Mömax Österreich
Mömax Österreich is an Austrian omnichannel furniture and home furnishings retailer operating 23 physical stores and moemax.at, offering own-brand and third-party furniture, kitchen planning services, and home accessories to Austrian consumer households and small B2B customers.
- Company typePrivate
- Founded2002
- HeadquartersWels, Wels, Austria
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mömax Österreich does
Mömax Österreich (legal entity: moemax GmbH) is an Austrian omnichannel furniture and home furnishings retailer operating 23 physical retail stores and a full e-commerce platform at moemax.at. The company serves Austrian B2C households with a horizontal assortment spanning living room, bedroom, kitchen, dining, bathroom, office, and outdoor furniture, alongside home accessories, textiles, lighting, and cookware. The portfolio is organized across multiple differentiated sub-brands covering value (Based), modern lifestyle (MID.YOU), premium (Premium Living), textiles (Modern Living), and outdoor/kids (Bessagi Garden, Bessagi Home, Bessagi Kids), complemented by exclusive collaborations such as Bruce Darnell x mömax.
The underlying technology stack centers on a unified e-commerce platform that integrates 12,000+ in-stock SKUs with omnichannel fulfillment (Click & Collect across all 23 locations, home delivery, free transporter rental, and assembly services). Kitchen is the company's higher-value specialty: 22-23 dedicated kitchen studios offer consultative planning supported by a 3D Kitchen Planner tool, virtual studio tours, and video consultation, with custom and modular kitchens (starting at €499) sourced from manufacturers including Nolte, Nobilia, Pino, Impuls, Bosch, Siemens, AEG, and BORA. The platform integrates Klarna, PayPal, Apple Pay, Google Pay, and other payment providers to reduce purchase friction.
Revenue is generated through one-time product sales (own-brand and third-party), professional kitchen planning and installation services, ancillary in-store restaurant revenue (Mia Cucina), and a recurring-loyalty dynamic-pricing program (Bonus Card / Club-Preis). Go-to-market combines product-led e-commerce (seasonal sales up to -70%) with a consultative field-sales motion for kitchens. Geographic scope is explicitly limited to Austria, and ownership and revenue figures are not publicly disclosed in the available data, representing a material information gap for investment analysis.
Mömax Österreich firmographics
Firmographics- Name
- Mömax Österreich
- Legal name
- moemax GmbH
- Website
- https://moemax.at
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mömax Österreich is an Austrian omnichannel furniture and home furnishings retailer operating 23 physical stores and moemax.at, offering own-brand and third-party furniture, kitchen planning services, and home accessories to Austrian consumer households and small B2B customers.
- Ownership category
- akta.pro rank
Mömax Österreich industry classification
Industry- Product category
- Furniture and Home Furnishings Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)
- akta.pro secondary industry
- Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)
Keywords
Where Mömax Österreich is headquartered
LocationHeadquarters
- HQ city
- Wels, Wels
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Mömax Österreich business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Furniture & Home: One-time sale of furniture, home accessories, outdoor, and kitchen products through online and physical retail channels. Products include own-brand (Mömax, Based, MID.YOU) and third-party branded items.
- Kitchen Planning & Installation Services: Consultative sales of custom and modular kitchens with planning, delivery, and installation services. 24 years of experience serving over 30,000 kitchen customers annually.
- In-Store Restaurant: Mia Cucina restaurants operating in select mömax stores offering meals and refreshments
- Bonus Card Loyalty Program: Club-Preis (member pricing) program offering discounted prices to registered customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with Club-Preis loyalty discounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mömax Österreich product offering
Product offeringCore offering
Mömax Österreich is an Austrian omnichannel furniture and home furnishings retailer that sells living, bedroom, dining, kitchen, garden/outdoor and home accessory products through its own e-commerce site moemax.at and 23 physical stores across Austria. Its assortment combines own sub-brands (Mömax, Based, MID.YOU, Modern Living, Premium Living, Bessagi Garden/Home/Kids) with distributed kitchen and appliance brands (Nolte, Nobilia, Pino, Impuls, Bosch, Siemens, AEG, BORA). The company also offers consultative custom kitchen planning, modular kitchen blocks, delivery and assembly, Click & Collect, and a Bonus Card loyalty program.
Product overview
Mömax Österreich is a furniture and home furnishings retailer operating as an omnichannel platform with both online e-commerce (moemax.at) and 23 physical store locations across Austria. The company offers a diverse portfolio of own sub-brands (Mömax, Based, MID.YOU, Modern Living, Premium Living, Bessagi Garden, Bessagi Home, Bessagi Kids) alongside kitchen appliances from branded manufacturers (Nolte, Nobilia, Pino, Impuls, Express, AEG, Bora, Dieter Knoll, Bosch, Siemens). The core offering encompasses furniture for all rooms (living rooms, bedrooms, kitchens, dining, bathrooms, offices), garden and outdoor furniture, cookware and dining products, home textiles, lighting, and decorations. Mömax operates on a unified platform model where the same products are available through the online shop with services including Click & Collect, delivery, assembly, and a loyalty Bonus Card program. The company differentiates through its comprehensive kitchen planning services (both custom built-in kitchens and modular kitchen blocks), exclusive brand collaborations (Bruce Darnell), and value-oriented sub-brands alongside premium offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Based: Budget/value sub-brand offering affordable furniture and home goods.
