What MJstack does

MJstack is a free, vendor-agnostic cannabis technology consulting service founded in 2020 and headquartered in Denver, Colorado. The company was established by Brian Mayfield (Chief Strategist) and Adam Benko (Head of Partnerships), both of whom previously held enterprise technology and cannabis technology roles at companies including CA Technologies, Flowhub, and Floify. In October 2021, MJstack received strategic financial backing from Delta Emerald Ventures, a cannabis-focused investment firm, to support headcount expansion and growth.

MJstack's core offering is human-mediated consulting that pairs cannabis dispensaries, cultivators, and multi-state operators with vetted third-party technology vendors across more than ten functional verticals, including point of sale, banking and financial services, compliance, CRM and loyalty, e-commerce and delivery, cultivation and supply chain, data and analytics, HR and payroll, in-store experience, and website and SEO. The company does not develop or sell proprietary software; its primary asset is a curated ecosystem of more than 250 cannabis technology vendor partners, maintained and expanded through a Partner of the Month program, content marketing, and industry events such as MJBizCon.

MJstack monetizes exclusively on the supply side through referral fees and commissions paid by technology vendor partners when client recommendations convert to closed deals. All consulting services, vendor evaluations, and recommendations are provided at no cost to cannabis operators, with customer acquisition driven by SEO-optimized content, social media, webinars, partner referrals, and a free 30-minute consultation funnel via Calendly. The company claims to serve more than 2,200 dispensaries and cannabis brands and operates as a small, Denver-based team backed by Delta Emerald Ventures' cannabis technology portfolio.

Name

MJstack

Legal name

MJstack

Website

https://mjstack.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MJstack is a Denver-based, vendor-agnostic cannabis technology consulting firm founded in 2020 that pairs dispensaries and operators with a curated network of 250+ cannabis technology vendors across 10+ verticals, earning revenue through referral commissions from those vendor partners.

Ownership category

akta.pro rank

Product category

Cannabis Technology Consulting

NAICS

Business Support Services (5614)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)

Keywords

• Cannabis technology consulting
• Dispensary tech advisory
• Vendor matchmaking services
• Cannatech partner network
• Cannabis compliance consulting

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Referral Fees / Partner Commissions: MJstack's consulting services are free to cannabis operators. The company generates revenue through referral fees and commissions paid by the technology vendors and partners in their ecosystem when their recommendations result in closed business. They act as a vendor-agnostic intermediary, earning revenue from the supply side (tech vendors) rather than charging the demand side (dispensaries/operators).
2. Financial Backing / Investment: MJstack received financial backing from Delta Emerald Ventures (Delta Emerald), a cannabis technology investment firm. This capital supports company growth, headcount expansion, and long-term product development. This is investor capital (equity), not revenue from operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MJstack is a free, vendor-agnostic consulting service that connects cannabis dispensaries, retailers, and cultivators with vetted technology partners across 10+ verticals (POS, banking, compliance, CRM, e-commerce, cultivation, HR/payroll, in-store experience, website/SEO). The company uses its curated ecosystem of 250+ cannatech vendor partners to make personalized technology stack recommendations via free 30-minute consultations.

Product overview

MJstack is a free, vendor-agnostic cannabis consulting service that acts as a technology consultant and advisor for cannabis businesses. Rather than offering a unified software product, MJstack provides personalized consulting across the full cannabis technology stack, recommending and connecting operators with vetted third-party technology partners across 10 service categories: Banking & Financial Services, Cultivation & Supply Chain, Compliance, CRM & Loyalty, Data/Analytics & Reporting, E-Commerce & Delivery, HR/Payroll & Education, In-Store Experience, Point of Sale, and Website & SEO. The company leverages a partner ecosystem of 250+ technology vendors to help cannabis businesses build and optimize their integrated technology stacks. Services are provided at no cost to clients, with MJstack compensated by its technology partners.

Differentiator

Problem solved

Functional benefit

Products and services

• MJstack Cannabis Technology Consulting Services Free, vendor-agnostic cannabis technology consulting service that pairs cannabis cultivators and retailers with vetted technology partners to help them build integrated, compliant tech stacks across 10+ categories. Delivered via free 30-minute consultations on Calendly.
• MJstack Partner Ecosystem Access Access to MJstack's trusted network of 250+ vetted cannabis technology partners across POS, banking, CRM, compliance, e-commerce, cultivation, HR/payroll, in-store experience, website/SEO, and data/analytics. Operators gain curated introductions and recommendations from across the network.

