Mindfulness Institute for Emerging Adults (formerly Koru Mindfulness)

Name

Mindfulness Institute for Emerging Adults (formerly Koru Mindfulness)

Legal name

Mindfulness Institute for Emerging Adults

Website

https://miea.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mindfulness Training and Education

NAICS

Business Schools and Computer and Management Training (6114), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• Mindfulness teacher training
• Evidence-based mindfulness curriculum
• Higher education wellness programs
• Corporate mindfulness training
• Emerging adult mental health

Headquarters

HQ city

Durham, NC

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Teacher Certification Program: One-time certification fee for 6-12 month training program that includes workshop, mentorship, portfolio review, and ongoing support. Certification costs $1,595-$1,895 with discounts available. After certification, teachers pay an annual fee of $225/year for license, trademark access, and platform access.
2. Fundamentals Course: 5-week virtual introductory course taught by senior MIEA trainers at $295 per participant. Serves as prerequisite for teacher certification.
3. Teaching Mindful Moments: 5 virtual sessions or 2-day workshop at $295, teaching brief mindfulness practices for educators and facilitators.
4. Steady Minds Self-Guided Course: 4-week self-paced course at $34.95-$49.95 including app access and practice book. One-time purchase with lifetime access to materials.
5. Institutional Partnership Program: Annual partnership fees bundled by teacher count (1-4 teachers: $2,000; 5-8: $3,000; 9-12: $4,000; 13+: $5,000). Includes unlimited student apps, one free certification tuition, and covers all teacher annual fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MIEA designs, delivers, and licenses evidence-based mindfulness training programs specifically built for emerging adults aged 18-30. The company sells a structured 4-week curriculum (Intro to Mindfulness), a self-guided course (Steady Minds), live instructor training and certification for educators, and customized workplace and campus-wide wellness programs, supported by a Teacher Dashboard and student Mobile App.

Product overview

The Mindfulness Institute for Emerging Adults (MIEA) offers a comprehensive suite of mindfulness education products and services designed specifically for emerging adults (18-30 year olds). The core offering is the Intro to Mindfulness curriculum (formerly Koru Mindfulness), a 4-week evidence-based course developed at Duke University. The portfolio includes self-service products (Steady Minds - $34.95 self-guided course), instructor-led courses (MIEA Fundamentals - 5-week prerequisite for $295), and professional certification (Mindfulness Teacher Certification - $1,595-$1,895 over 6-12 months with 18 CE credits). Workplace programs include Steady at Work for corporate wellness. The technology stack includes a Teacher Dashboard and Mobile App for course delivery. Institutions can access partnership programs for campus-wide implementation, workshop hosting, and bulk pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Steady at Work: Workplace mindfulness training program helping teams build focus, resilience, and performance.
• Steady Minds
• Intro to Mindfulness

Products and services

• Steady Minds A 4-week self-guided mindfulness course developed by psychiatrists at Duke University. Includes app access and practice book, designed for building calm, clarity, and resilience in 10 minutes a day. Trusted by 80,000+ students at universities worldwide. One-time purchase with lifetime access to materials.
• Intro to Mindfulness A 4-week practical, beginner-friendly introduction to mindfulness course. Builds self-awareness, focus, and emotional resilience. The flagship evidence-based curriculum developed at Duke University for emerging adults (18-30 year olds), delivered by certified teachers.
• MIEA Fundamentals A 5-week immersive introductory course led by MIEA Trainers. Deepens personal mindfulness practice, provides firsthand experience of the curriculum, and is a prerequisite for the Mindfulness Teacher Certification program. Includes live sessions, personal mentorship, and community support.
• Mindfulness Teacher Certification A 6-12 month certification program that trains professionals to teach evidence-based mindfulness to 18-30-year-olds. Includes a live workshop (online or in-person), supervised teaching practice, portfolio submission, and earns 18 APA-approved CE credits. Costs $1,595-$1,895 with a $225/year annual licensing fee.
• Teaching Mindful Moments A training program of 5 virtual sessions or a 2-day workshop teaching participants to guide brief 2-minute mindfulness grounding practices. Designed for educators, managers, facilitators, and community leaders to reduce stress and support focus in classrooms, meetings, or group settings. Priced at $295.
• Steady at Work A workplace mindfulness training program that delivers skills for emotional regulation, focus, and resilience. Designed for professional settings with customizable programs for teams, helping reduce burnout and improve team performance.
• 3-Day Mindfulness Retreat A 3-day online mindfulness retreat experience focusing on belonging and community connection. Offered as part of ongoing support for teachers and for personal practice development.
• Institutional Partnership Program A partnership program for campuses that bundles teacher annual fees, unlimited student apps, and one free teacher certification tuition in a single annual payment. Includes dedicated support for establishing and growing mindfulness programs.
• Host a Certification Workshop On-campus teacher certification workshop hosting service for institutions. Requires minimum 20 participants and 3+ months lead time. Enables campuses to train multiple educators at once with cost efficiency.

