Moab Museum

What Moab Museum does

The Moab Museum is a 501(c)(3) non-profit regional history museum located at 118 East Center Street, Moab, Utah, that preserves and interprets the cultural and natural history of the Colorado Plateau. Tracing its organizational lineage to the 1898 Busy Woman's Club and incorporated in 1958 as the Southeastern Utah Society for Arts & Sciences, it serves a mixed base of Grand County K-8 students, local tourism and hospitality workers, community members and residents, business underwriters, and tourist visitors to the Moab area. Core offerings include general admission at $10 adult / $8 seniors-students-military, an annual membership program with reciprocal benefits at USU Eastern Prehistoric Museum and John Wesley Powell River History Museum, a Leadership Circle tier at $2,500+, temporary and satellite exhibitions, an annual fundraising gala, fee-based training and workshops, and an on-site and online retail store.

The museum's "products" are physical exhibitions and educational programs rather than technology platforms; the institution explicitly does not operate a proprietary software or AI system. Permanent and temporary exhibitions (e.g., Voices of the Plateau, U92: Moab's Uranium Legacy, Moab's Legacy of Care, Spirit and Grit: Ranching in Canyonlands) are delivered through the flagship facility and satellite venues at Dead Horse Point State Park and Moab Regional Hospital. Educational programming includes curriculum-aligned K-8 field trips, a 2.5-hour "Moab History 101" guide training course for tourism workers, an Archaeology Station program, walking tours, a five-day Introduction to Weaving workshop led by a Navajo master weaver, and a Community History Program supported by the Utah Humanities Council. Distribution is augmented by an online store, a podcast/audio archive of oral histories, and a website anchored at moabmuseum.org.

Revenue is generated through a typical small-museum mix of earned and contributed streams: single-visit admissions, recurring memberships with tiered pricing, donations (tax-deductible per 501(c)(3) status), business underwriting at $1,000+, corporate sponsorships (including Adobe Acrobat, the dyrt, and ZenBusiness), gala sponsorships from $1,000 to $5,000 with live auction proceeds, fee-based training and workshops ($250–$600 per participant), and retail merchandise including Katsina dolls, books, and DVDs. The 14-person staff is led by a Programs Director (Megan Vickery), a Public Programs Manager (Mary Langworthy), and a Curatorial and Collections Manager (Tara Beresh). The organization is governed by a board referenced in the Leadership Circle program but otherwise not disclosed in source materials.

Name

Moab Museum

Legal name

Southeastern Utah Society for Arts & Sciences

Website

https://moabmuseum.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moab Museum is a 501(c)(3) non-profit regional history museum in Moab, Utah, preserving the Colorado Plateau's cultural and natural history for K-8 students, tourism workers, community members, and park visitors through exhibitions, programs, memberships, and a retail store.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (71211), Historical Sites (71212)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Archaeological Sites & Heritage Interpretation Centers (THAJADAG), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Regional history museum
• Cultural heritage preservation
• Educational museum programs
• Museum membership services
• Community museum events

Headquarters

HQ city

Moab

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum Memberships: Annual membership programs offering unlimited admission, newsletters, and access to member-only events. Includes individual, family, business, and Leadership Circle levels at $2,500+ contributions.
2. Admission Fees: Entry fees of $10 for adults, $8 for seniors, college/high school students with ID, and active military. Children under 7 and members admitted free.
3. Donations and Contributions: Tax-deductible donations supporting museum programming, exhibits, and community outreach. The museum is a 501(c)(3) not-for-profit organization (EIN: 87-0255102).
4. Museum Store: Retail merchandise including books, magazines, Katsina dolls ($250-$400), DVDs ($6), and miscellaneous gifts sold through the on-site and online store.
5. Annual Gala and Events: Signature annual fundraising event with tickets, sponsorships ($1,000-$5,000), and live auction proceeds supporting exhibitions and education programs.
6. Educational Programs: Fee-based educational programs including Moab History 101 guide training ($250-$450), Introduction to Weaving classes ($600), and school field trip programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Moab Museum is a regional history museum that preserves and exhibits artifacts, oral histories, photographs, and documents related to the cultural and natural history of the Colorado Plateau. It delivers rotating exhibitions, K-8 educational programs, the Moab History 101 guide training course, walking tours and agritourism experiences, an annual membership gala, and gift shop merchandise to tourists, local residents, students, and regional tourism professionals.

