Mobilox
Mobilox is a 7-person Mumbai-based company operating parimatch-apk.in, an affiliate and content hub that drives Indian consumer acquisition to the Parimatch mobile sports betting and online casino platform.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mobilox does
Mobilox is a Mumbai-based digital company, founded in 2011 and operating with a 7-person team, whose website (parimatch-apk.in) functions as a third-party affiliate and content hub promoting the Parimatch India mobile betting and casino platform. The site provides Android APK download instructions, iOS installation guidance, bonus and promo-code information (PMPP), payment walkthroughs, and product education targeting Indian consumers seeking real-money wagering on mobile devices.
The platform promoted by Mobilox is a mobile-first real-money betting and casino product suite that spans sports betting — cricket (including IPL with 200+ markets per match), football, tennis, basketball, kabaddi, and esports — alongside an online casino offering slots, live dealer games (Blackjack, Roulette, Baccarat, Poker, Andar Bahar), and crash games with multipliers up to 1000x. Technology is delivered through a native Android APK (Android 5.0+, ~100MB), an iOS app (iOS 12+), and a mobile-responsive website, with multi-language support (Hindi, English plus additional languages) and integrations to India-focused payment rails — UPI, PhonePe, Paytm — plus Visa/Mastercard. Casino content is sourced from third-party providers including Evolution Gaming (live dealer), NetEnt and Pragmatic Play (slots and live casino), and Yggdrasil (slots).
Monetization mechanics are transaction-based on the promoted platform: house edge on sports wagers, hold on casino games, and embedded margins on crash games, supplemented by promotional spend including a welcome bonus up to ₹15,000 (100% deposit match up to ₹10,000 plus 30 free spins), weekly sports cashback up to 10% scaling with loyalty tier, and a 50% live casino reload bonus. Customer acquisition is driven by app download incentives, social media presence on Facebook, Telegram, Instagram, and YouTube, and affiliate/referral programs. The platform has reportedly reached 150k+ downloads with a 4.9-star average rating across Google Play and the App Store.
Mobilox firmographics
Firmographics- Name
- Mobilox
- Legal name
- Not stated in source
- Website
- https://mobilox.co.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mobilox is a 7-person Mumbai-based company operating parimatch-apk.in, an affiliate and content hub that drives Indian consumer acquisition to the Parimatch mobile sports betting and online casino platform.
- Ownership category
- akta.pro rank
Mobilox industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)
Keywords
Mobilox business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Sports Betting Wagers: Commission-based revenue from sports betting on cricket, football, tennis, basketball, kabaddi and other sports. Revenue generated from losing bets with house taking a margin on odds.
- Online Casino Gaming: House edge on casino games including slots, table games, and live dealer games. Revenue from player wagers minus payouts on winning combinations.
- Crash Games Revenue: Revenue from crash games where multiplier can reach 1000x, with house margin built into game mechanics
- Promotional Revenue Share: Promo codes and welcome bonuses drive user acquisition with deposit match bonuses (100% up to ₹10000) and free spins (30 free spins)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Welcome Bonus - 100% match up to ₹10000 deposit + 30 free spins |
| Usage-based | Weekly | Weekly Cashback - Up to 10% on sports bets |
| Other | Multi-year contract | Live Casino Reload - 50% deposit bonus |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mobilox product offering
Product offeringCore offering
Mobilox distributes and operates the Parimatch India mobile betting and casino gaming platform through native Android (APK) and iOS apps, plus a mobile-responsive website. The product covers real-money sports betting (cricket including IPL, football, tennis, basketball, kabaddi), live in-play wagering with cash out, online slots, live dealer table games, and crash games, supported by India-localized payment methods (UPI, PhonePe, Paytm) and Hindi/English language support.
Product overview
Parimatch is a mobile-first betting and online casino platform offering native applications for Android and iOS, as well as a mobile-responsive website. The product suite includes sports betting (cricket, football, tennis, basketball, kabaddi), live/in-play wagering, online casino games (slots, table games, live dealer games), and crash games. The platform integrates multiple Indian payment methods and provides customer support across multiple channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Parimatch Mobile App for Android (APK) Native Android betting and casino gaming application for Indian users, supporting sports betting (cricket/IPL, football, tennis, basketball, kabaddi), live in-play wagering with cash out, online slots, live dealer casino, crash games, and account management with phone-number-based registration.
- Parimatch Mobile App for iOS Native iOS betting and casino gaming application for iPhone, iPad, and iPod Touch users in India, supporting sports betting, live in-play wagering, casino games, crash games, and account management.
- Parimatch Mobile Website Web-based, responsive betting and casino platform accessible via mobile browser without requiring app installation, offering the same sports betting, live wagering, casino, and account management functionality as the native apps.
