Mocha Mugs
Mocha Mugs is a privately held, family-owned specialty coffee chain operating five storefronts across the Jackson, Mississippi metro, serving made-to-order signature drinks, espresso beverages, and frappes to local consumers, with supplementary catering, e-commerce, and eGift card channels.
- Company typePrivate
- Founded2014
- HeadquartersFlowood, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mocha Mugs does
Mocha Mugs is a privately held, family-owned specialty coffee chain founded in 2014 by John and Natalie Baten in Flowood, Mississippi, operating under the legal entity Baten Coffee Co, LLC. The company operates five physical retail locations across the Jackson metro area (Madison, Downtown Brandon, Crossgates, Grants Ferry, and Lakeland Drive), with stated intent to continue growing within Mississippi. Its core product offering centers on made-to-order signature drinks (e.g., The Turtle, Caramel White Mocha, The S'more, Salted Blondie), espresso-based beverages, frappes, smoothies, and energy drinks, with 35+ flavor options including sugar-free alternatives. Differentiators include weekly-fresh espresso roasting from globally sourced beans, homemade whipped cream on every drink, a phone-number-based loyalty program that requires no app, and barista-driven personalized service.
The business model is overwhelmingly direct-to-consumer retail, with revenue generated primarily through in-store beverage and food transactions priced at $3–$7 per unit, supplemented by an event catering channel (coffee carts, bulk drinks, pastries) targeting Jackson-metro corporate and private events. Digital extensions include a Squarespace-hosted e-commerce shop selling beans, grounds, branded merchandise, and gift items, plus a Make It Butter–integrated eGift card program. Marketing relies on organic social (Instagram @mochamugs), community giving (donations, sponsorships to local schools, churches, and nonprofits), and word-of-mouth rather than paid advertising. No AI, no proprietary technology platform, no app, and no external institutional funding are disclosed; the technology stack is standard off-the-shelf (Squarespace, Make It Butter, Google Maps), and growth to date has been funded entirely by founder/family ownership.
Mocha Mugs firmographics
Firmographics- Name
- Mocha Mugs
- Legal name
- Baten Coffee Co, LLC
- Website
- https://mochamugs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mocha Mugs is a privately held, family-owned specialty coffee chain operating five storefronts across the Jackson, Mississippi metro, serving made-to-order signature drinks, espresso beverages, and frappes to local consumers, with supplementary catering, e-commerce, and eGift card channels.
- Ownership category
- akta.pro rank
Mocha Mugs industry classification
Industry- Product category
- Specialty Coffee Shops
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Mocha Mugs is headquartered
LocationHeadquarters
- HQ city
- Flowood
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Mocha Mugs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- In-Store Beverage and Food Sales: Primary revenue stream from walk-in customers purchasing signature drinks, espresso-based beverages, smoothies, frappes, energy drinks, and food items at five Mississippi locations.
- Catering Services: Catering revenue from providing coffee carts with on-site baristas, bulk drinks, and pastries for corporate events, private gatherings, and community events in the Jackson metro area.
- Online Store (Squarespace): E-commerce sales through their online store offering coffee beans, grounds, hot chocolate mix, branded merchandise, and gift items.
- eGift Cards (Make It Butter): Digital gift card sales through Make It Butter platform, delivered by email to recipients who can redeem at any physical location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Drinks - Medium and Large sizes |
| Unit Pricing | Pay-as-you-go | Classic and Flavored Lattes |
| Unit Pricing | Pay-as-you-go | Mocha and White Mocha |
| Unit Pricing | Pay-as-you-go | Cold Brew and Fresh Brewed Coffee |
| Unit Pricing | Pay-as-you-go | Frappes and Smoothies |
| Unit Pricing | Pay-as-you-go | Energy Drinks |
| Unit Pricing | Pay-as-you-go | Food and Add-ons |
| Unit Pricing | Pay-as-you-go | Tea and Miscellaneous |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mocha Mugs product offering
Product offeringCore offering
Mocha Mugs operates a chain of five specialty coffee shops across the Jackson metro area of Mississippi, serving made-to-order signature drinks, espresso-based beverages, frappes, smoothies, energy drinks, and bakery items. The company complements its in-store experience with on-site event catering (coffee carts with baristas, bulk drinks, and pastries), an e-commerce shop for beans, grounds, hot chocolate mix, and branded merchandise, and digital eGift cards redeemable at all locations.
Product overview
Mocha Mugs is a Mississippi-based coffee shop chain founded in 2014, operating multiple locations across the state. The core product offering centers on signature specialty drinks (The Turtle, Caramel White Mocha, Nutty Caramel, Salted Blondie, and others), complemented by espresso-based beverages, frappes, smoothies, and energy drinks. All drinks are made to order with 35+ flavor options. The company extends its offering through catering services (coffee carts, bulk drinks, pastries for events), an eGift card program via MakeItButter, an online merchandise shop on Squarespace, a phone-based loyalty rewards program, and community support initiatives for local nonprofits. The product portfolio works as a unified in-store experience with digital extensions for e-commerce, gifting, and corporate/event catering.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Drinks House specialty beverages including The Turtle (chocolate, caramel, hazelnut), Caramel White Mocha, The Domino, The S'more, Nutty Caramel, Salted Blondie, Cinnamon Roll, White Pecan, German Chocolate, Frosted Hazel, Toffee Crisp, and Caramel Mocha. Available in medium and large sizes and prepared hot, iced, or blended frappe, with homemade whipped cream included.
- Espresso & Coffee Beverages Classic espresso-based beverages including lattes (with 35+ flavor options, many sugar-free), mochas, white mochas, Americanos, au laits, caramel pecan au laits, award-winning slow-steeped 24-hour cold brew, fresh brewed coffee, spiced chai tea, and gourmet hot cocoa. Available in small, medium, and large sizes.
- Smoothies & Frappes Frozen blended beverages including coffee frappes (Coffee, Mocha, Vanilla, Caramel, White Mocha, Java Chocolate Chip, Peanut Butter Mocha, Sugar Free variants, Frozen Chocolate, Vanilla Bean, Cookies & Cream, Birthday Cake) and fruit smoothies (Strawberry, Banana, Peach, Mango, Pineapple), plus specialty flavors such as Lemon Icebox and Pecan Pie.
- Energy Drinks Customizable 24-oz energy beverages in flavors such as Watermelon Jolly Rancher, Sweet Tart Punch, and Bahama Breeze, available with either a plant-based energy base or Red Bull. Includes Kids Splashers (16 oz, no energy) in kid-friendly flavors and a $1.50 flavorless energy shot add-on.
- Food & Bakery Items Bakery items including scones, muffins, biscotti, cookies, and cake pops, sold as standalone items at the coffee shops.
- Catering Services On-site event catering in the Jackson metro area featuring a coffee cart staffed by Mocha Mugs baristas, bulk drink delivery, pastries, and full-service setup and cleanup. Available for corporate events, private gatherings, and community events.
- eGift Cards Digital gift cards available in any amount, purchased through the MakeItButter third-party platform and delivered instantly via email to recipients, who can redeem them at any Mocha Mugs location.
- Online Shop (Beans, Grounds, Hot Chocolate Mix, Branded Gear) E-commerce storefront hosted on Squarespace offering at-home purchases of Mocha Mugs coffee beans, coffee grounds, hot chocolate mix, branded merchandise, and gift items.
Quantifiable outcome
- All drinks made to order with homemade whipped cream always
- +2 more outcomes
Companies that use Mocha Mugs
Customer profileSegments2 records
Ideal customer profiles2 records
Mocha Mugs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Mocha Mugs partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Mocha Mugs competitors and assessment
Company assessmentDirect peers
- Biggby Coffee: Franchise coffee chain with an emphasis on community feel, flavored lattes, and signature espresso drinks. Comparable to Mocha Mugs in positioning a neighborhood coffee experience with a wide specialty beverage menu.
