Project Forest
Project Forest is a Canadian nonprofit founded in 2020 that partners with corporations, Indigenous communities, conservation groups, and landowners to rewild landscapes through large-scale tree planting and forest restoration across Western Canada.
- Company typePrivate
- Founded2020
- HeadquartersSherwood Park, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Project Forest does
Project Forest is a Canadian nonprofit organization founded in 2020 by silviculturist Mike Toffan, headquartered in Sherwood Park, Alberta. The organization's core function is rewilding degraded Canadian landscapes — primarily in Alberta and Western Canada — through large-scale tree planting and forest restoration projects delivered in partnership with Indigenous communities, conservation organizations, landowners, and corporate sponsors. Project Forest operates a five-tier corporate partnership model (Bronze Grove through Diamond Willow) ranging from 1,000 to 41,500+ trees planted per partner per year on multi-year commitments, with pricing and benefits escalating from entry-level brand-toolkit support to permanent land-naming rights, custom ESG reports, and priority funding rights. Beyond corporate ESG partnerships, the organization runs a Landowner Rewilding Program (for owners of 10+ hectares), Food and Medicine Forest projects for First Nations, and integrates with the federal 2 Billion Trees program, which matches corporate sponsor dollars.
Underlying its delivery model is a silviculture methodology centered on site-specific planning, locally-adapted seed sourcing through a partnership with Tree Time Services (which holds the largest privately held seed bank in Alberta), and multi-year (up to five-year) post-planting monitoring and fill-planting. Project Forest differentiates on a Forest Permanence Guarantee — planted forests will not be converted to housing or industrial use — and on its embedded relationships with First Nations communities (Swan River, Siksika, Doig River, Cumberland House Cree Nation), conservation NGOs (Nature Conservancy of Canada, Alberta Conservation Association), and municipal governments (City of Wetaskiwin, Strathcona County). As of May 2026, the organization has planted more than one million trees cumulatively across over 100 project sites and works with 140+ corporate partners, including Shell, Pembina Pipeline, Keyera, AMA, IKEA Canada, Nutrien, RBC, TD Bank, EY, KPMG, Cenovus Energy, and Gibson Energy. Revenue mechanics combine corporate partnership contributions, government matching grants, and individual donations; specific financial figures are not publicly disclosed.
Project Forest firmographics
Firmographics- Name
- Project Forest
- Legal name
- Project Forest
- Website
- https://projectforest.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Project Forest is a Canadian nonprofit founded in 2020 that partners with corporations, Indigenous communities, conservation groups, and landowners to rewild landscapes through large-scale tree planting and forest restoration across Western Canada.
- Ownership category
- akta.pro rank
Project Forest industry classification
Industry- Product category
- Environmental Services
- NAICS
- Support Activities for Forestry (11531), Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH), Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)
Keywords
Where Project Forest is headquartered
LocationHeadquarters
- HQ city
- Sherwood Park
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Project Forest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Corporate Partnership Programs: Project Forest generates revenue through tiered corporate partnership programs where businesses fund forest creation in exchange for ESG benefits, brand recognition, and sustainability reporting. Partnerships range from Bronze Grove ($1,000 trees) to Diamond Willow (41,500+ trees annually with 3+ year commitment).
- Government Funding Programs: Projects receive funding through Canada's 2 Billion Trees program, with government matching corporate sponsor dollars. Federal government has committed over $100 million as part of the program.
- Corporate Tree Planting Events: Revenue generated through corporate team-building tree planting events where companies pay for organized planting sessions with their employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Bronze Grove Partnership: 1,000 trees planted. Includes Social Media Tool Kit Level 1, Prestigious Award, and 2 tickets to AGM Gala. |
| Subscription | Multi-year contract | Silver Orchard Partnership: 2,000 trees planted. Includes News Release, Social Media Tool Kit Level 2, Customized Internal Brand Kit, Planting Session with Photo-op, and 4 tickets to AGM Gala. |
| Subscription | Multi-year contract | Gold Woodland Partnership: 4,000 trees planted. Creates 2 hectares of new forest. Includes Social Media Tool Kit Level 3, Planting Session with Photo-op, Care Package, and 8 seats at AGM Gala. |
| Subscription | Multi-year contract | Platinum Forest Partnership: 8,000+ trees planted. Includes all Gold benefits plus Land Parcel Naming Rights, Customized Annual Reports, and multiple tickets to Annual Partner Celebration. |
| Subscription | Multi-year contract | Diamond Willow Partnership: 41,500+ trees planted annually with 3+ year multi-year commitment. Includes Platinum Plus benefits, Speaking Opportunities, Exclusive Diamond Willow Dinner, Custom Annual Reports, Strategic Introductions, and Priority Funding rights. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Project Forest product offering
Product offeringCore offering
Project Forest plans, funds, plants, monitors, and maintains large-scale forest rewilding projects on behalf of corporate partners, Indigenous communities, conservation groups, and private landowners across Canada. Its core deliverable is end-to-end forest creation bundled with carbon-sequestration reporting, ESG/SDG-aligned annual impact reports, and a permanence guarantee, sold through tiered multi-year partnership subscriptions ranging from 1,000 trees (Bronze Grove) to 41,500+ trees annually (Diamond Willow).
