What Mindfull Australia Ltd does

Mindfull Australia Ltd (operating as Mindfull Aus) is a registered Australian not-for-profit charity founded in 2016 by CEO Matt Runnalls in Gippsland, Victoria. The organization delivers mental health education, suicide prevention, and behavioral health awareness programs built on its "Identify, Control/Manage & Express" framework, targeting schools, workplaces, sporting clubs, communities, and individuals across Australia with some international speaking engagements in the US and Canada. Its core product portfolio comprises Mental Health First Aid (MHFA) training (Adult, Youth, and Refresher courses at $99-$250 per participant), the Building Wellbeing resilience program (subsidized at $50/participant), and the Healthier Hearts & Lighter Minds social-emotional learning curriculum for primary schools, complemented by Speaker Plus+ guest speaking engagements, the Mindfull Aus Movement monthly membership program ($20-$500/month), merchandise sales through iAthletic, and an annual fundraising gala (individual tickets $250, tables $2,250-$3,000).

The organization employs approximately 10-11 core facilitators plus a Board of Directors and an Advisory Psychologist, leveraging a network of 20+ trained lived-experience and professional speakers. Revenue is generated through a hybrid non-profit model spanning donations and tax-deductible giving (DGR status), paid training programs, fee-based speaking engagements, event ticket sales and corporate sponsorships (notably AGL Energy), recurring membership subscriptions, and merchandise. Distribution occurs via direct in-person delivery to schools and workplaces, online/blended MHFA training, an e-commerce store, an annual gala at Lardner Park, the "Mindful Conversations" podcast, and earned media coverage across Nine, Seven, Sunrise, ABC, Triple M, and Huffington Post. Notable corporate and government clientele includes Lululemon, Nike, AGL, Diageo, CBA Property Group, Scope Disability Services, QLD Police Force, and South Gippsland Shire Council. The competitive positioning rests on authentic lived-experience storytelling, ACNC-registered charity status with DGR endorsement, a curated 15+ partner ecosystem (The Mindful Hub, Hey Sigmund, Jessie Mays Support Solutions), and compliance with Victorian Child Safe Standards and Working With Children Checks, rather than on proprietary technology.

Name

Mindfull Australia Ltd

Legal name

Mindfull Aus Ltd

Website

https://mindfullaus.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindfull Australia Ltd is a registered Australian not-for-profit charity founded in 2016 that delivers Mental Health First Aid training, school SEL programs, resilience workshops, and lived-experience speaking engagements to schools, workplaces, communities, and sporting clubs across Australia.

Ownership category

akta.pro rank

Product category

Mental Health Education and Training Services

NAICS

Educational Support Services (611710), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health training
• Suicide prevention education
• Mental Health First Aid
• Youth wellbeing programs
• Workplace mental health

Headquarters

HQ city

Drouin

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Mindfull Aus operates as a registered charity with DGR (Deductible Gift Recipient) status. They accept donations through their website and fundraising portal, with 100% of donations supporting programs promoting mental health awareness, education, and early intervention.
2. Training and Education Programs: Revenue from Mental Health First Aid (MHFA) courses including Adult MHFA, Youth MHFA, and Refresher courses. Also includes Building Wellbeing program training.
3. Guest Speaking Engagements: Paid keynote speaking engagements delivered by trained lived experience and professional speakers. Topics include mental health, suicide prevention, parenting, leadership, and resilience.
4. Merchandise Sales: Sale of merchandise and apparel through their store, including branded items as part of membership welcome packs.
5. Event Tickets and Sponsorships: Revenue from annual gala events (individual tickets $250, tables $2,250-$2,750 VIP). Corporate sponsorships for events and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Mindfull Aus is a registered Australian charity that delivers evidence-based mental health education and suicide prevention programs, including Mental Health First Aid (Adult and Youth) training, the Building Wellbeing resilience program, the Healthier Hearts & Lighter Minds primary school social-emotional learning program, and tailored Speaker Plus+ guest speaking engagements delivered by lived-experience and professional speakers to schools, workplaces, sporting clubs, and communities across Australia.

