Modern House

What Modern House does

Modern House (legal name: CÔNG TY TRÁCH NHIỆM HỮU HẠN MODERN HOUSE) is a Vietnamese private limited company founded on August 14, 2012, and headquartered at 198 Tran Thi He, Tan Thoi Hiep Ward, Ho Chi Minh City. The company is a curated multi-brand e-commerce retailer specializing in bedroom, kitchen, and bathroom products for modern Vietnamese households, organized under three sub-brands: Modern Sleep (mattresses, pillows, bedding, sofa beds, foam sofas), Modern Kitchen (rice cookers, electric kettles, induction cooktops, gas stoves, food containers, cookware), and Modern Bath (cotton towels, bamboo towels, sports towels). Modern House does not manufacture its own products; instead, it acts as an authorized distributor and reseller of branded SKUs, including Lady Americana (US mattresses), COMFORT (Malaysian mattresses and pillows), CANCOOK (kitchen appliances), WOWS (mattresses, pillows, modular children's sofas), HANVICO (hotel-grade microfiber toppers), and EVERON (towels and bedding). Its e-commerce platform is built on Haravan, a third-party SaaS stack, with no proprietary features, APIs, or SDKs disclosed.

The business operates through a multi-channel distribution model: its own e-commerce site (modernhouse.vn), two physical showrooms (Ho Chi Minh City and Dong Nai province), and major Vietnamese marketplaces (Shopee, Lazada, Tiki, Sendo, TikTok Shop). Delivery is nationwide across all 63 Vietnamese provinces, and the store locator footprint extends to Cambodia, marking the first cross-border expansion. Revenue is generated primarily through one-time retail product sales to individual consumers (B2C), with a parallel B2B motion for hotels, restaurants, project developers, and the CANCOOK agent network operating on quote-based pricing. Individual product prices range from approximately 50,000 VND for accessories to over 52,360,000 VND for premium imported mattresses; promotional discount codes (MIN10, FREESHIP, MIN20, MIN50) are used to drive B2C conversion. Customer acquisition channels include TikTok, Facebook, Instagram, an email newsletter, a blog ("Cảm hứng sống"), Zalo and Messenger, and a hotline.

Modern House is privately held with no disclosed institutional investors, parent company, board composition, or funding rounds. The disclosed headcount is 9 employees, indicating a lean operating structure relative to its nationwide geographic reach. No M&A, regulatory actions, leadership changes, or restructuring events are disclosed beyond a 5th amendment to the company's registration filed on May 16, 2025. The company is currently operating, with a functional website, active product listings, and promotional offers. There are no publicly disclosed revenue figures, no app (mobile), no proprietary technology, no AI/ML capabilities, no patents or trademarks, and no industry awards or third-party certifications in the source material.

Name

Modern House

Legal name

CÔNG TY TRÁCH NHIỆM HỮU HẠN MODERN HOUSE

Website

https://modernhouse.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern House is a Vietnamese e-commerce and showroom retailer, founded in 2012, that curates and distributes bedroom, kitchen, and bathroom products from international and domestic brands to modern Vietnamese households across its own website, major marketplaces, and two physical showrooms.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (B2C & B2B): Revenue is generated from retail sales of curated bedroom, kitchen, and bathroom products. Categories include mattresses, bedding, pillows, kitchen appliances, cookware, and towels. The company sells both individual consumer (B2C) and business/project (B2B) customers. Products are sold under owned sub-brands (Modern Sleep, Modern Kitchen, Modern Bath) and through distribution of third-party brands (CANCOOK, Lady Americana, COMFORT, WOWS, HANVICO, EVERON).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Modern House curates and distributes branded bedroom, kitchen, and bathroom products from international and domestic manufacturers through its own e-commerce site, two physical showrooms in Ho Chi Minh City and Dong Nai, and major Vietnamese online marketplaces. The company resells products under three sub-brands — Modern Sleep, Modern Kitchen, and Modern Bath — and carries brands such as Lady Americana, COMFORT, CANCOOK, WOWS, HANVICO, and EVERON, while also supplying B2B customers including hotels, restaurants, project developers, and agent networks nationwide.

Product overview

Modern House is a Vietnamese e-commerce retailer offering curated collections of bedroom (Modern Sleep), kitchen (Modern Kitchen), and bathroom (Modern Bath) products. The platform acts as a multi-brand distributor carrying both its own Modern House branded products and distributed international brands including Lady Americana (US mattresses), COMFORT Malaysia (mattresses and pillows), CANCOOK (kitchen appliances), WOWS (mattresses, pillows, sofas), HANVICO (bedding/toppers), and EVERON (towels/bedding). Product categories span mattresses (foam, pocket spring, linked spring), pillows, bedding, kitchen appliances (rice cookers, induction cooktops, gas stoves, kettles), bathroom textiles (towels), food storage containers, and modular furniture. The offering also includes pre-configured combo bundles and gift sets. Modern House provides nationwide delivery, transparent warranty/return policies, and product consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Sleep: Product line focusing on bedroom and sleep products including mattresses, pillows, and bedding accessories.
• Modern Kitchen
• Modern Bath

