Shandon Park Golf Club

What Shandon Park Golf Club does

Shandon Park Golf Club is a private, member-owned non-profit golf club founded in 1926 and located in East Belfast, Northern Ireland, approximately three miles from the city centre. It operates an 18-hole championship parkland course (Par 70, 6,280 yards) with 1,000+ golfing and social members, hosting 80,000+ rounds annually, including 5,000+ visitor rounds. The club's revenue model is multi-stream: recurring annual subscriptions across eight membership tiers (full, 6-day, 5-day, country, junior, student, social, ranging from £53 for junior U12 to £1,376 for full 7-day adult), usage-based green fees (£40-£100), society and corporate packages, pro shop retail, clubhouse hospitality and private event hosting, PGA professional coaching, open competition entry fees, and recurring sponsorship revenue from a portfolio of 20+ Northern Ireland corporates.

The core technology stack is third-party rather than proprietary: ClubV1 for member management and the member-facing app (Apple/Android), BRS Golf for online tee-time and visitor booking, Golf Genius for live competition scoring, HowDidiDo for handicap and performance tracking, plus World Handicap System compliance. Differentiated capability sits in the Indoor Performance Suite — 3D motion capture, a launch monitor, practice studios, and a sports massage and gym area — used by PGA professionals Barry Wilson (35+ years at the club, joined 1984) and Colin Bell (full Titleist Performance Institute certified) to deliver individual coaching, group clinics, and a Long Term Junior Development Programme anchored on TPI methodology. The club also operates two full-size snooker tables and hosts private functions (weddings, funerals, birthdays, corporate events, Burns Night, New Year's Eve).

From a go-to-market perspective, distribution is mixed: direct in-club sales for membership and pro shop purchases; self-serve online booking via BRS Golf for visitors and open competitions; inside-sales phone and email enquiries for corporate, society, and hospitality bookings (a dedicated [email protected] address and 02890 805030-805035 numbers). Customer segments are horizontal — golfing members, social members, visitors/day golfers, societies/corporate groups, and juniors — without a single dominant enterprise customer. Sponsor relationships include TPS, AXA Insurance Ireland, Mercedes-Benz Northern Ireland, Henderson Retail, Cathedral Eye Clinic, Northstone, JP Corry, Gallagher, and Oasis Travel, providing diversified non-dues revenue. The club has no parent company, no institutional ownership, and operates with a lean staff of 12, overseen by General Manager Marianne Hood and Club Captain Graeme Baker for the 2026-2027 centenary year.

Name

Shandon Park Golf Club

Legal name

Shandon Park Golf Club

Website

https://shandonpark.net

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Shandon Park Golf Club is a private member-owned non-profit founded in 1926 in East Belfast, Northern Ireland, operating an 18-hole championship parkland course with 1,000+ members, 80,000+ annual rounds, PGA professional coaching, and diversified revenue from memberships, green fees, hospitality, sponsorships, and a junior development programme.

Ownership category

akta.pro rank

Product category

Golf Club & Sports Recreation Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Parkland golf course
• Golf club membership
• PGA professional coaching
• Junior golf development
• Society and corporate events

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual subscriptions from golfing and social members across multiple categories (full, 6-day, 5-day, country, junior, student, social)
2. Green Fees: Fees charged to visitors and guests for course access, varying by season (summer/winter), day of week, and membership status
3. Pro Shop Sales: Sales of golf equipment, clothing, shoes, and accessories through the pro shop
4. Hospitality and Dining: Restaurant, bar, and event catering services within the clubhouse
5. Open Competition Entry Fees: Fees from open competition entries across multiple events throughout the year
6. Society Bookings: Package deals for organised groups of 12 or more players
7. Golf Lessons and Coaching: Professional coaching services from PGA professionals for individual and group sessions
8. Sponsorship: Revenue from major sponsors and competition sponsors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Shandon Park Golf Club operates an 18-hole championship parkland golf course in East Belfast, offering annual membership subscriptions across multiple categories, daily green fee play for visitors, a pro shop, PGA professional coaching, a junior golf development programme, open competitions, society and corporate event packages, and clubhouse hospitality including bar, restaurant, and event catering. The club serves 1,000+ golfing and social members and hosts 80,000+ rounds of golf per year.

