Mind Games US
Mind Games US operates four mall-based retail stores in California, Maryland, and New York selling board games, puzzles, collectibles, and toys to individual consumers and families.
- Company typePrivate
- Founded2010
- HeadquartersSherman Oaks, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mind Games US does
Mind Games US is a brick-and-mortar specialty retail chain operating four physical store locations across three US states: Sherman Oaks (California), Columbia (Maryland), Bethesda (Maryland), and Buffalo (New York). The company sells board games, puzzles, collectibles, and toys to individual consumers and families through traditional in-store retail transactions. Founded around 2010, the company has maintained a stable four-store footprint, with no documented expansion or contraction since establishment.
The business model is straightforward consumer retail: one-time purchase transactions of physical products at point-of-sale in mall-based locations. Customers browse and purchase games, puzzles, and collectibles directly in stores, with revenue driven by foot traffic, seasonal demand (holidays, gift-giving occasions), and product mix. No e-commerce platform, subscription model, B2B sales channel, or proprietary product line is documented in the available data.
The company appears to have a corporate relationship with a Canadian entity (mindgames.ca), reportedly headquartered in Markham, Ontario, though the precise legal and operational structure of this relationship—whether parent-subsidiary, franchise, licensing, or independent parallel operations—is not clarified in available sources. The company employs approximately 34 people across its US operations, consistent with a small specialty retail chain of this footprint.
Mind Games US firmographics
Firmographics- Name
- Mind Games US
- Legal name
- Mind Games
- Website
- https://mindgamesandtoys.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mind Games US operates four mall-based retail stores in California, Maryland, and New York selling board games, puzzles, collectibles, and toys to individual consumers and families.
- Ownership category
- akta.pro rank
Mind Games US industry classification
Industry- Product category
- Toy & Game Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Traditional Toy Stores (CRALAFAA)
- akta.pro secondary industries
- Board Games, Card Games & Puzzles Retail (CRALAFAF), Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)
Keywords
Where Mind Games US is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mind Games US business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Retail Product Sales: Revenue generated through direct in-store sales of toys, games, puzzles, and collectibles to consumers. Transaction-based model with one-time purchases at point of sale.
Distribution channels1 record
Marketing channels1 record
Mind Games US product offering
Product offeringCore offering
Mind Games US operates a chain of four physical retail toy and game stores located in shopping malls across California, Maryland, and New York. The company sells toys, board games, puzzles, and collectibles directly to consumers through in-store point-of-sale transactions. It emphasizes hands-on product discovery and personalized in-store service.
Product overview
Mind Games US operates as a retail toy and game store offering a unified product portfolio of physical entertainment products. The core offerings include board games, puzzles, collectibles, and toys, which are sold through four physical retail store locations. The company positions itself as a destination for creative minds at play, serving customers seeking classic and contemporary options across these product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Board Games
- Puzzles
- Collectibles
- Toys
Companies that use Mind Games US
Customer profileSegments1 record
Ideal customer profiles1 record
Mind Games US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mind Games US partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Mind Games US competitors and assessment
Company assessmentBroad incumbents
- GameStop: Mall-based specialty retailer of video games, collectibles, and trading cards. Comparable because it competes for the same collectibles/hobby gaming customer and operates similar mall-format storefronts.
- Target: Mass merchant with a sizable toys and games department. Comparable as a competitor for the same toy and board game consumer wallet, particularly during holiday seasons.
- Amazon: Dominant online retailer carrying the full toys/games/puzzles/collectibles assortment. Comparable as the primary substitute channel competing for the same end consumer purchases.
- Hobby Lobby: Large US craft and hobby retailer with broad assortment including puzzles, games, and hobby kits. Comparable because of overlapping product categories (puzzles, board games, hobby items) though significantly larger and more craft-focused.
- Michaels: Large arts, crafts, and hobby retailer with a games and puzzles assortment. Comparable as a broad-line hobby specialty retailer, though much larger and craft-leaning.
- Barnes & Noble: Mall-based retailer carrying puzzles, games, and hobby items alongside books. Comparable as a brick-and-mortar mall-anchored specialty retailer competing for similar discretionary gift and hobby spending.
Direct peers
- Miniature Market: Online specialty retailer of board games, tabletop games, and hobby miniatures. Comparable given overlapping assortment in board games and collectible hobby gaming products.
- Build-A-Bear Workshop: Mall-based specialty toy retailer focused on a curated experiential product. Comparable given shared mall storefront format and focus on a differentiated, experience-driven specialty toy offering.
- Learning Express Toys: US mall-based specialty toy store franchise selling toys, games, and puzzles to families. Closest direct comparable to Mind Games given shared mall-based retail format, product mix, and family/children customer focus.
- Cool Stuff Inc. Specialty retailer of board games, card games, and hobby gaming products. Comparable as a focused hobby games retailer targeting enthusiast hobbyists, though primarily online rather than mall-based.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Mind Games US social profiles
Digital presenceMind Games US financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mind Games US leadership team
Management profileNumber of profiles
Mind Games US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mind Games US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mind Games US
What does Mind Games US do?
Mind Games US operates a chain of four physical retail toy and game stores located in shopping malls across California, Maryland, and New York. The company sells toys, board games, puzzles, and collectibles directly to consumers through in-store point-of-sale transactions. It emphasizes hands-on product discovery and personalized in-store service.
Is Mind Games US a public or private company?
Mind Games US is a private company. It is classified as unknown and is currently operating.
When was Mind Games US founded?
Mind Games US was founded in 2010. It employs 11 to 50 people.
Where is Mind Games US based?
Mind Games US is headquartered in Sherman Oaks, United States, in the North America region.
How does Mind Games US make money?
One revenue line is on record: retail Product Sales.
Who are Mind Games US's main competitors?
Broad incumbents on record are GameStop, Target, Amazon, Hobby Lobby, Michaels and Barnes & Noble. Direct peers are Miniature Market, Build-A-Bear Workshop, Learning Express Toys and Cool Stuff Inc..
Does Mind Games US have an API?
No public API is recorded for Mind Games US.
What industry is Mind Games US in?
Mind Games US's product category is Toy & Game Retail. Its primary akta.pro industry code is CRALAFAA, Traditional Toy Stores, with a secondary code of CRALAFAF, Board Games, Card Games & Puzzles Retail. Its NAICS code is 45912 and its SIC code is 5945.