Midwest Propane

What Midwest Propane does

Midwest Propane Inc. is a privately held propane distribution and services company headquartered in Wetaskiwin, Alberta, operating across Central and Northern Alberta since its founding in September 1999 by Wyatt Lund. The company delivers propane fuel, sells and rents storage tanks (500-2,000 gallon capacities), and provides related equipment, installation, and maintenance services to residential, commercial, energy/oilfield, agricultural, and retail customers through three physical office locations. Its operating model is direct-to-customer with both scheduled keep-full and will-call delivery, complemented by 24/7 emergency service and an online ordering channel.

The company's product portfolio extends beyond commodity propane to include fleet dispenser systems (from forklift scale to card-lock systems with training and certification), retail BBQ/RV propane and accessories, and the proprietary Nee-Vo Remote Tank Monitoring System, an IoT add-on that provides real-time tank level measurements, customizable alerts, and usage history through a mobile app for iOS and Android. Service operations are supported by an in-house installation/repair capability via partnered service companies. Northern Alberta coverage is delivered through a partnership with Whitehead Propane, a First Nations-owned company based in Red Earth, allowing Midwest to extend geographic reach without direct capital deployment.

Revenue is generated through five streams: usage-based propane sales and delivery, transactional tank and equipment sales/rentals, hardware sales (BBQs, RV accessories, fleet dispensers), retail bottle refills and accessories, and professional installation/maintenance services. Pricing is quote-based and not publicly disclosed, with a credit application process for commercial customers. Customer acquisition relies on local brand presence, a website with content marketing, phone-based direct sales, social media, and community involvement (notably support for the Project Forest reforestation initiative with Swan Hills First Nation). Supplier relationships include Dominion, Diversco, Fairview, and Maxquip as equipment affiliates.

Name

Midwest Propane

Legal name

Midwest Propane Inc.

Website

https://midwestpropane.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Propane is a privately held propane distributor founded in 1999 in Wetaskiwin, Alberta, serving residential, commercial, agricultural, and oilfield customers across Central and Northern Alberta with fuel delivery, tank rentals, fleet dispensers, and IoT tank monitoring.

Ownership category

akta.pro rank

Product category

Propane Distribution Services

NAICS

Fuel Dealers (457210), Fuel Dealers (4572), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)

akta.pro secondary industries

Propane (LP) Gas Line Installation & Conversion (HSAOAKAJ), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Propane distribution
• Fuel delivery
• Tank rentals
• Commercial propane
• Residential heating

Headquarters

HQ city

Wetaskiwin

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Propane Sales and Delivery: Core revenue from propane fuel sales with both scheduled keep-full delivery and will-call delivery options. Services residential, commercial, agricultural, and energy/oilfield customers across Central and Northern Alberta.
2. Tank and Equipment Sales and Rentals: Sales and rentals of propane storage tanks (500, 1000, 2000 gallon capacities) and equipment including hoses, regulators, vaporizers, construction heaters. Both short-term and long-term rental options available.
3. BBQ, RV, and Small Bottle Sales and Service: Retail sales of propane BBQs, camping equipment, hoses, furnaces, hot water tanks, space heaters. Includes bottle refills, service, repair, and re-valving.
4. Fleet Dispenser Systems: Sales, installation, and maintenance of fleet dispenser systems from small systems for forklifts to complete card-lock dispenser systems for large fleets. Includes staff training and certification.
5. Installation, Repairs, and Maintenance: Installation and maintenance services for all propane-related equipment through partnered service companies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Midwest Propane distributes propane fuel and related services to residential, commercial, agricultural, and energy/oilfield customers. The company offers propane tank sales and rentals, fleet dispenser systems, equipment installation and maintenance, and retail propane services, primarily operating from Wetaskiwin, Alberta.

Product overview

Midwest Propane is a propane distribution company operating in Central and Northern Alberta, Canada. The company offers a comprehensive portfolio of propane products and services organized into four main service lines (Residential, Commercial, Energy, and Agricultural), with proprietary add-on offerings including the Remote Nee-Vo Monitoring System for real-time tank monitoring. The company also operates a sub-brand, Whitehead Propane, serving Northern Alberta as a First Nations owned partnership. Core offerings include propane fuel delivery, tank sales and rentals (500-2000 gallon), fleet dispenser systems, equipment installation and maintenance, and retail propane services. The Nee-Vo Monitoring System is a proprietary IoT add-on that differentiates the company by providing customers with remote tank monitoring via mobile app.