Product overview

Shandon Park Golf Club is a traditional golf club offering a comprehensive portfolio of products and services centered around its 18-hole championship parkland golf course. The core offerings include golf membership, daily green fee play, and access to the club's Pro Shop. Supporting services include professional coaching from two PGA professionals, a structured junior golf development programme, open competitions for visitors, and society/corporate event packages. The clubhouse provides bar, restaurant, and dining facilities that also serve as a venue for private events and functions. Additional recreational facilities include a snooker room. The club utilizes third-party technology platforms including BRS Golf for booking, ClubV1 for member management, Golf Genius for event scoring, and HowDidiDo for member hub access.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course Championship 18-hole parkland golf course (Par 70, 6,280 yards from white tees) in East Belfast, hosting more than 80,000 rounds of golf annually and offering views of Belfast city and Stormont Estate.
• Clubhouse (Bar, Restaurant, Lounge) Modern clubhouse facility with bar, restaurant, and lounge overlooking the course, providing dining services, private event hosting, and hospitality for members and visitors.
• Pro Shop On-site golf retail shop selling equipment, accessories, and clothing for men and women, staffed by PGA professionals providing expert advice.
• Golf Coaching and Lessons Professional golf instruction from PGA professionals Barry Wilson and Colin Bell, including private lessons, group clinics, V1 video swing analysis, 3D motion capture, and TPI physical conditioning programmes.
• Snooker Room Snooker facility with two full-size tables, available to adult members and their guests as part of the Belfast & District Golf Club Snooker League.
• Juniors Golf Development Programme Long-term junior golf development programme designed by PGA Professional Colin Bell using the Titleist Performance Institute philosophy, focused on athletic development first and competitive golf second.
• Open Competitions Annual open golf competitions for amateur golfers including singles events, Open Week tournaments, and Bank Holiday events, with visitors welcome to participate.
• Society and Corporate Packages Group golf packages for organised groups of 12 or more players, corporate bookings, and shotgun starts with custom event coordination, including live scoring via Golf Genius.
• Event and Function Hosting Hospitality services for private events including birthdays, funerals, corporate events, New Year's Eve celebrations, and special occasions with catering and room hire.

Quantifiable outcome

• Course record of 6 under par despite attempts by world-class golfers
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

28 partnerships are on record, tiered major and minor.

