Mixologist's Garden

What Mixologist's Garden does

Mixologist's Garden is a UK-based freeze-dried fruit garnish brand, operating as a trading name of Four Seasons Harvest Ltd (a private limited company registered in Kingston upon Thames, Surrey, UK). Founded in 2021 with five employees, the company produces 100% natural, ambient, freeze-dried fruit garnishes — including lemons, limes, oranges, strawberries, raspberries, blueberries, and passion fruit — using a sublimation process at -40°C that preserves fruit shape, color, flavour, and aroma. Products carry a 12+ month shelf life, weigh up to 90% less than fresh fruit, and require no refrigeration or preparation.

The company operates a multi-channel go-to-market spanning direct-to-consumer e-commerce (Shopify storefront with free UK delivery), UK grocery retail (Tesco), on-trade trade accounts for bars, restaurants and catering, convenience stores, garden centres, and global travel retail/duty-free channels. Pricing is unit-based, typically £10–£24 per 100g pouch, with bundled offerings such as the Citrus Pack Bundle. The leadership team consists of founder/brand ambassador Marcel and business development lead Rob, with sourcing concentrated in Europe.

Mixologist's Garden does not currently disclose revenue, headcount beyond five people, funding history, or external institutional investment. Its core differentiation is the freeze-drying process combined with a specialised focus on cocktail and beverage garnishes — a narrow but defensible niche addressing fresh-fruit waste, prep labour, and shelf-life constraints in bars and restaurants.

Name

Mixologist's Garden

Legal name

Four Seasons Harvest Ltd

Website

https://mixologistsgarden.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mixologist's Garden is a UK-based freeze-dried fruit garnish brand, supplying 100% natural, ambient cocktail garnishes to consumers via e-commerce, to UK supermarkets (Tesco), and to on-trade and global travel retail channels.

Ownership category

akta.pro rank

Product category

Freeze-Dried Fruit Garnishes

NAICS

Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

akta.pro secondary industry

Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Freeze-dried fruit
• Cocktail garnishes
• Drink garnishes
• Bar supplies
• Fruit garnishes

Headquarters

HQ city

Kingston upon Thames

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of freeze-dried fruit garnishes sold directly through their e-commerce website. Products are priced individually with occasional discounts. Also available through trade accounts for bars and retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Mixologist's Garden produces and sells 100% natural freeze-dried fruit garnishes for drinks and cocktails, including citrus (lemon, lime, orange), berries (raspberry, strawberry, blueberry), and passion fruit in half-slice, wheel, and slice formats. Products are ambient with 12+ month shelf-life, ready-to-use, and sold direct-to-consumer, via trade accounts to bars/restaurants, in supermarkets, and through global travel retail.

Product overview

Mixologist's Garden is a freeze-dried fruit garnish company offering a portfolio of individual fruit products and bundled offerings. The product line consists of core freeze-dried fruit garnishes including citrus fruits (Lemons Half-Slices, Lemon Wheels, Limes Half-Slices, Lime Wheels, Oranges Half-Slices, Orange Wheels) and berries (Raspberries, Strawberries, Blueberries, Passion Fruit). All products use a freeze-drying process that preserves flavour and aroma at -40°C through sublimation. The products are designed for bars, catering, and the wider on-trade, as well as retail consumers. The company also offers a Citrus Pack Bundle combining multiple citrus products. The fruit is 100% natural, ambient with long shelf-life (12+ months), and significantly lighter (up to 90% lighter than fresh fruit) for reduced carbon emissions during transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Lemons (Half-Slices) 100g Freeze-dried half-slices of lemons designed for bars, catering, and the wider on-trade, with approximately 100 half-slices per bag for garnishing drinks, cocktails, and recipes.
• Lemon Slices - Wheels Freeze-dried lemon wheel slices for garnishing drinks, cocktails, teas, and recipes, designed for bars, catering, and on-trade use.
• Limes (Half-Slices) 100g Freeze-dried half-slices of limes for consistent garnishing, with approximately 100 half-slices per bag, suitable for bars, catering, and the wider on-trade.
• Lime Slices - Wheels Freeze-dried lime wheel slices for drinks, cocktails, teas, and recipes, designed for bars, catering, and the wider on-trade with over fifty perfect lime cuts per pack.
• Orange (Half-Slices) 100g Freeze-dried half-slices of oranges for adding a tangy twist to drinks, cocktails, teas, and recipes, designed for bars, catering, and the wider on-trade.
• Orange Slices - Wheels Freeze-dried orange wheel slices for garnishing drinks and cocktails, designed for trade use with whole cuts or wheels suitable for highball or coupe glasses.
• Raspberries 100 servings (100g) Freeze-dried raspberries for adding a colourful twist to drinks, cocktails, and recipes, with around 200 raspberries per bag (2 raspberries per serving), usable crushed, crumbled, or as decoration.
• Strawberry Slices 100 servings (100g) Freeze-dried strawberry slices for adding summer-rich strawberry taste to drinks, cocktails, and recipes, with around 200 slices per bag (2 slices per serving), usable crushed, crumbled, or as decoration.
• Passion Fruit Slices (50 servings) 100% natural freeze-dried passion fruit slices with an extremely long shelf-life of 12+ months, 50 slices per pack, ambient storage with no waste, designed for bars and catering.
• Blueberries 100 servings (100g) Freeze-dried blueberries for adding a colourful twist to drinks, cocktails, and recipes, with around 300 berries per bag (3 berries per serving), usable crushed, crumbled, or as decoration.
• Citrus Pack Bundle Bundle of citrus fruit garnishes including lemons, limes, and oranges, with each bag containing 100 servings (300 servings total), designed for Margarita cocktail parties and the wider on-trade.