- 7 Brew: Rapidly expanding drive-thru coffee chain with a broad specialty drink menu including energy drinks, frappes, and signature beverages. Highly comparable growth trajectory and product mix to Mocha Mugs at much larger scale.
- The Human Bean: Drive-thru specialty coffee franchise serving espresso-based drinks, smoothies, and energy beverages. Comparable to Mocha Mugs' product mix and growth model, typically operated as regional multi-unit chains.
- Scooter's Coffee: Multi-unit franchise coffee chain specializing in espresso-based drinks, smoothies, and specialty beverages at drive-thru and walk-up locations. Comparable to Mocha Mugs as a growing chain with a wide specialty drink menu, though much larger and franchise-funded.
- Foxtail Coffee: Specialty coffee chain focused on single-origin coffee, handcrafted drinks, and in-store experience. Comparable to Mocha Mugs in its third-wave positioning and emphasis on fresh-roasted, high-quality espresso drinks.
Broad incumbents
- Starbucks: Global coffee chain offering espresso, signature beverages, food, and digital ordering. Overlaps broadly with Mocha Mugs' core offering but competes from a position of vastly greater scale, brand recognition, and capital.
- PJ's Coffee: New Orleans-rooted specialty coffee chain with deep Southeast U.S. presence, including Mississippi-adjacent markets. Direct regional overlap and comparable third-wave positioning to Mocha Mugs with franchise scale.
- La Colombe: Specialty coffee roaster and café operator with retail locations emphasizing third-wave coffee. Comparable to Mocha Mugs in its fresh-roasted, single-origin positioning but operating from a much larger base.
- Dutch Bros Coffee: Large drive-thru coffee chain with a deep specialty drink and energy drink menu, aggressive nationwide expansion. Comparable to Mocha Mugs in product overlap (energy drinks, signature beverages, flavored lattes) but vastly larger scale.
Emerging players
- Revival Coffee Co. Smaller specialty coffee chain/roaster with a regional multi-location footprint and focus on fresh-roasted espresso and signature lattes. Closely analogous in scale and product mix to Mocha Mugs as an emerging regional coffee concept.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mocha Mugs social profiles
Digital presenceMocha Mugs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mocha Mugs leadership team
Management profileNumber of profiles
Profiles2 records
Mocha Mugs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mocha Mugs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mocha Mugs
What does Mocha Mugs do?
Mocha Mugs operates a chain of five specialty coffee shops across the Jackson metro area of Mississippi, serving made-to-order signature drinks, espresso-based beverages, frappes, smoothies, energy drinks, and bakery items. The company complements its in-store experience with on-site event catering (coffee carts with baristas, bulk drinks, and pastries), an e-commerce shop for beans, grounds, hot chocolate mix, and branded merchandise, and digital eGift cards redeemable at all locations.
Is Mocha Mugs a public or private company?
Mocha Mugs is a private company. It is classified as family owned and is currently operating.
When was Mocha Mugs founded?
Mocha Mugs was founded in 2014. It employs 1 to 10 people.
Where is Mocha Mugs based?
Mocha Mugs is headquartered in Flowood, United States, in the North America region.
How does Mocha Mugs make money?
Four revenue lines are on record. In-Store Beverage and Food Sales are the primary driver. The others are catering Services, online Store (Squarespace) and eGift Cards (Make It Butter).
Who are Mocha Mugs's main competitors?
Direct peers on record are Biggby Coffee, 7 Brew, The Human Bean, Scooter's Coffee and Foxtail Coffee. Broad incumbents are Starbucks, PJ's Coffee, La Colombe and Dutch Bros Coffee. Revival Coffee Co. is listed as an emerging player.
Does Mocha Mugs have an API?
No public API is recorded for Mocha Mugs.
What industry is Mocha Mugs in?
Mocha Mugs's product category is Specialty Coffee Shops. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722515 and its SIC code is 5810.