What Mirri Mirri does

Mirri Mirri (legal entity Mirri Mirri Productions Pty Ltd) is a 100% Aboriginal-owned cultural education provider headquartered in Sydney, Australia, founded in 2009. Originally a media production company creating films for National Indigenous Television, it pivoted into organisational cultural education and now delivers a portfolio of services: foundational and advanced Cultural Awareness Training (online and face-to-face), On Country Experiences (Redfern, Cammeraygal, Gadigal), Youth Workshops, and a cinematic, narrated e-learning platform at mirrimirritraining.com.au. The company also operates long-term programs including Ngiyani (supporting Aboriginal youth with disability), Warada (empowering First Nations female students), and Respecting The Difference (cultural competency training for NSW Health staff).

The business is operated by approximately six facilitators led by Paul Sinclair (Director of Education and e-learning narrator) plus a small head office, with revenue generated primarily through professional services engagements (workshops, On Country experiences, long-term programs) supplemented by subscription-based e-learning access. Pricing is not publicly disclosed; client acquisition is contact-driven, with a self-serve e-learning channel supporting smaller organisations. Customers include NSW Health, NRL, Lendlease, ACCIONA, Zurich Insurance, Paramount, Sydney Opera House, LEGO, Spotify, Energy Origin, St Vincent's Hospital, and the Australian Government. Mirri Mirri is Supply Nation certified, holds the United Nations Media Peace Award (2014) and the NSW Aboriginal Health Award, and operates exclusively in Australia with no disclosed external investment or funding rounds.

Name

Mirri Mirri

Legal name

Mirri Mirri Productions Pty Ltd

Website

https://mirrimirri.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Mirri Mirri is a 100% Aboriginal-owned, Supply Nation-certified cultural education provider in Sydney delivering workshops, On Country experiences, and an e-learning platform to Australian organisations including NSW Health, NRL, and major corporates.

Ownership category

akta.pro rank

Product category

Cultural Education and Training Services

NAICS

Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Access & EdTech for Equity (Low-cost Learning, Skills Platforms) (BPAGALAH)

akta.pro secondary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Cultural awareness training
• Aboriginal cultural education
• Reconciliation training programs
• Indigenous e-learning
• On country experiences

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cultural Awareness Training: Online and face-to-face workshops offered at Foundational and Advanced levels for organisations. Foundational covers Aboriginal and Torres Strait Islander people, culture, language and connection to Country. Advanced covers unconscious bias, impacts of colonialism, intergenerational trauma and culturally responsive environments.
2. E-learning Subscriptions: Digital learning platform providing self-serve access to cultural education content for organisations.
3. On Country Experiences: Team-building experiences including Redfern Experience, Cammeraygal Experience, and Gadigal Experience that provide cultural immersion on traditional lands.
4. Long-term Programs: Sustained program engagements including Ngiyani (support for young Aboriginal people with disability), Warada (workplace experience for First Nations female students), and Respecting The Difference (cultural competency training for NSW Health staff).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mirri Mirri is a 100% Aboriginal owned cultural education provider that partners with organisations to deliver training on First Nations peoples, culture, and history. The company offers online and face-to-face cultural awareness workshops at Foundational and Advanced levels, On Country cultural immersion experiences, youth workshops, a narrated cinematic e-learning course, and long-term programs supporting Aboriginal youth with disability, First Nations female students, and NSW Health staff cultural competency.

