Mike's Garage

What Mike's Garage does

Mike's Garage is a privately held, single-location auto and diesel repair shop founded in 2007 in Faribault, Minnesota, serving individual vehicle owners and small commercial/fleet operators across Rice County and surrounding southern Minnesota communities (including Northfield, Owatonna, Lakeville, and Cannon Falls). The shop delivers a comprehensive service menu spanning oil changes, brake repair, engine repairs, A/C service, electrical diagnostics, diesel service for light-duty trucks (Ford Super Duty, Chevy Duramax, Dodge Cummins), DOT vehicle inspections, module programming, and key cutting/programming, executed by ASE-certified technicians and backed by 3-year/36,000-mile warranties through the NAPA AutoCare and TechNet nationwide networks.

Operationally, the business runs a direct-to-consumer model: customers arrive via walk-in at 1515 Lyndale Ave N, phone inquiries, or a 24/7 online booking system. A distinguishing workflow feature is the 90-point digital inspection performed with every oil change, in which technicians capture photos and videos and deliver them to customers via text or email for transparency. Revenue is generated through labor and parts markup on standard auto repair services, with unit pricing on routine work ($49.95 semi-synthetic oil change, $59.95 full synthetic with tire purchase) and tiered coupon promotions ($25–$100 off at $100/$250/$750 thresholds). Financing is offered through Affirm and CFNA AutoPass to support higher-ticket repairs. Marketing relies on local SEO, a content blog, and the shop's accumulated 4,444+ customer reviews rather than paid acquisition.

Name

Mike's Garage

Legal name

Mike's Garage

Website

https://mikesgarage411.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mike's Garage is a privately held auto and diesel repair shop in Faribault, Minnesota, serving individual vehicle owners and small fleets across Rice County with ASE-certified technicians, module programming, and NAPA/TechNet-backed warranties.

Ownership category

akta.pro rank

Headquarters

HQ city

Faribault

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Repair Services: Standard auto repair shop revenue from labor and parts markup. Services include oil changes, brake repair, diagnostics, engine repairs, diesel services, electrical services, A/C repair, DOT inspections, module programming, and key cutting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mike's Garage is a full-service auto and diesel repair shop providing maintenance, diagnostics, and repair services for cars, light-duty trucks, gas vehicles, light-duty diesels, and fleet vehicles. Core services include oil changes, brake repair, engine repairs, A/C repair, electrical services, diesel service, module programming, key cutting and programming, DOT inspections, and 90-point digital inspections. The shop bills customers pay-as-you-go per service with labor and parts markup as the primary revenue mechanism.

Product overview

Mike's Garage is a local auto and diesel repair shop offering a comprehensive range of vehicle maintenance and repair services. The shop operates as a single-location service business (not a software platform) providing: Auto A/C Repair, Brake Repair & Replacement, Vehicle Diagnostics, Diesel Services, Auto Electrical Services, Engine Repairs, Key Cutting and Programming, Auto Maintenance (including 90-point digital inspections), DOT Vehicle Inspections, and Module Programming. Services are delivered by ASE-certified technicians who service domestic, Asian, and European vehicle makes and models. The shop is backed by NAPA AutoCare and TechNet warranty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto A/C Repair HVAC system repair and maintenance service that keeps vehicle air conditioning running efficiently, including refrigerant recharge, compressor replacement, and leak detection. For individual vehicle owners in the Faribault, MN area.
• Brake Repair & Replacement Brake system service including inspection, pad replacement, rotor resurfacing, and fluid checks for both disc and drum brake systems. For individual vehicle owners and fleet operators.
• Vehicle Diagnostics Computerized diagnostic services using advanced tools to identify engine, transmission, brake, and emission system issues by reading diagnostic trouble codes (DTCs). For individual vehicle owners.
• Diesel Services Specialized maintenance and repair for light-duty diesel vehicles and trucks, including Ford Super Duty, Chevy Duramax, and Dodge Cummins models, covering oil changes, fuel filters, and engine diagnostics. For diesel truck owners.
• Auto Electrical Services Electrical system diagnosis and repair including battery, alternator, starter, wiring, and fuse testing and replacement. For individual vehicle owners.
• Engine Repairs Engine repair services addressing overheating, oil leaks, strange noises, and power loss issues, using advanced diagnostic tools for precise problem identification. For individual vehicle owners.
• Key Cutting and Programming Automotive key duplication and transponder/smart key programming services for modern vehicles with immobilizer systems and remote keyless entry. For individual vehicle owners.
• Auto Maintenance Preventive maintenance services including oil changes, tire rotations, fluid checks, and the 90-point digital inspection with photos and videos. For individual vehicle owners.
• DOT Vehicle Inspections Department of Transportation compliance inspections for commercial vehicles covering brakes, lighting, tires, steering, suspension, exhaust, and other safety components. For commercial fleet operators.
• Module Programming Electronic control unit programming services for ECU, transmission, ABS, airbag, body control, climate control, TPMS, steering, and 4WD modules. For individual vehicle owners.
• Fleet Vehicle Services Maintenance and repair services for commercial fleet vehicles, providing scheduled maintenance and repairs for businesses with multiple vehicles. For commercial fleet operators.

