Milli Piyango Idaresi Genel Mudurlugu

Name

Milli Piyango Idaresi Genel Mudurlugu

Legal name

T.C. Milli Piyango İdaresi Genel Müdürlüğü

Website

https://millipiyango.gov.tr

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

51–100 employees

Short description

Milli Piyango İdaresi Genel Müdürlüğü is Turkey's exclusive state-owned national lottery operator, established in 1939 under the Ministry of Treasury and Finance. It sells traditional number-based lottery tickets, instant-win games, and goods raffles to the Turkish adult population through authorized dealers and the PiyangoSepeti.com.tr online platform.

Ownership category

akta.pro rank

Product category

National Lottery and Gaming Services

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Regulatory, Compliance & Licensing Services (MPAEAFAK), Lottery Retailer Networks & Distribution Services (MPAEAFAF)

Keywords

• National lottery operations
• Instant win tickets
• Goods raffle games
• Lottery permit licensing
• Authorized dealer network

Headquarters

HQ city

Ankara

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Lottery Ticket Sales: Revenue generated from the sale of various lottery products including Milli Piyango (National Lottery), Eşya Piyangosu (goods lottery), and instant win games. Ticket sales are conducted through authorized dealer networks and online platforms.
2. Lottery Licensing and Permit Fees: Revenue from issuing permits and overseeing third-party lottery draws through the Çekiliş İzinleri system. Entities must obtain licensing to conduct charitable lottery events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Milli Piyango İdaresi Genel Müdürlüğü operates Turkey's official national lottery, selling number-based draw lottery tickets (Milli Piyango), instant-win tickets (Hemen Kazan), and goods-based raffles (Eşya Piyangosu) with physical prizes such as gold bullion and silver. Distribution is conducted through a nationwide authorized dealer network and the digital PiyangoSepeti.com.tr online platform. The entity also issues and oversees lottery permits for charitable third-party draws through the Çekiliş Evi platform.

Product overview

Milli Piyango İdaresi Genel Müdürlüğü operates as Turkey's national lottery administration, offering a portfolio of lottery products including traditional number-based Milli Piyango draws, instant-win Hemen Kazan games, and Eşya Piyangosu (goods raffles) with physical prizes such as gold bullion and silver. Distribution is handled through an authorized dealership network and the digital PiyangoSepeti.com.tr online platform. The organization also manages the Çekiliş İzinleri (Lottery Permit) system for overseeing third-party lottery events via the Çekiliş Evi platform, and maintains the Bilet Müzesi (Ticket Museum) as a heritage archive. Key digital services include a document verification system linked to the national e-government portal.

Differentiator

Problem solved

Functional benefit

Brands

• PiyangoSepeti.com.tr: Online lottery platform offering digital lottery products and services to customers
• Çekiliş Evi