Differentiator

Problem solved

Functional benefit

Brands

• Whitehead Propane: A First Nations owned company providing energy reliability and security for residential, oil and gas and commercial customers in Northern Alberta. A proud partnership with Midwest Propane.

Products and services

• Residential Propane Services Propane fuel delivery, tank sales/rentals, and equipment installation/maintenance for individual household consumers used for home heating, cooking, and other residential applications.
• Commercial Propane Services Propane fuel supply and related services for commercial businesses requiring propane for operations.
• Agricultural Propane Services Propane supply for agricultural operations including crop drying, heating, and farm equipment.
• Energy and Oilfield Services Propane and related services for energy sector and oilfield operations, including fleet dispenser systems.
• Propane Tank Sales and Rentals Sale and rental of propane storage tanks for residential, commercial, agricultural, and industrial customers.
• Fleet Dispenser Systems Fleet propane dispenser systems for commercial and industrial customers requiring on-site fuel dispensing capabilities.
• Propane Equipment Installation and Maintenance Installation, inspection, and maintenance of propane appliances, tanks, and related equipment for customers across all segments.

Quantifiable outcome

• Propane heats water 40% faster than electricity

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Whitehead PropanecoreStrategic or Co-development PartnerFirst Nations-owned company (Red Earth, Alberta) providing propane deliveries in Northern Alberta. Whitehead Propane serves residential, oil and gas, and commercial customers with energy reliability and security. This is a proud partnership with Midwest Propane, extending service coverage to Northern Alberta regions.
• Project ForestminorOthersReforestation and ecological reconciliation project with Swan Hills First Nation. Midwest Propane is a proud supporter of Project Forest's Great Canadian Tree Challenge, with an aim to plant 56,000 trees and restore land to its natural state including native herbs and medicinal plants.
• DominionminorOthersSupplier partner featured in affiliations section on website.
• DiverscominorOthersSupplier partner featured in affiliations section on website.
• FairviewminorOthersSupplier partner featured in affiliations section on website.
• MaxquipminorOthersSupplier partner featured in affiliations section on website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Diversified Propane: Regional propane distributor operating across multiple US states with residential, commercial, and agricultural propane delivery and tank services. Directly comparable on business model (bulk delivery, tank rentals, equipment) and customer verticals.
• Suburban Propane Partners: US-based national propane distributor serving residential, commercial, and agricultural customers with a comparable product/service mix including tank rentals and remote monitoring. Comparable as a direct peer in propane retail and delivery even though geography differs.
• Ferrellgas Partners: US-based propane distributor with Blue Rhino tank-exchange brand and bulk propane delivery for residential, agricultural, and commercial customers. Directly comparable on product mix (fuel, tank rentals, equipment) and customer verticals, though geographically US-focused.
• ICG Propane: Canadian propane distributor where Midwest's founder Wyatt Lund worked before starting Midwest. Operates a similar model of regional bulk and cylinder propane delivery across Western Canada, making it a direct comparison for both go-to-market approach and competitive overlap.
• Cal Gas Propane: Western Canadian propane retailer; another former employer of Midwest's Rimbey manager. Operates a comparable regional propane distribution, cylinder exchange, and equipment rental model serving residential and agricultural customers.
• Canwest Propane: Western Canadian propane distributor where Midwest's Rimbey manager Owen Porte previously ran the Rimbey and Drayton Valley locations. Operates the same regional bulk-delivery, tank-rental, and equipment-rental model in the same Western Canadian footprint as Midwest.

Others

• U-Haul: Operates one of the largest propane tank-exchange networks in North America through its U-Haul and AMERIGAS partnership at moving and storage locations. Comparable as an adjacent channel for propane cylinder distribution to retail consumers, though its primary business is truck/trailer rental.

Broad incumbents

• Direct Energy: Large North American retail energy provider offering natural gas, electricity, and home services including propane. Comparable as a broader incumbent whose portfolio overlaps Midwest's residential and commercial heating offering, with significantly larger scale and cross-product bundling capability.
• AmeriGas Propane: Largest US propane retailer (part of UGI Corporation), operating a national tank-exchange and bulk delivery network. Comparable as a broad incumbent with overlapping product set (propane fuel, tank rentals, equipment sales) and similar customer verticals.
• Superior Propane: Canada's largest propane retailer with national delivery infrastructure serving residential, commercial, agricultural, and industrial customers. Directly comparable to Midwest Propane across all four verticals, but at vastly greater scale; Superior is also a former employer of Midwest's Rimbey manager Owen Porte.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/midwest-propane

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Propane