Quantifiable outcome

• 90-point digital inspections with photos and videos provided with every oil change
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NAPA AutoCarecoreChannel Partner/ Reseller/ DistributorAuthorized NAPA AutoCare center providing nationwide warranty coverage of 36 months/36,000 miles on parts and labor. Accepted at over 14,000 NAPA AutoCare locations nationwide.
• TechNetcoreChannel Partner/ Reseller/ DistributorTechNet Professional Auto Service center providing nationwide warranty and technical support network.
• ASE (National Institute for Automotive Service Excellence)coreOthersCertification body for automotive technicians ensuring technicians meet industry standards for automotive repair competency.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AAMCO Transmissions & Total Car Care: National franchise offering transmission, engine, and general automotive repair with nationwide warranty coverage — directly comparable service categories, warranty structure, and customer base.
• Brakes Plus: Multi-location independent auto repair chain focused on brakes, maintenance, and diagnostics with similar ASE-certified positioning and warranty-backed offerings. Closely aligned operating model to Mike's Garage.
• Christian Brothers Automotive: National independent franchise of full-service auto repair shops offering ASE-certified technicians, warranty-backed service, and a trust-based positioning nearly identical to Mike's Garage's model. Directly comparable in service mix, customer profile, and value proposition.

Broad incumbents

• Midas: National auto service franchise historically anchored in brakes, exhaust, and tires but expanded into general repair. Comparable service breadth to Mike's but operating at a much larger scale with franchise structure.
• Jiffy Lube: National chain specializing in oil changes and preventive maintenance with much larger scale. Overlaps with Mike's on maintenance services but does not compete on heavy repair categories like engine or module programming.
• Monro Muffler & Brake / Auto Service Center: Public company operating a large network of neighborhood auto service centers offering brakes, tires, maintenance, and repair. Comparable service positioning to Mike's Garage at significantly greater scale and with publicly-disclosed financials.
• Goodyear Auto Service: Goodyear-tied national auto service network offering maintenance, repair, and tire services. Overlaps with Mike's on the maintenance and general repair categories but with corporate scale advantages.
• Pep Boys: Established national chain offering tires, maintenance, and repair across a wide service menu. Competes for similar customer segments but operates at significantly greater scale and with corporate ownership structure.
• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, maintenance, and general repair services. Broadly comparable service mix and customer base but operates at vastly larger scale with corporate backing.
• Meineke Car Care Centers: Large national franchised auto care chain offering oil changes, brakes, tires, and general repairs. Competes in the same general auto repair category but with broader geographic footprint and standardized national marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mike's-garage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike's Garage