Milan Loves Seoul

What Milan Loves Seoul does

Milan Loves Seoul, operated by Italian limited liability company BEYOND BORDERS SRL, is a fashion and culture event platform that organizes twice-yearly fashion week activations in Milan (at Palazzo Bovara) and Seoul (at High Street Italia), founded in February 2024 by Ylenia Basagni and Marcella Di Simone. The company's core product is a multi-format event combining a designer showroom (12-14 Korean designers per Milan edition, 13 Italian designers per Seoul edition), runway fashion show, event hub of masterclasses and talks, and a K-Beauty area. Revenue is generated through four streams: ticket/registration fees (mix of free, paid, and invitation-only access), tiered sponsorship packages across 10+ categories (institutional, cultural, educational, brand, media, beauty, jewelry, F&B, hairstyle, technical), designer participation fees, and ancillary retail/pop-up formats. Distribution also includes a Seoul pop-up store at Collettivo 951 and a Beauty Week spinoff event in Milan, with marketing conducted via Instagram, LinkedIn, YouTube, TikTok, bilingual website, Mailchimp newsletter, and KakaoTalk for Korean-market reach. There is no proprietary technology platform; the underlying moat is event-driven content, institutional patronage (Korean Consulate, Italian Embassy, Camera Nazionale della Moda Italiana, KOTRA), and a growing two-sided network of designers, sponsors, press, and buyers anchored to the Milan and Seoul Fashion Week calendars.

Name

Milan Loves Seoul

Legal name

BEYOND BORDERS SRL

Website

https://milanloveseoul.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Milan Loves Seoul is a Milan-based fashion and culture event platform (BEYOND BORDERS SRL) that organizes twice-yearly Korea-Italy fashion week activations featuring designer showrooms, runway shows, masterclasses, and K-Beauty experiences in Milan and Seoul.

Ownership category

akta.pro rank

Product category

Fashion Event Production

NAICS

Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGAFAG

Beauty, Fashion & Pop-Culture Conventions

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

SECONDARYTHAHABAJ

Retail, Consumer Goods & Lifestyle Shows Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYTHAHABAC

Consumer & Public Shows (B2C) Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

Keywords

• Fashion event production
• Cultural exchange platform
• Designer showcase services
• K-beauty brand events
• Fashion week programming

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event Tickets and Registration: Public attendance tickets for fashion shows, masterclasses, and beauty events. Some events are by invitation only (buyers, press, influencers) while others are open to the public with free registration or paid tickets.
2. Sponsorship and Partnership Packages: Tiered sponsorship opportunities for brands including institutional partners, cultural partners, educational partners, brand partners, media partners, beauty sponsors, makeup sponsors, jewellery sponsors, food & beverage sponsors, hairstyle sponsors, and technical sponsors. Multiple categories across Milan and Seoul editions.
3. Designer Participation Fees: Fashion designers (Korean and Italian) apply and participate in the event, likely with booth/showcase fees for showroom spaces.
4. Marketing and Newsletter Communications: The company sends marketing communications related to Milan Loves Seoul and partner brands, projects, and collaborations to subscribers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Milan Loves Seoul is a fashion event series that organizes multi-day cultural exchange events during Milan Fashion Week (Palazzo Bovara) and Seoul Fashion Week, featuring designer showrooms, runway shows, masterclasses, beauty classes, and cultural exhibits. The events showcase Korean fashion designers in Milan and Italian fashion designers in Seoul, providing B2B networking for buyers, press, and showroom managers alongside B2C public access. The company also operates Beauty Week spinoff events in Milan and seasonal pop-up stores in Seoul.