• TPSmajorOthersIreland's leading independent distributor of engineering materials and solutions to the multi-utility, infrastructure and construction sectors. Listed as a major sponsor on the club website.
• RidgewaymajorOthersConstruction and renewable company operating across the UK, Ireland, and Europe. Mission to enable customers to build a better world, one project at a time.
• Cathedral Eye ClinicmajorOthersEye clinic offering advanced laser technology and state-of-the-art facilities with unparalleled levels of care and expertise.
• AXAmajorOthersAXA Insurance Ireland is one of Ireland's largest and oldest insurance companies with a modern approach.
• Henderson RetailmajorOthersOwns and operates 95 SPAR and EUROSPAR stores in Northern Ireland, the top player in UK independent market and Northern Ireland's largest independent fuel site operator.
• Mercedes-Benz Northern IrelandmajorOthersOfficial representation for Mercedes-Benz in Northern Ireland with showrooms in Belfast and Portadown. Full range of new cars, 150+ approved used cars, servicing and parts.
• Stothers M&EmajorOthersLeading provider of mechanical and electrical engineering solutions across the UK and Ireland for over 70 years. Carried out electrical refurbishment of clubhouse over 25 years ago.
• NorthstonemajorOthersOne of the largest construction and building materials groups in Northern Ireland with three operating divisions: Farrans Construction, Northstone Materials and CUBIS Systems.
• JP CorrymajorOthersOne of Northern Ireland's leading building suppliers with 18 branches across Northern Ireland and Isle of Man.
• Agnew LeasingmajorOthersLeading Contract Hire and Leasing Company in Northern Ireland.
• GallaghermajorOthersGlobal business insurance, risk management and consulting services company operating in 130 countries.
• Oasis TravelmajorOthersTravel agency providing expert guidance and world of choice for 40 years with branches in Lisburn, Belfast, Bangor, Holywood, Hillsborough and Warrenpoint.
• MIS GroupmajorOthersTrusted name across Northern Ireland for 30+ years delivering claims management, legal services, breakdown cover, and vehicle hire solutions.
• Aligned Financial PlanningmajorOthersSpecialises in Trusts and Estate planning to protect family wealth and offers comprehensive investment, pension and retirement planning solutions.
• Sharpe Mechanical ServicesmajorOthersRecognised leaders in Building Services contracting delivering mechanical services for commercial, industrial and public sector buildings across the UK and Ireland.
• HNHmajorOthersIndependent corporate finance advisory firm emphasising advising SMEs and entrepreneurs throughout the UK and Ireland on M&A and growth capital activity.
• LE Blackburne & ComajorOthersFamily-run business specialising in chemicals, dyes, and inks, led by long-time club members Leslie and Debbie Blackburne.
• Encom EnergymajorOthersProvides heating, electrical, plumbing and M&E services including Solar PV, Battery Storage, EV Chargers, Heat Pumps and Energy Management.
• Reeds RainsmajorOthersEstate agents specialising in residential sales and lettings including property management for landlords, arrived in Northern Ireland in January 2010.
• Holywood ChiropracticmajorOthersPatient-focused health and wellness centre dedicated to improving spinal, brain and nervous system function for babies, children, adults and seniors.
• Oasis Retail ServicesmajorOthersWorks with local Clubs to maximise revenues and facilities for the benefit of their members.
• RexelmajorOthersLeading supplier of electrical products and solutions with over 200 branches, 100+ years history. 2 branches in Belfast and Coleraine servicing all of Northern Ireland.
• SolvmajorOthersHeating, electrical, plumbing and M&E services for homeowners, landlords, and commercial clients with 20+ years of M&E and FM expertise.
• Guinot East BelfastminorOthersUnisex facial salon offering face and body treatments, waxing, manicures, pedicures and make-up services.
• Excel GlassminorOthersEstablished in 1981, quality glazing products, customer service and competitive pricing for building trade, hotels, shops, government departments and general public.
• Endurance DoorsminorOthersSupplier of doors available in four distinct collections to help find perfect design for personal style and property.
• John.J.DoyleminorOthersOver 90 years of experience as chimney & flue specialists, refractory engineers and distributors of fireplace and chimney products.
• Graham Wallace Plumbing and HeatingminorOthersBelfast-based company delivering highest standard of workmanship at affordable prices for plumbing and heating services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wentworth Club: Large UK private members' club offering parkland championship golf, hospitality, society bookings and premium coaching — comparable model at greater scale and broader geographic reach than Shandon Park.
• Sunningdale Golf Club: Elite UK private members' club with championship parkland courses, tiered membership subscriptions and visiting golfer access; representative of the upper-tier UK members' club benchmark.

Direct peers

• Royal County Down Golf Club: Premier Northern Ireland championship golf club hosting major amateur events and offering a similar member-and-visitor model. Closest comparable in pedigree and All Ireland pedigree within the same region.
• Castlerock Golf Club: Northern Ireland championship club offering member subscriptions, visitor green fees and open competitions in the same inter-club tournament circuit as Shandon Park.
• Royal Portrush Golf Club: Northern Ireland championship venue that has hosted The Open Championship. Comparable as a top-tier members' club on the island of Ireland with elite competitive pedigree.
• Lahinch Golf Club: Historic Irish links club offering championship golf, visitor green fees, society packages and open competitions — directly comparable operating model in the all-Ireland amateur golf ecosystem.
• Ardglass Golf Club: Northern Ireland links club competing in the same All Ireland and inter-club circuits, with similar member-and-visitor revenue model and championship pedigree.
• Malone Golf Club: Belfast-based parkland members' club with similar 18-hole championship course, membership tiers and society/event offerings; competes with Shandon Park for local Belfast golfers.
• Galgorm Castle Golf Club: Northern Ireland parkland club with a hospitality-led offering (golf plus resort/bar/restaurant) and active membership tiers, comparable in combining member subscriptions with society and corporate bookings.
• Belvoir Park Golf Club: South Belfast parkland members' club with comparable city-adjacent parkland setting, member structure and society/corporate event hosting; closest suburban competitor to Shandon Park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shandon-park-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shandon Park Golf Club