Missouri Association of Counties

What Missouri Association of Counties does

The Missouri Association of Counties (MAC) is a nonprofit, nonpartisan member service organization founded in 1972 and headquartered in Jefferson City, Missouri. It represents all 114 Missouri counties and more than 1,400 county elected officials — including commissioners, clerks, auditors, collectors, prosecutors, sheriffs, assessors, treasurers, recorders, public administrators, circuit clerks, and coroners — providing a unified lobbying voice at state and federal levels, training programs such as the Newly Elect Training, and a quarterly County Record Magazine publication.

MAC's product surface spans legislative advocacy, member training, conferences and events, an insurance program through MAC Trust, and a four-tiered Corporate Partnership Program (Platinum $15,000, Gold $10,000, Silver $5,000, Associate $500) that connects vendors with county officials. It also curates third-party service partnerships — Public Surplus for online tax-sale and surplus auctions, cashVest by three+one for public-sector cash management, Devnet for property tax and CAMA software, and Columbia College for member tuition discounts — which extend member benefits without requiring in-house technology development. The underlying technology is a Squarespace-based website with WCAG 2.1 Level AA accessibility features, and no proprietary software platform, mobile app, or AI capability is disclosed.

Revenue mechanics rely on three streams: county membership dues (amount undisclosed, collected from all 114 counties), corporate partnership fees (publicly disclosed tiered pricing), and transaction-based revenue from Public Surplus auctions. With only 5 employees, MAC operates as a lean association whose primary assets are its representational monopoly over Missouri county interests, its 52-year institutional brand, and its network density across county government — rather than technology or proprietary intellectual property.

Name

Missouri Association of Counties

Legal name

Missouri Association of Counties

Website

https://mocounties.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

The Missouri Association of Counties is a nonprofit member service organization founded in 1972 that represents all 114 Missouri counties and 1,400+ elected officials through legislative advocacy, training, publications, insurance programs, and curated vendor partnerships.

Ownership category

akta.pro rank

Product category

Government Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAIACAB

City Clerk/Records, Elections & Civic Engagement

Business & Public Services/Public Sector & Government Administration/Local/Municipal Government Administration

Keywords

• County government advocacy
• Public sector association
• Legislative lobbying services
• Membership organization
• County official training

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. County Membership Dues: Annual membership fees from the 114 Missouri counties and their elected officials (1,400+ county elected officials)
2. Corporate Partnership Program: Four-tiered corporate partnership program with annual fees: Platinum ($15,000), Gold ($10,000), Silver ($5,000), and Associate ($500). Partners receive various benefits including advertising, event access, conference registrations, and recognition.
3. Public Surplus Program: Revenue generated through partnership with Public Surplus for online tax sale auctions and government surplus property sales, with benefits flowing to MAC as an organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Missouri Association of Counties is a nonprofit membership organization that represents Missouri's 114 counties and 1,400+ elected county officials. It sells county membership, legislative advocacy, training and education, conferences and events, publications (County Record magazine), and a corporate partnership sponsorship program to county governments and businesses serving county government.

Product overview

The Missouri Association of Counties (MAC) is a nonprofit member service organization, not a technology product company. It offers a portfolio of member services including legislative advocacy, training programs (such as MAC Newly Elect Training), the County Record Magazine publication, annual conferences, and the MAC Service Awards recognition program. MAC also administers corporate partnership programs and partnerships with external service providers including Public Surplus for tax sales and auctions, cashVest for public sector cash management, Columbia College for educational discounts, and MAC Trust for insurance programs. The organization serves 114 Missouri counties and represents over 1,400 county elected officials.

Differentiator

Problem solved

Functional benefit

Products and services

• County Membership Annual membership for Missouri's 114 counties giving counties and their elected officials access to MAC advocacy, training, publications, and events.
• Legislative Advocacy State and federal lobbying, legislative tracking, and policy representation on behalf of Missouri counties and their elected officials.
• County Record Magazine Official publication of the Missouri Association of Counties covering county government news, policy updates, and member content for county officials and partners.
• MAC Events and Annual Conference Annual conference, training sessions, and member events providing professional development, networking, and exhibit opportunities for county officials and corporate partners.
• Corporate Partnership Program Sponsorship offering for businesses that want to reach Missouri county officials, with tiered levels: Platinum $15,000, Gold $10,000, Silver $5,000, and Associate $500.
• Public Surplus Auction Services Online auction service enabling Missouri counties to dispose of surplus assets and equipment, with fees supporting MAC operations.
• MAC Service Awards Recognition awards program honoring years of service by Missouri county elected officials.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered platinum, gold, silver and core.