- MID.YOU
- Modern Living
- Bruce Darnell x mömax
Quantifiable outcome
- 30,000+ kitchen customers served annually
- +2 more outcomes
Companies that use Mömax Österreich
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mömax Österreich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature4 records
Mömax Österreich partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- Gebrüder WeisscoreLogistics and shipping partner for parcel and freight delivery services across Austria
- Austrian PostcoreShipping partner for parcel delivery services to customers
- Bruce DarnellflagshipCelebrity interior designer collaboration featuring exclusive 'Drama, Baby!' home collection with styling tips and inspiration. Exclusive Mömax collection targeting modern home styling.
- NoltecoreGerman kitchen manufacturer whose products are sold through mömax kitchen studios and online
- NobiliacoreGerman kitchen manufacturer - one of the major brands sold at mömax with custom planning options
- PinocoreAustrian kitchen manufacturer whose products are distributed through mömax kitchen studios
- ImpulscoreKitchen brand available at mömax, offering modern and trend kitchen designs
- Express KüchenminorBudget-friendly kitchen brand available at mömax
- BoschcoreKitchen appliances brand sold through mömax, offering built-in ovens, cooktops, and extraction hoods
- SiemenscoreKitchen appliances brand available at mömax for built-in kitchen solutions
- BORAminorPremium cooking appliance brand available at mömax kitchen studios
- AEGcoreHome appliance brand available at mömax for kitchen solutions
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Mömax Österreich competitors and assessment
Company assessmentBroad incumbents
- JYSK: Pan-European value retailer offering furniture, mattresses, and home accessories across DACH. Comparable in value positioning, broad home assortment, and multi-channel retail presence in Austria.
- Roller: German discount furniture and home furnishings chain with broad assortment and value pricing. Comparable in value positioning, sub-brand structure, and promotional intensity, though primarily active in Germany.
Direct peers
- IKEA: Global omnichannel furniture and home furnishings retailer with strong own-brand assortment and in-store planning services. Highly comparable as a mass-market furniture retailer competing on price, range, and showroom experience across Austria.
- XXXLutz: Austria's largest furniture retailer with extensive kitchen, furnishing, and home accessories assortment across DACH. Directly comparable in product categories, omnichannel model, and mid-market Austrian positioning.
- kika: Austrian furniture and home furnishings chain with strong household brand recognition and broad assortment across living, bedroom, and kitchen. Comparable in target market, store footprint, and brick-and-mortar-led retail model.
Emerging players
- Butlers: European home accessories and lifestyle retailer with design-oriented assortment and physical stores. Comparable in home décor and lifestyle sub-brand strategy, though narrower in furniture and kitchen categories.
- Home24: European online furniture and home furnishings retailer with curated assortment and private-label brands. Comparable in home category focus and digital-first customer experience, though lacks Mömax's physical retail depth.
- Wayfair: Global online home goods marketplace with massive SKU breadth and aggressive digital marketing. Comparable in assortment breadth and value-led positioning, primarily competing through digital channels.
- Westwing: European online home and living retailer with curated, design-led assortment and content-driven commerce. Comparable in home accessories/furniture focus and digital GTM, though with a more premium aesthetic.
Regional players
- Porta: German furniture retail chain with full home assortment and kitchen focus. Comparable in store-based retail model and kitchen category emphasis, though primarily operating in Germany rather than Austria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mömax Österreich social profiles
Digital presenceMömax Österreich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mömax Österreich leadership team
Management profileNumber of profiles
Mömax Österreich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mömax Österreich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mömax Österreich
What does Mömax Österreich do?
Mömax Österreich is an Austrian omnichannel furniture and home furnishings retailer that sells living, bedroom, dining, kitchen, garden/outdoor and home accessory products through its own e-commerce site moemax.at and 23 physical stores across Austria. Its assortment combines own sub-brands (Mömax, Based, MID.YOU, Modern Living, Premium Living, Bessagi Garden/Home/Kids) with distributed kitchen and appliance brands (Nolte, Nobilia, Pino, Impuls, Bosch, Siemens, AEG, BORA). The company also offers consultative custom kitchen planning, modular kitchen blocks, delivery and assembly, Click & Collect, and a Bonus Card loyalty program.
Is Mömax Österreich a public or private company?
Mömax Österreich is a private company. It is classified as unknown and is currently operating.
When was Mömax Österreich founded?
Mömax Österreich was founded in 2002. It employs 51 to 100 people.
Where is Mömax Österreich based?
Mömax Österreich is headquartered in Wels, Wels, Austria, in the Europe region.
How does Mömax Österreich make money?
Four revenue lines are on record. Product Sales - Furniture & Home is the primary driver. The others are kitchen Planning & Installation Services, in-Store Restaurant and bonus Card Loyalty Program.
Who are Mömax Österreich's main competitors?
Broad incumbents on record are JYSK and Roller. Direct peers are IKEA, XXXLutz and kika. Emerging players are Butlers, Home24, Wayfair and Westwing. Porta is listed as a regional player.
Does Mömax Österreich have an API?
No public API is recorded for Mömax Österreich.
What industry is Mömax Österreich in?
Mömax Österreich's product category is Furniture and Home Furnishings Retail. Its primary akta.pro industry code is CRAEAGAH, Home & Kitchen Value Variety Stores (Small Housewares & Décor), with a secondary code of HSAFAHAK, Custom Modular Shelving & Cabinetry System Planning (Non-Construction). Its NAICS code is 449 and its SIC code is 5700.