Miliore
Miliore is a Brazilian direct-to-consumer e-commerce brand selling women's fashion apparel (blazers, pants, dresses, skirts, tops, jumpsuits) through its own online storefront, delivering exclusively to Greater São Paulo with free shipping and installment payment options.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, SP, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Miliore does
Miliore is a Brazilian direct-to-consumer women's fashion e-commerce brand operating under the tagline "Moda Atual Feminina" (Current Women's Fashion). The company sells women's apparel — including blazers, pants, jackets, jumpsuits, shorts, bermudas, blouses, skirts, dresses, and tops — through its proprietary online storefront at miliore.com.br, serving individual consumers seeking trendy, accessible fashion for casual, work, and special-occasion wear. Sizing is limited to P, M, and G, and products are organized into themed collections (Bistrô, Expressa, Maresia, Tropicale, Gardenia, Prisma) with distinctive fabric naming conventions (Berlin, Positano, Copenhagen, Avila, Daytona).
The business is built on the Tray e-commerce platform, a commodity SaaS storefront widely used by Brazilian small and medium retailers — meaning Miliore's technical stack is shared with thousands of other merchants and provides no proprietary technology differentiation. Customer support is delivered via WhatsApp and email, with a finance contact at [email protected]. Products carry a 30-day guarantee plus a 7-day return window, and the site is certified by Loja Protegida for transaction security.
Miliore generates revenue exclusively through one-time retail product sales at unit prices ranging from approximately R$49.99 to R$989.99, with installment payments available up to 6x without interest via credit card (Visa, Mastercard, Elo) and PIX. The company offers free shipping but restricts delivery exclusively to Grande SP (Greater São Paulo), indicating a regionally focused, low-overhead operation with 1–10 employees, no external funding, and no disclosed management team. Marketing is limited to organic search via the website catalog; no paid acquisition, social media, or marketplace channel activity is evidenced.
Miliore firmographics
Firmographics- Name
- Miliore
- Legal name
- Miliore
- Website
- https://miliore.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Miliore is a Brazilian direct-to-consumer e-commerce brand selling women's fashion apparel (blazers, pants, dresses, skirts, tops, jumpsuits) through its own online storefront, delivering exclusively to Greater São Paulo with free shipping and installment payment options.
- Ownership category
- akta.pro rank
Miliore industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
Keywords
Where Miliore is headquartered
LocationHeadquarters
- HQ city
- São Paulo, SP
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Miliore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail product sales: Miliore generates revenue through direct retail sales of women's fashion apparel. Customers purchase individual items at listed prices with no subscription required. The company accepts installment payments up to 6 times without interest and processes transactions through credit cards (Visa, Mastercard, Elo), PIX, and other payment methods. Products are shipped to customers upon purchase completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at fixed retail prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Miliore product offering
Product offeringCore offering
Miliore is a São Paulo-based direct-to-consumer online retailer of women's fashion apparel sold under its own Miliore / "Moda Atual Feminina" brand. The catalog covers blazers, pants, jackets, jumpsuits, shorts, bermudas, blouses, skirts, dresses, and tops in sizes P, M and G, organized into themed seasonal collections such as Bistrô, Expressa, Maresia, Tropicale, Gardenia and Prisma. Orders are placed via the miliore.com.br storefront with delivery limited to Greater São Paulo.
Product overview
Miliore is a Brazilian women's clothing wholesale e-commerce platform operating under the tagline 'Moda Atual Feminina' (Current Women's Fashion). The platform offers a comprehensive range of women's apparel including blazers, pants, jackets, jumpsuits, shorts, bermudas, blouses, skirts, dresses, and tops. Products are organized into themed seasonal collections such as Bistrô, Expressa, Maresia, Tropicale, Gardenia, and Prisma. The platform also features a dedicated sale section for discounted items. Built on Tray e-commerce technology, the store operates primarily in Greater São Paulo, Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Blazers Various blazer styles including tailored, cropped, and maxi blazers made from different fabrics such as Berlin, Positano, and Daytona, sold in sizes P, M and G.
- Pants/Trousers (Calça) Women's pants and trousers in skinny, straight-leg, palazzo, and flare cuts across different fabrics.
- Jackets and Coats (Casaco) Jackets, coats, and outerwear pieces including blazers for women's wear.
- Jumpsuits (Macacão) Women's jumpsuits and rompers in tailored, crepe, and Copenhagen fabric variants.
- Shorts and Bermudas Women's shorts and bermuda styles including boyfriend fit, oversized, and tailored cuts in fabrics such as Berlin, Positano, and Copenhagen.
- Blouses (Blusa) Women's blouses and tops including shirts, tank tops, and regata styles in various fabrics.
- Skirts (Saia) Women's skirts in mini, midi, and maxi lengths and styles.