Product overview

Mirri Mirri is an award-winning Aboriginal owned cultural education provider that delivers a portfolio of services and programs. The core offerings consist of Cultural Awareness Training (foundational and advanced workshops), On Country Experiences (team-building cultural immersion), Youth Workshops, and an E-learning Platform for organisations starting their cultural education journey. The company also runs long-term programs including Ngiyani (supporting Aboriginal youth with disability), Warada (empowering First Nations female students), and Respecting The Difference (cultural competency training for NSW Health staff). Past programs include the NRL All Stars Indigenous Youth Leadership Summit and the Pathways Program for disability inclusion.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Awareness Training
• On Country Experiences
• Youth Workshops
• E-learning Platform A cinematic digital learning journey narrated by Paul Sinclair, Director of Education, using powerful storytelling to explore Aboriginal culture, European arrival, the Stolen Generations and Aboriginal activism, providing self-serve access for organisations starting their cultural education journey.
• Ngiyani Program A Kamilaroi-word program supporting young Aboriginal people with disability by working with schools, potential employers, and disability services to improve employment outcomes through a holistic approach.
• Warada Program A program from the Eora language that empowers First Nations female high school students to realise their full potential through unique workplace experiences.
• Respecting The Difference An initiative by the Aboriginal Workforce Unit and NSW Health, delivering training to NSW Health staff to increase cultural competencies and promote greater understanding of processes and protocols for delivering health services to Aboriginal people.

Quantifiable outcome

• Informed thousands of people about Aboriginal history, culture and people

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• LifeEdminorStrategic or Co-development PartnerCollaboration with LifeEd for educational initiatives. Mirri Mirri met with Healthy Harold (LifeEd mascot since 1979) for a promotional day in Sydney CBD. LifeEd has been visiting schools for over 45 years promoting health and safety for Australian children and families.
• NSW Health (Aboriginal Workforce Unit)coreStrategic or Co-development PartnerMirri Mirri is responsible for delivering 'Respecting The Difference' cultural competency training to NSW Health staff, originally beginning with NSW Justice and Forensic Mental Health Network in 2013. Now provides ongoing training to St Vincent's Health Network Sydney, Cancer Institute NSW, Ministry of Health and Health Education and Training Institute.
• NRL (National Rugby League)coreStrategic or Co-development PartnerEngaged by NRL between 2012-2022 to lead the annual NRL All Stars Indigenous Youth Leadership Summit, a week-long program supporting over 60 Indigenous youth from Australia and New Zealand in leadership, culture, resilience and aspirations.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Go1: Australia-headquartered enterprise learning and content aggregation platform — overlaps with Mirri Mirri's e-learning platform as a potential distribution partner or competitor for corporate cultural training content subscriptions.
• Diversity Council Australia: Independent not-for-profit providing diversity and inclusion research, training, and consulting to Australian employers — a broader DEI incumbent whose cultural competency offerings overlap with Mirri Mirri's training services for corporate clients.
• Reconciliation Australia: National peak body promoting reconciliation between Aboriginal and Torres Strait Islander peoples and non-Indigenous Australians; operates the Reconciliation Barometer cited by Mirri Mirri and provides its own cultural learning frameworks and RAP program support.

Emerging players

• Indigital: Indigenous-led Australian company combining cultural education with digital technology (AR/STEM programs) for schools and communities, intersecting with Mirri Mirri's e-learning platform and youth-focused cultural programs.
• Australian Indigenous Education Foundation: Indigenous-focused education organisation delivering scholarship, leadership, and cultural programs for Indigenous students — overlaps with Mirri Mirri's youth programs (Warada, Ngiyani) in the Aboriginal education and empowerment space.
• Yarn Australia: Indigenous-led Australian business delivering cultural awareness training and educational programs to organisations — directly comparable as another Aboriginal-owned provider competing for the same enterprise cultural education budget.

Direct peers

• Cultural Infusion: Australian provider of cultural diversity, inclusion, and intercultural training for organisations, schools, and government — directly comparable to Mirri Mirri's corporate cultural awareness and On Country experiences offerings.
• Evolve Communities: Australian consultancy delivering Aboriginal cultural awareness training, reconciliation programs, and cultural competency workshops to corporates, government, and schools, overlapping directly with Mirri Mirri's foundational and advanced cultural training products.

Regional players

• LifeEd: Australian provider of health, safety, and wellbeing education in schools (Healthy Harold) — Mirri Mirri's documented partner in educational initiatives and an adjacent player in school-based educational delivery within Australia.

Others

• Supply Nation: Australian directory and certification body for Indigenous-owned businesses — not a direct competitor but the certification body that confers the Supply Nation credential Mirri Mirri relies on for procurement access and differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mirrimirri
• LinkedInlinkedin.com/company/mirri-mirri

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirri Mirri