- Sports Betting (Cricket, Football, Tennis, Basketball, Kabaddi) Real-money sports betting product covering cricket (including IPL with 200+ markets per game), football, tennis, basketball, kabaddi, and esports, with pre-match and live in-play wagering, bet builder, cash out, and multiple odds formats for Indian users.
- Online Casino (Slots, Table Games, Crash Games) Online casino gaming suite offering real-money slots (e.g., 3 Egypt Chests, Starlight Princess 1000, Demi Gods V, Forest Spirit Hold & Win, 3 Coins Hold and Win, Burning Sun, Winning Clover 5 Extreme, Coin Up Hot Fire, Shining Crown BL, B.U.C.K.S., Sunny Coin 2, Wildfire Joker, Royal Coins 2 Hold and Win, Delicious Candy Popwins, Pub Kings), table games, and crash games with multipliers up to 1000x.
- Live Dealer Casino 24/7 live dealer casino featuring real human dealers streamed via state-of-the-art video for Blackjack, Roulette, Baccarat, Poker, and Indian-favorite Andar Bahar, with in-game chat functionality for Indian consumers.
Quantifiable outcome
- 200+ betting markets offered per IPL game
- +1 more outcomes
Companies that use Mobilox
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Mobilox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Mobilox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NetEntcoreCasino game provider supplying slot games to Parimatch's online casino platform. NetEnt provides premium slot titles including branded games with advanced graphics and features.
- Evolution GamingcoreLive dealer casino provider powering Parimatch's live casino games including Blackjack, Roulette, Baccarat, and Poker with real human dealers streamed 24/7.
- Pragmatic PlaycoreGame content provider supplying casino games including slots and live casino offerings to Parimatch's platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Mobilox competitors and assessment
Company assessmentDirect peers
- ComeOn: Online sportsbook and casino operator with mobile apps, live casino, and sports betting verticals that compete with Parimatch on product breadth and target similar recreational bettor demographics.
- Casumo: Online casino and sportsbook operator with a mobile-first app, loyalty program, and slots/live dealer portfolio that competes for the same value-conscious recreational gaming customer as Parimatch.
- 1xBet: Global online sportsbook and casino operator with strong presence in India, offering similar sports betting, live casino, crash games, and UPI/local payment integrations to Indian consumers via mobile-first apps.
- 10Cric: India-focused online sportsbook and casino operator with deep cricket and IPL coverage, similar UPI/Indian payment integrations, and a mobile-first experience that directly competes for the same cricket-bettor segment as Parimatch.
- BetWinner: International online sportsbook and casino with strong India marketing presence, offering sports betting, live casino, and crash games via mobile apps with UPI and local payment methods.
- Betway: Established international sportsbook and casino brand operating in India with a comparable product mix (sports betting, live dealer, casino) and mobile app distribution targeting the same Indian consumer base.
- LeoVegas: Mobile-first online casino and sportsbook operator with a comparable app-led product strategy, live casino, and slots portfolio, increasingly targeting the Indian market.
- Dafabet: Asia-focused online betting and casino operator with a comparable portfolio of sportsbook, live dealer, slots, and mobile apps, and an established India customer base with cricket betting depth.
Emerging players
- PureWin: India-focused online sportsbook and casino operator offering cricket-heavy sports betting, casino games, and Indian payment methods — a smaller, India-native competitor with similar product positioning.
Broad incumbents
- Bet365: Global incumbent in online sports betting and casino with deep product breadth, mobile apps, and live betting; operates in India at a smaller scale but competes for the same high-value bettor cohort as Parimatch.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Mobilox social profiles
Digital presenceMobilox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobilox leadership team
Management profileNumber of profiles
Mobilox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobilox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobilox
What does Mobilox do?
Mobilox distributes and operates the Parimatch India mobile betting and casino gaming platform through native Android (APK) and iOS apps, plus a mobile-responsive website. The product covers real-money sports betting (cricket including IPL, football, tennis, basketball, kabaddi), live in-play wagering with cash out, online slots, live dealer table games, and crash games, supported by India-localized payment methods (UPI, PhonePe, Paytm) and Hindi/English language support.
Is Mobilox a public or private company?
Mobilox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobilox founded?
Mobilox was founded in -1. It employs 1 to 10 people.
How does Mobilox make money?
Four revenue lines are on record. Sports Betting Wagers are the primary driver. The others are online Casino Gaming, crash Games Revenue and promotional Revenue Share.
Who are Mobilox's main competitors?
Direct peers on record are ComeOn, Casumo, 1xBet, 10Cric, BetWinner, Betway, LeoVegas and Dafabet. PureWin is listed as an emerging player. Bet365 is listed as a broad incumbent.
Does Mobilox have an API?
No public API is recorded for Mobilox.
What industry is Mobilox in?
Mobilox's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAG, Payments, Wallets & Cashiering for Sports Betting. Its NAICS code is 7132.