Products and services

• Milli Piyango (National Lottery) Traditional number-based lottery games organized by the Turkish National Lottery Administration, including regular and special draw lotteries, sold to Turkish citizens aged 18 and over through authorized dealers and online platforms.
• Hemen Kazan (Quick Win) Instant win lottery product allowing players to quickly determine if they have won prizes, sold through authorized dealer networks.
• Eşya Piyangosu (Goods Raffle) Physical goods-based lottery system where prizes include items such as gold bullion, silver, and other valuables; results are published on the official winners page. Prohibited for individuals under 18.
• PiyangoSepeti.com.tr Online Lottery Platform Online lottery sales platform enabling digital purchase of lottery products and tickets, branded as 'Yeni Nesil Piyango, Yeni Nesil Şans' (New Generation Lottery, New Generation Luck).
• Çekiliş İzinleri (Lottery Permits / Çekiliş Evi) Lottery permit management system for overseeing third-party lottery events and draws, accessible through the Çekiliş Evi platform for entities requiring licensing to conduct charitable goods-based lottery events.
• Bilet Müzesi (Ticket Museum) Digital archive showcasing historical lottery tickets, preserving the heritage of Turkish lottery games for public access.
• Bayilik Sistemi (Authorized Dealership Network) Authorized dealership network for physical lottery ticket sales and distribution across Turkey, providing licensed dealers with access to sell government lottery products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Yeşilay Danışmanlık Merkezi (Yeşilay Counseling Center)coreStrategic or Co-development PartnerPartnership with Yeşilay (Green Crescent), Turkey's prominent organization fighting addiction. The collaboration focuses on responsible gambling awareness and supporting individuals affected by gambling addiction, providing counseling services through the Yeşilay Danışmanlık Merkezi (Yeşilay Counseling Center) at yedam.org.tr.
• Çekiliş Evi (Draw House)coreStrategic or Co-development PartnerÇekiliş Evi (cekilisevi.gov.tr) is an integrated system for managing lottery draw permissions and processes. It handles the regulatory oversight of third-party lottery draws, ensuring compliance with lottery regulations and conducting authorized draws.
• PiyangoSepeti.com.trcoreChannel Partner/ Reseller/ DistributorOfficial online lottery sales platform operated as an e-commerce channel for Milli Piyango products. The platform is branded as 'Yeni Nesil Piyango, Yeni Nesil Şans' (New Generation Lottery, New Generation Luck) providing digital access to lottery products.
• TBMM KİT Komisyonu (Parliamentary Committee)coreOthersThe Parliament's Committee of Inquiry (TBMM KİT Komisyonu) exercises oversight over Milli Piyango's financial statements and operations. The 2021 and 2022 balance sheets and results were discussed and approved by this parliamentary committee.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allwyn Entertainment (formerly Camelot): Operator of the UK National Lottery under government license, offering draw games, instant-win tickets, scratch cards, and online lottery services. Directly comparable to Milli Piyango in structure as a government-concessioned national lottery monopoly.
• La Française des Jeux (FDJ): France's national lottery operator offering draw games, instant tickets, and sports betting with both retail and online channels. Directly comparable to Milli Piyango as another large European state-licensed lottery monopoly with multi-product scope and digital expansion.
• Nederlandse Loterij: Netherlands' state-owned national lottery operator running Lotto, Staatsloterij, Eurojackpot draws plus instant tickets. Comparable to Milli Piyango as a state-owned lottery monopoly with both traditional and modern game formats.
• Hong Kong Jockey Club: Hong Kong's government-licensed monopoly lottery and pari-mutuel operator running the Mark Six lottery, horse racing, and charitable programmes. Comparable to Milli Piyango in state-licensed monopoly structure and broad lottery portfolio.
• Singapore Pools: Singapore's government-linked lottery and sports betting monopoly operator offering 4D, TOTO, and Singapore Sweep draw games. Comparable to Milli Piyango as a state-affiliated monopoly lottery operator in Asia with a similar regulatory mandate.
• Loterías y Apuestas del Estado: Spain's state-owned lottery administrator operating draw-based lottery, instant tickets, and sports betting through both physical retail and online channels. Directly comparable to Milli Piyango as a Western-style state lottery monopoly with a comparable multi-product portfolio.
• Sazka Group: Czech Republic's national lottery operator and one of Europe's largest lottery groups, operating draw games, instant tickets, and iLottery under license across multiple jurisdictions. Directly comparable to Milli Piyango in scope, multi-product model, and digital channel development.
• Totalizator Sportowy (Lotto.pl): Poland's state-owned national lottery operator offering draw games, instant tickets, and online lottery products. Comparable to Milli Piyango as a state-owned European national lottery with overlapping product lines and digital ambitions.
• OPAP S.A. Greek state-licensed lottery and sports betting operator running numerical lottery, instant games, and online channels. Comparable to Milli Piyango in state-concession structure, draw-based lottery products, and combined physical + digital distribution.

Broad incumbents

• IGT PLC (Lottomatica segment): Operates the Italian Lottomatica lottery and supplies lottery technology and management services to lotteries worldwide. A broad incumbent with overlapping capabilities to Milli Piyango's lottery management systems, draw infrastructure, and digital platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MpiKurumsal
• YouTubeyoutube.com/@mpikurumsal6864
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mpikurumsal
• LinkedInlinkedin.com/company/milli-piyango-idaresi-genel-mudurlugu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milli Piyango Idaresi Genel Mudurlugu