MobileUp

What MobileUp does

MobileUp, legally Essenza Software, Inc., is a US-based SaaS company founded in 2015 (firmographic data also references 2014) and headquartered in Overland Park, Kansas. The company provides a cloud-based mobile app platform serving primarily professional and trade associations, with secondary markets in chambers of commerce, medical/healthcare associations, universities, athletic organizations, and corporate clients. Its core products are the Event Experience App (for conferences and meetings) and the Member Experience App (for year-round member engagement), both configured and managed through the proprietary Connect Platform—a no-code, web-based administrative console that enables non-technical staff to build branded mobile experiences without IT support. The platform runs on Microsoft Azure SQL Server and Amazon Web Services with geo-redundancy, supports OIDC-based Single Sign-On, and integrates with association management systems including Wild Apricot and MemberClicks/Personify. Recent product development includes Events 2.0 (2024), Activities 2.0 with digital badges, Events 3.0 web portal, and an Event Lead Capture module (all 2025).

The company operates a sales-led go-to-market with direct sales targeting professional associations and a Partner Program enabling white-label/reseller relationships with AMCs, software developers, event planners, and digital agencies. Revenue is generated through quote-based annual SaaS subscriptions with a flat-fee pricing model that the company positions as materially cheaper than competitors; sponsorship and lead-capture modules enable clients to generate non-dues revenue that can offset subscription costs. MobileUp reports serving 600+ clients and 5 million+ members under management across 1,000+ events annually, though specific revenue figures are not disclosed. The company is privately held and founder-managed (CEO Tom DeBacco), with no disclosed external funding rounds, M&A activity, or institutional investment, and operates with approximately 16 employees.

Name

MobileUp

Legal name

Essenza Software, Inc.

Website

https://mobileup.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MobileUp is a US-based SaaS company providing no-code mobile app platforms for event management and year-round member engagement, primarily serving professional and trade associations across 600+ clients and 5M+ members.

Ownership category

akta.pro rank

Product category

Association Event & Member Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile App Stores & Marketplaces (BPAMADAA)

akta.pro secondary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Association mobile apps
• Event management software
• Member engagement platform
• No-code app builder
• Trade association technology

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Annual or multi-year subscription model for access to MobileUp platform including Event App, Member App, and Connect Platform administration tools. Pricing based on organization size and feature requirements. Flat fee structure mentioned as competitive differentiator.
2. Non-Dues Revenue for Clients: Platform enables associations to generate non-dues revenue through sponsorship opportunities within apps (banners, notifications, feed posts) and lead capture modules that can be offered as premium add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MobileUp provides a cloud-based, no-code mobile app platform for professional and trade associations, delivered through its Connect Platform. The offering combines an Event Experience App for conferences and trade shows with a year-round Member Experience App, enabling branded mobile solutions for member communication, engagement, networking, content delivery, scheduling, lead capture, and check-in without requiring IT resources or dedicated technical staff.

Product overview

MobileUp offers a unified mobile app platform comprising two core products—the Event Experience App and Member Experience App—both powered by the Connect Platform. The Event Experience App delivers branded mobile solutions for conferences and events with scheduling, networking, messaging, check-in, sponsorship, and survey capabilities. The Member Experience App provides year-round member engagement with communication tools, content aggregation, directories, digital ID cards, and commerce features. The Connect Platform serves as the underlying no-code administrative interface for designing, building, and managing both experience types. A Partner Program enables software developers, AMCs, event planners, and digital agencies to white label or resell these solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Connect Platform: A no-code, intuitive web-based platform for designing, building, and managing multiple mobile experiences including Event App and Member App in one branded solution.