Products and services

• Modern Sleep Curated collection of bedroom and sleep products including mattresses (foam, pocket spring, linked spring), pillows, bedding, sofa beds, and foam sofas, sourced from brands such as Lady Americana (US), COMFORT (Malaysia), HANVICO, EVERON, and WOWS, designed for back support, couples, and general bedroom use.
• Modern Kitchen Curated collection of kitchen appliances and cookware including rice cookers, electric kettles, induction cooktops, gas stoves, food containers, pots, pans, knives, and cutting boards, primarily sourced from the CANCOOK brand, covering products such as the 1.8L enamel-coated rice cooker PA10 (690W), double induction cooktops, gas-electric combo cooktops, and double gas cooktops.
• Modern Bath Curated collection of bathroom products including towels and bath accessories sourced from brands such as EVERON, covering premium cotton towels in various patterns (striped, floral, gray), bamboo fiber towels, and sports towels.
• Combo packages Pre-configured product bundles combining complementary products for bedroom, kitchen, and bathroom spaces at discounted prices, including bedroom combos, kitchen combos, and bathroom combos.
• Gift products Curated selection of products suitable as gifts for families, encompassing bedroom, kitchen, and bathroom categories.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lady AmericanacoreChannel Partner/ Reseller/ DistributorModern House is an authorized distributor of Lady Americana (American brand) mattresses in Vietnam. Lady Americana products sold include the Paxy foam mattress (52,360,000 VND), Florida pocket spring mattress, Intelli Sleep pocket spring mattress, Intelli Tri-Zone pocket spring mattress, New Mexico mattress, Oklahoma mattress, Restore mattress, and Royal Crest mattress.
• CANCOOKcoreChannel Partner/ Reseller/ DistributorModern House is an authorized distributor of CANCOOK kitchen appliances and cookware. CANCOOK products include electric kettles (KC-2301), induction cooktops (KCC1024), gas stoves (KCG2327), rice cookers (PA10), and hotpot units. Modern House also hosts the CANCOOK agent network and offers B2B solutions for the CANCOOK brand.
• COMFORT (Malaysia)coreChannel Partner/ Reseller/ DistributorModern House distributes COMFORT brand mattresses and pillows from Malaysia. Product range includes Spring Posture linked coil mattress, Beauty Sleep pocket spring mattress, Cooling Gel pocket spring mattress, Crystal foam mattress, Phoenix foam mattress, and foldable mattress. Also distributes COMFORT pillows.
• WOWScoreChannel Partner/ Reseller/ DistributorModern House distributes WOWS brand products including LAYLA Lite foam mattress (with 10-year warranty), JUNGLE foam sofa bed for children, Sleepy Bean ergonomic pillow (with Fusion Foam technology), and TRI-ME anti-reflux pillow set.
• HANVICOminorChannel Partner/ Reseller/ DistributorModern House distributes HANVICO products including Microfiber Topper meeting 5-star hotel standards. HANVICO is a Vietnamese manufacturer known for hotel-grade bedding products.
• EVERONminorChannel Partner/ Reseller/ DistributorModern House distributes EVERON products including cotton towels (various patterns: floral, black stripe, brown stripe, gray), bamboo fiber towels, and sports towels. EVERON is a Vietnamese textile brand.
• ShopeeminorChannel Partner/ Reseller/ DistributorModern House operates an official store on Shopee marketplace (shopee.vn/modernhouse.vn) for extended online reach.
• Lazada, Tiki, Sendo, TikTok ShopminorChannel Partner/ Reseller/ DistributorModern House has marketplace listings on Lazada, Tiki, Sendo, and TikTok Shop in addition to their own e-commerce platform and Shopee store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• IKEA Vietnam: Global home furnishings retailer that entered Vietnam in 2021 with a Hanoi store and online presence. Comparable in the bedroom and kitchen categories with a much larger scale and own-brand catalog.

Others

• Shopee Vietnam: Leading Southeast Asian marketplace and Modern House's largest third-party channel. Comparable as the platform infrastructure that both enables Modern House's reach and competes for the same end customer.
• Lazada Vietnam: Major Vietnamese marketplace where Modern House maintains an official store. Comparable as channel infrastructure providing demand capture, but also a potential competitor for direct retail customers.

Direct peers

• Hạnh Phúc Living (HPL): Vietnamese premium home furnishings retailer covering bedroom, kitchen, and living spaces with both own-brand and distributed products. Comparable target customer (modern Vietnamese families) and curated multi-category model.
• Nệm Liên Á: Vietnamese mattress manufacturer-retailer with its own branded line sold through showrooms and online. Comparable to Modern House across the sleep category, with the difference that Liên Á also manufactures.
• Đệm Xanh: Vietnamese specialty mattress and bedding retailer with multi-brand distribution and e-commerce presence. Comparable to Modern House in the mattress/sleep category and authorized-distributor business model.
• Vua Nệm: One of Vietnam's largest multi-brand mattress and bedding retailers, operating online and through showrooms nationwide. Direct comparable to Modern House's Modern Sleep category in product mix, customer target, and omni-channel model.
• HomeOne Vietnam: Vietnamese multi-category home furnishings retailer offering bedroom, kitchen, and bathroom essentials. Closest direct peer to Modern House in the three-category curated retail concept.

Broad incumbents

• VinMart / WinMart (VinCommerce): Largest Vietnamese supermarket and general goods retail chain, offering a broad assortment including home goods and small appliances. Comparable as an incumbent omni-channel retailer, though not specialized in premium sleep/kitchen/bath.
• Co.opmart: Saigon Co.op's nationwide supermarket chain carrying home textiles, kitchenware, and small appliances. Comparable as a broad home-goods retail incumbent, though with mass-market positioning rather than premium curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ModernHouseVN
• YouTubeyoutube.com/@modernhouseeveryday
• Facebookfacebook.com/ModernHouseEveryday
• Instagraminstagram.com/modernhouse.vn
• TikToktiktok.com/@modernhouse.vn
• LinkedInlinkedin.com/company/modernhouseliving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern House