Okendo
Okendo is a customer marketing platform that unifies Reviews, Loyalty, Quizzes, Referrals, and Surveys into one Shopify-native solution for direct-to-consumer brands, using AI and shared customer profiles to drive conversions and lifetime value across 18,000+ merchants.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Okendo does
Okendo is a privately held customer marketing platform purpose-built for direct-to-consumer brands operating on Shopify, founded in 2017 and headquartered in Miami, Florida after relocating from its original Sydney, Australia base. The platform unifies five integrated products—Reviews, Loyalty, Quizzes, Referrals, and Surveys—under a single Okendo Platform with shared customer profiles that capture every click, action, event, and response across the stack. As of 2025-2026 Okendo serves 18,000+ Shopify merchants ranging from growth-stage startups to enterprise brands such as SKIMS, Huda Beauty, NOBULL, Dr. Squatch, Bloom Nutrition, Dixxon, Manly Bands, and Terra Kaffe.
The platform is differentiated by deep, native integration with the Shopify ecosystem including POS, Hydrogen headless storefronts, and Customer Account Extensions, supported by a documented Merchant REST API and real-time webhooks. AI capabilities are embedded across the product surface: AI-powered review summaries, on-brand auto review replies, AI image alt text generation, video transcription, multilingual review translations, AI-driven quiz creation, predictive insights, and anomaly detection for referral fraud. Distribution is amplified through official partnerships with Google Shopping, TikTok Shop, Bazaarvoice (syndicating to 1,900+ retail sites including Target, Walmart, and Sephora), and Shop App, alongside complementary integrations across the Shopify martech stack—Klaviyo, Attentive, Braze, Iterable, Postscript, Omnisend, Gorgias, Recharge, Skio, Stay, Smartrr, Tapcart, and Triple Whale.
Okendo generates revenue primarily through subscription SaaS contracts, with pricing tiered on monthly order volume. Individual products start at $19/month, while Smart Bundles (Attract, Convert, Retain) offer 30% savings and the full Okendo Platform offers approximately 40% savings with onboarding management, dedicated success management, solutions engineering, and 24/7 technical support included. Enterprise contracts follow custom pricing with annual terms. Go-to-market is hybrid: product-led growth through self-serve Shopify App Store onboarding for SMB customers, paired with an enterprise field sales motion featuring dedicated account management and solutions engineering for larger brands. Okendo has raised $5.3 million in seed funding (July 2021) and $26 million in Series A funding (July 2022) led by Base10 Partners with participation from Craft Ventures and Index Ventures. The company maintains SOC 2 Type 2, GDPR, CCPA, QCGA, and ADA compliance.
Okendo firmographics
Firmographics- Name
- Okendo
- Website
- https://okendo.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Okendo is a customer marketing platform that unifies Reviews, Loyalty, Quizzes, Referrals, and Surveys into one Shopify-native solution for direct-to-consumer brands, using AI and shared customer profiles to drive conversions and lifetime value across 18,000+ merchants.
- Ownership category
- akta.pro rank
Okendo industry classification
Industry- Product category
- Ecommerce Customer Marketing Software
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Okendo is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Okendo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Platform Bundles: Okendo generates revenue primarily through subscription-based SaaS pricing. The platform offers bundled products (Reviews, Loyalty, Quizzes, Referrals, Surveys) at discounted rates compared to individual product purchases. Pricing is tiered based on monthly order volume with plans starting at $19/month for individual products.
- Subscription SaaS - Individual Products: Individual products (Reviews, Loyalty, Quizzes, Referrals, Surveys) available for separate purchase with volume-based pricing tied to monthly order counts.
