Utah Sports Commission

What Utah Sports Commission does

The Utah Sports Commission is a not-for-profit 501(c)(3) charitable organization and 501(c)(6) foundation, founded in 2000 under Governor Michael Leavitt and headquartered in Salt Lake City, Utah. The commission's core function is to attract, promote, and develop national and international sports events in the state, providing comprehensive event services including bid process assistance, on-site logistics, volunteer coordination, sponsorship facilitation, and promotional support. It serves a diverse client base spanning major sports event organizers (Feld Motor Sports, TKO Group Holdings), national governing bodies (US Ski & Snowboard, US Speedskating, USA Climbing, U.S. Biathlon), professional sports franchises (Utah Jazz, Utah Mammoth/NHL, Real Salt Lake, Utah Royals/NWSL, Utah Archers/PLL), and Olympic/Paralympic athletes, while also coordinating with Utah state government, local municipalities, and community organizations.

The commission operates a small core team (1-10 employees) supported by an all-volunteer Board of Trustees. Its product surface includes event bidding and coordination services, the annual Governor's State of Sport Awards (13th-14th editions), the Utah Championship professional golf tournament on the Korn Ferry Tour, a volunteer management program, and the major 2034 Winter Games hosting initiative. The business model is partnership- and sponsorship-driven: revenue (budget) flows from corporate sponsors (Zions Bank, Intermountain Healthcare, Layton Construction, Ken Garff, Huntsman Family Foundation), event hosting fees, and government/community partnerships. Since inception, the commission claims to have helped generate approximately $4 billion in economic impact for Utah through 1,200+ hosted events and $3.2 billion in global media value, with the 2034 Olympic and Paralympic Winter Games serving as the anchor for its next decade of operations.

Name

Utah Sports Commission

Legal name

Utah Sports Commission

Website

https://utahsportscommission.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Utah Sports Commission is a nonprofit 501(c)(3) organization founded in 2000 that attracts, promotes, and develops national and international sports events in Utah, serving event organizers, national governing bodies, professional sports franchises, and the state of Utah ahead of the 2034 Winter Olympics.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

Keywords

• Sports event management
• Sports tourism services
• Event bid coordination
• Olympic legacy programs
• Volunteer coordination services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Services and Partnership Development: The Utah Sports Commission generates revenue through partnership development, sponsorship opportunities, and event coordination services. As a not-for-profit 501(c)(3) charitable organization and 501(c)(6) Utah Sports Commission Foundation, they rely on partnerships with government, business, and sports organizations.
2. Sports Tourism and Event Hosting: Revenue generated through attracting sports events to Utah, driving economic impact for the state through sports tourism, and coordinating with event organizers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Utah Sports Commission attracts, promotes, and develops national and international sports events in Utah. It provides event services spanning the bid process, on-site logistics, volunteer coordination, and sponsorship facilitation for sports event organizers seeking to host events in the state. As a not-for-profit, the organization drives sports tourism and economic impact for Utah rather than selling commercial products.

Product overview

The Utah Sports Commission operates as a sports promotion and event coordination organization (not-for-profit 501(c)(3) charitable organization) that serves as a catalyst for Utah's sport and Olympic legacy. Its core offerings include event bidding and coordination services, the annual Governor's State of Sport Awards, the Utah Championship professional golf tournament on the Korn Ferry Tour, and coordination of major initiatives including the 2034 Winter Games. The organization manages an event calendar platform, volunteer programs, and RFP submission process for event organizers. These offerings work together to position Utah as 'The State of Sport' through strategic event attraction, promotional support, and Olympic legacy preservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Utah Championship

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered flagship, core and minor.

