Mobile Bike Mechanics | Velo2Velo

What Mobile Bike Mechanics | Velo2Velo does

Mobile Bike Mechanics (MBM) operates Australia's only national mobile bicycle service network, founded in 2016 and structured as a cooperative of 20+ independent-contractor mechanics serving seven Australian cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra, Gold Coast). The company brings qualified mechanics to the customer's location — home, office, trailhead, event venue, or workplace End-of-Trip facility — rather than requiring the bike to be transported to a shop. The network operates under the Tune Cycles parent brand, which provides centralized booking infrastructure, brand standards, and training.

The service catalogue is built around three layers. The transactional core is on-location servicing and repair, priced from $19 for small jobs up to $699 for a full strip-and-rebuild, with a 30-day workmanship guarantee and no call-out fee for Wash & Tune and above. Specialty layers include certified eBike servicing ($179-$799) covering Bosch, Shimano Steps, Yamaha, and SRAM AXS systems using OEM diagnostic tools, and suspension servicing for RockShox and FOX. Distribution-driven services include bike build and assembly for online purchasers ($89-$189 tiers), a contactless $25 bike pick-up and return service, and a scheduled Workplace EOT program for corporate clients at $75+ per bike. MBM is the preferred assembly partner for Bikes Online, Reid Cycles, 99 Bikes, and Pushys, and provides on-site mechanical support for 100+ cycling events including MS Gong Ride and Around the Bay.

The business runs on three go-to-market motions in parallel: direct-to-consumer online booking routed via geofenced territories to local mechanics, enterprise field sales to HR and facilities teams for recurring workplace EOT programs, and channel partnerships that capture demand at the point of online bike purchase. Revenue is a mix of one-off transactions (D2C, events, assembly), recurring contracted work (workplace EOT, multi-day event stages), and parts margin. MBM is privately held with no disclosed external funding; the Tune Cycles entity serves as the strategic operating parent.

Name

Mobile Bike Mechanics | Velo2Velo

Legal name

Mobile Bike Mechanics

Website

https://mobilebikemechanics.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobile Bike Mechanics is Australia's only national mobile bicycle service network, deploying 20+ certified mechanics across seven cities to deliver on-location bike servicing, eBike diagnostics, online-bike assembly, corporate workplace programs, and cycling-event support for individual riders, online retailers, and corporate clients.

Ownership category

akta.pro rank

Product category

Mobile Bicycle Servicing

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Mobile bicycle servicing
• On-site bike repair
• EBike certified service
• Workplace bike maintenance
• Cycling event support

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mobile Bike Service & Repair: On-demand mobile bicycle servicing at customer locations. Mechanic travels to customer (home, office, trailhead) with tools and parts. Services range from small jobs ($19) to full strip and rebuilds ($699). Transaction-based pricing per service with parts quoted separately.
2. eBike Certified Servicing: Specialist eBike servicing with certification requirements (Bosch, Shimano, Yamaha, SRAM). Higher price points reflecting electrical system complexity and diagnostic tooling requirements. Includes firmware diagnostics and updates.
3. Bike Build & Assembly: Assembly and safety checking of new bikes purchased online. Three tiers: Standard ($89), Complex ($139), Custom ($189). Preferred assembly partner for major online retailers.
4. Bike Pick-Up & Return: Collection, servicing, and return of bikes without customer presence. Flat $25 pick-up/return fee plus service cost. Contactless process with 24-48 hour typical turnaround.
5. Workplace EOT Servicing: Corporate bike servicing programs for End-of-Trip facilities. Scheduled recurring visits (fortnightly/monthly) with per-bike pricing from $75. Minimum 5 bikes per visit, volume discounts available.
6. Event & Race Support: On-site mechanical support for cycling events. Per-engagement pricing (half day from $350, full day from $580) plus consumables at cost. Covers gran fondos, MTB events, criteriums, triathlons, corporate challenges, and community rides.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mobile Bike Mechanics operates Australia's only national mobile bicycle service network, dispatching qualified mechanics in fully equipped vans to customer locations (homes, offices, workplaces, event venues) for on-site bicycle servicing, repair, eBike diagnostics, new-bike assembly, suspension servicing, flat-tyre repair, contactless pick-up/return, workplace EOT programs, and cycling event support across seven Australian cities.

