What Miljøagentene does

Miljøagentene (The Eco Agents) is a Norwegian nonprofit children's environmental organization founded in 2006 and headquartered in Oslo, with approximately 17 staff and around 10,000 registered child members across Norway. The organization operates as a democratic, politically neutral membership body in which children set the agenda, elect an annual six-member Children's Climate Panel (Barnas klimapanel, aged 11-15), and contribute to the annual Barnas klima- og miljørapport (Children's Climate and Environment Report), which since 2015 has been presented to Parliament, government ministers, and at nine UN COP summits including COP30 in Belém in 2025.

The core product surface comprises the Miljøagentene website as the central membership and information hub, the Miljøagentrapporten membership magazine (five themed issues per year), two flagship school campaigns — Batterijakten (battery recycling for 4th graders, the largest such volunteer campaign for children in Norway) and Beintøft (walk-to-school for grades 1-7) — and the Si ifra / Megafonen web app on barnasklimarapport.no for collecting children's climate opinions. The organization also runs nationwide lokallag (local groups) and a collaboration with NINA on Huldrefortellinger.no for biodiversity education. Technology is conventional web-based (CMS, Microsoft Forms shop, basic web app) without proprietary AI/ML components.

Revenue mechanics combine free individual child membership (the dominant "product"), low-fee institutional subscriptions for schools and kindergartens (150 NOK/year for five magazine issues), individual donations (tax-deductible between 500 and 25,000 NOK via Vipps and bank transfer), and corporate partnerships (Clas Ohlson, RENAS, VARTA, REV Ocean, OsloKollega, Norsk elbilforening) that fund campaigns and provide in-kind support such as welcome package fulfilment. Public funding tied to membership count is referenced but not quantified, and overall revenue is not publicly disclosed.

Name

Miljøagentene

Legal name

Miljøagentene

Website

https://miljoagentene.no

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Miljøagentene is a Norwegian nonprofit children's environmental organization founded in 2006, serving ~10,000 child members through free membership, school campaigns (Batterijakten, Beintøft), a five-times-yearly magazine, and an elected Children's Climate Panel that represents Norwegian children at UN COP summits.

Ownership category

akta.pro rank

Product category

Children's Environmental Education and Climate Advocacy

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

Keywords

• Children's environmental education
• Youth climate advocacy
• Membership magazine publishing
• School environmental campaigns
• Nonprofit climate reporting

Headquarters

HQ city

Not explicitly stated in sources

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership (Free): All children in Norway can become members free of charge. Membership provides access to the magazine, activities, local groups, and participation in campaigns.
2. School/Kindergarten Subscription: Schools and kindergartens can subscribe to Miljøagentrapporten (5 issues per year) for 150 NOK. Activity packages for classes or departments can also be ordered.
3. Donations: The organization accepts donations via Vipps (74883), direct bank transfer (7874.05.77661). Donors can receive tax deductions for gifts between 500-25,000 NOK.
4. Corporate Partnerships: Business partnerships with companies (Clas Ohlson, RENAS, VARTA, REV Ocean, OsloKollega, Norsk elbilforening) provide financial support and create campaign collaboration opportunities such as Batterijakten.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Miljøagentene runs a free national membership program for Norwegian children (ages ~8-16) covering environmental education, nature activities, and climate advocacy. Members receive the Miljøagentrapporten magazine five times per year, participate in nationwide school campaigns (Batterijakten battery recycling, Beintøft walk-to-school), and elect the Barnas klimapanel that represents children at UN COP summits and produces the annual Barnas klima- og miljørapport. Schools and kindergartens can additionally subscribe to the magazine and order activity packages.

Product overview

Miljøagentene operates as a unified membership organization with its core offering being the collective environmental activism platform for children. The primary products include the Miljøagentene website (central hub for membership and information), Miljøagentrapporten (the membership magazine published 5x yearly), and various campaigns like Batterijakten (battery recycling campaign) and Beintøft (walk-to-school campaign). Supporting programs include Barnas klimapanel (Children's Climate Panel) that elects child representatives to advocate at UN climate meetings, and Si ifra (Speak Up) platform for gathering children's climate opinions, all producing the annual Barnas klima- og miljørapport. Educational resources like Huldrefortellinger.no (collaboration with NINA on old-growth forest species) supplement learning materials. Local groups (Lokallag) operate throughout Norway as regional chapters. The organization functions as a children's NGO rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Products and services

• Miljøagentrapporten (Member Magazine)