Quantifiable outcome

• 72% of college students report experiencing moderate to severe psychological distress
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Duke UniversitycoreStrategic or Co-development PartnerFounding partner institution where MIEA curriculum was originally developed at Duke University's Counseling and Psychological Services by co-founders Dr. Holly Rogers and Libby Webb. Ongoing relationship as partner institution.
• Dartmouth CollegeflagshipStrategic or Co-development PartnerFlagship campus partner implementing campus-wide mindfulness initiative. Student Wellness Center partnered with MIEA to build culture of well-being through faculty training and student programming.
• University of Wisconsin SystemflagshipStrategic or Co-development PartnerSystemwide partnership bringing evidence-based mindfulness to student well-being across all UW campuses.
• Johns Hopkins UniversitycoreStrategic or Co-development PartnerInstitutional partner with certified MIEA mindfulness teachers serving the campus community.
• Harvard UniversitycoreStrategic or Co-development PartnerInstitutional partner implementing MIEA mindfulness programming.
• American Psychological Association (APA)coreOthersMIEA is approved by APA to sponsor continuing education for psychologists. Psychologists can earn 18 APA-approved CE credits through the certification program.
• University of Arkansas for Medical SciencescoreStrategic or Co-development PartnerInstitutional partner focused on healthcare professional well-being and medical student mindfulness.
• Kent State UniversitycoreStrategic or Co-development PartnerInstitutional partner implementing MIEA mindfulness programming.
• Indiana University Purdue University IndianapoliscoreStrategic or Co-development PartnerInstitutional partner implementing MIEA mindfulness programming.

Scale indicators6 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Lyra Health: Mental health benefits platform for employers, providing therapy, coaching, and digital self-care. It overlaps with MIEA's emerging-adult corporate audience via employer-sponsored mental health benefits and represents a broader incumbent alternative in the workplace wellness category.
• BetterUp: Enterprise coaching and whole-person wellbeing platform serving large corporate clients. BetterUp competes for the same HR/People-team budget as MIEA's Steady at Work offering, although its core product is 1:1 coaching rather than mindfulness training.
• Headspace: One of the largest consumer meditation and mindfulness platforms, with a dedicated Headspace for Work/Health B2B offering and student/education partnerships. While its audience spans all ages and its content is less research-credentialed, it competes for institutional wellness budgets in higher ed and corporate settings.
• Insight Timer: Large free meditation app with a vast library of guided meditations, talks, and community features, widely used by students and emerging adults. It competes with MIEA's self-guided Steady Minds product on price (free) and content breadth, while also serving as a distribution channel for independent teachers.
• Calm: Leading consumer meditation, sleep, and mindfulness app with a Calm Business division serving employers. It is not specialized for emerging adults or higher ed, but its scale, content library, and brand awareness represent a competitive threat in both B2C self-guided and corporate wellness segments where MIEA operates.

Direct peers

• Mindful Schools: Provides mindfulness training and certification primarily for K-12 educators, with curriculum and teacher training similar in structure to MIEA's program. While MIEA targets emerging adults/college and Mindful Schools focuses on K-12, both compete in the educator-mindfulness-certification niche and serve institutional buyers.
• Healthy Minds Program (Healthy Minds Innovations): Founded by Dr. Richard Davidson at the University of Wisconsin–Madison, the Healthy Minds Program offers an evidence-based, neuroscience-backed meditation app with strong adoption in higher education and a similar research-credibility positioning. It is the closest direct peer to MIEA in combining scientific rigor with the higher-ed audience.
• 10% Happier: Offers secular, evidence-based mindfulness and meditation courses aimed at skeptical adults, with a strong content and coaching offering. Although it skews consumer rather than institutional, its emphasis on research-backed, accessible mindfulness is closely aligned with MIEA's positioning.

Emerging players

• Waking Up: Subscription-based mindfulness and meditation app from Sam Harris, with a strong emphasis on contemplative practice and philosophy. It is a consumer-focused alternative in the evidence-grounded mindfulness niche, relevant to MIEA's individual emerging-adult segment.
• Happify: Digital mental wellness platform offering science-based activities and programs for stress and resilience, with both consumer and employer offerings. It targets a similar mental-wellness end-user and competes for share of corporate wellness spend alongside MIEA's Steady at Work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mieadotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfulness Institute for Emerging Adults (formerly Koru Mindfulness)