Product overview

Milan Loves Seoul is a fashion event series and cultural platform that organizes fashion showcases bridging Korean and Italian designers. The core offering consists of multi-day events held during Milan Fashion Week (Palazzo Bovara) and Seoul Fashion Week, featuring designer showrooms, fashion shows, masterclasses, K-Beauty areas, and cultural exhibits. The platform connects Korean design excellence with the Milan and Seoul fashion scenes through curated exhibitions, runway presentations, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Milan Loves Seoul Fashion Event Series A biannual fashion and culture event series held during Milan Fashion Week (February/March) at Palazzo Bovara and Seoul Fashion Week (September) at High Street Italia. Combines designer showrooms, runway shows, masterclasses, beauty classes, and cultural exhibits to accelerate cultural exchange between Korean and Italian designers. Features 12-14 Korean designers in Milan and 13 Italian designers in Seoul per edition.
• Beauty Week Beauty spinoff event of Milan Loves Seoul, held at Dream Factory in Milan (Corso Garibaldi 117). Showcases Korean cosmetic brands through masterclasses, product demonstrations, and beauty trend events targeted at buyers, institutions, press, cosmetic influencers, and beauty lovers.
• Seoul Pop-up Store Seasonal retail pop-up store at Collettivo 951, 136 Samcheong-ro, Jongno-gu, Seoul. Features special sales of selected Korean and Italian fashion brands with events open to the public from 10am to 6pm.

Quantifiable outcome

• 4000+ total attendances recorded across Milan Loves Seoul editions
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered major, flagship, core and minor.

• HyundaimajorGTM or Marketing Partner · 1 February 2024Official car partner for Milan Edition 2025. Provides transportation and brand visibility during the fashion event.
• SamsungflagshipGTM or Marketing Partner · 1 February 2024Flagship sponsor for Milan Edition 2026 with extensive Galaxy AI experience areas throughout the event. Multiple sessions featuring Samsung Galaxy AI experience. Gaho concert sponsored by Samsung. Major brand presence across beauty, technology, and lifestyle activations.
• KOTRAcoreGTM or Marketing PartnerKorean Trade-Investment Promotion Agency as networking partner. Supports Korean fashion presence in Italy and Italian fashion presence in Korea.
• Camera Showroom MilanocoreStrategic or Co-development PartnerUnder the patronage of Camera Showroom Milano for Milan Edition 2026. Supports Italian fashion ecosystem and showroom operations.
• Elite Model Agency (EMA)coreStrategic or Co-development PartnerModel Agency Partner providing official faces for Milan Loves Seoul events. Bomin from EMA featured as official face.
• Axis-YminorGTM or Marketing PartnerK-Beauty brand featured in Seoul Fashion Week events. Showcased at prestigious Seoul event alongside renowned figures like actress Kim Jooryung and idols.
• Danha BeautyminorGTM or Marketing PartnerSkincare sponsor expanding from fashion (Maison Danha) into beauty. Debuted in Milan with exclusive beauty class.
• Consolato Generale della Repubblica di Corea a MilanocoreStrategic or Co-development PartnerUnder the patronage of the Korean Consulate General in Milan for Milan Edition 2025.
• Italian Embassy in SeoulcoreStrategic or Co-development PartnerUnder the patronage of the Italian Embassy in Seoul for Seoul Edition 2024.
• Italian Cultural Institute in SeoulcoreStrategic or Co-development PartnerCultural partner supporting Italian fashion presence in Seoul and Korean cultural exchange in Milan.
• BarillaminorGTM or Marketing PartnerFood & Beverage dining sponsor for Seoul editions, representing Italian food excellence.
• Portofino GinminorGTM or Marketing PartnerBeverage sponsor featured in food and cocktail pairings during Seoul events.
• Federmoda ItaliaminorStrategic or Co-development PartnerInstitutional partner for Milan Edition 2024 supporting Italian fashion industry connections.
• Casa degli ArtistiminorStrategic or Co-development PartnerCultural partner for Milan Edition 2024 providing artistic venue and programming.
• High Street ItaliacoreChannel Partner/ Reseller/ DistributorVenue partner for Seoul Edition events, providing retail space for Italian designer booths and event programming.
• International School of Negotiation (ISN)minorStrategic or Co-development PartnerNegotiation partner for Milan Edition 2026 featuring sessions on negotiation and cultural cohesion with Samsung Galaxy AI.
• EvertourminorGTM or Marketing PartnerTravel partner for Milan Edition 2026 featuring sessions on experiential travel and cultural immersion.
• BOOM the AgencyminorStrategic or Co-development PartnerModel agency partner for Milan Edition 2025.
• MixsoonminorGTM or Marketing PartnerK-Beauty brand featured in Milan Edition 2024 beauty events with Korean beauty classes.
• HellabeminorGTM or Marketing PartnerK-Beauty retailer sponsor for Milan editions. Provides beauty trends tips and product demonstrations.
• Rom&ndminorGTM or Marketing PartnerK-Beauty makeup brand featured in beauty areas with product kits for makeup classes.
• MOIRA CosmeticsminorGTM or Marketing PartnerMakeup sponsor for Milan Edition 2025 providing professional makeup classes on catwalk looks.
• VestopazzominorGTM or Marketing PartnerJewellery sponsor and design sponsor featuring sessions on archetype wear and jewelry evolution.
• SisologyminorGTM or Marketing PartnerFragrance sponsor for Milan Edition 2025 featuring fragrance masterclass with Istituto Marangoni.
• Wella ProfessionalsminorGTM or Marketing PartnerHair sponsor for Milan Edition 2025.
• East MediaminorStrategic or Co-development PartnerNetworking partner and South Korea market specialist providing digital marketing and market entry insights for Italian brands.
• Yongdae E-CminorChannel Partner/ Reseller/ DistributorE-commerce partner for Milan Edition 2026.
• Smart EventiminorImplementation/ SI/ Consulting PartnerEvent organization agency collaborating with founders Ylenia Basagni and Marcella Di Simone. Milan-based event agency with experience for clients including Mazda, Peugeot, Decathlon, Patek Philippe, Hitachi.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KCON: The largest global Korean pop-culture convention organized by CJ ENM. Comparable as a fan-facing platform that bridges Korean culture (music, beauty, fashion) with international audiences, though KCON is more pop-culture-centric and Milan Loves Seoul is fashion/beauty-focused.
• Tranoi: Paris-based fashion trade show with a strong focus on emerging international designers and runway shows during Paris Fashion Week. Closely comparable event format — curated designer showroom + runway + B2B buyer access — as Milan Loves Seoul.
• White Milano: A Milan-based B2B fashion trade show focused on contemporary designer collections and international buyer discovery. Operates during Milan Fashion Week with a showroom format directly comparable to Milan Loves Seoul's designer showroom module.
• Who is Next / Who's Next Paris: Paris-based ready-to-wear and accessories trade show targeting emerging designers during Paris Fashion Week. Comparable in event-driven showroom format and emerging-designer curation, though broader in geographic scope than Milan Loves Seoul's Korea↔Italy focus.
• Altaroma: Italian fashion event and trade show organizer dedicated to emerging designers and runway shows in Rome. Closely comparable format (designer showroom + runway + B2B/B2C audience) and emerging-designer focus as Milan Loves Seoul.