Quantifiable outcome

• Over 18,000 Norwegian children contributed to the 2025 report; hundreds of thousands since 2015
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Norsk elbilforening (Norwegian Electric Vehicle Association)minorGTM or Marketing Partner · 1 January 2024The Norwegian Electric Vehicle Association has actively worked for electrification of the transport sector for over 25 years. Norway is a world leader in electric cars, and the association has been a central contributor to the solutions that made it possible. They are both a consumer organization and an environmental organization. In 2024, Miljøagentene entered a cooperation with the association, working together to highlight each other and each other's issues.
• OsloKollegaminorGTM or Marketing Partner · 1 June 2021OsloKollega has for over 50 years been a significant player in labor market inclusion/rehabilitation services. Their vision is 'Together we help people further in life and career'. In June 2021, OsloKollega became a supporter of Miljøagentene by packing and sending welcome packages to new eco agents completely free of charge.
• REV OceancoreGTM or Marketing Partner · 1 January 2015REV Ocean is an initiative focused on combating environmental problems with emphasis on the ocean. REV Ocean is committed to innovation, information dissemination, and children's perspectives on the environment. REV Ocean financially supports Miljøagentene, and engaged eco agents will have opportunities to learn as much as possible about the ocean through joint activities.
• Clas OhlsoncoreGTM or Marketing Partner · 1 January 2010Clas Ohlson and Miljøagentene have a long-standing and exciting partnership. Together they organize Batterijakten (Battery Hunt), Norway's largest environmental volunteer campaign for children. Through many years, Batterijakten has become an annual experience for all 4th graders, well-known among parents and school children of all ages. Clas Ohlson provides smart and reliable everyday products, striving to make production and transport choices that cause the least possible environmental harm.
• RENAScoreGTM or Marketing Partner · 1 January 2010RENAS is a producer responsibility company with 2,600 member businesses, operating a nationwide system for collecting WEEE waste and batteries, with agreements with treatment facilities. RENAS and Miljøagentene cooperate on organizing Batterijakten, Norway's largest environmental volunteer campaign for children. For over a decade, Batterijakten has been an annual experience for all 4th graders.
• VARTAcoreGTM or Marketing Partner · 1 January 2010VARTA is one of the world's largest producers of quality batteries, founded in 1904 in Germany. VARTA Consumer Batteries has set high standards for environmentally friendly development, resource-saving production, safe and long-lasting lifespan, and efficient waste management. Together with Miljøagentene, VARTA organizes Batterijakten, Norway's largest environmental volunteer campaign for children.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natur og Ungdom: Norway's main youth-led environmental organization. Highly comparable to Miljøagentene as a Norwegian youth environmental membership/activist organization, though Natur og Ungdom targets older youth (13-25) and runs more traditional policy campaigns.
• 4H Norge: Norwegian chapter of the global 4H youth development organization, focused on nature, agriculture, and outdoor education for children and youth. Comparable as a Norwegian youth membership organization delivering nature-based programming and local group (lokallag) activities for children.
• Changemaker Norge: Norwegian youth activism organization focused on global justice, climate, and inequality. Comparable to Miljøagentene as a youth-led Norwegian advocacy NGO with campaigns, democratic member structures, and a climate/environmental focus.

Broad incumbents

• Greenpeace Norge: Norwegian branch of Greenpeace, the global environmental campaigning organization. Comparable as a Norwegian environmental NGO with high public visibility, advocacy campaigns, and media-driven engagement—though operating at a far larger scale and with adult-centric positioning.
• Naturvernforbundet: Norwegian Society for the Conservation of Nature (Friends of the Earth Norway). Comparable as a long-established Norwegian environmental membership organization with local chapters, advocacy, and campaigns—though serving a much broader, adult-skewing demographic.
• WWF Verdens naturfond (WWF Norway): Norwegian branch of WWF, a major international environmental NGO. Comparable as an established Norwegian environmental advocacy organization with broad programs, corporate partnerships, and policy influence, though it serves a general (not children-only) audience.

Others

• Norsk Friluftsliv: Norwegian Outdoor Life Council, an umbrella for outdoor recreation and friluftsliv organizations. Comparable as a Norwegian umbrella body supporting nature engagement and outdoor activities for children and youth—an adjacent enabling organization in the same outdoor/environmental education ecosystem.
• Naturfagsenteret: Norwegian Centre for Science Education. Comparable as a national hub that develops and distributes science and sustainability curriculum materials to Norwegian schools—a thematically adjacent education provider with overlapping school-channel distribution and pedagogy.
• FN-sambandet (UN Association of Norway): Norwegian United Nations Association. Comparable as a Norwegian organization that facilitates youth participation in UN processes (including COP-adjacent activities) and educational programming on global issues—an adjacent enabling ecosystem player for Miljøagentene's international advocacy work.

Emerging players

• Redd Barna (Save the Children Norway): Norwegian branch of Save the Children. Comparable as a Norwegian membership NGO centered on children's rights and voices in policy, with a similar focus on amplifying children's perspectives to decision-makers—though its thematic focus is broader than environmental issues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheEcoagents
• Facebookfacebook.com/miljoagentene
• Instagraminstagram.com/miljoagentene
• LinkedInlinkedin.com/company/milj%C3%B8agentene

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miljøagentene