Product overview
Project Forest is a non-profit organization offering a tiered partnership-based tree planting and forest restoration service. The core offering centers on Corporate Tree Planting Programs and partnership tiers (Diamond Willow, Platinum Forest, Gold Woodland, Silver Orchard, and Bronze Grove) that enable businesses to fund forests at different investment levels. Additional offerings include Food and Medicine Forests for Indigenous communities, Landowner Rewilding Programs, and Annual Impact Reports for ESG reporting. The company leverages silviculture expertise and relationships with Tree Time Services to grow, plant, monitor, and maintain forests for corporate partners seeking carbon capture and environmental stewardship solutions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 1,000,000+ trees planted as of May 2026
- +8 more outcomes
Companies that use Project Forest
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Project Forest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Project Forest partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core, flagship and minor.
- ShellcoreDiamond Willow level partner with multi-year commitment. Shell supports Doig River First Nation rewilding project and other initiatives, contributing to ecological restoration across Alberta.
- AMA (Alberta Motor Association)coreDiamond Willow partner committed to planting 200,000 trees by 2026. Active participant in corporate tree planting events and partner celebrations.
- Keyera Corp.coreDiamond Willow partner supporting Keyera Legacy Forest project - a 95-acre new forest in Alberta's Industrial Heartland in partnership with Strathcona County.
- Pembina PipelinecoreDiamond Willow partner supporting multiple projects including funding for Josh Alexis as Indigenous & Rewilding Specialist position at Project Forest.
- IKEA CanadacorePlatinum Forest partner supporting planting of new forests and rewilding of local landscapes including First Nation communities. Conducted donation at check-outs program.
- EYcorePlatinum Forest partner providing professional services support and sustainability expertise.
- NutriencorePlatinum Forest partner. Nutrien Forest project at Fort Saskatchewan facility has planted 44,000 trees on 20 hectares using phosphogypsum byproduct.
- RBCcorePlatinum Forest partner supporting forest creation and rewilding initiatives.
- TD BankcorePlatinum Forest partner contributing to sustainability and environmental initiatives.
- KPMGcorePlatinum Forest partner providing sustainability and ESG expertise.
- 2 Billion Trees Program (Government of Canada)coreFederal government program providing over $100 million to plant trees and return unproductive farmland to forest in Alberta. Matching funds for corporate sponsors.
- Tree CanadacorePlatinum Forest partner supporting national tree planting initiatives.
- Forests CanadacorePlatinum Forest partner focused on forest conservation and restoration.
- ATB FinancialcorePlatinum Forest partner with ATB Community Foundation also supporting as separate Platinum partner.
- TC EnergycorePlatinum Forest partner supporting environmental initiatives.
- Cenovus EnergycorePlatinum Forest partner contributing to sustainability goals.
- Gibson EnergycorePlatinum Forest partner supporting rewilding initiatives.
- Strathcona ResourcescorePlatinum Forest partner involved in Keyera Legacy Forest project.
- Alberta EcotrustcorePlatinum Forest partner providing environmental impact grants.
- Aircom Instrumentation Ltd.flagshipGold Woodland partner sharing similar core values with Project Forest. Cited alignment in values as foundation for partnership.
- Phillips Brewing & Malting Co.flagshipGold Woodland partner supporting local sustainability initiatives.
- GuildOne Inc.flagshipGold Woodland partner collaborating on Digital Natural Assets project using blockchain technology for Swan River Ecological Reconciliation.
- Ritchie Bros. AuctioneersflagshipSilver Orchard partner providing financial services support. Quote: 'It's worth every dollar.'
- Imperial OilflagshipSilver Orchard partner supporting environmental initiatives.
- CN RailflagshipSilver Orchard partner contributing to sustainability goals.
- EllisDonflagshipSilver Orchard partner in construction and sustainability.
- Daytona HomesminorBronze Grove partner continuing partnership with Project Forest for Ma Matow Sakow Healing Forest project.
- RZE WatchesminorBronze Grove partner supporting Siksika Nation Community Shelterbelt Program. Created partnership from meaningful conversation about tangible impact.
- Fairmont PalliserminorBronze Grove partner supporting sustainability initiatives.
- Tree Time ServicescoreSilviculture partner providing site-specific forest plans and access to largest privately held seed bank in Alberta. Project Forest founder Mike Toffan serves as General Manager of Reclamation and Forestry for Tree Time Services.
- Nature Conservancy of CanadacoreLand partner for Golden Ranches project within Beaver Hills UNESCO Biosphere Reserve. Collaborated to rewild 55 hectares of land.
- Alberta Conservation AssociationcoreConservation partner working on Camp Creek and other conservation sites with Project Forest rewilding vision.
- Swan River First NationcoreIndigenous land partner for 34-hectare Ecological Reconciliation Project. Planted 56,000+ seedlings in 2021 and 13,000+ food-bearing/medicinal plants in 2023.