Products and services

• Event Experience App A branded mobile app solution for delivering engaging event experiences to attendees, sponsors, and exhibitors while providing management tools for event organizers. Includes event schedules, sessions, materials, directories, surveys, speakers, in-app messaging, networking, push notifications, real-time updates, digital badge check-in, and lead capture. Designed for professional and trade associations running conferences and trade shows.
• Member Experience App A year-round branded mobile solution that complements existing technology solutions and delivers content, networking opportunities, and communication tools to association members. Includes member communication, content aggregation, networking features, member directories, digital ID cards, and commerce capabilities for renewals and registrations.
• Connect Platform A no-code web-based platform enabling organizations to design, build, and manage multiple experiences including Event App, Member App, and custom solutions in one branded mobile app without IT support or dedicated staff. Supports events/conferences, members, networking, sponsorship, data integration, feedback/surveys, check-in, notifications, commerce, personalization, messaging/chat, materials, feed system, app publishing, directories, analytics, branding, groups/committees, digital ID cards, and SSO.
• Partner Program White labeling and reselling program for the Event App, Member App, and Connect Platform. Available to software developers, Association Management Companies (AMCs), event planners, and digital agencies, providing extended market reach, accelerated growth, access to specialized expertise, and scalability.

Quantifiable outcome

• Reduced event planning time through spreadsheet upload tools and event copying functionality
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Wild ApricotcoreTechnology or IntegrationIntegration partnership for membership data synchronization. MobileUp integrates with Wild Apricot to automatically update membership data without manual imports, saving administrative time and ensuring data accuracy.
• MemberClicks/PersonifycoreTechnology or IntegrationIntegration for association management and member data. IAFP case study specifically cites seamless integration with MemberClicks/Personify as crucial factor in selecting MobileUp.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MemberPlanet: MemberPlanet offers membership management, events, communication, and engagement tools for associations, clubs, and nonprofits — closely comparable to MobileUp's Member Experience App and member-engagement positioning.
• Aventri: Aventri provides event management and engagement software with branded mobile event apps targeting associations and corporate buyers — similar buyer profile and event-app feature surface as MobileUp, including registration, engagement, and lead capture.
• Socio: Socio offers an all-in-one event management platform with branded mobile apps, registration, and engagement tools aimed at associations and conferences, overlapping with MobileUp on event app, member engagement, and no-code administration capabilities.
• YourMembership (by Community Brands): YourMembership is an AMS plus member-engagement platform used by associations; it bundles event and member tools that overlap with MobileUp's Member Experience App, and competes in the same association technology procurement decisions.
• Bizzabo: Bizzabo is an event experience platform serving enterprise events and associations with branded apps, registration, and engagement features — overlapping with MobileUp across event mobile apps and attendee engagement for similar mid-market and association buyers.
• MemberClicks / Personify: Personify (MemberClicks) is an AMS vendor for associations and a direct integration partner of MobileUp. It bundles member communication and event capabilities that overlap with MobileUp's offering, making it both a partner and a competitor in association technology deals.
• EventMobi: EventMobi builds branded event apps with attendee engagement, gamification, lead capture, and live polling — directly comparable to MobileUp's Event Experience App in product scope, configuration model, and target buyers across associations and corporate events.
• CrowdCompass (by Cvent): CrowdCompass, now part of Cvent, provides branded mobile event apps with no-code setup for associations and corporate planners — the most direct historical comparable to MobileUp, especially for association and trade-association event apps.
• Whova: Whova is a closely comparable direct competitor offering event apps, registration, and engagement tools used heavily by professional associations, trade groups, and conferences — the same buyer profile MobileUp serves, with overlapping event-app and community/member-engagement capabilities.

Broad incumbents

• Cvent: Cvent is a broad incumbent in event management with full-stack capabilities (registration, venue, mobile app via CrowdCompass), serving associations, corporate, and enterprise. It overlaps with MobileUp through its association event-app offering but also covers adjacent procurement categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mobileupapps
• Facebookfacebook.com/mobileupsoftware
• LinkedInlinkedin.com/company/mobileupsoftware
• Instagraminstagram.com/mobileupsoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobileUp