coopmart
- Company typePrivate
- Founded1996
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2C
- OfferingServices
coopmart firmographics
Firmographics- Name
- coopmart
- Legal name
- Liên hiệp Hợp tác xã Thương mại Thành phố Hồ Chí Minh
- Website
- https://co-opmart.com.vn
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Ownership category
- akta.pro rank
coopmart industry classification
Industry- Product category
- Supermarket Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
- akta.pro secondary industries
- Food Co-ops with Online Ordering & Pickup/Delivery (CRAHALAH), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where coopmart is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices16 records
Markets served
coopmart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Supermarket Retail Sales: Revenue generated from physical retail sales of consumer goods, food products, and household items across 123 supermarket locations nationwide
- Private Label Products: Sales of proprietary brand products including SELECT, HAPPY, BAKERY, FINEST, and ORGANIC product lines
- Online Sales (cooponline.vn): E-commerce revenue through proprietary online platform and third-party marketplace delivery services
- Member Program (KHTV): Khách hàng thành viên (KHTV) loyalty program generating customer data and repeat purchase revenue with tiered membership benefits (Đồng, Bạc, Vàng, Bạch Kim cards)
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
coopmart product offering
Product offeringCore offering
Co.opmart operates a network of 123 supermarkets across 22 provinces in Vietnam, selling groceries, fresh food, and household products to mass-market consumers. The chain sells through physical stores (standard Co.opmart, premium Co.opmart Pro, and Co.opmart Xtra formats), an e-commerce platform (cooponline.vn), a mobile app, and third-party delivery partnerships (Grabmart, ShopeeFood). It also offers private-label brands (SELECT, HAPPY, BAKERY, FINEST, ORGANIC) and a tiered loyalty program (KHTV).
Product overview
Co.opmart operates a network of pure Vietnamese supermarkets across 22 provinces in Vietnam with 123 stores, offering omnichannel retail through physical stores and the cooponline.vn e-commerce platform. The company provides multiple store formats including standard Co.opmart, premium Co.opmart Pro (with advanced technology like self-checkout and smart lockers), and Co.opmart Xtra. Additional offerings include the KHTV loyalty program with tiered membership, delivery and return services, omnichannel purchasing via Grabmart, ShopeeFood, and Zalo, and private label brands (SELECT, HAPPY, BAKERY, FINEST, ORGANIC).
Differentiator
Problem solved
Functional benefit
Brands
- Co.opmart Pro: Premium supermarket format under the Co.opmart chain, featuring advanced technology, wider assortment, and enhanced customer experience.
- Co.op Select
- Co.op Happy
- Co.op Bakery
- Co.op Finest
- Co.op Organic
Products and services
- Co.opmart Pro Premium supermarket format under the Co.opmart chain featuring advanced technology including self-checkout, Smart Locker parcel storage, automated robot services, and electronic invoicing. Offers over 30,000 products with approximately 80% Vietnamese goods and premium imports.
- Co.opmart Xtra Modern supermarket format variant within the Co.opmart chain, operating alongside traditional Co.opmart stores.
- cooponline.vn Co.opmart's online shopping platform allowing customers to purchase groceries for home delivery. Integrates with Zalo, Facebook, Co.op Online app, and phone ordering with multichannel order management.
- KHTV (Khách hàng thành viên) Loyalty program offering membership tiers (Đồng/Silver, Bạc/Bronze, Vàng/Gold, Bạch Kim/Platinum) with accumulated points, exclusive discounts, and promotional rewards for approximately 4 million members.
- Dịch vụ Giao hàng Home delivery service for Co.opmart customers and members with various promotional policies and free delivery within 6km for orders over 200,000 VND at Co.opmart Pro locations.
- Dịch vụ đổi trả hàng Product return service allowing customers to return purchases within 15 to 30 days from purchase date upon meeting specified conditions.
- Co.opmart Private Label Brands (SELECT, HAPPY, BAKERY, FINEST, ORGANIC) Co.opmart's own-brand product lines including SELECT (selected goods), HAPPY (consumer goods), BAKERY (fresh bakery products), FINEST (premium products), and ORGANIC (organic certified products), available at Co.opmart stores and cooponline.vn.
Companies that use coopmart
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
coopmart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
coopmart partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Sở Công Thương Thành phố Cần ThơcoreCo.opmart Sóc Trăng collaborated with the Department of Industry and Trade of Cần Thơ City to organize the Business Networking Conference for Tết Market Stimulation 2026, supporting domestic consumption and retail transactions.
- Vincom RetailflagshipStrategic partnership for premium retail space at Vincom Mega Mall Vũ Yên, Hải Phòng. Co.opmart Pro Vũ Yên operates within the Vincom shopping complex, combining retail with entertainment and lifestyle services.
- UBND Phường (Commune People's Committees)corePartnership with local government for community-connected retail model, enabling mobile sales points at People's Committee offices, schools, and residential areas to bring essential goods closer to residents during market volatility periods.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
coopmart competitors and assessment
Company assessmentDirect peers
- WinMart (formerly VinMart): Vingroup-owned supermarket and convenience chain operating across Vietnam with both physical stores and online grocery; directly competes with Co.opmart in modern grocery retail, omnichannel grocery, and private-label development.
- Bach Hoa Xanh: Mobile World-backed neighborhood grocery chain rapidly expanding across Vietnam with small-format stores and a strong last-mile delivery proposition; directly comparable to Co.opmart's community-focused grocery retail model.
- MM Mega Market Vietnam: Mass-market hypermarket and wholesale-club operator in Vietnam offering groceries and household goods through both retail and B2B channels; directly comparable as a large-format grocery retail peer.
- Co.op Food: Convenience-store sub-brand within the same Saigon Co.op cooperative system; directly comparable as a sister channel for grocery retail under the cooperative umbrella.
Broad incumbents
- Aeon Vietnam: Japanese-backed hypermarket and mall-anchored retailer in Vietnam offering groceries and general merchandise; comparable as a broad incumbent in modern grocery and department-style retail.
- Big C Vietnam (Central Retail): Thailand-backed hypermarket chain under Central Retail offering groceries and household goods at scale across Vietnam; comparable as a broad modern-trade incumbent.
- Lotte Mart Vietnam: Korean-backed hypermarket operator in Vietnam with grocery, household, and mall-based retail; comparable as a foreign-affiliated broad incumbent in modern grocery.
Regional players
- Circle K Vietnam: Foreign-affiliated convenience chain operating across Vietnam; comparable as a competing small-format, high-frequency retail channel targeting overlapping urban shoppers.
- Emart Vietnam: Korean hypermarket operator with a smaller footprint in Vietnam; comparable as a broad modern-trade incumbent targeting similar premium-grocery and household-goods consumers.
Others
- GrabMart Vietnam: Quick-commerce grocery delivery platform operated by Grab in Vietnam; comparable as an omnichannel partner and indirect competitor shaping consumer expectations for online grocery fulfillment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
coopmart social profiles
Digital presencecoopmart compliance and trust
Trust signalCompliance2 records
coopmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
coopmart leadership team
Management profileNumber of profiles
Profiles1 record
coopmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
coopmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about coopmart
What does coopmart do?
Co.opmart operates a network of 123 supermarkets across 22 provinces in Vietnam, selling groceries, fresh food, and household products to mass-market consumers. The chain sells through physical stores (standard Co.opmart, premium Co.opmart Pro, and Co.opmart Xtra formats), an e-commerce platform (cooponline.vn), a mobile app, and third-party delivery partnerships (Grabmart, ShopeeFood). It also offers private-label brands (SELECT, HAPPY, BAKERY, FINEST, ORGANIC) and a tiered loyalty program (KHTV).
Is coopmart a public or private company?
coopmart is a private company. It is classified as management employee owned and is currently operating.
When was coopmart founded?
coopmart was founded in 1996.
Where is coopmart based?
coopmart is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does coopmart make money?
Four revenue lines are on record. Supermarket Retail Sales are the primary driver. The others are private Label Products, online Sales (cooponline.vn) and member Program (KHTV).
Who are coopmart's main competitors?
Direct peers on record are WinMart (formerly VinMart), Bach Hoa Xanh, MM Mega Market Vietnam and Co.op Food. Broad incumbents are Aeon Vietnam, Big C Vietnam (Central Retail) and Lotte Mart Vietnam. Regional players are Circle K Vietnam and Emart Vietnam. GrabMart Vietnam is listed as an others.
Does coopmart have an API?
No public API is recorded for coopmart.
What industry is coopmart in?
coopmart's product category is Supermarket Retail. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel, with a secondary code of CRAHALAH, Food Co-ops with Online Ordering & Pickup/Delivery. Its NAICS code is 44511 and its SIC code is 5411.