Portofino Dry Gin

What Portofino Dry Gin does

Portofino Dry Gin, legally Pudel SB Srl, is a privately held Italian artisanal spirits producer founded in 2018 and headquartered in Milan, with production at an antique distillery roughly two hours from Portofino. The company's core portfolio comprises three gin-based expressions: Portofino Dry Gin (43% alc./vol., 21 Mediterranean botanicals including juniper, lemon, lavender, rosemary, marjoram, sage, iris, and rose), La Penisola (a limited-edition London Dry with 10 botanicals including maritime pine), and Portofino Botanical Spirit (20% alc./vol., 25 botanicals with marine ingredients such as vacuum-distilled seaweed and Mediterranean Sea water). Production combines traditional copper pot still distillation with vacuum distillation at low temperatures to preserve delicate botanical aromas; no added sugar, artificial flavors, or preservatives are used.

The company operates a dual-channel distribution model. Direct-to-consumer sales run through a Shopify storefront (portofinogin.com), currently shipping only within Italy, supported by lifestyle accessories, gift bundles, and personalization (laser engraving, Panorama bundle artwork). International sales flow through an authorized distributor network covering approximately 50 countries — Morandell International (Austria), Wineoclock (Canada), Velier (Italy), Scandinavian Beverage Company (Norway), Boutique Brands (UK), Artisanal Cellars (USA) among them — supplemented by on-premise placement via ecoSPIRITS closed-loop packaging and the Ocean Cocktail partner bar program. Pricing ranges from €22.90 for a Perfect Serve Home Kit up to €649 for a 5L wood-case bottle.

Customer segments span premium individual consumers, gift buyers, hospitality accounts (bars, restaurants, hotels), and lifestyle brand followers. The firm has built an unusually broad lifestyle adjacency footprint for its size through collaborations with MC2 Saint Barth, My Style Bags, ERAL 55, Dalfilo, CULTI MILANO, Podere Santa Bianca, Fever Tree, and Olivieri 1882, and pursues a B Corp-aligned sustainability narrative anchored by partnerships with One Ocean Foundation, One Tree Planted, Green Future Project, and Urban Bike Messengers.

Name

Portofino Dry Gin

Legal name

Pudel SB Srl

Website

https://portofinogin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Portofino Dry Gin is an Italian artisanal spirits producer offering premium Mediterranean gin (21 botanicals), a mid-strength botanical spirit, and limited editions, sold direct-to-consumer in Italy and through a ~50-country distributor network, complemented by lifestyle collaborations and sustainability partnerships.

Ownership category

akta.pro rank

Product category

Premium Spirits / Craft Gin

NAICS

Distilleries (31214), Distilleries (312140), Beverage Manufacturing (3121), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Artisan Italian gin
• Premium distilled spirits
• Botanical spirit beverages
• Luxury Mediterranean gin
• Craft London Dry gin

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through their Shopify e-commerce platform, selling gin products, lifestyle accessories, and gift bundles. Domestic shipping to Italy with free shipping on orders over €80, international shipping at €19.
2. Wholesale to International Distributors: Wholesale distribution through authorized international partners in approximately 50 countries including Australia, Austria, Canada, France, Germany, Italy, Norway, Sweden, Switzerland, UK, and USA.
3. ecoSPIRITS Closed-Loop Distribution: Partnered with ecoSPIRITS since 2023 to supply ecoTOTE reusable containers to bars, restaurants, and events, eliminating single-use glass in the spirits industry.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Portofino Dry Gin produces and sells premium Italian distilled gin and botanical spirits, anchored on a signature 21-botanical London Dry gin (43% alc./vol.), the limited edition La Penisola expression with maritime pine, and Portofino Botanical Spirit (20% alc./vol.) featuring vacuum-distilled seaweed and Mediterranean Sea water. The company also markets customizable laser-engraved bottles, curated gift sets (Panorama Gift Box, Portofino Way Experience Box, Perfect Serve Home Kit), the Essentia Dolce Vita aromatic spray co-developed with Podere Santa Bianca, and lifestyle collaborations with MC2 Saint Barth, My Style Bags, ERAL 55, Dalfilo, and CULTI MILANO. Distribution runs through direct-to-consumer e-commerce in Italy and a network of authorized international distributors across approximately 50 countries.

Product overview

Portofino Dry Gin is an artisan spirits company offering a portfolio of gin-based products centered around three core expressions: Portofino Dry Gin (43% alc./vol. with 21 botanicals), La Penisola (limited London Dry edition with 10 botanicals including maritime pine), and Portofino Botanical Spirit (20% alc./vol. mid-strength spirit with 25 botanicals featuring marine ingredients). The portfolio extends beyond spirits into lifestyle accessories (beachwear, bags, apparel via My Style Bags and MC2 Saint Barth collaborations), home fragrance (Essentia Dolce Vita spray, Mareminerale diffuser kit), and experiential gift sets (Panorama Gift Box, The Portofino Way Experience Box, Perfect Serve Home Kit). Products are available in standard, customizable engravable, and panorama bundle formats across sizes from 100ml to 5L. The company emphasizes Mediterranean botanicals, Italian craftsmanship, and sustainability through FSC-certified packaging and ecoSPIRITS closed-loop distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Portofino Botanical Spirit: A mid-strength gin-based spirit at 20% alc./vol., reinterpreting the Portofino recipe with fresh, savoury and Mediterranean character, drawing on marine inspirations including vacuum-distilled seaweed and Mediterranean Sea water.
• La Penisola
• Essentia Dolce Vita

Products and services

• Portofino Dry Gin

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Green Future ProjectcoreStrategic or Co-development Partner · 1 January 2024Partnership since 2024 to measure and reduce carbon footprint. Green Future Project helps embed transparency, responsibility, and stakeholder engagement at the core of sustainability efforts, enabling data-driven environmental improvements.
• Urban Bike MessengersminorGTM or Marketing Partner · 1 January 2024Milan-based zero-emission delivery company using bicycles for e-commerce shipments and internal deliveries. Partnership started April 2024 helped avoid approximately 90 kg of CO₂ emissions in that year.
• MC2 Saint BarthminorGTM or Marketing Partner · 1 January 2024Beachwear collaboration creating capsule collection of swim shorts featuring Portofino Gin all-over print. Following success of special edition swim shorts, expanded to full beachwear capsule.
• One Ocean FoundationcoreStrategic or Co-development Partner · 1 January 2023Long-term partnership starting early 2023 with international environmental protection project dedicated to promoting 'blue economy' and ocean literacy. Focus on preserving the Portofino area including Posidonia Oceanica replanting in the Gulf of Tigullio and Bay of Portofino. Annual Ocean Cocktail initiative for marine biodiversity awareness. In 2024: removed 163 tons of plastic, restored seagrass beds, inspired 34,000+ students.
• ecoSPIRITScoreStrategic or Co-development Partner · 1 January 2023Closed-loop distribution system eliminating single-use glass in spirits industry. Uses reusable ecoTOTE containers for bars, restaurants, and events. Since joining in 2023, 69 ecoTOTE units carrying Portofino Dry Gin have been sold through direct sales and distribution partners.
• One Tree PlantedminorStrategic or Co-development Partner · 1 January 2023Non-profit dedicated to global reforestation. Partnership since May 2023 has contributed to planting 590 trees in areas affected by deforestation, biodiversity loss, or environmental degradation.
• Chefs For LifeminorGTM or Marketing Partner · 1 January 2022Charity movement turning culinary creativity into solidarity through exclusive charity dinners featuring top chefs supporting humanitarian associations. Portofino Dry Gin supported from 2022 to 2024 with over 200 chefs participating.
• My Style BagsminorGTM or Marketing PartnerCapsule collection of accessories including beach bags, Harvard Medium holdall, picnic case, and beach accessories infused with the essence of summer and Italian craftsmanship.
• ERAL 55minorGTM or Marketing PartnerCollaboration on silk and cotton foulard merging Milanese tailoring with Riviera charm. Design blends vintage allure with contemporary mixology-inspired details.
• DalfilominorGTM or Marketing PartnerBeach towel collaboration featuring yarn-dyed jacquard fabric in Riviera tones, reversible double-faced texture, embroidered monogram, made in Italy.
• CULTI MILANOminorGTM or Marketing Partner'Mareminerale' diffuser kit collaboration reusing Portofino Dry Gin bottles filled with CULTI MILANO fragrance refill evoking Mediterranean sea breeze.
• Podere Santa BiancaminorStrategic or Co-development PartnerItalian olfactory atelier co-creating Essentia Dolce Vita aromatic essence spray designed for cocktails with notes of lavender, mandarin, and marjoram.
• Fever TreeminorGTM or Marketing PartnerPreferred tonic water pairing for Portofino Dry Gin. Included in Perfect Serve Home Kit and signature cocktail recipes.
• Olivieri 1882minorGTM or Marketing PartnerLimited-edition artisanal panettone infused with Portofino Dry Gin notes, featuring soft and elegant texture with subtle gin flavors.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Italicus Rosolio di Bergamotto: Italian premium bergamot liqueur from Campari Group, positioned as the aperitivo/cocktail-ingredient category. Comparable premium Italian craft spirits positioning targeting the same on-premise cocktail channel.
• Malfy Gin: Italian premium gin produced by Pernod Ricard at the Torino Distilleria, featuring Mediterranean botanicals (lemon, juniper, bergamot) in a comparable premium positioning. The closest direct competitor in the Italian premium craft gin space.
• Roku Gin: Beam Suntory's Japanese craft gin with six native Japanese botanicals. Competes in the same premium craft gin segment with strong lifestyle/regional narrative and global distribution.
• Hendrick's Gin: William Grant & Sons' ultra-premium gin with rose and cucumber botanicals. Sets the benchmark for premium craft gin branding and lifestyle positioning that Portofino emulates.
• The Botanist Islay Dry Gin: Bruichladdich's Islay-origin craft gin with 31 botanicals. Comparable as a terroir-driven, botanical-forward premium gin targeting connoisseurs.
• Monkey 47 Schwarzwald Dry Gin: Premium craft gin from Germany's Black Forest, distributed globally with 47 botanicals. Competes in the same ultra-premium craft gin tier and has a similar heritage/regional story-led go-to-market.
• Sipsmith London Dry Gin: Premium London craft gin from Chiswick, focused on copper-pot distillation and craft authenticity. Direct peer in the premium handcrafted gin category with comparable price point.

Broad incumbents

• Bombay Sapphire: Pernod Ricard-owned premium global gin with vapor infusion distillation and 10 botanicals. Represents the established premium gin competition that Portofino must displace at on-premise and retail.
• Tanqueray: Diageo-owned global premium gin brand with No. Ten and Rangpur expressions. Sets the broader premium gin benchmark and competes for on-premise listings and shelf space across the same international markets.
• Luxardo: Historic Italian spirits/liqueurs producer (since 1821) with international distribution across multiple categories. Comparable as a heritage Italian premium spirits brand with global reach and lifestyle positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@portofinodrygin2870
• Facebookfacebook.com/portofinogin
• LinkedInlinkedin.com/company/portofinogin
• Instagraminstagram.com/portofinogin
• TikToktiktok.com/@portofinogin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portofino Dry Gin