Milwaukee Brewing

What Milwaukee Brewing does

Milwaukee Brewing Co (MKE) is a privately held craft brewery headquartered in Milwaukee, Wisconsin, operating a taproom at 2335 S Kinnickinnic Ave in the Bay View neighborhood. The company produces a portfolio of craft beers led by its flagship Louie's Demise medium-bodied amber ale, complemented by IPAs (MKE IPA, MKE MVP hazy IPA), cream ale (Outboard), barrel-aged blends (Recombobulation), and tea-infused collaborative releases (O-Gii Imperial Wit and Weekend at Louie's with Rishi Tea). The product range also extends into the hard tea category via 19th Tea. The company's core technology is traditional craft beer brewing with no proprietary technology stack disclosed.

Milwaukee Brewing Co generates revenue through multiple streams: direct-to-consumer taproom sales of draft and packaged beer (including growler fills), wholesale distribution to restaurants, bars, and liquor stores via its Beer Finder tool, a recurring membership program, brewery tours, private event bookings at the taproom, and gift card sales. The customer base is split between local Milwaukee-area consumers (primary) and regional wholesale accounts across the Midwest. Marketing relies on Facebook, Instagram, an events calendar, and the location-based Beer Finder channel. The company operates as part of the Eagle Park Brewing family of brands, alongside Eagle Park Brewing, Alto, and SoulBoxer, with 14 employees. No AI, API, or proprietary technology infrastructure is disclosed.

Name

Milwaukee Brewing

Legal name

Milwaukee Brewing Co.

Website

https://milwaukeebrewing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Milwaukee Brewing Co is a privately held craft brewery in Milwaukee, Wisconsin operating a Bay View taproom and selling packaged beer to regional bars and liquor stores, with a portfolio led by flagship Louie's Demise amber ale.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (42481), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer brewing
• Brewpub taproom
• Craft brewery operations
• Beer wholesale distribution
• Packaged beer sales

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Beer Sales: On-site draft and packaged beer sales directly to consumers at the taproom location, including growler fills and package beer to go.
2. Distribution to Retail: Wholesale distribution of packaged beer to restaurants, bars, and liquor stores through the Beer Finder channel.
3. Membership Program: Subscription/membership program providing exclusive benefits to loyal customers.
4. Tours: Brewery tours sold through eagleparkbrewing.com.
5. Private Events: Booking of taproom space for private events.
6. Gift Cards: Gift card sales for use at taproom.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Milwaukee Brewing Co is a craft brewery that produces and sells a portfolio of beer products, anchored by its flagship Louie's Demise amber ale, along with IPAs, cream ales, wheat beers, and barrel-aged blends. The company sells its beer through a company-owned taproom in Milwaukee's Bay View neighborhood (2335 S Kinnickinnic Ave), wholesale distribution to restaurants/bars/liquor stores, and online for gift cards and tours. It also runs brewery tours, hosts private events at the taproom, and operates a membership program for loyal customers.

Product overview

Milwaukee Brewing Co is a craft brewery offering a portfolio of beer products centered around its flagship Louie's Demise amber ale, complemented by seasonal and specialty offerings including IPAs, wheat beers, cream ales, and barrel-aged blends. The company operates a taproom in Bay View for direct sales and hosts events, while also distributing through restaurants, bars, and liquor stores via its Beer Finder tool. The brand family includes partnerships with Eagle Park Brewing and SoulBoxer.

