Life Ed. SA
Life Ed. SA is the South Australian affiliate of Life Ed Australia, a 1979-founded non-profit delivering curriculum-aligned preventative health education to 5,000+ Australian schools and 600,000+ students annually through 130 trained educators, anchored by the Healthy Harold mascot brand.
- Company typePrivate
- Founded1979
- HeadquartersProspect, South Australia, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Life Ed. SA does
Life Ed. SA (operating as part of Life Ed Australia) is a non-profit preventative health and wellbeing education organization founded in 1979 and headquartered in Prospect, South Australia, with national operations spanning every Australian state and territory. It delivers curriculum-aligned classroom programs to children across three age tiers: an Early Years Learning Program (ages 3-5), a Primary Program (Foundation to Year 6), and a Secondary Program branded "Reality Now," comprising 20+ modules in total. Delivery is carried out by 130 trained Life Ed Educators who visit schools in person, supplemented by digital pre- and post-visit lesson content, with the giraffe mascot "Healthy Harold" serving as the central pedagogical character.
The organization reaches 5,000+ schools and 600,000+ students annually, making it one of the longest-running and most widely distributed in-school health education programs in Australia. Its curriculum is aligned to the Australian national curriculum and includes contemporary modules such as "Take A Breath" (vaping prevention), "Be Internet Awesome" (digital safety, co-developed with Google Australia), and "Guide to Thrive" (Year 6-7 transition).
Its business model is that of a registered charity: program delivery to schools is offered at no direct cost to families, with income sourced from national corporate partnerships (Woolworths, Sanitarium, ACCO Brands, Google Australia), Australian Government Department of Education support, and individual donations and fundraising. Pricing per school/program is not publicly disclosed, and there is no transactional SaaS or fee-for-service revenue stream evident in the input data.
Life Ed. SA firmographics
Firmographics- Name
- Life Ed. SA
- Legal name
- Life Ed Australia
- Website
- https://lifeed.org.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Life Ed. SA is the South Australian affiliate of Life Ed Australia, a 1979-founded non-profit delivering curriculum-aligned preventative health education to 5,000+ Australian schools and 600,000+ students annually through 130 trained educators, anchored by the Healthy Harold mascot brand.
- Ownership category
- akta.pro rank
Life Ed. SA industry classification
Industry- Product category
- Health and Wellbeing Education Services
- NAICS
- Educational Support Services (611710), Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)
- akta.pro secondary industries
- Physical Education & Health Instruction (EDAJAFAL), Health Promotion, Prevention & Wellness Education (EDALAFAF), Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)
Keywords
Where Life Ed. SA is headquartered
LocationHeadquarters
- HQ city
- Prospect, South Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Life Ed. SA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- School Program Delivery: Life Ed delivers preventative health education programs to schools. The organization appears to operate as a non-profit/charitable organization receiving support from national partners, government funding, and donations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Life Ed. SA product offering
Product offeringCore offering
Life Ed. SA delivers preventative health, safety, and wellbeing education programs to Australian children through in-school sessions led by trained educators, complemented by digital resources and take-home materials. Programs are structured across Early Years, Primary, and Secondary tiers (including Reality Now and Be Internet Awesome), with a six/seven transition offering (Guide to Thrive) supporting student wellbeing. The curriculum addresses topics such as healthy eating, cyber safety, respectful relationships, and resilience.
Product overview
Life Ed Australia operates as a multi-tiered educational platform offering preventative health education programs primarily delivered to Australian schools. The organization provides three core program tiers: the Early Years Learning Program for preschool children (ages 3-5), the Primary Program for primary school students (Foundation to Year 6), and the Secondary Program (Reality Now) for high school students. Each tier consists of multiple interactive modules led by trained Life Ed Educators, supplemented by digital resources, pre/post visit lessons, booster sessions, and parent communications. The flagship mascot 'Healthy Harold' (a giraffe) serves as the central educational character. The platform follows a 4-step multimodal pathway approach combining pre-visit lessons, educator visits, post-visit lessons, and booster sessions. Notable specialized programs include the Be Internet Awesome partnership with Google Australia, the Guide to Thrive Year 6-7 transition program, and dedicated modules addressing vaping prevention (Take A Breath), alcohol education (Think Twice), online safety (Harold's Online World, bCyberwise), and relationship education (Talk About It, Relate Respect Connect).
Differentiator
Problem solved
Functional benefit
Brands
- Healthy Harold: The giraffe mascot and associated brand representing Life Ed's educational programs for children.
Products and services
- Early Years Learning Program Preventative health, safety, and wellbeing program for children aged 3–5 in early learning centres, delivered through trained educator visits and multimodal activities including the Healthy Harold mascot.
- Primary Program Core in-school preventative health and wellbeing program for primary school students, covering topics such as healthy eating, relationships, cyber safety, and resilience, delivered by trained educators.
- Reality Now (Secondary Program) Secondary school preventative health and wellbeing program for adolescents, focusing on real-world issues including vaping, alcohol, mental health, respectful relationships, and online safety.
- Be Internet Awesome Program
Quantifiable outcome
- 5,000+ schools educated annually
- +2 more outcomes
Companies that use Life Ed. SA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Life Ed. SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Life Ed. SA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Woolworths Fresh Food KidscoreWoolworths Fresh Food Kids is a national partner supporting Life Ed's nutrition and healthy eating education programs. The partnership helps fund and promote health education initiatives in schools.
- Consumer Health Products AustraliacoreConsumer Health Products Australia supports Life Ed as a national partner, contributing to preventative health education initiatives.