Product overview

Mindfull Australia Ltd is a not-for-profit mental health charity offering a portfolio of educational programs, training services, and community initiatives. The core offerings include Mental Health First Aid (MHFA) Training programs (Adult and Youth), the Building Wellbeing program, and the Healthier Hearts & Lighter Minds school program. These are complemented by Speaker Plus+ guest speaking engagements featuring lived experience and professional speakers, a Volunteer Program with pathways to facilitation roles, the Mindfull Aus Movement membership program for regular donors, free digital resources including mindfulness journals, and community events such as the annual Gala. The organization operates as a unified mission-driven entity rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health First Aid (MHFA) Training Evidence-based training courses that equip individuals, workplaces, schools, and community members with the knowledge and skills to recognise, respond to, and assist someone experiencing a mental health challenge or crisis, including Adult MHFA ($250/participant) and Youth MHFA programs plus Refresher courses ($99/participant).
• Building Wellbeing Program A program that strengthens personal resilience, team culture, and sustainable wellbeing practices through interactive activities, real-world scenarios, and engaging tools, subsidised to $50 per participant (from $250) for accessibility to schools and early learning centres.
• Healthier Hearts & Lighter Minds Program Facilitator-led social-emotional learning program for primary school students that helps them understand emotions, build mental wellbeing skills, and lay foundations for healthy behavioural health.
• Speaker Plus+ Guest Speaking Engagements Tailored guest speaking engagements featuring a network of trained lived-experience and professional speakers delivering workshops and keynotes on mental health, suicide prevention, parenting, leadership, and resilience for schools, workplaces, sporting clubs, communities, and government bodies in-person or online.
• Mindfull Aus Movement Membership Program Monthly giving and membership program with tiered levels (Foundation, Heartbeat, Guardian, Uplifter) for individuals ($20-$75+/month) and businesses ($50-$500/month), offering exclusive welcome packs, branded merchandise, and ongoing support of Mindfull Aus programs.
• 10th Anniversary Gala Event Annual fundraising gala event (10th Anniversary in 2026) at Lardner Park, Gippsland, featuring dinner, drinks, live performances, awards, live auction, dancefloor, and red carpet experience, sold via individual tickets ($250) and corporate table packages ($2,250 early bird, $2,500 standard, $2,750-$3,000 VIP).
• Gratitude Journal and 21 Day Mindfulness Journal (Digital Resources) Free downloadable digital mindfulness journals including the Gratitude Journal for cultivating a daily gratitude practice and the 21 Day Mindfulness Journal guiding readers on a journey of self-discovery and inner peace.
• Mindful Conversations Podcast Ongoing podcast series featuring conversations on mental health, wellbeing, and personal development topics, available as a free download on the Mindfull Aus website to support awareness and education.
• Volunteer Program Structured volunteer pathway program offering compassionate individuals opportunities to support Mindfull Aus mental health conversations and community events, with progression pathways into facilitator, speaker, and trainer roles.