• Gallagher (Arthur J. Gallagher)platinumGTM or Marketing PartnerMAC Platinum Corporate Partner providing insurance and risk management services. Gallagher is one of the world's leading risk consulting and insurance brokerage firms.
• HigginbothamplatinumGTM or Marketing PartnerMAC Platinum Corporate Partner - independent insurance agency providing risk management and insurance services.
• InvenergyplatinumGTM or Marketing PartnerMAC Platinum Corporate Partner - leading developer and operator of sustainable energy solutions.
• Mike Keith Insurance (M. Keith Insurance)platinumGTM or Marketing PartnerMAC Platinum Corporate Partner providing insurance services to county governments.
• NextEra EnergyplatinumGTM or Marketing PartnerMAC Platinum Corporate Partner - one of the world's largest generators of wind and solar energy.
• AT&TgoldGTM or Marketing PartnerMAC Gold Corporate Partner - telecommunications provider offering services relevant to county government operations.
• Stronghold DatagoldTechnology or IntegrationMAC Gold Corporate Partner - IT services provider for government technology solutions.
• VeregygoldGTM or Marketing PartnerMAC Gold Corporate Partner - energy services company focused on energy efficiency solutions.
• Ollis/Akers/Arney Insurance & Business AdvisorsgoldGTM or Marketing PartnerMAC Gold Corporate Partner - insurance and business advisory services.
• Advanced Drainage Systems (ADS)silverGTM or Marketing PartnerMAC Silver Corporate Partner - drainage systems provider.
• CochransilverTechnology or IntegrationMAC Silver Corporate Partner - engineering and architecture firm.
• Daikin TMIsilverGTM or Marketing PartnerMAC Silver Corporate Partner - HVAC solutions provider.
• DevnetsilverTechnology or IntegrationMAC Silver Corporate Partner - property tax and CAMA software solutions for local governments.
• Public SurpluscoreStrategic or Co-development PartnerMAC partnership with Public Surplus for online tax sale auctions and government surplus property sales. The platform helps counties sell real estate and equipment through online auctions with low buyer premiums and no selling fees to counties.
• cashVest by three+onecoreStrategic or Co-development PartnerPartnership with three+one providing the cashVest platform for public sector cash management. The platform helps county finance officers consolidate cash positions, forecast liquidity, benchmark interest rates, and optimize banking relationships.
• Columbia CollegecoreStrategic or Co-development PartnerEducational partnership offering MAC employees, members, spouses/domestic partners, and dependents a 15% tuition discount. Columbia College provides associate, bachelor's, and master's degrees with flexible learning options.
• MAC TrustcoreGTM or Marketing PartnerMAC Trust provides insurance programs specifically designed for MAC member counties, offering coverage options through the Insurance Committee.
• NACo (National Association of Counties)coreStrategic or Co-development PartnerNational affiliate relationship with NACo for broader county government advocacy and resource sharing at the federal level.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• North Carolina Association of County Commissioners: Statewide association for North Carolina's 100 counties with advocacy, training, and member services comparable in scope to MAC's offerings in Missouri.
• Kansas Association of Counties: Neighbor-state association serving Kansas counties with advocacy, education, and member services. Highly comparable in size, scope, and rural-urban mix to MAC.
• New York State Association of Counties: State association representing New York's county governments with legislative advocacy, training, and shared services — directly parallel to MAC's role in Missouri.
• Association of County Commissioners of Georgia (ACCG): Georgia's statewide organization of county commissioners offering legislative representation, training, insurance programs, and group services — a direct structural peer to MAC.
• Texas Association of Counties: State-level association representing Texas county officials with similar advocacy, training, insurance, and corporate partnership offerings. The closest functional peer to MAC, scaled to a much larger (254-county) state.
• California State Association of Counties: California's statewide county association offering policy advocacy, member training, and county-services programs. Directly comparable in mission and product mix, scaled to California's 58 counties.
• County Commissioners Association of Pennsylvania: Statewide association for Pennsylvania county commissioners providing legislative advocacy, education, insurance pooling, and group purchasing — a near-identical service mix to MAC at similar membership scale.

Broad incumbents

• National Association of Counties: The national umbrella organization for all US counties. MAC's federal-level affiliate and a direct analog at the national scale, providing advocacy, research, and programming to county officials across all 50 states.
• International City/County Management Association: Professional association for local government managers and administrators across cities and counties. Adjacent peer serving overlapping county-official audiences with a more management-focused (rather than elected-official) orientation.

Emerging players

• National League of Cities: National association for municipal governments. Operates in the same local-government advocacy space as MAC but at the city rather than county level; useful comparison point for membership-based advocacy association economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/missouri-association-of-counties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Association of Counties