- Professional Services: Onboarding support, dedicated success managers, and solutions engineering available as part of higher-tier plans and custom enterprise agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Okendo Platform - Complete unified platform with all products |
| Subscription | Annual | Smart Bundles - Purpose-built product combinations |
| Subscription | Monthly | Individual Products - Reviews, Loyalty, Quizzes, Referrals, Surveys |
| Subscription | Annual | Scale Plan - Unlimited growth potential |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Okendo product offering
Product offeringCore offering
Okendo sells a unified customer marketing SaaS platform for Shopify-based DTC merchants, bundling five integrated products: Okendo Reviews (AI-powered social proof), Okendo Loyalty (points, rewards, VIP tiers, store credit), Okendo Quizzes (personalized product recommendations), Okendo Referrals (advocacy marketing with fraud protection), and Okendo Surveys (customer intelligence). All products share a unified customer profile, are sold via tiered subscriptions (from $19/month) or annual enterprise contracts, and are distributed primarily through the Shopify App Store and direct sales.
Product overview
Okendo is a customer marketing platform operating as a unified platform-plus-modules architecture. The core Okendo Platform connects five integrated products: Okendo Reviews (AI-powered social proof and review management), Okendo Loyalty (points, rewards, VIP tiers, and store credit), Okendo Quizzes (personalized product recommendations and guided selling), Okendo Referrals (word-of-mouth marketing and advocacy programs), and Okendo Surveys (customer intelligence and feedback collection). These products share a unified customer profile system that captures cross-product behavioral data, enabling personalization and analytics across the entire customer journey. The platform offers optional bundle packages (Attract, Convert, Retain) combining three products each at discounted rates, as well as an all-in Platform subscription providing access to all five products at maximum savings.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.2x average PDP conversion rate uplift from reviews
- +6 more outcomes
Companies that use Okendo
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles2 records
Okendo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability11 records
Feature10 records
Okendo partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and supporting.
- GooglecoreOfficial Google partner for Google Shopping, Google Seller Ratings, and Google Rich Snippets. Enables star ratings on Google Shopping ads, seller ratings on paid search, and organic search rich snippets.
- TikTokcoreOfficial TikTok partner enabling syndication of reviews and social proof to TikTok Shop to drive sales through social discovery.
- BazaarvoicecorePartnership for syndicating reviews to over 1,900 retail sites including Target, Walmart, and Sephora for wide-reach retail distribution.
- ShopifycoreShopify Plus Certified App partner with deep native integration including POS, Hydrogen headless support, Customer Accounts, and Checkout Extensions.
- KlaviyocoreDeep integration with Klaviyo for enhanced email marketing with social proof, advanced audience segmentation, and pre-built flow templates for reviews and loyalty.
- GorgiassupportingIntegration for managing and responding to reviews directly within helpdesk workflows with unified ticket management.
- AttentivesupportingIntegration for SMS marketing with loyalty data and review-triggered automations for personalized mobile messaging.
- MetasupportingIntegration for Meta Shops enabling review syndication to Facebook and Instagram shopping experiences.
- RechargesupportingIntegration for subscription commerce loyalty rewards on recurring orders, with seamless discount code sync.
- Shop AppsupportingTwo-way review syndication with Shopify's Shop app for unified social proof across checkout channels.
- SubtotalsupportingIntegration for issuing loyalty points when members link accounts and purchases from major retail partners including Amazon, Target, and Walmart.
- TapcartsupportingIntegration for bringing loyalty experiences into mobile apps with Tapcart for app-first brands.
- BrazesupportingIntegration for syncing Okendo data to Braze for personalized customer journeys and communications.
- IterablesupportingIntegration for incorporating Okendo data into Iterable journeys and templates for personalized communications.
- OmnisendsupportingIntegration for syncing Okendo Loyalty custom contact properties and events to Omnisend for segmentation and automation.
- PostscriptsupportingIntegration for SMS marketing with profile and event data from all Okendo products for personalized flows and campaigns.
- Triple WhalesupportingIntegration for connecting Okendo Reviews data with Triple Whale analytics for deeper marketing performance insights.
- BloomreachsupportingIntegration for connecting Okendo data with Bloomreach for enhanced customer experience personalization.
- SkiosupportingIntegration for supporting loyalty rewards on subscription purchases through Skio platform.
- StaysupportingIntegration for supporting loyalty rewards on subscription purchases through Stay platform.
