Miramar Links Golf Club

What Miramar Links Golf Club does

Miramar Links Golf Club is a member-owned golf club and 'city golf precinct' located at 1 Stewart Duff Drive, Miramar, Wellington, New Zealand, adjacent to Wellington International Airport and approximately 15 minutes from the CBD. Founded in 1905 on Karori farmland and relocated to the peninsula in 1909, the club operates a 9-hole members' course designed by New Zealand architect Scott Macpherson, a par-3 short course, the Green Giant putting green, and a pitching/chipping area. As of January 2025, the club is running on 9 playing holes due to loss of access to the southern end of the Links, with new membership sales temporarily on hold and visitor availability capped.

The core product portfolio is complemented by a Golf Shop (club, trundler and cart hire, equipment repair), a starter's shed and tuck shop, and a coaching programme led by PGA-certified coach Glenn Robinson. Member programmes span men's, women's (including 'She Loves Golf' beginner initiative), and junior pathways (partnered with the Kiwi Golf Development Foundation), with a full competition calendar and six interclub teams in Wellington Regional Interclub. Reciprocal arrangements cover 20+ partner clubs across New Zealand, Australia, and Canada. Stage Two redevelopment, opening from early spring 2026, will add a 36-bay AirShot driving range with Toptracer technology, an adventure mini putt, and a lounge café bar.

Revenue is generated through a mix of recurring annual memberships (1 September to 31 August year), green fees (NZ$30-70), equipment hire (NZ$10-50), coaching (NZ$60/session), and corporate membership packages. The club is governed by a Board of Management led by Chair Glen Neal, with 15 employees, and is funded in part by the 2019 divestiture of 13 hectares of land reinvested into the redevelopment. No AI, API, or proprietary software capabilities are documented; no patents, no public financials, and no funding rounds are disclosed.

Name

Miramar Links Golf Club

Legal name

Miramar Golf Club

Website

https://miramargolfclub.co.nz

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Miramar Links Golf Club is a member-owned 9-hole golf club in Wellington, New Zealand, serving members, green-fee visitors, corporate clients, and coaching students with a course, practice facilities, and a 2026 expansion adding a Toptracer driving range, mini putt, and lounge.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: Visitors and guests pay green fees to play the 9-hole course. Fees vary by affiliation status (NZ Affiliated, NZ Non-Affiliated) and whether they are guests of members. Playing 18 holes consists of two rounds of the 9-hole course.
2. Membership Subscriptions: Annual subscription year runs from 1 September to 31 August. Members receive card access (6am-9pm), priority tee times, and access to club facilities and competitions.
3. Equipment and Cart Hire: Club hire services include golf clubs ($20 for 9 holes, $35 for 18 holes), trundlers ($10), and golf carts ($30 for 9 holes, $50 for 18 holes).
4. Corporate Memberships: Corporate membership packages tailored to company requirements, offering golf and business packages. Contact General Manager for custom arrangements.
5. Coaching Services: PGA coach Glenn Robinson offers private lessons ($60 for 30-minute session), 4-lesson bundles ($200), and group short game sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Miramar Links Golf Club operates a member-owned golf precinct in Wellington, New Zealand, centred on a redesigned 9-hole members' course designed by NZ architect Scott Macpherson. The club sells green-fee play, annual memberships (men, women, juniors, corporate), PGA-certified private and group coaching, and equipment hire, complemented by a par-3 short course, the Green Giant putting green, a pitching/chipping area, and a Golf Shop with retail and repair services. An AirShot 36-bay Toptracer driving range, adventure mini putt, and club lounge are planned for Stage Two opening in early spring 2026.