Product overview

The Moab Museum is a regional history museum offering a unified visitor experience centered on cultural and natural history exhibitions of the Colorado Plateau region. The core offering includes general museum admission through membership programs, supported by rotating temporary exhibitions (such as Voices of the Plateau, U92: Uranium Legacy, and Moab's Legacy of Care), educational programs (School Programs, Moab History 101, Archaeology Station), community outreach (Community History Program, oral history archives), and a gift shop. Satellite exhibitions at partner locations like Dead Horse Point State Park extend the museum's reach. The museum serves K-8 students through structured field trip programs, tourism professionals through guide training, and the general public through walking tours, workshops, and special events including an annual gala.

Differentiator

Problem solved

Functional benefit

Products and services

• General Museum Admission Ticketed daytime entry to the Moab Museum facility at 118 East Center Street during operating hours (Tuesday through Saturday, 9am to 5pm), granting access to current exhibitions for individual visitors, families, and walk-in guests.
• Annual Museum Membership Recurring annual membership available at individual, family, and business tiers, providing free admission during operating hours, member benefits, and invitations to the annual membership gala.
• Moab History 101 Guide Training Course Paid training course that certifies local tour guides in the cultural and natural history of the Colorado Plateau, supporting the regional tourism and outdoor recreation workforce.
• School and Field Trip Programs Curriculum-aligned K-8 educational programs and field trip experiences for local schools, homeschool groups, and visiting classrooms, including hands-on archaeology activities at the Archaeology Station.
• Archaeology Station Hands-on, interactive exhibit experience available to museum visitors and program participants, focused on regional archaeology and artifact handling.
• Walking Tours and Agritourism Programs Paid guided walking tours and agritourism experiences based in Moab that interpret the area's ranching, livestock, and land-use history, including programs such as the Livestock Built This City walking tour.
• Annual Membership Gala Ticketed annual fundraising and member-appreciation gala event hosted by the museum for members, donors, sponsors, and community supporters.
• Museum Gift Shop On-site retail shop selling merchandise and items related to the museum's regional history collections and Colorado Plateau themes, available to visitors and members.
• Weaving and Craft Classes Paid introductory craft classes such as Introduction to Weaving, offered as part of the museum's public programming for visitors and community members.
• Community History Program Ongoing community oral history and archival project that collects, documents, and presents the stories of Moab-area residents as part of the museum's regional history work.