Quantifiable outcome

• Cuts vendor evaluation time in half
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• CannaHaulercoreTechnology or Integration · 5 March 2024CannaHauler, founded by Nick Medlock, helps cannabis operators automate transportation regulations and workflows. They are MJstack's March 2024 Partner of the Month. CannaHauler recently launched the Cannabis Load Board connecting shippers and transporters in the cannabis industry. The partnership helps dispensaries manage compliant transportation logistics.
• Seed TechnologycoreTechnology or Integration · 1 February 2024Seed Technology, led by CEO/Founder Matthew Cutone, provides self-service kiosks and in-store TV menus that integrate directly with cannabis POS/inventory management platforms. They are MJstack's February 2024 Partner of the Month. Seed Technology creates unique and memorable in-store experiences for cannabis retailers. CEO Cutone noted that Seed Technology is partnered with over 700 operators.
• Cure8coreTechnology or Integration · 7 November 2023Cure8 provides IT and security services to cannabis businesses throughout the US and Canada. They are MJstack's November 2023 Partner of the Month. Cure8 helps cannabis companies build, manage, and scale their tech and security, including IT and security system design, procurement, installation, and 24/7/365 management and support. Cure8 assists operators as early as the application and licensing phase with security floorplan overlays and equipment lists.
• CannDeltacoreStrategic or Co-development Partner · 6 October 2023CannDelta is America's #1 cannabis licensing firm, having helped over 300 companies get licensed and operational over 5 years. They are MJstack's partner for cannabis licensing and business setup. The partnership involves routine weekly meetings to review client progress and the roadmap ahead. CannDelta values MJstack for providing unbiased expertise on cannabis technology.
• Dope CFOcoreTechnology or Integration · 4 August 2023Dope CFO provides CFO services to cannabis businesses, including Capital Raise support and IRS Form 280E mitigation. They are MJstack's August 2023 Partner of the Month. Dope CFO values MJstack for exceptional commitment to client satisfaction and for aligning perfectly with their own values around cannabis business success.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Dutchie: Leading cannabis e-commerce and POS platform powering online ordering and retail checkout for dispensaries. Comparable to MJstack as a core technology partner in the cannabis retail stack, but offers its own software rather than vendor-agnostic advisory.
• Flowhub: Cannabis POS and inventory management platform serving dispensaries and cultivators, and a former employer of MJstack co-founder Adam Benko. Comparable as a foundational cannabis tech vendor that MJstack recommends to operators, but competes for operator mindshare against MJstack's neutral advisory.
• LeafLink: Largest B2B wholesale cannabis marketplace connecting brands and retailers for ordering and digital payments. Comparable to MJstack as a digital infrastructure layer serving cannabis dispensaries and vendors, though it operates in wholesale commerce rather than tech advisory.
• Weedmaps: Large cannabis marketplace and SaaS platform providing listings, e-commerce, and retail technology to dispensaries. Comparable to MJstack as a high-traffic channel that connects cannabis operators with vendors and technology services, though it sells its own software stack.

Emerging players

• New Frontier Data: Cannabis industry data, analytics, and intelligence provider serving operators, investors, and regulators. Comparable to MJstack as a non-software, knowledge-based business serving the cannabis industry, though its monetization model is data subscriptions rather than referral commissions.
• Cure8: IT and security services provider for cannabis operators across the US and Canada. Comparable to MJstack as a technology partner within the cannabis vendor ecosystem and a current MJstack partner, though Cure8 sells a specific managed service rather than vendor-agnostic consulting.
• Dope CFO: Cannabis-focused CFO, accounting, and capital raise advisory firm. Comparable to MJstack as a vendor in the cannabis advisory ecosystem and a current MJstack 'Partner of the Month,' though it specializes in financial services rather than technology curation.

Direct peers

• Canna Advisors: Cannabis business consulting firm specializing in license application, regulatory compliance, and operational strategy for cannabis operators. Like MJstack, it sells expertise rather than software and serves dispensaries, cultivators, and MSOs building out cannabis operations.
• CannDelta: Cannabis-focused consulting and licensing firm that helps new operators navigate licensing, compliance, and operational setup. Directly comparable to MJstack as a vendor-agnostic advisory partner for cannabis entrepreneurs across North America, and is a current MJstack ecosystem partner.
• MainStem: B2B cannabis e-commerce marketplace and SaaS procurement platform for operators and vendors. Directly comparable to MJstack as a technology partner in the cannabis supply chain and a current MJstack ecosystem partner, though MainStem offers transactional software rather than consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MJStack-103703428147219
• LinkedInlinkedin.com/company/mjstack
• Instagraminstagram.com/mj.stack/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJstack