midtown Assistance Center, Inc.

Website

https://midtownassistancecenter.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Midtown Assistance Center is a faith-based Atlanta nonprofit founded in 1986 that prevents homelessness and hunger by providing free rent, utility, food pantry, transportation, and work-clothing assistance to low-income working households across 14 Midtown and Downtown zip codes.

Ownership category

akta.pro rank

Product category

Homelessness Prevention Social Services

NAICS

Community Housing Services (62422), Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Emergency rent assistance
• Food pantry services
• Utility assistance programs
• Homelessness prevention services
• Job support services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting MAC's mission to prevent homelessness and hunger. Direct donations go to client support as operational costs are covered by local congregations.
2. Congregational Support: Financial support from local congregations that fund MAC's operational costs, enabling all additional donations to go directly to client support.
3. Corporate Sponsorships: Sponsorship support from corporations including Chick-fil-A, Southern Company Gas, Builders, and other businesses for events like Big MAC Bash.
4. Foundation Grants: Grant funding from foundations including Catholic Foundation of North Georgia ($3,000) and Atlanta Gives Foundation for specific programs like MARTA.
5. Planned Giving: Bequests, charitable gift annuities, charitable remainder trusts, and pooled income funds for long-term sustainable support.
6. Corporate Matching Gifts: Corporate matching gift programs where employers match employee donations to MAC.
7. Kroger Community Rewards: Kroger Community Rewards Program allows shoppers to designate MAC as their charity (organizational number HH279) and Kroger donates a percentage of purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Midtown Assistance Center (MAC) provides free emergency assistance to low-income working households in 14 zip codes across Midtown and Downtown Atlanta to prevent homelessness and hunger. Its core services include a client-choice food pantry supplying non-perishables, fresh meat and produce, emergency rent and utility payments to prevent eviction and disconnection, and a Job Support program providing work-appropriate clothing and footwear plus MARTA transit cards for transportation to employment. All services are delivered at no cost to qualifying clients.

Product overview

Midtown Assistance Center (MAC) operates as a prevention-based social services organization offering a coordinated suite of assistance programs. The organization provides four interconnected services: Food Pantry Assistance (a client choice pantry offering non-perishables and fresh produce), Emergency Rent and Utility Assistance (eviction and disconnection prevention), Job Support (work clothing, footwear, and MARTA transit cards), all delivered through a collaborative intake process. MAC serves 14 zip codes in Midtown and Downtown Atlanta, focusing on low-income working households experiencing temporary financial crisis.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Pantry Assistance

Quantifiable outcome

• 353 families prevented from eviction or homelessness in 2014
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• All Saints' Episcopal ChurchcoreStrategic or Co-development PartnerOffered MAC the Spring Street space (613 Spring St) when Atlanta FUMC needed their basement. Continues to support MAC as a loyal community partner. The new location near North Avenue MARTA station doubles MAC's prior space.
• Midtown AlliancecoreStrategic or Co-development PartnerAwarded MAC's Partner of the Year award. Has raised over $7,500 for MAC and continues to be an active supporter.
• Atlanta Community Food BankcoreStrategic or Co-development PartnerDelivers weekly pallet of over 500 pounds of food to MAC. Also facilitates monthly cooking and nutrition classes for MAC clients through Open Hand partnership.
• Open HandcoreStrategic or Co-development PartnerPartnership to teach free nutrition and cooking classes at MAC. Provides ingredients for meals clients learn to prepare, helping clients make healthy and frugal food decisions.
• ARCHI (Atlanta Regional Collaborative for Health Improvement)coreStrategic or Co-development PartnerWorking with multiple agencies to distribute rental assistance applications in the metro Atlanta area. MAC receives applications and matches with their services for rent and utility assistance.
• Supporting Congregations (10+ churches)coreStrategic or Co-development PartnerFounding interfaith collaborative including: Atlanta First United Methodist Church (original host for 28 years), The Temple, Sacred Heart, St. Mark's United Methodist, All Saints' Episcopal, St. Luke's Episcopal, First Presbyterian, Lutheran Church of the Redeemer, Peachtree Christian Church, and others. Congregations provide operational funding and volunteers.
• KrogerminorGTM or Marketing PartnerKroger Community Rewards Program allows shoppers to designate MAC as their charity (organizational number HH279) and Kroger donates a percentage of qualifying purchases.
• AmazonminorGTM or Marketing PartnerAmazon Smile program donates to MAC when shoppers use smile.amazon.com. Also has MAC's wish list for direct item donations shipped to the office.
• Jesuit Volunteer CorpscoreStrategic or Co-development PartnerLong-standing partnership providing Jesuit Volunteers who serve full-time for one year at MAC. Julia (2020-2021) and Mitchell Parsons (1997-1998) are examples of JVs who served at MAC.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Open Hand Atlanta: Atlanta nonprofit providing meals and nutrition education to low-income and chronically ill populations. Currently partners with MAC to deliver cooking and nutrition classes for MAC clients.
• Nicholas House: Atlanta nonprofit serving homeless and low-income families with case management, food, and housing stabilization. Comparable family-focused, prevention-oriented mission serving overlapping client populations.
• Atlanta Community Food Bank: Regional food bank that distributes food across metro Atlanta and is already a MAC partner (weekly 500+ lb food delivery). Both organizations address food insecurity for low-income households in overlapping Atlanta geographies.
• Hope Atlanta: Atlanta-based housing and homelessness prevention agency providing rental assistance, case management, and supportive housing. Direct competitor for ARCHI rental assistance funding and overlapping client base.
• Atlanta Mission: Atlanta's largest homeless services provider operating shelters and recovery programs. Direct peer serving overlapping homeless and low-income populations in metro Atlanta with complementary service models.
• Hosea Helps: Faith-based Atlanta nonprofit providing emergency rent/utility assistance and food to prevent homelessness. Very similar operating model to MAC with comparable donor base and prevention focus.
• Catholic Charities Atlanta: Faith-based social services agency providing rent/utility assistance, food, and immigration services across metro Atlanta. Closely comparable mission and funding model (congregational/diocesan support) to MAC.
• Salvation Army Metropolitan Atlanta: Multi-service nonprofit providing emergency rent/utility assistance, food, shelter, and social services in metro Atlanta. Competes for similar donor and client populations with overlapping service categories.
• Decatur Cooperative Ministry: Interfaith cooperative ministry serving low-income residents of metro Atlanta with rent/utility assistance and food pantry. Closely mirrors MAC's interfaith collaborative structure and prevention-based services.
• North Fulton Community Charities: Faith-affiliated Atlanta-area nonprofit providing emergency rent/utility assistance, food pantry, and clothing to low-income working households. Operates nearly identical service model to MAC in adjacent geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/themacatlanta
• Instagraminstagram.com/themacatlanta
• LinkedInlinkedin.com/company/midtown-assistance-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown Assistance Center