• TKO Group HoldingsflagshipStrategic or Co-development Partner · 28 August 2025Partnership to bring WWE and UFC events to Delta Center through 2026. Three previously sold-out UFC events generated $74.1 million in economic impact.
• Smith Entertainment GroupflagshipStrategic or Co-development Partner · 28 August 2025Co-partner in bringing WWE and UFC events to Utah. Smith Entertainment Group is associated with Utah Mammoth and Delta Center operations.
• Zions BankflagshipGTM or Marketing PartnerPresenting sponsor for Utah Championship and State of Sport Awards. Zions Bank has been a longstanding partner supporting Utah sports events.
• Intermountain HealthcareflagshipGTM or Marketing PartnerPresenting sponsor for Utah Championship and major events. Supports healthcare for athletes and sports events.
• Feld Motor Sports / Feld EntertainmentflagshipStrategic or Co-development Partner25-year partnership bringing Monster Jam World Finals and Supercross to Utah. Generated $519 million cumulative economic impact across 23 events. 2025 events: $149+ million contribution.
• U.S. Olympic and Paralympic CommitteeflagshipStrategic or Co-development PartnerUSOPC partnership for 2034 Winter Games hosting. Utah was selected as America's Choice in 2018 and Preferred Host in 2023.
• Utah 2034flagshipStrategic or Co-development PartnerOrganizing committee for 2034 Olympic and Paralympic Winter Games in Salt Lake City.
• Delta CentercoreStrategic or Co-development PartnerMajor venue partner for WWE, UFC, and Utah Mammoth hockey games. Home arena for multiple professional sports teams.
• Rice-Eccles StadiumcoreStrategic or Co-development PartnerHost venue for Monster Jam World Finals and Supercross. 4,673 feet elevation makes it highest stop on Supercross circuit.
• Layton ConstructioncoreGTM or Marketing PartnerSponsor and partner for Utah Sports Commission events and State of Sport Awards.
• Huntsman Family FoundationcoreGTM or Marketing PartnerLongstanding sponsor of Utah sports events and State of Sport Awards.
• Ken GarffcoreGTM or Marketing PartnerAutomotive partner supporting Utah sports events.
• Miller Sports + EntertainmentcoreStrategic or Co-development PartnerSports entertainment company associated with Utah Jazz and other sports operations.
• Utah JazzcoreStrategic or Co-development PartnerNBA team and key partner in Utah sports ecosystem.
• Utah MammothcoreStrategic or Co-development PartnerNHL hockey team inaugural season 2024, hosted at Delta Center.
• Real Salt LakecoreStrategic or Co-development PartnerMLS soccer team and key professional sports partner.
• Utah RoyalscoreStrategic or Co-development PartnerNWSL professional women's soccer team.
• U.S. Ski & SnowboardflagshipStrategic or Co-development PartnerNational governing body headquartered in Utah with Olympic training facilities.
• US SpeedskatingcoreStrategic or Co-development PartnerNational governing body based in Utah since 2006.
• USA ClimbingcoreStrategic or Co-development PartnerNational governing body with National Training Center in Salt Lake City.
• U.S. BiathloncoreStrategic or Co-development PartnerNational governing body relocated to Utah in 2023.
• USA LugecoreStrategic or Co-development PartnerOlympic training programs based at Utah Olympic venues.
• University of UtahcoreStrategic or Co-development PartnerMajor university partner with athletic programs and Olympic training facilities.
• Brigham Young UniversitycoreStrategic or Co-development PartnerMajor collegiate athletic partner with successful sports programs.
• National Ability CentercoreStrategic or Co-development PartnerAdaptive sports organization training Paralympians in Park City.
• Utah Olympic Legacy FoundationflagshipStrategic or Co-development PartnerFoundation dedicated to preserving Utah's Olympic and Paralympic legacy and supporting 2034 Games.
• Visit Salt LakecoreGTM or Marketing PartnerTourism organization promoting sports tourism to Utah.
• Visit Park CitycoreGTM or Marketing PartnerTourism organization for Park City, host of many Olympic and skiing events.
• Ski UtahcoreGTM or Marketing PartnerSki industry marketing organization promoting Utah ski resorts.
• Michael Phelps FoundationminorGTM or Marketing PartnerSpecial guest at 2026 Governor's State of Sport Awards, 23-time Olympic gold medalist.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Indiana Sports Corp: Indiana's state-level sports commission that attracts and hosts major sporting events including NCAA and amateur championships. Closely comparable structure and event-attraction mandate.
• Greater Cleveland Sports Commission: Regional sports commission that attracts and hosts major sporting events in Northeast Ohio. Highly comparable to USC in mission, structure, and event-coordination role at a sub-national level.
• Florida Sports Foundation: State-level sports commission promoting Florida as a sports destination and hosting amateur and professional events. Directly comparable as a state sports development body with similar mandate.
• Tennessee Sports Commission: State sports commission responsible for promoting Tennessee as a destination for major amateur and professional sporting events. Similar nonprofit, public-private mandate as USC.

Others

• Ski Utah: Ski industry marketing organization promoting Utah ski resorts. Adjacent ecosystem player that benefits from and contributes to the same Olympic-legacy winter sports infrastructure.
• Visit Salt Lake: Local destination marketing organization for Salt Lake City, with overlapping sports tourism agenda. Adjacent enabler rather than direct competitor, often co-promoting the same events.

Broad incumbents

• NCAA: National collegiate athletic governing body that sources host cities for championships across the country. Overlaps with USC as both customer (event host) and competitor in attracting amateur sporting events.
• United States Olympic & Paralympic Committee (USOPC): National governing body that oversees U.S. Olympic and Paralympic teams and selects host cities for future Games. USC is a direct partner of USOPC on the 2034 bid, but USOPC operates at a national, not state, scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StateofSport
• YouTubeyoutu.be/H80KYkZAgRU
• LinkedInlinkedin.com/company/stateofsport
• Facebookfacebook.com/UtahSportsCommission

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Sports Commission