Mind Matters Psychology

What Mind Matters Psychology does

Mind Matters Psychology is a privately held clinical psychology practice headquartered in Woollahra (Bondi Junction), Sydney, Australia, founded in 2010 by Principal Clinical Psychologist Karen Martin. The practice operates from a purpose-built, architecturally designed terrace clinic featuring 12 soundproofed therapy rooms, deliberately styled as a high-end spa to differentiate from traditional clinical settings. A team of 12+ clinical psychologists delivers evidence-based therapies including CBT, DBT, ACT, EMDR, Schema Therapy, Solution Focused Therapy, Family Systems Therapy, Mindfulness, and Brainspotting across individual therapy, child therapy, couples therapy, NDIS-funded services, group mindfulness programs, and comprehensive psychometric assessments for children and adults.

The business operates as a direct-to-consumer professional services practice with three delivery modalities — in-person at the Woollahra clinic, telehealth video, and phone sessions — extending geographic reach across Australia. Revenue is generated primarily through fee-for-service individual therapy sessions priced $250–$500 per 50–75 minute appointment, supplemented by psychological assessments ($2,000–$4,000), and an 8-week mindfulness training program. Medicare rebates of $96.65–$141.85 per session (for up to 10 sessions annually under a Mental Health Care Plan) and NDIS plan-managed/self-managed funding partially offset client out-of-pocket costs. Marketing is driven by organic digital channels (SEO-optimised website, blog/Journal, email newsletter, Instagram, Facebook, LinkedIn), free downloadable toolkits, and GP/healthcare provider referral pathways.

The practice does not operate a technology platform or proprietary software; its competitive position rests on clinician talent, the differentiated physical environment, broad modality coverage, and a free intake service for client-therapist matching. Client segments include adults with general mental health needs (primary), children/adolescents, couples, NDIS participants with psychosocial disabilities, and the LGBTQIA+ community. The practice has no disclosed external investment, parent company, or M&A activity.

Name

Mind Matters Psychology

Legal name

Mind Matters

Website

https://mind-matters.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mind Matters Psychology is a privately held clinical psychology practice in Woollahra, Sydney, delivering individual therapy, child and couples therapy, NDIS services, and psychological assessments across Australia via in-person and telehealth channels, with a team of 12+ psychologists and no technology platform.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Clinical psychology services
• Psychological assessments
• Mental health therapy
• Couples therapy
• Child psychology services

Headquarters

HQ city

Woollahra (Bondi Junction)

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: The primary revenue stream is fee-for-service individual therapy sessions. Sessions are charged per hour with different price points per psychologist. Initial consultations are priced higher (75 minutes) than standard follow-up sessions (50 minutes). Additional surcharges apply for early morning, after-hours, weekend, and public holiday appointments. Medicare rebates of $96.65–$141.85 per session (for up to 10 sessions per calendar year with a Mental Health Care Plan) partially offset client out-of-pocket costs.
2. Psychological Assessments: Comprehensive psychometric assessments for children and adults (ADHD, cognitive, learning/educational, school readiness, autism, and more) are charged as one-time fees. Child assessments range from $2,450 to $4,000. Adult ADHD/ASD assessments range from $2,000 to $2,700. Medicare rebates do not apply to assessments; private health insurance may provide partial reimbursement. A payment plan option is available for adult ADHD assessments.
3. Mindfulness Training Program: An 8-week evidence-based mindfulness training program delivered as group workshops (online), a self-paced online course, or a course with personal guidance (including 2 one-on-one sessions with a psychologist). Optional add-ons include recordings and individual sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Mind Matters Psychology is a clinical psychology practice that delivers fee-for-service mental health care to individual consumers across Australia. Its core offering consists of evidence-based individual therapy sessions (delivered in-person at a purpose-built spa-like clinic in Woollahra/Bondi Junction or via telehealth), supplemented by couples therapy, child and adolescent therapy, NDIS-registered support, comprehensive psychological assessments, group programs, and an 8-week online mindfulness training course.