Differentiator

Problem solved

Functional benefit

Products and services

• Louie's Demise The company's flagship medium-bodied amber ale featuring a rich malt profile balanced by a smooth hop finish; sold on tap and in packaged form at the Bay View taproom and through wholesale channels.
• MKE IPA Core IPA brewed with a soft but vibrant body that allows the hops to be the primary flavor focus; sold at the taproom and through wholesale distribution.
• MKE MVP A hazy IPA brewed in celebration of Wisconsin's three recent MVP athletes; sold at the taproom and through wholesale distribution.
• Outboard Cream Ale A light-bodied beer brewed with a blend of malted barley and corn grits, presenting a golden straw color; sold at the taproom and through wholesale distribution.
• O-Gii Imperial Wit A monster wheat beer infused with Asian character through a collaboration with Milwaukee's Rishi Tea; sold at the taproom and through wholesale distribution.
• Weekend at Louie's A variation of Louie's Demise enhanced with Rishi's Organic Blueberry Rooibos and Hibiscus Tea blends added during secondary fermentation; sold at the taproom and through wholesale distribution.
• Recombobulation A blended craft beer combining barrel-aged imperial stout and oat wine ranging in age from 4 to 22 months; sold at the taproom and through wholesale distribution.
• 19th Tea A hard tea and lemonade blend positioned for casual refreshment during outdoor activities like boating or golfing; sold at the taproom.
• Milwaukee Brewing Taproom Company-owned taproom at 2335 S Kinnickinnic Ave, Milwaukee, WI 53207 (Bay View neighborhood), offering draft beer and packaged beer to-go, growler fills, public events, and tours. Open Sun 12pm-10pm, Mon-Thurs 3pm-10pm, Fri 3pm-12am, Sat 12pm-12am.
• Brewery Tours Brewery tours sold via the eagleparkbrewing.com shop, providing guided access to the brewing operations and taproom.
• Private Events Booking of the Bay View taproom space for private parties and corporate events.
• MKE Membership Program Recurring customer membership program providing exclusive benefits to loyal local customers at the taproom.
• Gift Cards Gift cards redeemable at the Bay View taproom, sold online via mkebrewing.com and in person.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Eagle Park BrewingcoreStrategic or Co-development PartnerMilwaukee Brewing Co is part of the Eagle Park Brewing family of brands, alongside Eagle Park Brewing, Alto, and SoulBoxer. This corporate family structure positions MKE as one of multiple craft beer operations under shared ownership.
• Rishi TeacoreStrategic or Co-development PartnerCollaboration partner for multiple beer releases including O-Gii Imperial Wit (infusing Asian character with monster wheat beer) and Weekend at Louie's (using Rishi's Organic Blueberry Rooibos and Hibiscus Tea blends). Rishi Tea is a Milwaukee-based tea company.

Recent moves6 records

Expansion highlights5 records

Regional players

• Door County Brewing: Wisconsin craft brewery with taproom and broader Midwest distribution. Comparable as a Wisconsin craft peer with DTC + wholesale model, but anchored in a different regional geography.
• Central Waters Brewing Company: Wisconsin craft brewery with broader regional distribution across the Midwest. Comparable as a Wisconsin-based craft peer with similar core styles and taproom + wholesale model, but operating at larger scale.

Direct peers

• Eagle Park Brewing: Sibling brand within the same Eagle Park Brewing family of brands as MKE. Closely comparable craft brewery model with taproom and wholesale, sharing ecommerce and operational infrastructure with Milwaukee Brewing Co.
• MobCraft Beer: Milwaukee-based craft brewery with taproom presence and rotating/collaborative beer lineup. Comparable as a same-city craft peer with experimental SKU strategy and DTC focus.
• Third Space Brewing: Milwaukee craft brewery with a taproom and regional wholesale distribution. Closely comparable in size, geography, and product mix (IPAs, ambers, specialty beers) to Milwaukee Brewing Co.
• Lakefront Brewery: Milwaukee-based craft brewery operating its own taproom and distributing across Wisconsin and the Midwest. Directly comparable as a Milwaukee craft brewery with DTC taproom + wholesale model and similar product portfolio (IPAs, ambers, lagers).
• Hop Butcher for the World: Chicago-area craft brewery focused on IPAs and hazy styles with strong regional wholesale. Comparable as a Midwest craft peer with similar SKU philosophy and wholesale-led distribution approach.
• Good City Brewing: Milwaukee craft brewery with taproom and regional distribution. Comparable as a same-city peer with similar DTC + wholesale motion and overlapping core styles (IPA, amber, lager).

Broad incumbents

• New Glarus Brewing Company: Largest Wisconsin-based craft brewery, distributed primarily within Wisconsin. Comparable as a Wisconsin craft incumbent with taproom + strong regional wholesale, though operating at materially larger scale than MKE.
• Bell's Brewery: Established Midwest craft brewery with broad regional distribution and flagship amber/IPA lineup. Comparable as a larger craft incumbent competing for the same on-premise and off-premise Wisconsin shelf space as MKE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/milwaukeebrewing
• Instagraminstagram.com/mkebrewco
• LinkedInlinkedin.com/company/milwaukee-brewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Brewing