- Dresses (Vestido) Women's dresses in mini, midi, and maxi lengths in different fabrics.
- Tops and Crop Tops Women's tops and crop tops in various styles and fabrics.
- Coleção Bistrô Themed seasonal collection of women's clothing offered under the Bistrô line.
- Coleção Expressa Themed seasonal collection of women's clothing offered under the Expressa line.
- Coleção Maresia Themed seasonal collection of women's clothing offered under the Maresia line.
- Coleção Tropicale Themed seasonal collection of women's clothing offered under the Tropicale line.
- Coleção Gardenia Themed seasonal collection of women's clothing offered under the Gardenia line.
- Coleção Prisma Themed seasonal collection of women's clothing offered under the Prisma line.
- Sale Section Discounted and sale items across Miliore's women's apparel categories, including sub-sections for dresses and pants.
Quantifiable outcome
- 30-day product guarantee provided to all customers, with 7 additional days after delivery for returns or exchanges.
Companies that use Miliore
Customer profileSegments1 record
Ideal customer profiles1 record
Miliore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Miliore partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Miliore competitors and assessment
Company assessmentBroad incumbents
- Hering: Established Brazilian apparel brand with women's lines sold through its own e-commerce and physical retail; comparable to Miliore on women's apparel focus and Brazilian market, but with a broader, mass-market positioning.
- C&A Brasil: Established Brazilian fashion retailer operating physical stores and e-commerce with a women's apparel assortment across mass and contemporary price tiers; comparable to Miliore on women's apparel and Brazilian market but with far broader footprint.
- Lojas Renner: Brazil's largest fashion retail chain with both physical stores and e-commerce, selling women's apparel across mass and contemporary price points; comparable to Miliore on women's apparel category and Brazilian market, but with omnichannel scale.
Direct peers
- Dafiti: Major Brazilian online fashion and footwear marketplace selling women's apparel through its own storefront; comparable to Miliore on women's fashion category and online-only channel but operates at materially larger scale.
- Kanui: Brazilian online fashion and lifestyle retailer with a women's apparel assortment; comparable to Miliore on women's apparel focus, Brazilian market, and proprietary storefront model.
- Farm Rio: Brazilian women's fashion brand known for colorful, themed collections and DTC e-commerce; comparable to Miliore on women's apparel focus, Brazil-based operations, and collection-driven merchandising narrative.
- Shein: Global fast-fashion women's apparel e-commerce brand with a dominant presence in Brazil; comparable to Miliore on women's apparel category, online-only channel, and installment-friendly pricing, but vastly larger scale and category breadth.
- Zattini: Brazilian fashion e-commerce retailer with a broad women's apparel assortment; comparable to Miliore on women's apparel category and proprietary e-commerce storefront, though Zattini operates at significantly greater scale.
- Amaro: Brazilian digitally native contemporary women's fashion brand selling through its own e-commerce storefront with a curated assortment of mid-to-premium price points; directly comparable to Miliore on DTC model, target customer (Brazilian women), and contemporary styling.
- Posthaus: Brazilian women's fashion e-commerce retailer with a multi-brand assortment and contemporary price points; comparable to Miliore on women's apparel focus, Brazilian market, and online-only go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Miliore social profiles
Digital presenceMiliore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miliore leadership team
Management profileNumber of profiles
Miliore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miliore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miliore
What does Miliore do?
Miliore is a São Paulo-based direct-to-consumer online retailer of women's fashion apparel sold under its own Miliore / "Moda Atual Feminina" brand. The catalog covers blazers, pants, jackets, jumpsuits, shorts, bermudas, blouses, skirts, dresses, and tops in sizes P, M and G, organized into themed seasonal collections such as Bistrô, Expressa, Maresia, Tropicale, Gardenia and Prisma. Orders are placed via the miliore.com.br storefront with delivery limited to Greater São Paulo.
Is Miliore a public or private company?
Miliore is a private company. It is classified as unknown and is currently operating.
When was Miliore founded?
Miliore was founded in -1. It employs 1 to 10 people.
Where is Miliore based?
Miliore is headquartered in São Paulo, SP, Brazil, in the Latin America region.
How does Miliore make money?
One revenue line is on record: retail product sales.
Who are Miliore's main competitors?
Broad incumbents on record are Hering, C&A Brasil and Lojas Renner. Direct peers are Dafiti, Kanui, Farm Rio, Shein, Zattini, Amaro and Posthaus.
Does Miliore have an API?
No public API is recorded for Miliore.
What industry is Miliore in?
Miliore's product category is Women's Apparel. Its primary akta.pro industry code is CRAAAAAB, Premium & Contemporary Apparel Brands. Its NAICS code is 458110 and its SIC code is 5621.