- SanitariumcoreSanitarium is a national partner supporting Life Ed's health and nutrition education programs in Australian schools.
- ACCO BrandsminorACCO Brands partners with Life Ed as a national supporter of educational initiatives.
- Precision GroupminorPrecision Group supports Life Ed as a national partner.
- GooglecoreGoogle Australia and Life Ed have joined forces on the 'Be Internet Awesome' program to take online safety education beyond the classroom. This is a co-development partnership creating specific digital safety curriculum content.
- Discover Aussie DairyminorDiscover Aussie Dairy partners with Life Ed to support nutrition education.
- AllensminorAllens is a national partner supporting Life Ed.
- Australian Government - Department of Education, Skills and EmploymentcoreThe Australian Government's Department of Education, Skills and Employment is a national partner, providing government support and endorsement for Life Ed's educational programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Life Ed. SA competitors and assessment
Company assessmentOthers
- PSHE Association: UK subject association for Personal, Social, Health and Economic education, providing curriculum guidance and quality assurance for PSHE programmes. Comparable because UK PSHE is the closest international curriculum analogue to Life Ed's preventative health education remit, useful as a benchmark for curriculum structure even though it does not compete directly in Australian schools.
Broad incumbents
- ReachOut Australia: Australia's leading online youth mental health organisation providing school-facing SEL resources, lesson plans and professional learning for educators. Broader incumbent because of a wider mental health remit, but competes directly with Life Ed in the SEL/wellbeing curriculum space teachers purchase.
- Kids Helpline: Australian counselling service for young people operated by yourtown, providing school-facing resources and mental health education materials. Broader incumbent due to its primary counselling focus, but overlaps with Life Ed on school-distributed wellbeing content targeting the same student demographics.
- headspace: Australian national youth mental health foundation funded by the Australian Government, providing both direct clinical services and school-based mental health education. Broader incumbent because it operates a wider portfolio (centres, telehealth, parent resources) but overlaps with Life Ed's SEL and mental wellbeing curriculum and competes for the same school wellbeing budget line.
Regional players
- Life Education New Zealand: Affiliated Life Education chapter in New Zealand delivering school-based health education with its own Harold mascot. Regional peer sharing the same program model and IP heritage as Life Ed Australia, operating in a separate geography.
Emerging players
- ySafe Cyber Safety Solutions: Australian cyber safety education provider delivering school workshops, incursions and parent education on online safety. Emerging player with a narrower focus that directly competes with Life Ed's bCyberwise and Harold's Online World modules for school online-safety budgets.
- SchoolTV: Australian school wellbeing platform delivering digital SEL, mental health and cybersafety content directly to schools and parents via subscription. Emerging digital-native peer that competes with Life Ed's in-person model on the same school SEL/wellbeing purchasing decision and is better positioned on digital scalability.
Direct peers
- Bravehearts: Australian child protection charity delivering school-based personal safety and child sexual abuse prevention education (Ditto's Keep Safe Adventure). Direct peer due to shared K-12 school delivery channel and overlapping curriculum on body safety and protective behaviours, which Life Ed also covers in modules like Harold's Body Boundaries and Relate Respect Connect.
- Daniel Morcombe Foundation: Australian child safety foundation delivering school-based personal safety education (Daniel Morcombe Child Safety Curriculum). Direct peer because of the same school-based delivery model and overlapping content on personal safety, online safety and stranger awareness — areas where Life Ed's Safety Rules, Harold's Online World and bCyberwise modules compete for school booking time.
- The Alannah & Madeline Foundation: Australian children's charity focused on protecting children from violence and supporting their wellbeing. Direct peer because it delivers school-based preventative education programs (e.g., the Alannah & Madeline Program) covering safety, wellbeing and respectful relationships — overlapping directly with Life Ed's primary mission and school delivery channel.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Life Ed. SA social profiles
Digital presenceLife Ed. SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Ed. SA leadership team
Management profileNumber of profiles
Life Ed. SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Ed. SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Ed. SA
What does Life Ed. SA do?
Life Ed. SA delivers preventative health, safety, and wellbeing education programs to Australian children through in-school sessions led by trained educators, complemented by digital resources and take-home materials. Programs are structured across Early Years, Primary, and Secondary tiers (including Reality Now and Be Internet Awesome), with a six/seven transition offering (Guide to Thrive) supporting student wellbeing. The curriculum addresses topics such as healthy eating, cyber safety, respectful relationships, and resilience.
Is Life Ed. SA a public or private company?
Life Ed. SA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Life Ed. SA founded?
Life Ed. SA was founded in 1979. It employs 1 to 10 people.
Where is Life Ed. SA based?
Life Ed. SA is headquartered in Prospect, South Australia, Australia, in the Oceania region.
How does Life Ed. SA make money?
One revenue line is on record: school Program Delivery.
Who are Life Ed. SA's main competitors?
PSHE Association is listed as an others. Broad incumbents are ReachOut Australia, Kids Helpline and headspace. Life Education New Zealand is listed as a regional player. Emerging players are ySafe Cyber Safety Solutions and SchoolTV. Direct peers are Bravehearts, Daniel Morcombe Foundation and The Alannah & Madeline Foundation.
Does Life Ed. SA have an API?
No public API is recorded for Life Ed. SA.
What industry is Life Ed. SA in?
Life Ed. SA's product category is Health and Wellbeing Education Services. Its primary akta.pro industry code is EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying), with a secondary code of EDAJAFAL, Physical Education & Health Instruction. Its NAICS code is 611710 and its SIC code is 8200.