Product overview

Miramar Links Golf Club is a golf precinct in Wellington, New Zealand, offering a unified portfolio of golf facilities centred around a redesigned 9-hole members' course. The core offering comprises the 9-hole course, a par-3 short course, the Green Giant putting green, and a pitching/chipping area, supported by a starter's shed/tuck shop and golf shop. The club also provides coaching programmes, junior development, and women's入门 programmes. Stage two redevelopment will add AirShot (36-bay Toptracer driving range), adventure mini putt, and a lounge café bar, all opening from early 2026. Online tee booking, membership options, and competition/trophy event calendars round out the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• 9-Hole Members' Course A crafted 9-hole golf layout with reliable year-round conditions, designed by New Zealand architect Scott Macpherson. Forms the core playing experience for members and green fee visitors.
• Short Course (Par 3) Nine quick par-3 holes designed for learning, family time, and sharpening wedge skills. Accessible to beginners and families.
• Green Giant Putting Green One of Aotearoa's largest putting greens featuring real contour and challenge for practice.
• Pitching and Chipping Area Practice facility with multiple pin positions and bunkers for focused short-game practice.
• Starter's Shed and Tuck Shop Welcome base located beside the first tee for check-in, on-course essentials, coffee, tea, and light refreshments before and after play.
• Golf Shop Retail shop offering a reduced range of golf equipment, accessories, equipment repairs (regripping, reshafting, resprigging), and hire services for clubs, trundlers, and carts.
• Golf Coaching PGA-certified coaching programme delivered by in-house coach Glenn Robinson, offering private lessons ($60 for 30 minutes), 4-lesson bundles ($200), and group short-game sessions for members and visitors.
• Junior Golf Programme Junior coaching programme delivered in partnership with the Kiwi Golf Development Foundation, offering small group sessions (maximum 10 children), holiday programmes, and a pathway from beginner to competition play for juniors of all skill levels during school terms.
• She Loves Golf Programme Six-week beginner programme designed for women interested in starting golf, with sessions from experienced instructors and protected tee times. Has historically retained most attendees as ongoing players.
• Membership Subscriptions Annual memberships for men, women, and juniors running from 1 September to 31 August. Members receive card access from 6am to 9pm, priority tee times, access to club facilities, competitions, and reciprocal club arrangements. New memberships were temporarily on hold as of January 2025 due to loss of access to the southern end of the Links.
• Corporate Memberships Tailored corporate membership packages for organizations seeking golf and business entertainment benefits, negotiated directly with the General Manager to suit company requirements.
• Green Fee Play Green fee access for visitors to play 9 or 18 holes (two rounds of the 9-hole course) on the members' course. Rates tiered by NZ Affiliated, NZ Non-Affiliated, and Guest of Member status, with Saturday and Sunday tee times reserved for members and guests until midday (winter) or 1pm (daylight savings).
• Equipment Hire On-site hire services including golf clubs ($20 for 9 holes, $35 for 18 holes), trundlers ($10), and electric golf carts ($30 for 9 holes, $50 for 18 holes).
• Club Championships and Trophy Events Full calendar of men's, women's, and mixed trophy events including Club Championships, Interclub competitions, and various match play tournaments throughout the year.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kiwi Golf Development FoundationcoreStrategic or Co-development PartnerPartnership to deliver Junior coaching programmes at the club. The foundation supports the club's junior golf development initiatives with coaching resources and programme framework. The club's coaches deliver the programme to juniors of all skill levels.
• Wellington International Airport LimitedminorOthersSponsor of Miramar Golf Club. As a neighbor and airport operator, they provide corporate sponsorship support to the club.
• Gallagher InsuranceminorOthersCorporate sponsor of Miramar Golf Club providing insurance-related sponsorship support.
• Liquorland MiramarminorOthersLocal sponsor providing beverage/liquor sponsorship to the club.
• Lowe & CominorOthersLocal sponsor providing exclusive offers to club members and green fee players.
• Strathmore LocalminorOthersLocal sponsor providing exclusive offers to club members and green fee players.
• Little SprigminorOthersLocal sponsor providing exclusive offers to club members and green fee players.
• PnSminorOthersSponsor providing exclusive offers to club members and green fee players.
• Reciprocal Golf Clubs (NZ, Australia, Canada)coreChannel Partner/ Reseller/ DistributorReciprocal relationships with clubs including: North Shore Golf Club, Remuera Golf Club, The Russley Golf Club, Invercargill Golf Club, Nelson Golf Club, New Plymouth Golf Club, Balmacewen Golf Club, Springfield Golf Club, Timaru Golf Club, Te Puke Golf Club (NZ); Glenelg Golf Club, Royal Fremantle Golf Club, Launceston Golf Club, Green Acres Golf Club, Beaconhills Country Golf Club, Merewether Golf Club, Chatswood Golf Club, Gosnells Golf Club, Murwillumbah Golf Club (Australia); Gorgevale Golf Club (Canada). These provide added value to memberships allowing members to play at other courses while away.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Royal Wellington Golf Club: Premier member-owned 18-hole golf club in the Wellington region with a similar membership, competition calendar and corporate entertainment model. Directly comparable in scale, governance and target customer (Wellington professionals, corporate and competitive amateur golfers).
• Karori Golf Club: Historic member-owned Wellington golf club (also tracing back to early 20th century Karori origins) offering a similar mix of memberships, green-fee play, coaching and club competitions in the same catchment as Miramar Links.
• Shandon Golf Club: Wellington-based member-owned golf club operating a comparable community/membership model with green fees, interclub participation and coaching. Closest geographic competitor for Wellington resident golfers.

Regional players

• Titirangi Golf Club: Auckland-based member golf club hosting premier New Zealand amateur events. Comparable club competition structure (Club Championships, interclub, trophy events) and member subscription model in a different New Zealand region.
• Wairakei Golf + Sanctuary: New Zealand member/destination golf facility in Taupo offering course play, practice facilities and corporate hospitality. Comparable multi-revenue golf-precinct model though regional rather than urban Wellington.
• Gulf Harbour Country Club: North Island member-owned country club offering golf along with broader country-club amenities. Comparable member-subscription golf business model with similar tiered revenue (memberships, green fees, coaching, F&B).
• Paraparaumu Beach Golf Club: Top-ranked links-style New Zealand course on the Kapiti Coast. Comparable member/visitor golf club model but operates as a higher-profile regional destination rather than an urban community club.

Others

• Toptracer Range: Technology provider supplying the ball-tracking driving-range system that Miramar Links is installing for its Stage Two AirShot range. Relevant as an enabling/ecosystem partner and benchmark for how Toptracer-equipped ranges perform in golf-precinct settings.

Broad incumbents

• Cape Kidnappers: Premium Hawke's Bay golf course operated by Julian Robertson-related ownership, known internationally for its course design and amenities. Comparable golf business but positioned as a high-end destination rather than community club.
• Millbrook Resort: Large Queenstown-based golf and leisure resort with multiple courses, Toptracer driving range, coaching and F&B. Comparable multi-format golf precinct offering (course + range + coaching + hospitality) but at greater scale and integrated-resort model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MiramarGolfClub
• Instagraminstagram.com/miramarlinks
• LinkedInlinkedin.com/company/miramar-links-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miramar Links Golf Club