- Siksika NationcoreIndigenous land partner for Community Shelterbelt Program planning to plant 1 million seedlings over five years. First 136,000 seedlings planted.
- Doig River First NationcoreIndigenous land partner for rewilding project planting 115,000+ seedlings across 46-60 hectares. Shell provides environmental planning support.
- Cumberland House Cree NationcoreIndigenous land partner for Food and Medicine Forest project restoring cultural heritage and establishing food sovereignty.
- City of WetaskiwincoreMunicipal partner for Ma Matow Sakow Healing Forest project transforming former landfill site into symbol of reconciliation.
- Strathcona CountycoreMunicipal partner for Keyera Legacy Forest project creating 95-acre green space in Industrial Heartland.
- Habit Creative AgencyflagshipCreative agency partner providing brand development, social media assets, and communications support across all partnership tiers.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Project Forest competitors and assessment
Company assessmentDirect peers
- One Tree Planted: A Vermont-based nonprofit that partners with businesses to fund reforestation globally through tiered corporate partnership programs. Directly comparable to Project Forest in business model, target customer (corporate ESG buyers), and tree-planting delivery approach, though operating at significantly larger global scale.
- Eden Reforestation Projects: A nonprofit that plants trees globally with strong emphasis on employing local and Indigenous community members. Comparable to Project Forest in mission, community-led approach, and corporate partnership funding model, but with broader geographic footprint and significantly more trees planted to date.
- Trees for the Future: A nonprofit focused on agroforestry and reforestation in developing countries, funded through corporate partnerships and individual donors. Comparable business model of corporate partnership tiers funding forest creation, though focused on international agricultural landscapes rather than Canadian Indigenous-led rewilding.
- Forests Canada: Canadian nonprofit focused on forest conservation and restoration, listed as a Project Forest Platinum partner. Directly comparable mission and Canadian geographic focus, with overlapping corporate partnership and reforestation delivery model.
Regional players
- GreenFleet: An Australian nonprofit that plants native forests to offset corporate carbon emissions through partnership programs. Operates a directly comparable tiered corporate partnership model for reforestation, but in a different geography (Australia) so does not directly compete with Project Forest's Canadian operations.
Emerging players
- Pachama: A technology-focused carbon credit marketplace that connects corporate buyers with reforestation and forest conservation projects. Comparable in serving corporate ESG buyers seeking nature-based carbon solutions, but operates as a marketplace/platform rather than as an in-house project implementor like Project Forest.
Broad incumbents
- Tree Canada: National nonprofit tree-planting organization and current Project Forest Platinum partner. Operates a broader national mandate including urban planting and greening programs, but is comparable in Canadian reforestation delivery and corporate partnership funding structure.
- Nature Conservancy of Canada: Canada's largest private land conservation organization and a current Project Forest partner on the Golden Ranches project. Comparable in Canadian conservation focus, but operates as a much larger land trust with broader mandate (acquisition, stewardship across multiple habitat types) rather than purely corporate-funded tree planting.
Others
- Sylvera: A carbon credit ratings and analytics company that assesses the quality of forest-based carbon offset projects. Adjacent to Project Forest as an ecosystem participant that could validate or rate the carbon credits generated by Project Forest's planted forests as voluntary markets mature.
- CarbonCure Technologies: Canadian cleantech company focused on carbon utilization in concrete. Not a direct competitor but represents the broader Canadian carbon-tech ecosystem in which Project Forest's nature-based carbon sequestration operates as a complementary nature-based solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Project Forest social profiles
Digital presenceProject Forest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project Forest leadership team
Management profileNumber of profiles
Profiles4 records
Project Forest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project Forest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project Forest
What does Project Forest do?
Project Forest plans, funds, plants, monitors, and maintains large-scale forest rewilding projects on behalf of corporate partners, Indigenous communities, conservation groups, and private landowners across Canada. Its core deliverable is end-to-end forest creation bundled with carbon-sequestration reporting, ESG/SDG-aligned annual impact reports, and a permanence guarantee, sold through tiered multi-year partnership subscriptions ranging from 1,000 trees (Bronze Grove) to 41,500+ trees annually (Diamond Willow).
Is Project Forest a public or private company?
Project Forest is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Project Forest founded?
Project Forest was founded in 2020. It employs 11 to 50 people.
Where is Project Forest based?
Project Forest is headquartered in Sherwood Park, Canada, in the North America region.
How does Project Forest make money?
Three revenue lines are on record. Corporate Partnership Programs are the primary driver. The others are government Funding Programs and corporate Tree Planting Events.
Who are Project Forest's main competitors?
Direct peers on record are One Tree Planted, Eden Reforestation Projects, Trees for the Future and Forests Canada. GreenFleet is listed as a regional player. Pachama is listed as an emerging player. Broad incumbents are Tree Canada and Nature Conservancy of Canada. Others are Sylvera and CarbonCure Technologies.
Does Project Forest have an API?
No public API is recorded for Project Forest.
What industry is Project Forest in?
Project Forest's product category is Environmental Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMAKAH, Timberland Carbon & Natural Capital Project Development (Offsets/REDD+). Its NAICS code is 11531 and its SIC code is 800.