Quantifiable outcome

• Over 150 oral histories preserved representing Moab's residents, past and present
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• National Park ServicecoreStrategic or Co-development PartnerThe National Park Service has designated the Moab Museum as an official Old Spanish National Heritage Trail Interpretive Site, a prestigious recognition of the museum's role in interpreting this historic trade route connecting Santa Fe to Los Angeles through the Colorado Plateau.
• National Hispanic Cultural CenterflagshipStrategic or Co-development PartnerCollaboration with the National Hispanic Cultural Center for the Voices of the Plateau exhibition featuring Cultura Lowrider en el suroeste de Estados Unidos (Lowriders in the American Southwest!), presented in collaboration with renowned artists including Art Limon of the Los Angeles Lowrider Alliance.
• Moab Regional HospitalcoreStrategic or Co-development PartnerCollaborative partnership for the Moab's Legacy of Care exhibition documenting the history of medical services in the region, with the hospital providing historical materials and the museum curating the exhibit.
• Dead Horse Point State ParkflagshipStrategic or Co-development PartnerHost venue partnership for the Spirit and Grit: Ranching in Canyonlands exhibition displayed at the Dead Horse Point State Park Visitor Center, bringing regional ranching history to park visitors.
• Moab Museum of Film and Western HeritagecoreStrategic or Co-development PartnerCollaboration partner for Spirit and Grit exhibition, providing artifacts including a Simco Saddle and curatorial expertise on Western heritage for the ranching exhibition.
• Utah State Historic Preservation Office (SHPO)coreStrategic or Co-development PartnerPartnership for Buffalo Soldiers Heritage Trail, with SHPO supporting the creation and installation of interpretive signage at the museum documenting the 9th Cavalry's 1878 patrol through Utah.
• the dyrtminorGTM or Marketing PartnerCorporate sponsor providing generous sponsorship supporting museum programming and mission fulfillment.
• Adobe AcrobatminorGTM or Marketing PartnerCorporate sponsor providing software support for museum operations and program development.
• ZenBusinessminorGTM or Marketing PartnerCorporate sponsor supporting museum mission and programming.
• USU Eastern Prehistoric MuseumminorStrategic or Co-development PartnerPartner museum offering reciprocal unlimited annual admission to Moab Museum members at the Price, UT location.
• John Wesley Powell River History MuseumminorStrategic or Co-development PartnerPartner museum in Green River, UT offering reciprocal unlimited annual admission to Moab Museum members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frontier Homestead State Park Museum: Frontier Homestead State Park Museum in Cedar City, Utah is a state-operated heritage museum focused on pioneer and iron industry history in southern Utah. It is directly comparable as a regional history museum serving a tourism-driven rural economy with similar exhibits, school programming, and visitor demographics.
• Park City Museum: The Park City Museum is a regional history museum in Park City, Utah preserving mining and settlement history. It is directly comparable as a similarly structured Utah heritage museum with paid admissions, memberships, temporary exhibitions, educational programs, and a museum store serving both residents and tourists.
• Edge of the Cedars State Park Museum: Edge of the Cedars State Park Museum in Blanding, Utah is a state-operated museum combining Ancestral Puebloan archaeology with regional history. It is directly comparable to the Moab Museum as a Colorado Plateau heritage institution emphasizing archaeology and tribal-related cultural interpretation with similar small-scale operations.
• John Wesley Powell River History Museum: The John Wesley Powell River History Museum in Green River, Utah is a regional heritage museum focused on the Green River and Colorado River corridor and is a reciprocal membership partner of the Moab Museum. It is directly comparable as a small rural Utah history museum with similar visitor demographics, scale, and interpretive mission.
• Daughters of Utah Pioneers Museum (Salt Lake City): The Daughters of Utah Pioneers Museum network operates small regional history museums throughout Utah focused on pioneer settlement heritage. It is directly comparable as a similarly sized heritage museum organization with multi-location exhibition model, volunteer-driven operations, and Utah-specific historical collections.
• USU Eastern Prehistoric Museum: The USU Eastern Prehistoric Museum in Price, Utah is a regional museum focused on archaeology and paleontology of the Colorado Plateau and is a reciprocal membership partner of the Moab Museum. It is directly comparable as a similarly sized regional heritage institution with overlapping educational programming and visitor base in eastern Utah.

Broad incumbents

• Natural History Museum of Utah: The Natural History Museum of Utah in Salt Lake City is a much larger regional natural and cultural history museum operated by the University of Utah. It is comparable as the broader statewide incumbent collecting and interpreting Colorado Plateau and Intermountain West natural and cultural heritage, but at significantly greater scale and with broader scientific scope than the Moab Museum.

Regional players

• Dinosaur Museum (Blanding): The Dinosaur Museum in Blanding, Utah is a small specialized natural history museum on the Colorado Plateau. It is comparable as a rural southeastern Utah heritage attraction with a similar small staff, modest admissions pricing, and tourist-driven visitorship anchored to nearby national parks and monuments.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moabmuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moab Museum