Quantifiable outcome

• 2x the flavour intensity compared to fresh fruit
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• TescocoreChannel Partner/ Reseller/ DistributorMixologist's Garden products are available in Tesco supermarkets across the UK, making their freeze-dried fruit garnishes accessible to mainstream grocery consumers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fever-Tree: Premium mixer brand occupying prominent shelf space in bars, restaurants, and supermarkets globally. Demonstrates the scale ceiling for premium UK drink-ingredient brands and the on-trade/supermarket dual-channel model Mixologist's Garden aspires to.
• Bear (fruit snacks): UK leader in fruit-based snacks with strong grocery distribution and brand recognition. Demonstrates the scale trajectory for UK-based fruit CPG brands but operates in a different end-use (snacking), making it a thematic rather than direct comparison.
• Funkin Cocktails: Established UK-based cocktail mixers, purées, and garnish supplier serving on-trade and retail. Broader portfolio than Mixologist's Garden but directly addresses the same bartender pain point of consistent, ready-to-use cocktail ingredients.

Direct peers

• Crispy Green: US-based freeze-dried fruit snack brand selling single-ingredient freeze-dried fruit products through retail. Directly comparable on the core freeze-drying technology and single-ingredient fruit offering, though focused on snacking rather than beverage garnishing.
• Jack Rudy Cocktail Co. Premium cocktail mixers, garnishes, and bar supplies sold through on-trade and DTC channels. Comparable in target customer (bars and cocktail enthusiasts) and category (drink garnish/ingredient), with a similar brand-led, trade-and-DTC dual model.
• Natierra: Specialises in freeze-dried fruit products including single-ingredient fruits and berries sold globally. Closely comparable on the freeze-drying process and single-ingredient positioning, with a similar focus on premium, additive-free products.
• Brothers All Natural: Freeze-dried fruit and vegetable snack brand sold in pouches through US grocery. Operates with the same freeze-drying technology and 100% fruit positioning as Mixologist's Garden, with overlapping retail distribution and merchandising formats.

Emerging players

• Tracklements: UK-based premium condiment and preserve brand selling through independent retail, supermarkets, and food service. Comparable in being a small UK specialty food brand scaling through trade and grocery channels with a single-ingredient-premium positioning.
• Liber & Co. Craft cocktail syrups, cordials, and garnishes targeting bartenders and home enthusiasts. Comparable through premium drink-ingredient positioning and on-trade focus, though concentrated in syrups rather than fruit garnishes.

Others

• Tesco Finest / Tesco own-brand garnishes: Tesco's private-label and premium-tier ambient products represent the primary substitution and shelf-space competitor for Mixologist's Garden within its most important retail channel. Relevant as the channel partner and competitive threat simultaneously.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mixologistsgarden
• Facebookfacebook.com/MixologistsGarden
• LinkedInlinkedin.com/company/mixologist-s-garden
• Instagraminstagram.com/mixologists_garden

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixologist's Garden