- SmartrrsupportingIntegration for supporting loyalty rewards on subscription purchases through Smartrr platform.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Okendo competitors and assessment
Company assessmentDirect peers
- Reviews.io: Reviews.io provides review collection, display, and syndication tools for ecommerce brands, competing directly with Okendo Reviews across similar feature sets including AI-driven moderation and summaries.
- LoyaltyLion: LoyaltyLion is a Shopify-focused loyalty platform competing head-to-head with Okendo Loyalty, with overlapping features like points, tiers, and rewards programs for DTC brands.
- Yotpo: Yotpo is the most directly comparable competitor, offering reviews, loyalty, SMS marketing, and subscriptions for ecommerce merchants — overlapping with nearly all of Okendo's core products but at significantly larger scale and capital base.
- Stamped.io: Stamped.io provides reviews, loyalty, referrals, and visual UGC specifically for Shopify merchants — closely overlapping Okendo's product suite and target customer base on the Shopify App Store.
- Smile.io: Smile.io is one of the leading Shopify loyalty apps, offering points, referrals, and VIP tiers — a direct competitor to Okendo Loyalty with comparable merchant base and pricing model.
- Rivo: Rivo is a Shopify loyalty platform offering points, referrals, and member tiers, frequently cited in Okendo's competitive comparison content and targeting the same DTC merchant segment.
- Judge.me: Judge.me is a top-rated Shopify reviews app with broad merchant adoption, competing directly with Okendo Reviews on features like photo/video reviews, Q&A, and rich snippets.
- Octane AI: Octane AI specializes in Shopify quizzes and personalized shopping experiences, overlapping directly with Okendo Quizzes on AI-powered product recommendations and guided selling.
Broad incumbents
- Klaviyo: Klaviyo is a much larger ecommerce marketing automation platform that integrates with Okendo but also increasingly bundles customer-data and segmentation features that overlap with Okendo's unified profile value proposition.
- Bazaarvoice: Bazaarvoice is an enterprise-scale review syndication network that Okendo integrates with to reach 1,900+ retail sites; Bazaarvoice is both a partner and a potential competitor for enterprise review mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Okendo social profiles
Digital presenceOkendo compliance and trust
Trust signalCompliance5 records
Okendo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okendo leadership team
Management profileNumber of profiles
Profiles3 records
Okendo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okendo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okendo
What does Okendo do?
Okendo sells a unified customer marketing SaaS platform for Shopify-based DTC merchants, bundling five integrated products: Okendo Reviews (AI-powered social proof), Okendo Loyalty (points, rewards, VIP tiers, store credit), Okendo Quizzes (personalized product recommendations), Okendo Referrals (advocacy marketing with fraud protection), and Okendo Surveys (customer intelligence). All products share a unified customer profile, are sold via tiered subscriptions (from $19/month) or annual enterprise contracts, and are distributed primarily through the Shopify App Store and direct sales.
Is Okendo a public or private company?
Okendo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Okendo founded?
Okendo was founded in 2017. It employs 101 to 250 people.
Where is Okendo based?
Okendo is headquartered in Sydney, Australia, in the Oceania region.
How does Okendo make money?
Three revenue lines are on record. Subscription SaaS - Platform Bundles are the primary driver. The others are subscription SaaS - Individual Products and professional Services.
Who are Okendo's main competitors?
Direct peers on record are Reviews.io, LoyaltyLion, Yotpo, Stamped.io, Smile.io, Rivo, Judge.me and Octane AI. Broad incumbents are Klaviyo and Bazaarvoice.
Does Okendo have an API?
Yes. Okendo provides a Merchant REST API that enables merchants to fetch survey and quiz responses, and integrate with external tools. The API supports real-time webhooks for triggering instant actions across the tech stack. Developer documentation is available at docs.okendo.io with references to webhooks for Reviews, Surveys, and Quizzes. Developer documentation is at docs.okendo.io.
What industry is Okendo in?
Okendo's product category is Ecommerce Customer Marketing Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services.