Product overview

Mind Matters Psychology operates as a clinical psychology practice offering a comprehensive suite of mental health services centered around individual therapy sessions (both face-to-face and via telehealth) supplemented by specialized services including child and couples therapy, NDIS support, psychological assessments for all ages, group programs, and an 8-week mindfulness training course. The practice utilizes multiple evidence-based therapy modalities (CBT, DBT, ACT, EMDR, Schema Therapy, and others) to address conditions including anxiety, depression, trauma, ADHD, and eating disorders.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Therapy In-person therapy sessions delivered at the practice's tranquil Bondi Junction terrace clinic in soundproofed, air-conditioned rooms designed for uninterrupted focus.
• Telehealth Therapy Video and phone psychology sessions providing accessible mental health support remotely, allowing clients to attend appointments from home or any private location across Australia.
• Individual Therapy One-on-one evidence-based therapy for children, adolescents, and adults providing personalised psychological support in a non-judgmental space.
• Child Therapy Specialised therapy for children addressing emotional, social, and behavioural problems including anxiety, defiance, and school difficulties, delivered in child-friendly clinic rooms.
• Couples Therapy Relationship counselling designed to help partners strengthen their relationship, navigate challenges, and deepen their connection using Gottman Method, Emotionally Focused Therapy, and CBT approaches.
• NDIS Psychology Services Psychological therapy services under the National Disability Insurance Scheme for individuals with permanent and significant disabilities, including psychosocial disabilities.
• Child and Adolescent Psychological Assessments Comprehensive multi-hour assessments including ADHD, cognitive (giftedness/intellectual disabilities), learning/educational, school readiness, high school/HSC preparation, and autism spectrum disorder evaluations for children and adolescents.
• Adult ADHD and Autism Assessments Specialised adult assessments for ADHD and Autism Spectrum Disorder featuring clinical interviews, psychometric testing, detailed reports, and recommendations (7–9 hours total).
• Conscious Uncoupling Specialised separation support for couples, business partners, or family members who share children, business interests, or assets, using Gottman therapy and Emotionally Focused Therapy.
• Mindfulness Training Course An 8-week evidence-based mindfulness training program available as online group workshops, a self-paced online course, or a course with personal guidance including 2 one-on-one sessions with a psychologist.

Quantifiable outcome

• Medicare rebate of up to $131.65 per session for 10 sessions per calendar year under a Mental Health Care Plan.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lysn: An Australian online psychology and telehealth platform connecting clients with AHPRA-registered psychologists for video sessions. Comparable to Mind Matters' telehealth arm, though operating on a digital marketplace model rather than as a single-brand clinic.

Broad incumbents

• BetterHelp: The largest global online therapy platform offering subscription-based individual therapy via video, chat, and phone. Comparable to Mind Matters as a direct-to-consumer mental health service provider, though operating at much larger scale and on a digital-first, lower-cost subscription model rather than premium per-session pricing.
• Headspace: Australia's largest youth mental health organization, providing free or low-cost counseling, psychology, and wellbeing services to young people aged 12-25 across physical centers and digital channels. Comparable as an Australian mental health services provider serving overlapping youth, family, and adult segments, though operating as a government-funded not-for-profit rather than a premium private practice.

Regional players

• Spring Psychology: A Sydney-based clinical psychology practice offering individual therapy, assessments, and telehealth. Comparable to Mind Matters in its evidence-based modality breadth, focus on Medicare-rebatable services, and adult/child service mix within the Sydney market.
• The Melbourne Psychology Clinic: A Melbourne-based clinical psychology practice offering individual therapy, assessments, and group programs using evidence-based modalities. Comparable to Mind Matters in clinical approach and modality mix, but serving the Melbourne market rather than Sydney.
• Centre for Clinical Psychology (Melbourne): A long-established Melbourne clinical psychology practice offering therapy and assessments across a broad range of conditions using evidence-based modalities. Comparable to Mind Matters in clinical depth and modality breadth, but operating in a different Australian metro.
• The Indigo Project: A Sydney-based clinical psychology practice offering evidence-based therapy across multiple modalities, comparable to Mind Matters in its premium positioning, multi-modality approach, and focus on adult and youth mental health in the Sydney metro market.
• This Is Anfield Psychology: A Sydney-area clinical psychology practice offering evidence-based therapy and assessments for adults and adolescents. Comparable to Mind Matters in clinical scope, Sydney geographic footprint, and individual-plus-assessment service mix, though at a smaller scale.

Others

• Open Arms – Veterans & Families Counselling: An Australian Government-funded counselling service for veterans and their families, delivering psychology and mental health support free of charge. Comparable as a reimbursed Australian mental health service provider but operating in a government-funded niche that overlaps only partially with Mind Matters' private-pay positioning.
• Australian Psychological Society: The peak professional body representing psychologists in Australia. Not a direct competitor but a relevant ecosystem participant — Mind Matters' clinicians are members, and APS sets professional standards and referral pathways that influence how the practice operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mindmatters.psych
• LinkedInlinkedin.com/company/mind-matters-psychology
• Instagraminstagram.com/mindmatters_psychology

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Matters Psychology