Broad incumbents

• Pitti Immagine: Major Italian organizer of fashion trade fairs (Pitti Uomo, Pitti Filati, Pitti Bimbo, etc.) held in Florence. Comparable business model — curated designer showrooms during fashion weeks — but at much larger scale and broader scope than Milan Loves Seoul.
• Seoul Fashion Week: The official Seoul Fashion Week organizer (currently operated under the Seoul Metropolitan Government / Seoul Design Foundation). Milan Loves Seoul operates as a complementary bilateral fashion platform during Seoul Fashion Week, leveraging the same calendar and Korean designer pipeline.
• Camera Nazionale della Moda Italiana (CNMI): The official organizer of Milan Fashion Week, which Milan Loves Seoul operates adjacent to. CNMI provides the institutional infrastructure (fashion week calendar, Palazzo Bovara usage, showroom ecosystem) under which Milan Loves Seoul runs its Italian edition, making it the most structurally comparable incumbent.
• Coterie: A major North American women's fashion trade show (part of Informa Markets). Comparable in that it curates emerging designers for B2B buyer discovery; differs in being broader (no Korea-specific bilateral angle) and larger scale.

Others

• Korea Trade-Investment Promotion Agency (KOTRA): Korean government agency promoting Korean brand exports internationally. Although not a direct fashion event organizer, KOTRA is a strategic networking partner of Milan Loves Seoul and a comparable institutional player in Korea-to-Europe trade facilitation, making it a thematically relevant adjacent peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpo5MoC-eNNje9On1z513sA
• LinkedInlinkedin.com/company/milan-loves-seoul
• Instagraminstagram.com/milanloveseoul

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milan Loves Seoul