Quantifiable outcome

• 1,028 speaking engagements delivered
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• The Mindful HubcoreStrategic or Co-development PartnerTelehealth psychology practice providing affordable and accessible psychology appointments. Founded by Tegan McKay (Mindfull Aus Advisory Psychologist). Offers online mental health services to supplement Mindfull Aus programs.
• Jessie Mays Support SolutionscoreStrategic or Co-development PartnerNDIS, HCP, and CHSP support provider based in Warragul, VIC. Offers mental health qualified staff including ASIST and MHFA trained personnel. Supports hundreds of individuals across Pakenham to Sale, Victoria.
• Revive HealthsecondaryStrategic or Co-development PartnerHealth optimization and performance organization focused on mood, energy, gut health, hormones, stress management, and physical performance.
• Hey SigmundcoreStrategic or Co-development PartnerFounded by Karen Young, internationally popular online resource providing research-driven information on anxiety. Author of bestselling 'Hey Warrior' books (200,000+ copies sold). Karen Young speaks for Mindfull Aus.
• Ignite CampsecondaryStrategic or Co-development PartnerSchool holiday camp program (10-18 year olds) held in Victorian September and Easter holidays. Partnership with Burn Bright for youth development and empowerment.
• Grief TalkscoreStrategic or Co-development PartnerFounded by Katrina Shaw (Mindfull Aus speaker), provides grief education and bereavement support. Normalizes conversations around grief with evidence-informed strategies.
• The Compassionate Friends VictoriasecondaryStrategic or Co-development PartnerPeer support organization for grieving parents, siblings and grandparents who have lost a child. Uses lived experience for support.
• The Table Talk ProjectsecondaryStrategic or Co-development PartnerFounded by Neil Milton, focuses on improving family communication and dinner table conversations about meaningful topics.
• Expert EatssecondaryStrategic or Co-development PartnerNutrition partnership co-founded by Jen (culinary) and Jessica (dietitian). Promotes eating well for mental health, providing mood food tips and nutrition education.
• Transform 40secondaryStrategic or Co-development PartnerFitness and nutrition organization founded by former professional rugby league player. Focuses on mindset coaching, habit creation, and physical transformation.
• Olivia's PlacesecondaryStrategic or Co-development PartnerFamily support organization in Gippsland operating since 2012. Supports 150-200 families annually with material aid and social/emotional support during pregnancy and first year of child's life.
• Jessica Kyriacou CoachingsecondaryStrategic or Co-development PartnerHolistic therapist and trauma-informed coach specializing in anxiety, low self-esteem, and self-sabotage. Certified in Clinical Hypnotherapy and Root Cause Therapy.
• On The Move CoachingminorStrategic or Co-development PartnerCoaching organization partnership category listed on partner page.
• Fight Club ChallengeminorStrategic or Co-development PartnerMental health initiative partnership through The Mindful Hub, focusing on breathwork and meditation.
• Centred BreathworkminorStrategic or Co-development PartnerBreathwork and meditation services through Luke McLean partnership.
• AGL EnergysecondaryGTM or Marketing PartnerMajor corporate sponsor of Mindfull Aus events including the 10th Anniversary Gala. Visible sponsor across multiple events and programs.
• Lardner ParksecondaryGTM or Marketing PartnerPremier event venue in Gippsland, hosting Mindfull Aus Gala events. Strategic location partner for major fundraising events.
• iAthleticsecondaryGTM or Marketing PartnerMerchandise and apparel partner providing branded merchandise for Mindfull Aus store and membership welcome packs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• headspace: National youth mental health foundation operating across Australia with a focus on young people aged 12-25. Comparable for school-based mental health education, youth-focused programs, and primary prevention initiatives targeting the same demographic.
• Lifeline Australia: Major Australian crisis support and suicide prevention charity. Comparable for community-based mental health advocacy, awareness campaigns, and fundraising event models.
• Black Dog Institute: Australian mental health research and clinical translation institute delivering workplace and community mental health programs. Comparable for corporate mental health training and evidence-based education offerings.
• SANE Australia: Australian mental health charity providing advocacy, support, and stigma reduction programs. Comparable for community education, awareness initiatives, and corporate mental health programs.
• Beyond Blue: Australia's largest mental health charity providing awareness, support, and clinical services. Comparable as a direct competitor for corporate mental health training contracts, school programs, and government funding in the same Australian market.

Direct peers

• Smiling Mind: Australian not-for-profit developing mindfulness and mental wellbeing programs, particularly for schools and workplaces. Closely comparable as a charity offering mindfulness education, school SEL programs, and digital wellbeing resources to the same target segments.
• batyr: Australian preventative mental health organization for young people using lived-experience speakers. Highly comparable in using lived-experience storytelling for school and corporate engagements.
• R U OK?: Australian suicide prevention charity focused on community conversations and workplace mental health. Comparable as a peer charity with shared awareness campaigns, corporate partnerships, and suicide prevention messaging.
• Mental Health First Aid Australia: The originating organization that licenses and accredits Mental Health First Aid training in Australia. Directly comparable as the curriculum licensor whose courses Mindfull Aus delivers as an accredited provider.

Emerging players

• The Resilience Doughnut: Australian resilience training provider offering programs for schools, workplaces, and individuals. Comparable for building wellbeing/resilience workshops and resilience-focused training products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mindfull-aus

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfull Australia Ltd