Product overview

Mobile Bike Mechanics operates as Australia's national mobile bicycle service network, offering eight distinct service products delivered by a network of independent qualified mechanics who travel to customers' locations. The core offering consists of on-site bicycle servicing (Service & Repair) with tiered options from basic tune-ups to full strip-and-rebuilds. This is complemented by specialized services including eBike Servicing (with Bosch, Shimano, Yamaha, and SRAM certifications), Bike Build & Assembly for online purchases, Suspension Servicing, Flat Tyre Repair, Bike Pick-Up & Return, Workplace/EOT Servicing for corporate clients, and Events & Race Support. All services share the same mobile delivery model where mechanics arrive at the customer's location fully equipped, and are backed by a 30-day workmanship guarantee. The network operates across seven Australian cities with mechanics working as independent operators under the MBM brand umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Service & Repair Mobile bicycle servicing delivered at the customer's location. Mechanics perform safety inspections, gear tuning, brake adjustments, chain lubrication, and full mechanical repairs across road, MTB, hybrid, kids' bikes, and eBikes. Tiered from Small Jobs ($19) through Full Strip & Rebuild ($699).
• Bike Build & Assembly Professional assembly of boxed bicycles purchased online or from retailers, performed at the customer's door. Includes unboxing, full assembly, brake and gear setup, and safety inspection. Three tiers: Standard ($89), Complex ($139), Custom ($189+).
• eBike Servicing Specialist electric bicycle service covering Bosch, Shimano Steps, Yamaha, and SRAM AXS systems. Includes motor diagnostics, battery health checks, firmware updates, and full mechanical servicing by certified technicians. Tiered from $29 to $799.
• Suspension Servicing Fork, rear shock, and dropper post servicing by trained technicians using FOX, RockShox, and other major-brand service kits for on-site suspension maintenance. Starting from $149.
• Workplace / EOT Servicing Scheduled on-site bicycle servicing at workplace End-of-Trip facilities, including fortnightly or monthly visits, commuter-bike tune-ups, flat-tyre repairs, and corporate fleet servicing. Per-bike pricing from $75 with minimum 5 bikes per visit and volume discounts.
• Events & Race Support Professional mechanical support for cycling events including pre-ride safety checks, neutral mechanical support, emergency roadside assistance, and mechanic stations for gran fondos, MTB enduros, criteriums, triathlons, and community rides. Half-day from $350, full-day from $580.
• Flat Tyre Repair Mobile puncture repair service with mechanics traveling to customer locations. Includes tube replacement, tyre casing inspection, rim tape checks, and correct inflation. Pricing from $59 for road/commuter, $65 for MTB/gravel, and $75 for eBike/cargo.
• Bike Pick-Up & Return Collection and return service where bikes are picked up from the customer's address, serviced at the mobile workshop, and returned within 24-48 hours. Contactless collection with photo documentation, written service report, and 30-day workmanship guarantee. Flat $25 pick-up/return fee plus service cost.

Quantifiable outcome

• 20,000+ bikes serviced since 2016
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bikes OnlinecoreChannel Partner/ Reseller/ DistributorPreferred national assembly partner for Australia's leading online bike retailer. Mechanics handle new bike assembly and safety checks at customer delivery addresses. Customers directed to MBM at point of purchase.
• Reid CyclescoreChannel Partner/ Reseller/ DistributorAssembly partner for Reid Cycles online bike purchases. Mechanics provide professional build and safety verification services.
• 99 BikesminorChannel Partner/ Reseller/ DistributorAssembly partner for 99 Bikes online bike purchases.
• PushysminorChannel Partner/ Reseller/ DistributorAssembly partner for Pushys online bike purchases.
• Ride2Work DaycoreGTM or Marketing PartnerOfficial mechanic support partner for Australia's national Ride2Work Day event held every October. Provides on-site safety checks, minor repairs, and promotional activity for participating workplaces.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Velofix: North American mobile bike repair franchise operating a van-based at-location service model with certified technicians serving consumer and corporate customers. Closest international analog to MBM's mobile network structure and certified-eBike positioning.
• Dr. Bike: UK's largest mobile bicycle servicing company, providing workplace and on-site bike repairs for corporate clients and commuters. Comparable B2B workplace servicing focus and fleet-rider customer base to MBM's EOT business.

Broad incumbents

• Specialized Bicycle Components: Premium global bike and eBike brand operating certified retailer service centers. Represents an OEM-driven service alternative that could absorb specialist eBike servicing volumes currently flowing to MBM.
• Trek Bicycle: Global bicycle manufacturer with an extensive certified dealer service network. Competes indirectly through dealer-based servicing of Trek, Trek-owned, and other-brand bikes and could expand into mobile or in-home service offerings.
• 99 Bikes: Largest specialty bike retailer in Australia with a national store footprint offering in-shop servicing. Represents the established brick-and-mortar incumbent against which MBM's mobile model competes, and is also a partner for assembly services.
• Raleigh: Heritage bicycle brand with established service networks across the UK and selected international markets. Represents another OEM-driven service alternative adjacent to MBM's bike servicing and eBike specialist offering.

Others

• Bicycle Network: Australian cycling advocacy and membership organization running Ride2Work Day, which MBM services as an official mechanic partner. Comparable in targeting commuter cyclists and potential B2B workplace cycling programs.
• Pushys: Established Australian online bike and components retailer and minor assembly partner of MBM. Comparable in online bike retail category and overlapping end-customer base.
• Reid Cycles: Australian direct-to-consumer bicycle brand selling bikes online with assembly support through MBM. Comparable in target customer (online bike buyers) and partner relationship to MBM's assembly revenue stream.
• Bikes Online: Australia's leading online bike retailer and MBM's most strategic assembly channel partner. Comparable in driving online-to-doorstep bike ownership experience, but operates upstream as a retailer rather than as a service provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobile-bike-mechanics

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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